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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (April 10, 1913)
PROFESSIONAL DIRECTORY Kates: One inch Cards, 50 cents; two inch cards, $1.00 WILLIAM MIICMLLL ATTORNEY AT LAW ALLIANCE NEBRASKA BURTON & WESTOVER Attorneys at Law Land Attorneys Office First National Bark Building PHONE 180 ALLIANCE : : NEBRASKA H. M. BULLOCK. ATTORNEY AT LAW ALLIANCE NEBRASKA F. M. BROOME Land Attorney Long experience as Receiver U. S. land office Ib a guarantee for prompt and efficient service. Office In Opera House Block ALLIANCE : j NEBRASKA BRUCE W ILCOX Lawyer and Land Attorney Practitioner in civil courts since 1893 and Register U. S. land office from 1903 to 1907. Information by mall a specialty. Office in Land Office Building ALLIANCE : ! NEBRASKA DR. H. H. BELLWOOD, Surgeon C. B. & Q. Ry. Office over Holsten's Drug Store DAY PHONE 87 NIGHT PHONE 86 Orie Coppernoll Res. Phone 20 F. J. Petersen Res. Phone 43 Drs. Coppernoll & Petersen Osteopaths Rooms 7, 8 and 9, Rumer Block PHONE 43 GEO. J. HAND, Physician and Surgeon EYE, EAR, NOSE AND THROAT H. A. COPSEY Physician and Surgeon Office Phone 360. Res. Phone 342 Calls answered promptly day and night from office. Offices: Alliance National Bank building over the Post Office Paul W.Thomas instructor on violin Dr. Oliver McEuen Physician and Surgeon SPECIALTIES: Diseases of women and children, and Genito Urinary Or igins All calls answered promptly day or night HKMINGFORD : NEBRASKA HARRY P. CODRSEY LIVE STOCK AND GENERAL AUCTIONEER Farm Sales a Specialty TERMS REASONABLE PHONE 64 ALLIANCE : NEBRASKA DR. 13. K. TYLER Dentist PHONE 167 OPERA HOUSE BLOCK ALLIANCE : : NEBRASKA Dr. JAS. P. HAXFIELD Dentist OVER BRENNAN'S DRUG STORE PHONE 525 RED All electrical equipment. Gas admin istered. Evenings by appointment A. J. KENNEDY Dentist Office in Alliance National Bank Building over Post Office PHONE 391 G-eo. G-. G-SLd.sTosT' LICENSED EMBALMER PHONE: Day 498 Night 510 ALLIANCE NEBRASKA S3. A . HKHBERT CITY DRAY Office Phone 260 Residence Phone 182 At Wilson's new and second-hand store L. M. Scott, Auctioneer Lakeside, Nebraska Will cry your sales anywhere. See me or leave dates at the Alliance Herald office. I Phone 175 Alliance, Neb. Voice Culture Teacher of Tone Production MISS EUNICE BURNETT Soprano Soloist Public Engagements Solicited J. P. Hazard, the Surveyor, Is making a specialty of locating homesteaders. He claims to be posted as to lands still vacant and Has a Few Bargains in RELINQUISHMENTS Your chance is growing less every day. Don't stop for fear of bad weather the other fellow may beat you to it. IN LAND OFFICE BUILDING ALLIANCE NEBRASKA TUDIO, 715 OHEYENNE AVE. G. He Wood Painting, Decorating and Paperhanging Phone 434 Alliance, Nebr. PUBLIC STENOGRAPHER At The Herald Office REASONABLE RATES PROMPT SERVICE AUGUST HORNBURG Professional Trained Nurse Room I , over Rodgers' Grocery Alliance - Nebraska MRS. E. C. DRAKE OPTOMETRIST With Dr. Copsey ALLIANCE : : NEBRASKA I ForNice,CleanNiggerhead Lump and Nut Eastern Hard Nut X3:03TB TO No. 22 Dierks Lumber & Coal Co. atatttl Dray Phone 54 DYE & OWENS Transfer Line r Household oods K7 moved promptly and transfer work jUj solicited. Residence phone 636 and Blue 574 Wise Ones Watch Want Ads One of the biggest magazines In th country recently refused a full page ad, to be paid for at a rate tihat would stagger, the average business man, because the advertiser did not have any plan for a "follow up." The magazine refused the business as a protection to their readers. Those who would a"t on the suggestions or the ad might not possibly lose any actual money on the transaction, but they would find the sequel unsatisfac tory. The magazine refused the busi ness for purely business reasons. The know it is profitable for them to pro tect, their readers, because as the reader gains confidence dn the argu ments of the advertisers, In tihelr printed statements, Just that much more valuable becomes the ad vert Is 'ng space. A country newspaper is not in a strong enough position to do the same thing, but it would be a mighty good thing if some of them would. Many a country merchant squanders his money in advertising before he is ready, before he has a follow up cam paign planned, before he has his good and his store ready to take care of the business he seems to expect to come from the ad. A few times and uhe public gets "wise," gets to know that to act on the suggestions of he advertising only leads to unsatisfac tory ends, and thus that store's ads and all other ads are thrown Into more or less suspicion. Somewhat familiar arguments have been repeatedly used in favor of hon est, advertising, but this new phase of the business seems to us Just as important. A merchant may tell the absolute truth in a Ir.rge advertise ment and still have it fail to bring the right results because he neglects the right sort, of a "follow up." Many a merchant has Btarted a big special sale off with a rush and a louda noise by big advertising and then sat back and expe"ted everything else to work out for itself. But it doesn't. Before you jump into a big adver tising deal consider weH the "fol lowuip." Omaha Trade Exhibit. Let The Herald's advertising de partment help you plan your adver tising campaign. We make no charge for our Mine and are glad to give you what advice and assistance you need. As we walked down to the office from lunch one noon this week we were accosted by a young lady who said, "Say, Mister, can you tell me where the depot Is?" "Certainly," said we. "Come with me and I will show you where the depot 1b. Where are you going?" "Oh," sail she. "I am going down to meet my little brother and sister who are coming in on th? train." How old art you?" said we. "Just eight years," said she, ".And I didn't eat hardly any dinner 'ause I wanted to gci to the train. ! Jutt ate some beans, bread an1 a piece of cake. But you Just ought to see my little brother. He's only two years old, but he eats more than I do." Then, as we were passing a store in the window of which was displayed a child's dress, she said, "Oh, I wish I had that dress. It would Just fit my little brother." We saw that sin found the depot all right, and hope she found her little brother and sister. U was an editor in Poughkeepsle. N. V., solemnly reciting the unlimited chances for accumulating wealth ac corded him as a member of the fourth estate who wrote as follows: "A fellow out west wants us to run a lot of advertising for him for noth ing ami if It brings results he may become a subscriber. 'IA gun firm wants us .to run $10 worth of advertising and then send it $10 in exchange for a shotgun Such a gun would retail at about $5. For running $17 worth of locals we can get a $1 magazine telling us hew to do dressmaking at home. By ruun'ng $50 worth of advertising and sending $25 to an Atlantic City firm we will be given a deed to a lot. When Hie tide Is in the lot stands six feet under water. "A real estate firm will give us a deed to a lot ttsM feet for $10. We wrote a fellow who knew of the lots oftfed; he replied that they ha I no cash value, but a trading value of about $5. "We can have a I meet any New York daily paper sent us free. The subscription rate is only $4, but all we have to do is to run $36 worth of locals. "For $40 worth of advertising and $25 cash we can own a bicycle. The wheel pel's at Just $12. About a doz en firms are anxious to give us shares in gold mines for advertising. A nursery firm will send us a I'R-cent i rosebush for only five cents worth of advertising For running a .-ix-im-h advertisement for one year we get gross of pills." Publisher's 'Aux- i tllary The boys Mi Mount's barber shop take great delight in matching their ' wits against those of the people at large By long practice and much d "p thinking they have develop l a lifts. of Jokes that are hard to Match But on e in a while an out I sider "gets one" on them from which lit takes them some time to recov er. A week or two ago, just after Hie big Omaha .yclone and while it was beints discussed, Burt l.aing, of Modi in Clotties for Men, asked the 'boys If they had heard of the well which was In the cyclone. Kvcry oin said they had not and VUM to hear of It. "Well," said Burt, "the wind blew so hard that It New all the dirt away t'roin the well and left it standing ij In the air Just like a stanilpipe." lie skipped while the bunch was recovering. A few few minutes later the hoys called up Modern (Motives Tor Men and asked for Mr. l.aing The phone was held close to the typewriter while Ous, who has been an operator, rattled the typewriter to make it sound like a telegraph instrument. "This Is Mr. l.aing," said the voice at the other end of the phone. "This is the tel egraph office," saJd the voice at th barber shop end of the phone. "We have a mesage here for you. Shall we read it?" "Yes, yes," said Burt In a tone that indicated anxlous ness. "All right." said the barber shop end of the phone, "Hre it is. Omaha. Nebraska, K. Q. lulng, c-o Modern Clothes for Men, Alliance, Nebraska. Harold and Martha escap ed Injury, but Willie fell In the well. His life was saved by the wind blow ing all the dirt away from the well leaving it standing there like a standpipe." About that time Burt got wise and up went his phonie with a Jerk wnlle the barber shop aggre gation spent the rest of the (Jay re joicing. They had their fun until yesterday morning, when Burt got back at them In I manner tha had '.hem running all day yewterday, hunt ness, except my salary of loo a !(I0 p. r cent of the cost price) to month Assets $:i.8fi0. Liabilities tftl. I cost price. "I estimated that my cost of do- I Mr I Hie difference Had his In- l, mines was U per cent, inctud eost of doing business been 22 per ing m salarv I ligut. d that I should cent (as he estimated I the article make n profit of 10 ppr cent and I "hould have been sold for $:i..tl to mark ad all niv nodi mi a profit of Provide for the expense of doln 12 pi r cent expecting that profit "I made my purchases carefully so that my stock did not pile up. I handled only such goods as I was able to move and that would aland the .12 per cent advance. "But I find my Inventory smaller, my bank balance smaller and my debts bigger at the end of the year. "I expected a profit above ex penses of $2,600 1 thought I ha that profit. But my year end state ment shows that 1 have lost $1,125. "Cm you tell me the answer to this puzzh t" He has ..ps money in the bank He owes more. He has less stock. He has not made 10 per cent that is plain. Instead, he has lost the amoun of the de remseln stock and cash And the amount of the Increase In debts. Why? The service department of the manufacturer to whom he wrote, figured out the problem for him. He thought he was adding enough to give 10 per cent profit, but In real ity his profit was but 2 per cent. Suppose an article cost him $2.25. He wishes to mark It so that it will cover the cost of doing business, 22 I per cent, and to allow him 10 per cent to ike cost of the article, or 72c, making the selling price $2.97. But he estimated his cost of doing business at 22 per cent of his gross business or selling price. Instead of allowing 22 per cent of the selling price for Ihe cost fo do ing busLness, he allowed 4f.5c (22 per cent of the cost price.) Instead of allowing 10 per cent of the soil in", price for profit, lie added 22.6c Ing for one strong enough to get baelC cent for'imifW Ha rtdd :e hai- i nun on. ne aieppeu into me snop to get a shave and said, "Say, boys, did you hear of the awful big rain that followed the cyclone In Omaha and about the ducks ?" No one had. "Well, a bunch of ducks happened to be flying over Omaha during the cyclone. The rain which followed was so heavy that the ducks Just folded their wings and Bwatn across." Here la an interesting artucle from a recent issue of the Columbus Telegram. Dr. Talmage.one of the greatest pul pit orators, in one of hla sermons on the "Spirit of the Press" said: "To publish a newspaper requires the skill, the precision, the boldness, the vigilance, the strategy of a com mander in chief. To edit a newspa per requires that one be a statesman, an assaylst, a geographer, a statistl fclan and, in acquisition, encyclonedl ac. To man, to govern, to propel a newspaper unUI it shall be a fixed in stitution, a national fact, demands more qualities than any other bu sines on earth. If you feel like sturting a newspaper, secular or religious.under stand that you are being threatened with soft en inn of the brain or lunacy, and throwing your pocketbook into your wife's lap start for some insane asylum before you do something des perate. "First of all, newspapers make knowledge democratic and for the multitude. The public library is a haymow so high up that lew can reach it while the newspaper throws down the forage to our feet. Public libraries are the reservoirs where the great, floods are stored high up and away off. The MWIJtptl is the tun nel that brings them down to the pitchers of all the MOpto. The chief use or the libraries n to make newspapers out of. Great libraries make a few men and women verv wise. Newspapers lift whole nations imo ine Miiuu'm "You cannot find ten literary men in Christendom with strong minds ar great hearts but are or have been somehow connected with the news paper printing press. While the book will always have its place, the news paper is more potent. Because the lat ter Is multitudlous do not conclude it is necessarily supeificial. If a man should from childhood to old age see only his Bible, Webster's Dictionary and his newspaper, he could be pre pared for all duties of this life and all the happiness cf the next. "There is not a single doctrine of theology but has been discussed in the Inst ten years by the secular news papers of the country .They gather up all the news of all the earth bearing on religious subjects and then they scatter the news abroad again. The business and a profit of 10 per cent. or ten cents of eery dollar taken in. He sold the artdle for $2.97. It costs $2.26 plus Hfw (22 per cent of his selling price) or 12.90, Sellinn It for $2.!'7 bis profit was 7 in stead of 10 per cent, he hail Jus a trifle over 2 per cent Investigation also brought out the) fact that his expense of doing busi ness was considerably higher than he figured, because he had failed to make proper allowance for spoilage, etc. Thus, thrugoh n mistake of al most 8 per crent In marking his goods for the 10 per cent profit ex pected, aggravated by a mistake in the percentage of his cost of do ing business, a loss of $1,126 was brought about, as shown by the hooka. The best rule to follow will be brought out in a later article. MANY KINDS OF INSURANCE The Insurance firm of Gray & Guthrie had the odd experience of writing nine different kinds of in surance on Monday. The different kinds of Insurance written were, fire, tornado, accident, health, bonds, bur glary, use and occupancy, employ era llabUlty and elevator liability . Their display windows, In the of fice in the First National bank build ing, are full of pictures of the Om aha tornado, secured from different, sources, which attract a good crowd. Rowan ft Wright, coal, wood and posts. Phone 71. tf Early Announcement of Summer Rates IT IS NOT TOO EARLY TO BE MAKING PLANS FOR A VACATION TOUR TO THE PACIFIC COAST: Kvery day from June I nt the excursion rate will be $60, and to In clude the SHASTA I. INE, $77.60; on certain speH'lal dates $5.00 less; you may go one way and return another. In this way the world's greatest railroad Journey may be accomplished. YELLOWSTONE NATIONAL PARK: Hates to this wonderland have been aunounced via Cody, the east and scenic entrance, vta Gardiner, the official entrance and through scenic Colorado and Yellowstone entrance,. Also for personally con ducted camping tours. A camping tour under personal escort make one of the finest recreative tours this countTy offers. GLACIER NATIONAL PARK: On the Great Northern railway, reached from Helton or Glacier Park station, Mont. Kxcursion rail rates to these points do not oatOOtd $;!5 with very low rates beyond through the park. Only a small ex penditure required for a most interesting visit to this newest "wonderland." Descriptive publications will soon follow. We shall be glad to hav you tell us what kind of a summer tour you have in mind and to place you on our list for publications. J. KRIDELBAUGH Agent, Alliance L. W. Wakeley, Gen. Passenger Agent, Omaha Christian newspaper will be the iiht , wing of the apocalyptic angel. The 'cylinder of the Christianized printing press win be the front wheel of the Lord's chariot." Do you keep an advertising rOC ord? Do you know what results are accomplished from your advertising and what kind of advertising pays you beat? It would pay you to i keep a definite record of Uie ad vertising you do and of the results produced. The members of The Her ald force will be glad to help you get up a record of this kind and give you assistance or advice on how to keep 1t. itMCMtMS HttL tCTD At the regular ineeulng of the school board Monday evening the ;-early election of teachers was held. I All of the teachers were re-elect d to their present positions. It Is known, however, that there are s iral who wwlll not aocept. HOW TO FIGURE PROFITS. Do you know how to figure your profits? Most retailers are satisfied with their methods. They think they are making money. But here is a let ter which suggests a reason for the many failures among these same sat isfied retailers. The story was told j in a letter to the service depart ment of a large manufactures of stroe equipment. The retailer whose name we can not give because it might affect his credit, is in business In Imiiunu it.. thought until a week or so ago that he was going to make a good profit thla year in addition to his aiary, uui na.s iiim om red that he has actually lost $1,126. "I started the year." he said, "with '$1,100 in the bank and a stock in 1 1 n'ory of $.;,41o. Doing a cash bust neJM, I hail no outstanding accounts, and my account payable amounted t only $-5o. Assets $4..r'1M. Liabilities "My business for the year aggre gated $40.(!oo My stock inventory ai mi' enu or the yejur ts $1,250 My bank balance la $i00 .Vcounts payable, against me, aggregate S7 I have drawn nothing from tfea busl- An Extension Saves Jr Climbing The telephone jilwnys seems to ring when you're on the floor where it isn't. An extra telephone set will bring the calls to yon without u trip Bp or down the stairs. An E&tention Telephone i the Estate of Convenience NEBRASKA TELEPHONE COMPANY 402 NT HIDES TANNED Ask Us About Custom Tanning We can save you .10 to 50 per cent on the cost of Men's Kur Coats, Ladies' Fur Coats, Fur Kobes, hflttOM, Bugs and Ladies' Furs of all kinds. We can give you the best Guaranteed Furs so cheap you can't afford to be without them Don't Sell Your Best Hides and Skins Bring them to us, we will have them made up just as you want them YOU TAKE NO RISK. EDES $1000.00 GUARANTEE PROTECTS YOU We represent the KKKS KOBK TANNING CO., the firm that origin ated the Custom Tanning Btwineus and handle nearly half of it. Ask us for Prices and Samples. We can give you lower prie-es than you eau secure from any other tannery. MARKS HARNESS COTIPANY