The Alliance Herald
v,
HEAD BY EVERY MEMBER NEBRASKA STOCK tiROWERS ASSOCIATION. ALL THE NEWS OF ALLIANCE AND WEST I '.UN NEBRASKA
OFFICIAL ORGAN NEBRASKA VOLUNTEER FIREMEN'S ASSOCIATION. IT REACHES HEADQUARTERS It) 1 1 15,000 FIREMEN
VOLUME XXII
ALLIANCE, BOX BUTTE COUNTY, NEBRASKA, TliuURDAY, .TULY 22, 1915
NO. 33
M'DOriALD-AGHESOII
Popular Alliance Young I.ady and
Former Alliance Young Man
. Wed, Wednemlay 'Kve -
Miss Alice Belle Acheson, daugh
ter of Mr. and Mrs. William S. Ache
eon of Alliance, and Mr. A. Claude
McDonald, Bon of Mr. John McDon
ald of Alliance, were married at the
home of -the bride's' parents at 8:30
o'clock Wednesday evening, Rev.
Mclntyre of the First Presbyterian
church officiating. The house was
beautifully decorated With pink and
white sweet pea, mingled with green
, ferns. The bridal party marched to
the strains of Lohengrin's Wedding
March, played by Miss Hattie Rens
wold. During the ceremony they
tftood In an attractively decorated
archway. The flower girls were
cousins of the bride, Misses Jose
phine Acheson and Louise Cogswell.
Miss Nelle Acheson, sister' of the
bride, and Miss Eva Duncan, cousin
of the bride, sang "Constancy" be
fore the ceremony, and "I Love You
Truly", following. Only Immediate
relatives were present.
Following the ceremony a delight
ful luncheon was served. The table
decorations were sweet peas with
pink ribbons hung from the center
of the ceiling to the table.
The bride was dressed in a soft
white lace dress, carrying a shower
boquet. The groom was dressed in
conventional black.
Many beautiful and useful gifts
were presented to the happy couple,
who departed today noon for Sheri
dan, Wyoming, where they will make
their home after September 1. They
will spend a couple of weeks in the
mountains camping near Sheridan.
, The bride was born In Box Butte
county and graduated from the Alli
ance high school in 1907. She af
terwards attended Wesleyan Univer
sity one year and Peru state normal
one year, following this by teaching
one year In this county and two years
In the Alliance public schools. She
Is an accomplished young lady and
has a wide circle of friends.
The groom graduated from the Al
liance high school in 1908, following
this by a course in business college
at Los Angeles. He has been em
ployed by the Burlington a number
of years, recently being promoted to
the position of night yardmaster at
'Sheridan.
HELD EXPRESS AUCTION
Many Amusing Incident Occurred at
Adunx Express C-oininy'f
- Auction Saturday
Last Saturday in the building for
merly occupied by the Duncan groc
ery, occurred the auction sale by the
Adams Express Company of their un
deliverable packages along the line.
There were nunareds of packages
sold, from little bundles two or
-three Inches square to large-sized
trunks and boxes. Bidding was spir
ited, and everything brought a good
price. These sales always produce
Some amusing Incidents, because of
the "sight-unseen" transaction, the
buyer risking his Judgment that he
will get his money's worth. George
Duncan secured one of the best bar
gains, buying a package for 50 cents
and finding therein a plush coat val
ued at $25. A few ' minutes after
ward he sold the coat for 110. An
other valuable purchase was that of
Robert Piester. who bought a trunk
which it was found contained Catho
lic emblems, books and clothing, and
it appeared that it had been the
property of a priest. Mr. IPester al
so got a package that was not so val
uable when he purchased a bundle,
at a good price, which contained a
sheep -herder's outfit worth about ten
cent.
Another man purchased a large
box full of calendars for a real estate
jal at Fremont. Nebr. Still anoth
er buyer got a fine pair of spurs for
50 cents, and he had barely unwrap
ped them before he sold them for $3.
Another bargain was four real gold
watches for ? 5 cents. While there
' were many who got the worth of
their money, some were badly
"stung". One fellow bought a suit
. case and upon opening it beheld a
very pretty assortment of ladies' lin
gerie "and other articles too numer
ous to mention".
The manager of the sale stated
that It was the best sale they had ev
er .held, end complimented Col.
Coursey very highly on his ability as
an auctioneer.
YELLOWSTONE PART TOUR
Iiiktranliout for Drlverw of Different
Kinds of Vehicle In Enter
ing and Leaving
the Herald is in receipt' of the
regulations governing the admission
of automobiles and motorcycles Into
Yellowstone National Park for the
season of 1915. and for the benefit
of those 6f our readers who are con
(Yiplating an automobile trio to the
park we are reprinting a few of the
most Important provisions.
The park Is open only to such au
tomobiles as are operated for pleas
ure and not to those carrying- passen
gers mho are paying, either directly
or Indirectly, for the use of the ma
chine. Motorcycles are not permil-
ted to enter the park. Tickets of
passage must bo secured and paid for
at the checking station where the au
tomobiles enter the park. The tick
et must be conveniently kept, so that
it can be exhibited to park guards
on demand, and must be surrendered
at the last checking station before
leaving the park.
Automobiles while in motion must
not be less than 100 feet apart, ex
cept for the purpose of passing,
which is only permissible on compar
atively level r slight grades. The
guards must be satisfied that the
gears, tires and brakes are in first-
class condition, and are capable of
making the trip. Two extra tires
must be carried, and there must Be
plenty of gasoline to carry the auto
to the next filling station. '
Speeds must be limited to twelve
miles an hour ascending and ten
miles an ' hour descending steep
grades, and eight miles an hour when
approaching sharp curves. On good
roads where there are no teams
within 200 yards the speed may be
increased to 20 miles an hour. Au
tomobiles must give the right-of-way
to horses and pack trains, and must
not pass them at a rate of more than
eight miles an hour. .
BUSY COUNCIL MEETING
City Dads Mtt and Transact Regu
lar Btisiiie to Advertise for
Rids for Sidewalks
The city council met at the city
hall Tuesday evening. There were
present Mayor Romlg and Council
men Snyder. Rowan, Davidson,
Welch, Fleming, Kibble and Was.
Bids for a retaining wall around
the standpipe were rejected because
they were not uniform. New bids
were received and the contract a
warded to T. J. Beal for $65, the
work to be finished within ten days.
The bid of Ira Nussbaum for cut
ting and stacking the remaining two
crops of alfalfa for the year on the
city farm was accepted. ,
Advertising Is to be done for bids
for the construction of 770 feet of
concrete sidewalk and alley cross
ings. Councilman Davidson asked
for three new street crossings near
Emerson school. The street and al
ley . committee will meet with the
school board regarding the matter.
Fire Insurance companies which
have not yet paid their yearly tax
will be compelled to do so and the
city clerk was Instructed to take the
matter up with those who have not
done bo.'1 " " T"V '" "
The m mayor has instructed the
street commissioner to see that the
weeds on city property are all cut,
and the owners of property on which
the weeds are obnoxious will be or
dered to abate the nuisance with a
good scythe. .
An ordinance regarding the curb
ing in the north part of town, near
the academy and hospital, was pass
ed. The finance and purchasing
committee was Instructed, to pur
chase two wheeled scrapers of medl
um size.
The council win meet August 6 as
a board of equalization for special
curbing taxes.
An ordinance was passed covering
the mill levy for the fiscal year, the
levy this year being 33 mills. , The
levy last year was 29 mills. The In
crease for this year Is caused by the
additional levy for funds for the city
library and for the city park, for
which there was no levy last year.
OBITUARY
The community was greatly shock
ed this morning when the news was
spread that W. W. Wood had died at
his home at 624 Big Horn at 5:30
While It bad been feared for some
weeks that there was no chance for
his recovery, still the news came un
expectedly at this time.
Mr. and Mrs. Wood returned only
a few days ago from Excelsior
Springs, Mo., where he had been tak
ing treatment, and it was thought
that he was on the road to recovery
when they returned home. Howev
er, as soon as be arrived his condi
tion gradually grew worse until the
end.
William Wallace Wood was born
April 12, 1849, in the state of New
York, and died July 22. 1915. at the
age or 66 years, 3 months and iv
days. At the age of 12 he moved
with;his parents to Wisconsin, grad
uating from the state university
there in 1876. and coming west soon
afterward. On November 13, 1883,
he was married to Miss Belle Alexan
der, at, Pawnee City, Nebr., and they
lived at Mlnden, Nebr., for the fol
lowing two years when they moved
to RuBhville, Sheridan county, where
he practiced law until 1907. From
Ruahville they moved to Alliance, he
having been appointed to the posi
tion of register of the U. S. land of
lice here, and which office he held un
til May 7 of this year.
Besides the widow he leaves one
daughter, Misa Wllma; a sister, Mrs.
Alice Barland, of Spokane, Wash.,
brother, Frank, of Wood Lake. Calif
ornla, a brother and a sister In Wis
consin and a brother In Oregon.
Funeral services will be held Fri
day afternoon at 4 o'clock from the
home on Big Horn. Interment will
be made at Uushvllle Saturday, the
services being in charge of the Rush
vllle Masonic order of which he was
a member.
Mrs. Lena Bauer arrived on Tues
day from Shenandoah, Iowa, on busi
ness. She will return the last of
the week.
GET READY FOR GOOD ROADS DAYS
(GOVERNOR MOHEHEAB HAS DESIGNATED 41 LY 20 AND :!0
tJOOl) ROADS DAYS, AND EYERY ABLE-BODIED CITIZEN
IS EXPECTED TO TURN OCT TO ASSIST IN WORK
Thursday and Friday, July 29 and
30, have been ' proclaimed "Good
Roads" days by Governor Morehend,
and Alliance and Box Butte county
will properly observe them. But they
will not be a success unless every able-bodied
man in the county does his
share, ,
There are few great successes In
the world unless co-operation enters
into the deal, and nowhere is this
emphasized more than on good roads
days. Unless there is co-operation
in the work. It will be a flat failure.
However, it is not thought that any
one In and around Alliance will let
the opportunity pass to do some good
work, and everyone will admit that
there is plenty of room for Improve
ment in this section. It will be a
great sight to see some of these soft
handed business men out in the
country, wielding a pick or shovel
with the farmer boyB. This country
is fortunate is one respect there are
no stumps in the middle of the roads
to blow out.
The benefits of good roads can be
classified as follows:
FINANCIAL
1. Good roads decrease cost of
transportation. ,
2. Give the farmer the choice of
most favorable markets.
3. Make more crops profitable.
4. Give a choice of time for mar
keting.
5. Give a wider choice of market.
6. Good roads tend to equalize
produce market.
7. Good roads equalize railroad
traffic.
8. Good roads equalize mercan
tile business.
9. Good roads increase the price
of farms.
SOCIAL
1. Good roads stimulate Inter-
course between . rural communities,
und between rural and town popula- sitlon. There are automobile own
tlon. ' ers in every township who. have
2. Facilitate rural mail delivery,
3. Change otherwise rnral to
suburban property.
Approximately $206,000,000 was I
spent last year on public roads' in the
United States, according to statistics
prepared by the Ui'S.' Department of
Agriculture. In 1904 the. total was
only $79,000,000 In nine years,!
therefore, the increase has been oven
250 per cent. This awakening on
the part of the country Is to the im
portance of good roads lias been due
in a great measure to the principle
of state aid to counties and other lo
cal communities. New Jersey began
the movement in 1891 when it pass
ed its state highway law. Massachu
setts and Vermont followed a year
later, but for the most part the oth
er states were alow to move. In
1904 only 15 had state highway de
partments; today there are only six
that have not. In 1913 the Individ
ual states appropriated a total of
$38,755,088 to supplement local ex
penditures. In 1812 the cash outlay by coun
ties, districts and. townships .was
$137,493,985. At the present time
there are about 30.000 miles of roads
improved either wholly or In part by
state aid. This Is nearly the talle
age of the French "routes national
es". the system of great national
highways which is the envy of every
civilized world. These are, of course,
only a small part of the total road
milage of France, where almost ev
ery road of Importance is ad improv
ed road, and France is a vastly small
er country both in are aand in popu
lation, than the United States, so
that this statement is not, In itself,
SIDNEY IS GROWING
County Sett of Cheyenne County in
Flourihhlng Condition u New
Building Being Erected
It was the privilege of a represent
ative of The Herald to visit recently
the flourishing little city of Sidney,
county seat of Cheyenne county, lo
cated eighty miles south of Alliance
on the Burlington Denver line. Sid
ney Is located on the Lincoln High
way and is receiving much business
from the many tourists who pass
through dally In dozens of cars of
all makes and descriptions. Sidney
is also on the main line of the Union
Pacific railroad, along which many
passenger trains pass dally with
transcontinental passengers.
. Sidney is one of the oldest towns
in western Nebraska. It was incor
porated aa a village in the year 1876.
being at that time a freighting point
on the Black Hills trail. Many in
teresting tales can be told about the
stirring times at Sidney In the early
days and the old fort buildings still
stand. ....
The Cheyenne county court house
is a magnificent building, surrounded
by well kept lawns and flower beds.
Work has been started on a new city
hall and fire department headquar
ters, which will be built at a cost of
many thousands of dollars. The
new municipal electric light plant
and building, costing $40,000, are In
course of construction and will be a
valuable addition to the city. Many
of the main business buildings are
heated by waste steam from the
AS
very
flattering to our progressive-
ness. It shows, however, that we
have at least made a beginning, Of
the 2.226,842 miles of roads in the
United States, 223,774 miles, or ap
proximately 10 per cent, are classed
as improved.
Secretary Fisher has sent out bul
letins to the members of the Nebras
ka Association of Commercial Clubs,
giving thetn pointers on making the
good roads days a grand success. Co
operation Is urged among newspa
pers, county supervisors, county com
missioners, commercial clubs, county
farm bureaus, automobile clubs,
school superintendents, state offic
ials, agricultural agents, throughout
the country.
The township supervisors are au
thority as to where the work shall be
done. Although each Individual or
group may feel at liberty to remove
stones, clean out ditches, smooth
humps and ruts at any point where
such work Is needed, the best plan is
to get In touch with the local clubs
and supervisors and work under
their, direction. The volunteers in
each countyi will work. principally in
their own .- township, but if their
roads fere in good shape they may
feel free to lend, a band to an ad
Joining township.
A summary of the work to be done
Is: Clearing the road of rocks,
smoothing the ditches, Improving the
approaches to culverts and bridges,
covering the sandy places, loading
wagons with dirt and gravel, filling
low spots, j. etc. Volunteers may
work on either state or county roads.
They are required to take their own
lunch .only Id such places as the wo
men of the neighborhood decide to
Join in community picnics at the
school houses or some other conven-
lent place, j
Contrary o thoughts of some peo-
pie, this la not an automobile propo
agreed to transport workers to and
from their work, their work is also
'voluntary, and they Intend to work
themselves. "It is more important
for farmers, to have good roads on
whlrb l their, product to mar.
feUfn&4,It .is for an automobile
owners to have good roads to run on,
and the automobile is now recogniz
ed as auch an important factor in
both farm and city life, and especial
ly the former, that most of the farm
ers now possess automobiles or will
soon buy one. It is surely a pleas
ure to automobllists to ride on good
roads, but it is also a pleasure to the
farmer to know that he can haul his
products to town without tearing
down his horses, his wagons and bug
gies and his own constitution. With
a'eystem of good roads over the
state, the eastern part Is linked to
the west, and social intercourse Is
promoted, not only for that distance,
but between the farmers and town
people. .
Those who desire to assist In this
great work, either by working, or
furnishing a car or team, should no
tify Secretary Fisher either by phone
or letter, and let him know Just what
to expect. This is not a selfish pro
position don't be afraid you will as
sist your neighbor by helping on the
road near his place; he will help
with your road.
The best plan is to organize a good
roads club get your neighbors and
friends together and find to a cer
tainty ' who will and who will not
work on the 29th and 30th, then In
form the committee in charge. You'll
never regret the days spent In mak
ing' good roads.
present light plant by means of an
underground pipe system. Among
other buildings In the course of con-.
. p i I t . n la u now Yinnxti frW ihd "1 m- .
erlcan Bank, which has outgrown its
present building, erected only a few
years ago.
Sidney has a live commercial club
with a president and secretary who
work iii harmony with the board of
directors. The city government la
blessed with a mayor and councilmen
who are progressive and who use
good Judgment In the conduct of the
city's affairs. Sidney has two farm
ers who are each farming over two
thousand acres of ground this year.
The surrounding country is being
rapidly settled with farmers from
farther east. Other small but live
towns in the county are Potter, Dal
ton, Lodgepole and Sunol.
Iiniueuae Dahlia
There are now in exhibition In the
Alliance Commercial Club window a
boquet of Polnsetta Dahlias, of the
pink and red variety, some of which
measure eight inches across the flow
er. These were raised by Mrs. L. H.
Highland In her flower garden and
are something of which to b proud.
They represent the result of much
care and are well worth seeing.
NEW MESSENGER SERVICE
W. H. Van Houten 0mmis Office in
Bayer's lUllUrd Hall
This week W. H. Van Houten op
ened for business what is known as
Fred's Messenger Service, the office
of which is located In Mike Bayer's
billiard parlor, on the corner of Sec
ond and Box Butte.
Mr. Van Houten has bad several
years, experience In the messenger
business at Kansas City, nnd known
bow to give good service. Competent
young men with bicycles have been
secured, and the patrons are assured
the delivery of messages and parcels
with dispatch. Tony Hanson, for
merly of Kannsa City, and a bicycle
racer of considerable repute, has
been secured and will assist with the
work. The phone number of the
service Is 448, and calls will be an
swered day or night.
Marking the Honds
Roy Strong. Bruce Mallery and
Link Lowry, the Commercial Club
good roads committee, went . to
Bridgeport Tuesday to confer with
the county commissioners of Morrill
county about work on the roads
northward to Alliance. $300 was
appropriated for this work, which
will begin at once. Secretary Fish
er of the club went to Crawford the
same day to assist in marking the
Hot Springs road, the Black Hills
branch of the Lincoln Highway,
which runs through Alliance. The
road will be finished to Sidney this
week. .
KANSAS DOUBLES SILOS
Iiicrt-ttNe of i,.'!l In One Year -80
Per Cent Growth for the En- '
tire State
Based on reports from 79 counties
filed with J. C. Mohler, secretary of
the state board of agriculture of
Kansas, that state has 9,700 silos, or
an increase of 4,323 la one year.
This showing means an increase of
36 per cent In a year and an increase
of thousands of tons storage capa
city for silage from Kansas farms.
The greatest increase in the num
ber of new silos was In Sumner coun
ty, which reports an increase from
143 in 1914 to 274 on March 1 of
this year. Kingman county report
ed an Increase of 106, while Rooks
county reports an increase of 100.
Reports are based on conditions on
July 1.
In the opinion of farm experts, the
big increase in silo building is one of pansion of the business and trust and
the strongest indications of farm ad- believe that we will succeed In mak
vancement. Twenty-one of the sev- ing It a great big industry,
enty-nlne counties that have filed re-j "We are making a success of the
ports show an increase of 100 per pottery plant, which Is an lndepend
cent In the number of silos built last ent project, but controlled by the
year. The 1914 report showed four same Interests that own the brewery
counties without a silo. Two of and the malted milk factory.
these counties have filed reports this
year,sand both are now In the . silo
column." a
IMMANUEL'H LUTHERAN CHURCH
H
' Church Is located at the corner of
Yellowstone end Seventh.
A Next Sunday, July 25.
English Sunday School and Bible
class, 9:30 a., m.
English mission service, 11 a. m ,
with sermon by the pastor. Subject,
"The Lutheran Church and Its Mis
sions", German mission service, 2:30 p.
m., with sermon by Rev. F. W. Ban-
gert. of Crawford.
Everyone is cordially Invited to at
tend these special mission festival
services.
Says He Is Not the Man
The Rocky Mountain News of Deli
ver, dated July 20, among, a list of
marriage licenses issued at Denver,
contains the name of D. Ray Stans
berry, Spokane, Washington, and
Mary E. Foss, Omaha. The Alliance
frlends of D. Ray Stansberry. the lently to the ground, and the elder
popular salesman for the Newberry brother, Michael, after arising, called
Hardware Company, accuse him of to his brother to see if he was hurt,
being the man, but Ray denies that when he turned he saw that the
he is the one, although his borne was brother's clothes bad been burned
formerly at Spokane. When Inter-, from his breast and that his face
viewed by a Herald reporter today iwa burned almost unrecognizable.
Ray denied being the party mention- Assistance was called rrora the shops
ed. Ray Is one of our most popular ! immediately, J. D. Dole and C. L.
young men and if he is the party , Emerson being the first to arrive. A
mentioned, The Herald Joins In wish- doctor , was also railed, but It was
Ing him and his a long and happy. that there was no hope for re
married life. I suscitation. ' 1
. I The young man came to America
Change In ConuniKlou Finu 1 about a year ago. and while he could
Tagg Bros, and G. P. Moorehead
ve recently acquired the Interest
of Smith Bros. Commission company
in the Joint, business at the South
Omuhu office, and in the future . all
business at South Omaha will be ban
died under the name of Tagg Uroa.
The only change In the business at
South Omaha will be in the name, as
Tagg Bros, retain the same salesmen,
the ttame help and the same office
and yard location that they have had
since January 1, 1913.
Here on lluslne
E. L. Lovenburg, cashier of the
Angora State Bank, at Angora, Ne
braska, accompanied by his father,
F. V. Lovenburg, of Madrid, were in
the city Monday on business. While
here they made The Herald office a
call. '
I. C. H. Representative Here
E. A. Fair, representing the Inter
national Correspondence Schools,
Route 6A, Is stopping at the Alliance
Hotel. Mr. Fair experts to visit Al
liance every thirty days.
Annual County Fair
Cheyenne county will hold her an
nual county fair and race meet at
Sidney September 9, 10 and 11. A
large street carnival will be staged
the same week In conjunction with
the fair. . ' , "
Hall & Graham last week shipped
a car load of grass cows and heifers
to the South Omaha market. These
cattle averaged 1200 pounds and sold
at $7.50, the highest prfbe so far for
western grass cows and heifers.
MAKE MALTED MILK
Dig Brewery Concern of Denver,
Which Ha ItiHtiibuliitg Point in
Alllnm c, to Make Malted Milk
From making beer to making
malted milk may seem quite a Jump,
but the Coors Brewing Company,
which has a million dollar brewery
at Golden, Colorado, near Denver,
announces that it will make the
change. The Coors brewery has a
distributing point in Alliance and
Coora beer Is handled by Robert
Campbell of this city. The Coora
family own several valuable build
ings In this city.
Machinery has been Installed and
the manufacture of the new product
will begin Aug. 15. It is the pur
pose of the company to enter' the
field for the control of the product
In a wide market extending from the
Missouri river to the FaclBc coast,'
and every resource heretofore used
by the company In advertising and
exploiting its beer will be . used to
push the new product.
The new industry is expected at
once to give a wide stimulus to the
dairy cattle industry as it Is believed
the rapid expansion of the business
will require a greater supply of the
product of the dairy farm than is at
present conveniently available.
It was announced, however, that
the company would continue the
manufacture of beer as long as con
ditions warrant, altho it is the ' an
nounced purpose of the management
not to make any fight to retain the
brewing Industry In face of any law
that be in force against Its manufac
ture. We have reached a definite decis
ion to begin the manufacture of
malted milk in our plant at Golden,"
said Adolph Coors, president of the
company. ,s t .
"Our observations convince us
that we w'll have a tremendous mar
ket for the product which we propose
to develop in every legitimate way.
We will give every attention that
our resources will permit to the ex-
'We will continue to manufacture
beer as long as conditions permit,
but will not put ourselves la the at
titude of opposing any law that pro
hibits its manufacture."
KILLED BY LIGHTING v
I . . c- .
Nohe Banjoff Struck While Working
i In (larden - Bolt Out of Al-
moHt Clear Sky '
Nohe Banjoff, a Greek who had
been working on the rip track crew
for the Burlington for some time
past, was instantly killed last Satur-
'day afternoon while working in his
i brother's garden near the round
house when a bolt of lightning struck
hlra. The brother was badly stunned
by the bolt, but did not suffer any
serious consequences.
The brothers were both working in
the truck patch when the lightning '
descended. Both were thrown vlo-
(talk but little English, he was well-
! liked by everyone who knew him. Be- .
jsides the brother here be leaves a ,
father and mother and a sister in th-;.
I old country. Interment was made .
in Greenwood cemetery Monday, the
funeral service being conducted by
Kev. Mclntyre.., r; -
HERALD BRINGS RESULTS
All Men hunts Who Advert led Their
July Hale Through Its Columns
lUftort Heavy IiuiiueM '
That The Herald Is one great ad
vertising .medium has been demon
strated during the past two weeks, -during
which time it baa been used
by all those conducting special sales
In that time. Three big sales are in
progress, and each store is doing an
enormous business. One merchant
who used The Herald said yesterday
that this was the greatest July sale
he had ever had, and that the force
of clerks waa not nearly large
enough. He said that he could eas
ily have used three more clerks, but
that he bad no idea business would
be so exceptionally good.
The other merchants said practic
ally the same thing In regard to their
advertising bringing results. The
Herald's circulation is such that the '
paper goes into practically all: the
homes in Box Butte county and this,
together with the fact that It con
tains all the news, makes .It the
greatest advertising medium in '
western Nebraska.