l!
IMPROVEMENTS
Vp-to-date Men Must Keep Pouted
Information Furnished by
the Jeffery People
Always Something New
There is always something new
for the automobile. Improvements
will continue to be made each year
and no one ran predict what auch
Improvements will be, any length of
time in advance. One of the latest
Improvements Is the worm drive dif
ferential. Its extra strength is not
Its only feature. Absolute quietness,
more wearing surface giving It more
perfect lubrication, less friction, and
less weight have all been added to
the motor car by tta use. Leather
couplings to take the place of metal
ones In the main drive from the mo
tor is another of the important im
provements In late construction.
The only American car so far us
ing this is the Jeffery, which has
proved its success with two years
use.
A vacuum system for gasoline sup
ply Is the latest for relieving pres
sure on the gasoline tank and for in
suring an even supply to carburetor.
The cantilever spring, tungsten
steel valves which never need grind
ing, and concealed speedometer drive
are other new features on all up to
the minute motor cars.
I Wick to the liand
People all over America are rapid
ly discovering the fact that the real
wealth of the nation comes from the
land. Many who hitherto felt that
life was much simpler and easier In
the cities are going back to the farm.
Progressive farmers are adopting
Improved methods and by economii
lng In time by using improved
equipment they are finding It pos
sible to develop more land at less expense.
The motor truck enables a man to
supervise his entire farm no matter
bow large It is and also to develop
other tributary farms through his
ability to cover more ground, carry
men and implements, and use time
In the field that he used to spend on
the road.
The Initial Wt
It costs more to buy a truck In
the beginning than It does a team of
horses, wagon, harness and equip
ment. It costs less in the end.
The time was when automobiles
were not perfect mechanically. Then
the farmer took a chance on difficul
ties which he might not have with a
horse.
The Jeffery truck today, when op
erated at proper speed and not over
loaded, will give aa good service at
the end of fifty thousand miles as It
loes the first day It works.
Think It over.
How Many Hours a Day?
The longest day is never long
enough on the farm. For some pur
poses the hand scythe may never be
replaced, but the reaper does the
work of acores of men. Time Is the
big element In thnse days of short
age of farm labor.
It 1b unnecessary to suggest the
many uses to which an economical,
light, high grade motor truck can be
put. The progressive farmer knows
what thpse uses are. He has been
waiting only for the truck which will
perform them with economy, conven
ience and real saving in time.
The Jeffery is that truck.
Two TrlH or One
No man could be busier than the
farm owner when the busy season Is
on and the moving of his crop Im
perative. No other business man
has to deal in such large amounts of
perishable goods.
The convenience of a motor truck
to a farmer makes it a positive nec
essity.
There is only one reason why all
aggressive farmers today have not
purchased motor trucks and that Is
because the motor truck for the
farmer was not developed until Jef-
y IT
l - 1 B
if h v J
I J ' -? 1
- I i . : -;-
Opening A nnouncement
For Sprie
1915
HO'scn '-fi '.q5;a
It J ' j ii JTu 1 'WW
0 1 U
" Ul
cb
a la Spirite
CORSETS
7ITH the advent of Spring we have ready for
f4t apparel.
I
Styles this Spring are established within clearly defined lines and will not be disturbed by mid-season changes as has some
times been the case.
The decrees of fashion for the Spring and Summer of 1915 as approved by the authoritative influences, who are the so-called
"arbiters of fashion" favor short full skirts with short suit jackets and a high waist line in strictly tailored effects."
Our Spring offerings of STYLE-CRAFT coats and suits are the famous "man-tailored" garments which embody the recom
mendations of the creators of fashion and all that is desirable in the man-tailoring art.
George A. Mollring
Alliance's Most Pleasant Store
fery built the light three-quarter ton
farm model.
The Farm Owner's Profit
It costs $2.02 a day to keep a team
of horses. You can do three times
as much work at less expense with a
Jeffery truck and have more time for
other duties and recreation with
your family. We have the figures to
prove that statement.
Economy, then, is the first big rea
son why every progressive farmer in
America will eventually adopt a mod
ern motor truck like the Jeffery.
Why not now?
The Care of the Truck
The Jeffery Company has built and
sold many hundreds of trucks. It Is
an Interesting fact that there has
scarcely been a complaint of any
kind or a breakage on any one of
these trucks due to a very simple
thing.
Automobile breakages occur usu
ally during high speed driving or ov
erloading. The Jeffery truck Is
built so strong that If it is operated
at a reasonable rate of speed, as it
must be In hauling service, and not
overloaded. It will give service over
a long period of time with very little
attention.
I T. S. Fielding
A CON KHIMKI) ST AT KM K NT
BT. fATUOK.
St. Patrick's Day passed almost
unnoticed in Alliance this year. With
the exception of a few dances and
parties there was practically no ob
ervance of the day.
Kvlilence Alliance Headers Will Ap
preciate
Doan's Kidney Pills have done
splendid work in this locality.
Have merited the unstinted praise
they have received.
Here's evidence of their value that
none can doubt.
It's testimony from this locality
twice-told and well confirmed.
Such endorsements are unique in
the annals of medicine.
Should convince the most skeptic
al Alliance reader.
George Busick, Gordon, Nebr.,
says: I bad a great deal of trouble
from irregular passages of the kid
ney secretions and I also suffered
from attacks of lumbago. Often the
pain and lanianesa In my back was
so acute that I was unable to stoop
or do any kind of work. Doan's
Kidney Pills cured me In a short
time and the cure has lasted. I am
glad to confirm the endorsement one
of my family gave Doan's Kidney
Pills in my behalf some time ago."
Price 50c, at all dealers. Don't
simply ask for a kidney remedy -get
Downs Kidney Pills the same that
Mr. Uustck had. Foster-Milburn Co.,
Props., Buffalo, N. Y.
The Wardrobe
The only odorless cleaning in the City. We have the only
power machinery in Alliance for the cleaning of clothes none
of that odor found in hand cleaning. The price is no higher.
Try us and be convinced.
315 Box Butte Ave.
Phone 682
ONCE ON THE NOSE
your eyeglasses will neither fall
off, nor shake off, if the adjust
ment of the guard is right. The
guard we use makes the wearing
of eyeglasses a possibility and . a
pleasure for many who have nev
er been able to even keep eye
glasses iu place. Besides getting
the latest Improvements in mount
ings, you are assured of properly
ground lenses, ground by work
men of highest skill and scientific
training.
BROKEN LENSES DUPLICATED
DRAKE it DRAKE
Registered Optometrists
METCALFE'S PAPER
THE OMAHA KEBHASKAN
Subscriptions to Richard L. Met
calfe's paper. The Omaha Nebraskan,
will be received at The Herald office
at the regular subscription price of
II. 5u per year. Mr. Metcalfe is con
ceded to be one of the best editorial
writers in America. Herald readers
all know him, by reputation if not
personally, and no doubt many of
them would like to become regular
readers of his paper. We shall be
pleased to forward your subscription
at any time.
HERALD PUBLISHING CO.M
NOTICE
As I have been "smooched" over
by the Times and do? bit in the post
77S PPUDEtVT
BAVC
""5lTGSiM SOW i
WHH
1 5'.,
John I). Rockefeller was once a poor, young man. Sup
pose he had not banked the FIRST money he earned, would
he have become rich?
He never dabbled in get-rich-quick schemes either.
( Make OUR bank YOUR bank
First State Bank
ALLIANCE, NEBRASKA
office, within five feet of the door, by
the good looking brindle Airdale ter
rier that everybody knows, which
has been here five years and which
cost $125 by express, and he Inflict
ed a gush two and one-half inches
long In my left leg. and the doctors
ay I may have to go to Chicago for
treatment, I wish to say that I will
Bee that this thing la settled right.
JOE BILLS.