The Making of a Newspaper
Interesting Information for People Who are Not
Familiar with Job Printing and Newspaper Publishing
The Alliance Herald's Up-to-date Plant
It Is proMMt thai MM mny per
sons Who tphiI MWBMJMTV glfS much
thought to the work not i-sanry to
publish thorn, nml piTlinps n still
mailer number know BUM h about
the prwp of publlcHt Ion : bin SrS
nro sure then tunny who will be In
taut ad In n short (It-script Ion of the
prlntiiiK business In general, and of
thp publication tif lhlr BOM POpef
In particular In rlaK of the In
provemcnts that have been recently
made in tha aojulpmenl or tin- offlca
nnd plant of The Alliance Herald
we OOOJtdOT this an opportune time
to Rive our readers some Informa
tion about bow the printing Is done
There Is as much difference In
the amount of work done and the
volume of business transacted In
different printing establishments as
there Is between the methods and
business of the peddler who selU
front a push cart on the street cor
ner and the mcr -hunt prince who
carries a stock of goodii valued at
many thousands of dollars and requir
ing acres of floor space to display
There are printing establishments In
which one man does tha work of edi
tor, reporter, compositor, (type set
ter), proof reader, bookkeeper. Job
printer, Janitor, etc.; there are
other printing establishments with
hundreds of employes, that have a
different person In charge of every
department, and some of these per
sons have large numbers of assist
ants. In a large job print tag establish
ment, such as the Roaa Printing Co.
of Omaha and the Great Western
Show Printing house of St. Louis, in
which establishments some of the
Herald employes received their
trainlnK. a Job of printing, whether
large or small, goes through a num
ber of different depart incut s and Is
Inspected, O. K'd. and reported by
the foreman of each before it is de
livered to the customer In large
newspaper o'.flces, such as the Oma
ha Bea, on which the Herald fore
man was formerly employed, the
same general principles are followed
as in the system of tin up-to-date
Job printing establishment, although
the work differs quite materially.
While The Alliance Herald does
not try to put on tjic "metropolitan
airs" that are assumed by some of
its near-by contemporaries. It has Ml
up-to-date system for publishing a
newspaper and doing Job printing.
So far as we know there Is not an
other printing establishment in the
state, west of Grand Island, that Is
conducted on a plan as nearly like
that of modern city offices as is the
system in vogue in this office. In
fact there are some printing offices
that have practically no system
There are a number of advantages
in having our work thus systematiz
ed, one of the greatest of which is
the having of a competent person
In charge of every part of the work.
A Ml HMty be a first -class pressman
but a poor compositor (type setter)
or he may b.- an excellent reporter
or local editor but not as well quali
fied to write "heavy editorials" on
political subjects and other matters
of public interest as- some one else
who is slow on reportori 'I work In
The Herald office sotiiv one is made
responsible for every part of the
work of newspaper ami job priuting
This does not mean, however, that
an employe can give no attention to
any part of the business w ith vv hu h
ho is not directly charged. A sub
scription to the paper or an order,
for job printing or advertising given
to a pressman, a compositor, or any
one else connected with the office
will reach the proper person and DO
given prompt attention.
Another advantage of such a sys
tem Is act u rat -and who docs not
aim racists accuracy In printing'' Of
course, we are all liable to make
some mistakes, but a system can be
adopted In printing thai will pimotl
tally eliminate them There are
two principal causes of mistakes in
newspaper and Job printing: (It In
competent printers and pfOOf read
crs; C.') overworked printers and
proof readers The mistakes In
some printing offices where persons
without sufficient qualifications and
proper training are dabbling in print
lB are due to the first of these two
causes. Mistakes tine to the second
cause are found largely In daily
newspapers The emplu.vc, of the
metropolitan dallies are probably as
competent to do the work which they
arc employed to perform as are the
employes of the weekly and month
Iv magazines, hut much of the work
of the former Is done In a rush, and,
as a consequence, w here you find
one typographical error In a stand
ard magazine you will find a hun
dred of them in the daily paper.
Still another advantage of system
in the printing office, particularly In
the job printing department. Is the
promptness with which orders can
be filled. We are confident that The
Herald has turned out more job
printing within the last two years
than has been put out in the same
time by any other office in western
Nebraska. There are several reasons
Why Wa have been given orders fot
so much printing, one of the princi
pal ones being, we think, that orders
have almost always been filled
promptly tit tin- time deal red.
Ilel'ore closing this article we must
tell you something about The Het
aid's new Linotype machine and
what a help It is already In publish
ing the paper that has the largest
circulation of any in northwestern
Nebraska. This machine has been
In use only a few weeks, but Is al
ready an indtspensaiiie part or our
equipment. The operator works by
means of keyboard and levers. The
name "linotype" Is made from three
words, "line of type", antl yet, strict
ly speaking, It Is not a typesetting
machine. A row of mats (matrices)
is set, which In conjunction with oth
er parts of the machine, forms a
mould In which is cast a slug the
length of a line or type and the same
helghth, on the top of which are the
type faces from which the printing
Is done. We might give a further
description of the machine and Its
heavy expense which we do not wish
to Incur oftener than Is necessHry.
For the above reasons It Is a
source of satisfaction to us, and we
are sure will be pleasing to our read
ers, to know that we have secured
a type for our Linotype that com
bines legibility and compactness.
Whether the printing from it CM be
Mall) read or not, you can Judge as
you read this article As to the a
mount of reading that can be print
ed In a given amount of space, wa
have made a comparison with tin
type used in Severn I other western
Nebraska papers, putting the matter
to a thorough test, with the follow
ing result: As compare! with the
Mitchell Index, one of our newsiest
and most highly esteemed oxt hang
M. I given IDace In The Herald will
contain ." per cent more reading
matter than the same space In the
FENCES ON PUBLIC LANDS
Index; as compared with the Alii
ant e Times, the same space in The
erald linotype matter contains L'ti
per cent more reading; as compared
with the principal type used in the
Sidney Telegraph, 61 per cent more;
antl "it per cent more than the tier
ing Courier's linotype. The Oshkosh
Herald has recently installed a Lino
type, using flit- same type face that
WO use, but as that paper "leads"
their reading matter, that is, spaces
the lines apart, ami we set ours
solid". It makes a difference of 25
per cent in our fsvo-
Herewith we give two cuts or The
Herald's new Linotype machine.
The first shows the right hand side
of the machine, the operator ringer
Ing the keyboard. The other cut is
from the left hand side and shows
the operator using the lever which
sets the machine ror the Gothic
head letters, an at tachment to the
latest makes of the machine but not
There Is a class or violations or
the law, more or less technical In
character, which no doubt should be
prevented, but which lack that ele
ment of criminality which marks a
base mind and reveals the presence
of a spirit dangerous to the welfare
of society. To this class belong a
large percentage. If not all, those ol
renses which a number or years ago
WON committed by cattlemen who
erected fences on the public lands.
It was a violation of the law to
reel fafecea or that kind, but in the
early days or the range It was so
common a thing that nearly ail cat
tlemen tlitl it. N't) moral turpitude
was involved In the act. The men
who built the rences were good cltl
zens. and thOM who survive are
this day. Some of
a grant deal toward
developing the coull
betni enemies of so
Its supporters and
When the order came
the fences, they complied.
antl
1
Iff
i
a.
i
i
$
The Barler Ideal
Oil Heater
work, but WO think our readers will
find it more interesting to call at
the Herald Office and see it work.
There Is another point, however,
which will not only be interesting to
our rentiers as a matter of informa
tion, but in which they are. In a
sense, financially interested, and
that is the matter of the size and
style of the type faces. Newspaper
readers are familiar with the fact
thai there are various si.es and
styles ol type used in hand compo
sition, but It may be a matter of
news to many that there Is a large
variety of type faces ami si.es used
on different Linotype machines, the
purchaser of each machine selecting
the si'.e and style which he wishes
to use In selecting a type face
for The Herald machine, the selec
tion was Made With a view to giving
our reoderi I lane amount of read
ing matter ami at the same time a
good, clear print thai can be easily
rend Some local newspapers have a
gotxl ileal or trouble In finding mat
ter sufricieut to fill their columns;
their publish -rs are always trying to
;;et something to fill up the space.
With The Herald it is different, Oar
gieat difficulty is in crowding in all
of the matter w hich we v. ish to pub
lish The demands ot advertisers
are heavy on the space of this pa
per, which is commonly recognized
as being the best advertising medi
um in northwestern Nebraska; be-
; sides which we publish a large a
mount of information regarding this
part of the state that other paper
i omit We frequent!) publish four
to eight extra pages, that entails a
on those manuuictured a lew vears
ago Wa print also on this page a
cut of Hie cylinder press on which
The Herald is printetl. The Linotype
ami press and other machinery in
the Office are run by electricity.
We invite any of our readers who
may wish to do so to call tit our of
flea antl see for themselves how the
work of an up-todate printing plant
is none,
STATE GAZETTEER ISSUED
The Nebraska Stale Gazetteer has
just been issued by tha I'olk-McAvoy
Company, of Omaha, and the copies
for Alliance were delivered last Fri
day by MY. Long, their representa
tive. It Is a large book of 1,371 pag
es and gives a complete list of ever
y business man or firm in the state.
This book Is kept in The Herald
library and we are always pleased
to give our patrons the use of the
same The following is taken from
the description or Alliance given in
the book:
ALLIANCE. Pop, ti.ooo. Box
Butte county. Settled antl Incorpor
porated as a village In 1SXS and in
corporated as a city or the second
class in 189::. The county seat on
the C B & Q R It :t;o miles nw or
Lincoln; is known as the metropolis
or the Pan Handle of Nebraska. It
is general headquarters for all lines
of the C B & Q R R north and west
of Ravenna. Nebr., which employs
from 501) to 600 men. Has Ha mist
Catholic, Bpiacopnl, German Luther
an, Methodist. Presbyterian. United
Presbyterian antl Lutheran churches,
graded and high schools, a state
junior normal school, a Catholic a
cademy. several opera houses. a
has,- ball park, a $10,000 city hall. 5
hotels, a public library, 2 National
banks, a IT a Land Office, planing
antl feed mills, a pressed brick plant.
reatucry. a bottling works, a volun
eer fire department, fine electric
light plant, municipal water works
md a commercial club A new fair
grounds, Mi acres. Cost $15,000. L'
newspapers, the Times (semi week
ly), and The Gerald (weekly), are
published Alliance Is located in the
midst of immense ranches antl is
headquarters lor the Nebraska Stock
t. rowers Association, which meets
here annually. The land is mostly
high tableland, nearly level, wit 1 1 a
sandy loam and Is rallied at from
$lf to $:in per acre. Potatoes are
the principal crop. Ships cattle,
haep, horses, wool, creamery pro
ducts and produce Kxp. Adams
Tel. W U. Ira K. Tash P M
good citizens to
them have done
building up and
try. Instead of
clety, thai nra
defender!
to remove
taking down those they had built
throwing the range open again.
A short time ngo, however, a great
crusade was started against the men
who built these fences. Prosecu
tions were instituted against some
or them, and In some cases convlt
tions were obtained. 1'nder these
convictions some of the best men In
the Western country are now s'lffer
lng punishment under jail sentences.
Not only has the stain of a criminal
conviction been placed upon them,
but they are made to suffer as
though they belonged to the class of
offenders or whose acts moral turpi
tude may be predicated. Yet then
are men who, were it not f,r their
incarceration, would repeal the of
fense. Their removal of tha fancea
shows their attitude In regard to the
technically illegal character of their
acts.
It should furthermore be observed
thai during the time the fences, in
question were In existence, little or
no injury was done other men or
the public in general. It is only re
cently, in consequence of the settle
ment of the range region by home
steaders, that material interests
have been hurt by obstructions of
thai kind The economic growth of
mo country has Drought about a con
dition which makes a fence on the
public lands an obstruction to ttic
country's development. But there
is no tlisposit ion now to erect illegal
fences.
Under all these circumstances. It
would seem that public interests
have been adequately served by the
convictions, and tliat Hie government
should not take upon it self t he char
acter of an avenger. The men now
suffering terms or imprisonment are
not criminals M heart. They are not
bad men or "undesirable citizens".
They are not a menace to society or
to public welfare in any form. In
stead of holding men of this kind
in jail, the admlnistr.it ion would do
well to give them their liberty and
allow them to return to their fami
lies and the many business matters
which require their attention. -Hen-ver
Republican.
w
room.
g
i
i
i
warm up that bed
n
The cost averages less than two
cents an hour.
nt i i - i rs
newoerry s Hardware uo.
M ft
i I
i M V W':-W M m w 9
APPEALS TO KANSAS EDITORS
Bank Commissioner Dot ley of Kan
sas lias appealetl to the country edi
tors of that state to aitl him in driv
ing stock swindlers out of business
i , . . . 4 . . ...
in- sem to eacn iiiutitiv editor a
letter explaining his plan of work,
also a blank form to run in his nm.
per so thai his lubacribers may be
ible to tlip the coupon, fill it out
Willi (tie name ot the person who
Is trying to sell slot k and the ton
ceru will. II issues It. am scud H In
the hanking department for rumri
Dollej says that the victims art
hietly widows and hard working
iiimai people wno call in allord to
lose money by Kinking it in fake cor
potations Publishers' Auxiliary.
ENGINE BOILER EXPLODES
ADVERTISING COMMANDMENTS
i. Avoid ambiguity stick to the
truth.
1.
4.
used.
1st- simple, everyday words.
Study tasteful display.
Adapt the text to the medium
of
. Do
others
not detract from the merit
6,
i .
the
8.
bore
9.
a lice
Use cuts when
Write I rem th
eatler
Shun superlatives
pract it-able
viewpoint
of
for they
Maintain
- Omaha
uniformity in
Tratle Exhibit.
appear-
TUBERCULOSIS CAMPAIGN
During the next three months, the
billboards of the Tinted States will
display 10.000 educational posters on
tuberculosis, according to an an
nouncement made today by the Na
tional Association for the Study and
Prevention of Tuberculosis.
This will conclude the campaign
begun a year ago, when the National
Billposters Association tlonated free
space to the tuberculosis cause, the
Poster Printers Association ofrered
free printing, and nine paper manu
facturers gave the paper for the
posters. The combl i d value of
these several donations for this
three-month campaign is nearly $100,
000. The posters show in graphic form
how fresh air, gootl food and rest
Cure tuberculosis; how bad air, over
work, and closed windows lead to
consumption; and how the careless
consumptive menaces
his family by splitim
the health of
on the floor,
The boiler of engine No J1JJ ex
ploded on the Burlington rlghl of
two miles east of Kaiichester.
The en
lass and
the lee
way
near Sheridan, last Friday,
gitie was one of the D-4
was one of the largest in
J
L. I! run
M Jones,
vice Two men, engineer
tier and head hr.ik, man (
were in.-tantlv kll
The huge boil, r wag thrown v-enty-rive
feet from the track. Fire
man Gootl water was badly burned
and was found wandering in a field
arter the explosion. A special train
with officials of the company on
boanl was following the freight, and
these gentlemen took immediate
charge of the wreck
No reason for Un
known and tlic lien
knew nothing of the
came to the t-ngint-
explosion is
in the caboose
same until they
. the train sim
ply stopping as though the emergen
t y brakes had been applied.
LAST CHANCE TO
GET A
HOMESTEAD
1 he Port Berthold Indian Reserva
tion lulormution Bureau, Ryder.
D will furnish you information re
garding the opening of the same
Mt-4M
J R. BASK INS WILL LEAVE
J. It Buskins, wlio is a prominent
member of the Alliance Kire Depart
ment, ami who was a partner in the
Uliauoe Steam Laundry until a
short time ago, has decided to leave
Alliance and establish a new laun
dry in Scottsbluff. The following
clipping from the Bcottabluff Star
will be of interest:
K r Vendee burg of BcotteMuft
ami I, R, Baskin.s of Alliance re
turned Thursday from iH-nver, where
they purchased machinery for a
steam laundry to be opened in
Scottsbluff as soon as a building is
secured The plain will contain a
bout $4,000 worth ot Machinery, all
new and of the latest type, and will
be a complete modern laundry of
sufficient size to accommodate the
future growth of the city as well as
preaenl requirements.
Mr Baskins, who is a practical
laundryman, will move his family to
Scottsbluff within the coming month,
and It is the expectation of the pro
prietors to have the plant ready for
business not later than March 15.
Several locations are in prospect
and they have not yet decided on
the building they will occupy, but
expect to have that question settled
soon. i
Tlie Nebruska Telephone
Is installing a fine booth
station In the lobby of the
liaace.
Company
and pay
Hotel Al
THE YEAR'S WORK
The accomplishments of the Nebraska Tele
phone Company to the betterment of its service
during the last year are represented by an expendi
ture of two million dollars in improvements, the
placing of 5,000 miles of new long distance lines,
the building of six new exchanges and the remodel
ing of nine others.
During the ensuing year this company will
place more than ."i.OOO long distance lines, will build
several exchanges, and remodel many more to
meet increasing service demands. Day by day
we are endeavoring to make Bell Telephone Service
more and more valuable to you.
NEBRASKA TELEPHONE CO.
T. H. BEESON, Local Manager
HOTEL ALLIANCE
EUROPEAN
FULLY MODERN
Equipment and service first-class in rvery department
Cafe in Connection -Open Day and Night
On the left and across the street from the
Burlington station
If you find any sub-'
stance in yourbaky
ing injurious to.
neattn mace,
from bak
ing powder
in mis can.
there is-
$1000
In it for yon
n mm p
Calumet hat been hacked for years by an offc:
i f .000 for any s:ilstance injurious to health
found in tha baking prepared with it.
Doc-, not this and tha fact that it c implies with
all pure food laws, both State tnd National,
prove thai Calumet is absolute!) pure?
With the purity question settled then Caumet
is undoubtedly the best Baking Powder. It
contains more leavening power; it is more uni
form every can is the same. It assures
better results and is moderate in price.
Received Highest Award World' Pure Food Exposition
CALUMET
BAKING POWDER
Pur la the Cam Pm
in th. Bikin.
fi33agssasaiK36BL 4JUr ' s
OFriri AT
Hill l.llS ' UUM CN
Wallaces
Transfer Line
Household yoods
moved promptly
and transfer work
solicited. Phone 4
Frank Wellece. Prop'r.
