PRICE GOT ODDER
IWxkcfcllcr lnr ImmnI Hlryrle tnr
922 from AdvcrtlctnMit WMrh
Viiolol the lrici
(Contributed)
A short time ago the story made
the rounds of the newspatera that
the world's richest man, John I).
Rockefeller, had purchased a new bi
cycle and had taken to that form of
eierclse as a health preserver. Mr.
Rockefeller, according to the press
report, said In the Interview: 'it Is
true that 1 am now a bicycle sports
man and the proud owner of this
new red machine which I am now
riding and for which I paid $22 In
ash. You see, it was like this: I
noticed an advertisement which
quoted an up-to-date bicycle at $22,
and I could not resist the temptation,
so I sent my order with the price and
In due time 1 received this nice red
machine, which I find up to the spec
ifications, so that I feel that I obtain
ed value received for my money, and
I am now putting my new acquisition
to good use."
To my mind, that little press item
contains one of the richest thoughts
that ever came from the lips of the
Standard Oil magnate. The point Is
this:
Is there a salesman In tbia world
who would not have been made proud
beyond endurance for the balance of
his life had he been the Itrcky man to
sell a bicycle to John D. Rockefeller?
He would have considered It the
most Important event of his career
as a salesman and would have boast
ed of It as a coup d'etat in salesman
ship. Now, then, contrast the high
priced salesman, if you can, with his
competitor, the little Inexpensive ad
vertisement which slipped In under
cover of some publication, attracted
the attention of the man of millions,
held it until the sale waa effected and
then carried off the order without
any fuss or noise.
Now, then, suppose there had been
no price attached to the advertise
ment which turned the trick in this
case. Do you suppose that the re
sult would then have been the snnie?
Not one In a thousand. We have the
evidence in Mr. Rockefeller's own
words, who said it waa the price of
.$22 which attracted his attention.
Mr. Merchant, do you see the
point of this argument? Do Mr.
Rockefeller's words in this case mean
anything to you? To they not tell a
story which opens a new line of
thought? Remember this, without
the prire the advertisement would
have been wasted on this man. who
has no need for giving a thought to
the cost of anthlng he may wish to
buy. The sale was made by the ad
vertisement, because the price was a
challenge to Mr. Rockefeller's habit
of estimating values, but put In his
own words It is this: "I could not
resist the temptation, so I sent In my
order." There Is the whole secret of
up-to-date methods of selling goods.
Don't waste your time and money
with the so-called complimentary
space in your home town newspaper.
I't the people of your neighborhood
know that you are proud of your
prices. Print them in plain figures.
It is a waste of space to quote on one
or two Items. Make an advertising
display with a sufficient number of
items to create the impression that
every day is a bargain sale event In
your store. Remember that such an
advertisement in your home town pa
per is making a strong pull for trade
In your store twenty-four hours of
the day, and that it Is on the Job
first, last and all the time.
That la the up-to-date merchandis
ing method of the kind employed by
the city retail merchants, who are
absorbing the business of the country
town dealer. You cannot afford to
remain idle under conditions of that
kind.
Call in your local publisher and
talk the matter over. You will find
this plan a cheap method of getting
the business. The writer has had an
experience of thirty-five years and Is
convinced that the small home town
newspapers are the cheapest and the
best advertising mediums In the
world for the money.
DIN LAP
Jim niundell completed bis new
granary Thursday afternoon.
Andrew Iversen made his usual
trip Saturday evening.
Leo Wright and Dick Path wen
shopping In Heinlnpford Saturday.
Kd Schumacher, who has worked
for Jim Rltindell all summer, return
ed homo Saturday.
Thomas Katen was a Jleiufngford
shopper Saturday.
Manchester and Leho, who were
threshing in this vicinity, went home
with their machine Tuesday after
noon. Fred Neeland autoed to Memlng
ford Friday nfternoon on business
matters.
Simon Iversen spent a few days in
Hemlngrord this week transacting
business.
Harry Delsing, who had bis leg
sprained or broken, was taken to the
hospital at Alliance Sunday, as tli
limb was not doing well. Will Fen
lrlrk took him down In his auto.
Ilradford Fenner hauled Iioks to
ilenilnirfnrd Saturday afternoon.
K. W. Schumacher hauled a loaf' ;
of rye to Ilemlngford Wednesday.
Jim IHundell was a caller at the
Katen and Morrlssey ranches Friday
morning.
Todd Robblns, from near Pine
RIiIkp, has been hauling his red po
tatoes to Ilemlngford this week.
Henry Ilrus. Jr., came out Satur
day to pick corn for John Gasseling
Kd and Will Schumacher were call
era at the Hlundcll home Sunday.
A Mr. Smythe has been threshing
in the Wm. Hollinrake vicinity this
week.
Dick Path returned Tuesday from
his trip to Iowa.
Will Roes of Canton Is picking
corn for Henry Gasseling.
E. W. Schumacher and W. H. Re
lieu went to Alliance last Monday to
serve as witnesses for Dick Mobler, In
liis final proof on his homestead.
Jim Itlundell and Ed Schumacher
were callers at the Schumacher home
Thursday.
Fred Whetstone was hauling grain
to Ilemlngford this week with his
four-mule team.
Todd Robblns was stacking hay the
latter part of the week.
Mike Tschacher autoed to Ilemlng
ford Saturday.
Peter Annen was a caller at the
Delsing ranch Saturday.
Jim Ulundell went to Ilemlngford
Saturday after a load of lumber and
supplies.
Theo. Neeland was called to Boul
der, Colo., this week, where his wife
was expecting to undergo an opera-1
tlon. He returned home Sunday.
Katen Bros, were busy fencing,!
this week.
Gene Reeves was a caller at the !
Fred Neeland home Sunday.
Take Care of That Itching All Itch
Ing Borders on Eczema
Do you regard that itching as a ser
ious thing? It is! Unless you begin
to fight it with Dr. Hobson's Eczema
Ointment, the disease Is likely to
cling on for months and years. Scores
of grateful users say: "Why did we
waste those months and years in ag
ony when so tested a remedy was on
the market." This ointment Is no
experiment; it is absolutely healing
In its power. Do not allow it to be
come serious. Buy a box today to
fight the beginnings of eczema. 50c
a box. i
PLEASANT HILL
Pleasant Hill is not a very large
place, but It likes to be represented
in the leading papers of the county.
Hauling spuds to market is an ev-1
ery-day job.
H. H. Renswold is cementing his
sod house on the outside, and when
completed it will be one of the most
up-to-date houses in this vicinity.
George Roth purchased a saddle!
horse, at the Hulbert sale. j
They have recently installed a ,
phone in the Pleasant Hill school
J lib.
Some Special Values
IN
OVERCOATS
Just glance at the illustration at the left isn't
that about as dressy an overcoat as you've seen?
We have them exactly like it, in a number of sixes.
While this overcoat would be very appropriate for
men of mature years, it is especially designed to meet
the styles and needs of young men high school
students and others.
Here are the specifications, from which
you can accurately judge this overcoat val
ue : Knee length, large patch pockets, dou
ble breasted with three neat buttons on each
side, flared bottom now the style, and which
will be in style for some time to come ; extra
wide lapels, silk velvet collar; yoke and
sleeves lined with Venetian; wide cuffs; 5-8
inch welt seams, all double stitched; one
inch binding on bottom of coat; buttonholes
well finished. This overcoat is in two col
ors, either Brown Heather or Green Heath
er the mixtures that are now so popular
with men's and young men's overcoats.
All in all, this is one of the best overcoats
we have ever sold for the price, which is
$1500
And this isn't all we've got a beautiful assort
ment of Collegian Suits for men of all ages. We
don't carry anything "loud" they're all conserva
tive colors and mixtures and they're clothes that
ARE good and that STAY good.' They hold their
shape and their seams until you're ready to discard
them after hard wear.
AREN'T YOU ABOUT READY FOR
THOSE THANKSGIVING TOGS?
Whether it's an overcoat, a suit, a sweater, a
mackinaw, a cap or hat, a pair of nifty gloves, a suit
of underwear, a pair of shoes, a shirt, a pair of socks,
or even a handkerchief, come right in and let us fit
you out. We're a little proud of our reputation as
men's outfitters, and we're not going to jeopardize
this reputation.
Jl'ST A Sl'GGESTION
The Holidays are almost here, and
the women folks are already con
fronted with the question, "What
shall I get him?" You'll find Laing's
have the "useful" kind of presents,
and we'll be glad to help you pick
out something appropriate.
MODERN
CLOTHES
FOR
MEN
f
D6C1S
Sale
AT THE
.Bee
ive
For Ten Days
Beginning November 17
Pillow Tubing, worth 16c
yard, per yard
Pillow cases, worth 35c
pair, per pair
Jap silk crochet thread,
worth 10c, per ball
Fletcher's yarn, worth 15c
per skein, per skein
Pearl buttons, worth 5c per
card, 2 for
Alliance pen tablet, worth
10c, each
Children's two-piece suits,
per suit ...
12c
25c
.5c
10c
5c
.7c
30c
Candy pails,
each
. 5c
7k
Atnoskeg and Hod Seal
Ginghams, per yard
India Linen, 25c quality, 17
per yard If C
India Linen, 15c quality,
per yard
Sateens, worth 25c,
per yard
Calico, per
yard
Towels, worth $1.20 per
dozen, per dozen
.8c
15c
4k
80c
ONE-THIRD OFF ON FLATTERS AND VEGETABLE DISHES
BIO REDUCTION ON BROWN STONEWARE AND JARDINIERES
We have on hand a big supply of chair seats
THE BEE HIVE
house. So now, boys, you can tali
to the school ma'am.
Mr. and Mrs. Chris Hansen enter
tained the following for dinner Sun
day: J. P. Jensen and family, Ai
and Mrs. J. 1'. Christensen and son
Mrs. Luella Spracklen and sons, Johr
Richmond, Albert and George Roth
and Thorwald Lund. Mr. and Mr
Hansen expect to leave for Oregor
Thursday, where they will spend th
winter.
Jesper Jespersen and family were
the guests at the K. Christensen
home Sunday.
J. P. Christensen. son and daugh
ter, autoed to Alliance Monday to
have some dental work done.
Chris Hansen and son were busi
ness visitors at Alliance Saturday,
the latter having some dental work
done.
John Mabln and wife called at
Mike Butler's, Friday afternoon.
F. M. Seidell has been In tht;
neighborhood the last week, taking
farm records.
A FA IK WAUMNU
One That Should be Heeded by Alli
ance Residents
Frequently the first sign of kldne
rouble is a slight ache or pain In th
loins. Neglect of this warning make?
the way easy for more serious trou
bles dropsy, gravel, Brlght's dis
ease. 'Tls well to pay attention to
the first sign. Weak kidneys gen
erally grow weaker and delay is of
ten dangerous. Residents of this lo
cality place reliance in Doan's Kid
ney Pills. This tested remedy has
been used in kidney trouble over 50
years is recommended all over the
civilized world. Read the follow
ing: James A. Kersey, Chadron, Nebr.,
says: "I had slight symptoms of dis
ordered kidneys. There had been
Bright's disease In my family for sev
eral generations and I decided to try
Doan's Kidney Pills. This medicine
soon cured me."
Price 50c, at all dealers. Don't
simply ask for a kidney remedy
get Doan's Kidney Pllla the same
that cured Mr. Kersey. Foster-Mil-burn
Co., Props., Buffalo, N. Y.
Get Rid of Those Poisons la Your
System!
You will find Dr. King's New Life
Pills a most satisfactory laxative In
releasing the poisons from your sys
tem. Accumulated waste and pols-
ions cause manifold ailments unless
I released. Dizziness, spots before the
I eyes, blackness and a miserable feel
1 lng generally are Indications that you
need Dr. King's New Life Pills. Take
a dose tonight and you will experi
ence grateful relief by morning. 25c.
Beware of Cheap Substitutes
In these days of keen competition
it la important that the public should
,see that they get Chamberlain's
Cough Remedy and not take substi
tutes sold for the sake of extra profit.
I Chamberlain's Cough Remedy has
' stood the test and been approved for
more than forty years. Obtainable
' everywhere.
1 Save Monev on Your Coal
Use Colorado
Nut and Lump
For genuine economy, Colorado Nut and Colorado Lump can't
be beat. They possess so many distinctive features that you will
see as scon as you use them WHY they are better for both heating
and cook stoves.
HIKE FROM SOOT, FREE FROM CLINKERS,
LDKS ASH, LASTS LONGER, QUICK IGNITION,
LESS DUST, WELL SCREENED
There is a combination of features that are found in very few
coals, no matter where they come from nor how much they cost. In
addition, Colorado coal makes a hotter fire, and HOLDS FIRE
longer.
Nut $8.25 Lump $8.50
Feed, Ice, Kerosene, Gasoline and Lubricating Oils
Phone 5
VAUGHAN & SON
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:iiiiiiiiiiiiiiniiiii;iiiiiiiir)
ILER GRAND HOTEL
16th and IToward Streets OMAHA, NEBR.
All Stockmen know this Ilotel Most of them stop with us
Well Located Always Comfortable
South Omaha Cars Pass Our Door
RATES: $1.00 to $2.00 Single; 75 eta. to $1.60 Double
Try us once under the new management
You will come again
Harry Ryan still in charge of the Bar
Popular Priced Cafe P. W. MiKESELL, Prop.
A half dozen fine Bone Tipped Corn Cob Pipes, symbols of the
comfort we furnish, mailed to you FREE OP ALL CHARGE,
if you send us this add with your address
Dray Phone 54
DYE & OWENS
Transfer Line
"3& nuusuiuu) GOODS
moved promptly, and
7y: Transfer Work aollcit-
Resident phone 636 and Blue 674