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The Store of Quality"
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This Magnificent $40,000.00 Stock of Worthy Merchandise, consisting of Women's and Children's Ready-to-Wear
Garments, Shoes, Hosiery, Underwear, piece goods of Wool, Silk and Cotton, Curtain Materials, etc.,
Has Been Placed in Charge of the
Merchant's National Service Company of
With Positive Instructions to Sell Gne-Fotr o iY at Once
Chica
o. Mis.
PERCALES
Best Quality 36 in. Percales in as
sorted patterns O
th; yard L. 0l-3 C
SILK HOSE
All Sizes in Blacks only AQn
worth 85c, the pair z0C
HANDKERCHIEFS
200 Doz. Plain and Embroidered
5 and 8c values,
each
3c
LADIES' PARASOLS
Fancy StfLParasols all styles
and colors.
$1.75 Values, each
$325 Values, each .
$1.98
$5.00 Values, each
. BED SPREADS
Largest Size
$2.00 Values
$2.25 Values .
$U8
$1.79
Coats and Suits ; For 2 Weeks aod a Day
All Ladies' and Misses' Suits and Coats at less than
Manufacturer's cost. All sizes, all colors, all new.
$10 to $13.00 Value Coats,
at ;
$14 to $15.00 Value Coats,
at J ,.
$18 to $22.00 Value Coats,
$12 to $18.00 Value Suits,
at .
$22 to $35.00 Value Suits,
at
$5.87
$7.87
19.87
$7.87
$14.85
A Mighty Price Upheaval
Dresses
All Ladies' Street and Party Dresses, including- Silk
and Wool Poplins, Serges, Silks, Wool Batiste's,
Taffeta Silks, and Figured Voiles ad Batiste's
Regular $7.50 to $3.00 Values, at a Discount of
33 r-;
r-3 PER CENT
Dress Skirts
Store Closed
THURSDAY AND FRIDAY, AUGUST 5TH AND 6TH, DUR
ING WHICH TIME MR. J. S. KROH IN CHARGE, WILL
PERSONALLY WITH EXPERT ASSISTANTS OVERHAUL THE STOCK, RETAG, RE
MARK AND REARRANGE THE STOCK FOR QUICK AND RAPID SELLING.
One lot $5.00 to $7.0(TValues, Styles not
the newest going at, each V-
$3.79-
Children's School Dresses
Prices Blown to -Atoms and - Every-
Of Percales, Ginghams and French Ginghams ages
6 to 14, at a Discount of
25 PER CENT
Children's Rompers one new lot, ages 2 to 8, at
1.
4 OFF
Department Represented. Sale Opens
at 9 o'clock sharp
Saturday Morning, Aug. 7
:AND CLOSES:
Saturday Night, Aug. 21
Ladies' Waists
One lot of Odds and Ends. White Swiss, Voile
and Linen. Black Pongee and Poplin. $1.25
t to $2.50 values, to close, 79 C
&Ctl i. I.... - 1
One lot of New Patterns includes White Voiles,
Laces, Swiss and Jap Silk to reduce Stock:
98c
$155 to $1.35 Values
$2.50 to $2.75 Values
$3.00 to $3.25 Values
$3.50 to $4.00 Values
$4.50 to $5.00 Values
Beautiful Voiles, Crepe-De-Chene, Crepe Meteor and
Lace
$1.98
$2.48
$2.98
$3.48
$5.50 to $6.00 Values .
$6.25 to $6.50 Values '1
One Small lot of Middy Blouses
Regular $1.00 Values, to close ;
Regular $1.50 Values, to close ,
$4.48
$4.98
. 79c
. 99c
$123
RAomlar $ 1 .75 Values, to close '
NOTE At the very low prices we make on waists,
we cannot permit trycns or returns.
MUSLIN
38 in. Bleached Muslin, 10 yardi
only to a customer regular 15
cent value, per Q
u
yard
c
CURTAIN MATERIALS
One lot 36 in. Colonial Draperies.
In variety of colors and figures
25 and 35c quality, 1
1UI
per yard
. CORSETS
One lot C. & B. Corsets, slightly
soiled, but worth origin- OQ
ally $2, $2.50 and $3, each OjC
RIBBONS
63 Bolts Fancy 6 in. and 7 in. Hair
Ribbon 45o quality, 00
per yard . oC
One lot Plain All Silk Messaline
Ribbon all colors, 3 in. 1 ft-,
and 5 in., per yard ll)v
325 Yards 72 in. All Linen Table
Damask $1.25 value,
at
98c
XZ A 1 ? This is the largest stock of its kind for more than two hundred mile's in anv direction and
illlclllldli. Mr. Geo. A. Mollring is to be complimented, as he often has been, for carrying such a
varied and carefully selected stock. In planning and buying for this sesson he could not forsee the unusual and un
favorable weather conditions which made this sale a necessity; Take the hint! Don't miss it! Come early and often!
Novelty Dress Goods
500 yards of Plain and Printed Lace Cloths have
sold at 65c and 85c to close,
per yard .
One lot Plain White Crepes, 25c quality,
the yard .
One lot 35 in. White Crepe Voile, worth
30c and 35c, to close
Nice Assortment of Silk Mulls, all shades,
27 in. wide '
49c
19c
24c
19c
21c
43 Bolts of Novelty Voiles plain and Figured
come in all shades 20c value, 1
. per yard 10C
One lot English Poplins all shades,
per yard .
Lawns and Batistes plain colors, all shades, worth
12V to 15c. To close, 71
the yard 12C
250 Bolts Figured Lawns and Batistes assorted
, colors and patterns regular value, O
15c yard, to close .-. 0
100 Bolts Primrose Batiste worth 15c
anywhere, the yard
50 Bolts Printed Flaxons. To reduce
stock, the yard
Oxfords and Shoes
Here's Where We Drive the Knife to the Hilt One
Lot of Ladies and Children's Shoes and Oxfords
in Blacks and Tans all sizes $2.00,
$2.50 and $3.00 Values, to close
One lot of Ladies Oxfords, $3.50
Value, all Black "
All Indies' Oxfords worth $4.00 and $4.50 in the
regular way different styles and lasts from
which to choose to reduce Q) no
Stock :
98c
$1.85
Silk Gloves
1-3 C
10c
16c
AH White Goods
The Stock is much too large and we propose to make
the prices so attractive that a great reduction is
a certainty
Long Cloth, Nainsook, Plain White Linenne, Irish
Linens, Handkerchief Linens, White Flaxon,
Rep, Dotted Swiss, Batiste, Organdy, Etc.
At a Remarkable
DISCOUNT
Elbow Length Silk Gloves, in White, Black and Pon
gee Shades 48 dozen Pairs of $1.25 quality,
ahd we want to sell Every Pair
at . : : .-
62 Doz. Pairs of $1.50 quality-r-same
colors all must go at,
- per pair ...!. .
95 c
length ' and
$1.19
Silks i
You will be justified in coming any number of miles to get some of
the bargains in this Department alone. Read and profit by them
500 yards Corded Silk Suitings 75c values
at, per yard : '. . :
83 yards Silk Serge Suitings, in all shades worth $1.25,
per yard :
600 yards 27 in. all Silk Taffeta, in all shades $1.25 value,
to close '.
560 yards Printed Silk Foulard Suitings, all colors
worth $1.25 and $1.50, to close
460 yards Fancy Silk Suitings and Wais tings worth
$1.25 per yard, to close
680 yards Brocaded Kimona Silk worth 75c and 90c
. to reduce , :
700 yards all Silk Kimona Cloths all colors $1.25 values,
to close .
One lot 42 in. and 45 in. Skirting Silk, in all shades and
Stripes worth $2.25 per yard, to close
32c
68c
69c
78c
58c
48c
89c
98c
Laces, Embroideries, Insertion
CAN YOU BEAT THESE PRICES?
Lot No. 1 of Embroidery and Insertion,
at, the yard ;
Lot No. 2 of Embroidery and Insertion,
at, the yard
Lot No. 3 of Embroidery and Insertion,
at the yard 1
One lot Fancy Colored Embroidery, worth
50 and 65c, choice, the yard
Zion Laces 1 in. to 2 and 3 in.,
the yard .
Linen Laces ll2 in. to 4 in.,
the yard ... -,
2k
4c
6c
25c
2c
41c
All Goods Sold During this Sale Must be for
CASH Only
To Whom it May, Concern:
As manager of 'this sale I
can truthfully say I never was
able to offer so many genuine
bargains to the buying public.
Every family in any part of
western Nebraska should make
a list of all their needs and come
to this sale. In no way can you
make a big day or weeks salary
easier. Yours for bargains,
JACK KROH in charge.
Ginghams
27 in. Utopia, in Plains, Stripes, Checks
and Plaids, per yard
36 in. Zephyr, in Plain, -Stripes and Checks,
15c quality to reduce 1 .
One lot of Toile Du Noid Best Dress
made Bookfold all colors,
per yard I :
48 Bolts Argyle Zephyr Gingham reg
ular 25c quality
50 Bolts Highland Tissue, in Stripes and
Checks and all Colors, per yard
8c
12c
Gingham
10c
18c
19c
Underwear
Muslin and Crepe Gowns, Drawers, Shirts, Combina
tion Suits, Etc., at a Discount of
33 1-3
' PEE CENT
All Gauze and Ribbed Ladies', Misses' and Child
ren's Underwear, at a Discount of
25 .
PER CENT
Suitings
One lot Cotton Suitings all shades
worth 30 and 35c, the yard
One lot Cotton Ratine. A good 30c
quality per yard
17c
19c
36 in. Suiting Ratine, in Blues, Pinks, Lavenders
and Tans. Also Stripes on light
ground, per yard
One lot Tub Ratine, ,
50c quality ,, . ,. !
27 in. Figured Crash, in Tan or
Linen Shade 2
25 Bolts Linenne Suiting-
36 in., per yard
-all shades,
One lot Non-Krinkle Linen Suiting, 3$ in.
width, 65c quality, the yard
Natural Color Linen Suiting, 50c
values, per yard : :
Crepes
Cretonnes
19 Bolts 27 in. Printed Cretonne, for Com
fort or Box Covering, per yard
500 yards English Cretonne in a beautiful
ment of Colors and Patterns 35c and
40c Values, per yard
8
4k
1-3 L
Assort-
28c
Silkolene
All Plain Shades,
per yard
All Fancy or Figured,
per yard .
8c
. 11c
32 Bolts Kimona Crepe in all the new
designs, per yrd
Plain Serpentine Crepe, in Blue, Pink,
Tan and White ,
23c
38c
18c
16c
48c"
38c
19c
16c
White Wool Dress Goods
36 in., 12 ia., and 4S in. Beautiful White Dress Goods
including All Wool Serge, Huns Veiling, Ratine,
Diagonal Cloths, Batiste, Cashmere, Pique and
Broadcloths
AT A DISCOUNT OP
25
PERCENT
Large Assortment, in all shades, of Picee Dyed Dress
Goods
AT A DISCOUNT OF
25
PER CENT
Wanted: Five extra saleswomen for this special sale.
Apply Friday at rear door of store.
DON'T FORGET THE DATES
Saturday, Aug. 7
TO
Saturday. Aug. 21
run
o)
"The Store of Quality"
ALLIANCE, NEBRASKA
DONT FORGET THE DATES
Saturday, Aug. 7
TO
Saturday, Aug. 21
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