The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922, February 24, 1910, Image 1

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Inlrt TTMorlcnl SiMoty
Official Publication
of Box Butte county.
Largest Circulation
of any Newspaper in
Western Nebraska.
$ A ): t ) W S
Almost every one knows how hard it is
to get MONEY
Few people know how to SAVE Money
Start an account with the- First
National Bank. The Savings habit will
grow and the account will grow
To Save is as
We receive accounts of any sizJe. We
want yours
The First National Bank
A Complete Showing of the New Models of
Ladies" Oxfords
I will offer at public sale at my ranch twenty miles due
south of Alliance, ten miles east of Angora, Section
32, Township 22, Range 48, on
commencing-at 10 o'clock:
55 Head Horses
ranging in age from one to ten years old. These animals are all good
boned liotses nud all that are old enough are broke to work. Purchaser
can lead his horse away.
Also two registered Percheron stallions
5 ZE3ea.d. of ilcta. Ccws
Mowing Machine, Hay Rake, Sweep and Stacker,
Harness and Saddles, Household Goods, other articles
too numerous to mention. Free Lunch rft Noon
TERMS OF SALE: All sums under Sio cash in hand. Overgioeight
months' time, interest at 10 per cent, purchaser giving bankable paper
Col. F. L. Wright, II. P. Coursey, Aucs.
nil iWPlHll
We always give
you the Most of
the Best for the
J. A. Berry, Mgr.
spend, once
are all of the highest qualitv we
can get and ate all examined crit
ically after we receive them in
stock here before a single one is placed
on sale we do everything in our power
to be on the safe side. A good thing
for you to remember.
as to
As to Advertising
The Herald enjoys a liberal advor
Using patronage, but we would not
have our readers think that we publish
all the advertisements that nro ofTerod
us for publication. The fact in, we
turn down as much advertising as
some local papers publish. Of course,
this makes a serious cut in the income
of the business, but as long as our
policy is endorsed by the home patrons
of the paper we shall continue it.
It is customary with many local
papers to cut prices to "foreign" ad
vertisers, that is, advertisers outside
of their home town. This is done on
the theory that anything picked up
outside of the town where the paper is
published is just that much "velvet."
We have steadfastly set ourselves
against this policy. We rely piiuci
pally upon home merchants for our
business, outside of subscriptions. To
charge them a higher rate than is
charged outside parties we do not be
lieve to be compatible with the "square
deal" for which The Herald stands.
Our readers may have noticed that no
proptietary medicine ads are published
in this paper. So far we have not
found it necessary to refuse to publish
them- We simply hold them to our
regular rates They are so accustom
ed to getting space in local papers for
from one-fourth to three-fourths the
price charged home merchants that
when we refuse to cut prices to them
they go elsewhere for their advertising.
Some advertising we refuse ut any
price, such as the boiler plate stuff
sent out by the so-called Merchants &
Manufacturers Association of Omaha,
etc., and for firms that we know to be
It is our intention to favor the busi
ness men of Alliance and Box Butte
county, in preference to outside parties
that have no interest here further than
the trade they can secure. We ar&j ..
not sure that we can absolutely refnKvl.j.
advertising because of location. In
the latest issue of the bulletin, "The
Postals Laws and Regulations Pertain
ing to the Second Class of Mail Mat
ter," published by authority of the
postmaster general, a list of publica
tions that are not entitled to second
class entry is given, among which are
those "which contain the price lists or
advertisements of certain business
houses while refusing similar adver
tisements from competing houses,"
We have written the thiid assistant
postmaster general, under whose im
mediate supervision matters of this
kind come, asking for advice whether
we can under this rule exclude adver
tisements of mail order houses. If the
repiy is lavoraoie 10 so aomg, as we
hope it will be, we shall decline adver
tisements for such houses selling goods
that are handled by local business men
who advertise in The Herald.
We do this for several reasons: In
the first place, we believe the home
merchants, who ask for their neigh
bors' trade through the home paper,
are as a iiilc more reliable and their
goods more dependable than those at a
distance. And there are good reasons
for thinking so. The local merchant
depends upon building up a permanent
trade, and must have a repetition of
orders from the same parties, in order
to establish a successful business. He
deals to a great extent with acquaint,
ances. A man disposed to succeed by
chicaueiy and selling inferior goods
will usually select strangers for his
victims. Besides the above, and other
reasous which wo could name if space
permitted, our observation has led us
to believe that usually, it not invari
ably, the home merchant will give you
better treatment and better goods than
the firms that have no interest iu build
ing up your home town and its institu
tions. Another reason for giving the prefer
ence to home advertisers is that we
prefer that whatever profit there
may be in the trade influenced through
the columns of The Herald shall go to
those who are helping to build up the
town that we are trying to help build
up, ana are also Helping to develop the
country that we are helping to de
velop. During the past year The Her
ald has received a liberal patronage
from the business men and firms of
this citv and county, and we appreci
ate 11,. auu snail euueavor 10 snow our
appreciation while this patronage con
tinues- Proseut indications ate that
this patronage will inareftw. Wu
have a subscription clientela that
makes tho paper an excellent adverti
sing medium. While wo could gut
plenty of outside advertising, wo do
not want it for business that is proper
ly represented in our advertising col
umns by local mon and firms. Wo
charge ton cents per inch, column mea
surement, for space except on first
page which Is twenty cents. Since
the last issue of tho paper, we have re
coived from a Council Bluffs lumber
firm, an order for a ten inch ad, store
olypo plate furnished, to be inserted
on any page except tho first, at eleven
cents per inch- We are declining the
ad for the reason that two reliable
local lumber yards are represented
in our advertising columns, and wo
think there is no necessity for sending
to Iowa or any other state for lumber.
; In short, wo ate giving the busititt
'men of this city a "square deal," a
better deal on the advertising propo
sition than they ever had befotc. Wc
.shall continue to favor them so far as
wo can without losing our second cIobb
mailing privilege which of course wo
'cannot afford to lose, as it would
'mean much additional work and an ad
ditional expense of about twelve dol
lars per week. We sometimes make
'mistakes, as do most mortals, but wo
are willing to acknowledge and rrctify
;tho same. Last week, for instance,
an older was received for a thirty-lour
inch ad at our regular rate of ten cents
per inch per insertion. We preferred
to not publish it as it was from a mail
order house, but believing we had no
authority to refuse it, unless we knew
the firm to be irresponsible, wc placed
the copy in the hands of the printer.
We ackowlcdge our mistake. We
should have investigated a standing of
the firm before adveitising for them,
but in our rush of work, failed to do so
in this instance. We supposed at tho
me that the firm was responsible, but
circumstances have since arisen which
cause us to be in doubt in regard to
this, and wc wish to put our readers
on their guard.
We shall continue to accept advertise
ments from responsible outside parties
whose business does not conflict with
that of local advertisers, but hereafter
will defer publication until we can sat
isfy ourselves as to the responsibility
of the parties wishing space.
Miss May Shrewsbury of Mollring's
store was quite sick last week but is
able now to attend to her duties.
Floyd and Howard, tho two sons of
W. E. Lotspelch, are recovering nicely
from their recent attack of measles.
Miss O'Brien, who has been the
guest of Miss Ethel Nolau for several
weeks, returned Monday to her home
at Stuart, Iowa.
The little son of Mr. and Mrs. Claude
Lester has been very sick for several
days. We are glad to say the little
man is improving.
A. T. Ross, traveling salesman for
the Bennett Piano Co., Omaha, has
been unable to go on the road for a
few days because of ill health.
There is a slight improvement in the
condition of Mrs. J. B. Denton, who
has been seriously ill the past two
weeks with pneumonia and a complica
tion ot diseases.
Tuefadav, the 22nd, was observed as
a legaj holiday in Alliance. The post
office and other business houses were
closed a part of the day, and all school
children were given a half holiday.
Mrs. A. Baschky, who has been re
siding with her children near Craw
ford, will change her residence to Alli
ance, where she will spend a year with
her son, George. Crawford Tribune.
The Royal Neighbors held a very
pleasant social meeting at the home ofl
Mrs. U. N, Hoskins Saturday after
noon. The next social meeting will be
held at the home of Mrs, Mamie Pierce.
The Ladies of the Maccabees will
give a ball at the opera house March
17th. The Joy orchestra will furnish
the music with Mrs, John Wiker ut the
piano, which is a guarantee of a fine
time. ,
T. J. O'Keefe left on 44 Tuesday on
a week's business trip to eastern Ne
braska, with a probability of going
At $7.50 and $10.00
Beautiful Silk Petticoats in all the new shades,
Klasfit, fan pleated, full underlay and dust
ruffle. The season's best values
Black and Brown Hcatherbloom Petticoats,
bias fold, ruffled or embroidery trimmed,
Klasfit or dross string belt
$1.50, $2, $2.50 and $3
over into Iowa before rcturni :,
Grand Island and Omaha are two
the cities to bo visited.
Mrs. Edna Gray, formerly book
keeper in Dr. Bellwood's office, has
accepted a like position iu the grocery
store ot wauace & bwauson and en
tcred on her new duties Wednesday
H. McClellan writes The Herald
from Boise, Idaho, requesting that his
address be changed to R. F. D. No. 1,
Caldwell, Idaho, from which we take
it that he hns removed from the capital
city of that state,
Tom Giiffith, who is confined at the
Alliance hospital because of an injury
received some time ago, was the re
cipient this week of a beautiful boquot
of pink and white carnations, the gift
of the Brotherhood of Railway Train
men. As will be seen by his ad in this
issue of The Herald, John Hassenstat)
east of town will have a public sale on
Tuesday, March 8th. He informs us
that he intends to move to Alliance,
and we are sure he will bo welcomed
as a resident of our city.
Miss Mayme Tyson, who for some
time has been bookkeeper for Wallace
& Swauson, has resigned her position
and will go cast soon, where she has a
more lucrative position. By her ac
curacy in her work and her kindly ways,
Miss Tyson has made many friends
who will be sorry to seejier go.
S. C. Boon and family moved into
their new lAuse at 323 East Montana
street almost before it was completed,
and have had some finishing work to
do since, which is now about all done
except painting, which will be com
meuced as soon as the weather will
The second W. C. T. U, silver medal
contest was held at tho Baptist church
last Friday evening. A very pleasing
program was rendered, consisting of
songs by choir and congregation, in
strumcntal and vocal solos and recita
tions by four boy.s, Paul Campbell re
ceiving the medal,
Louis Shave of Dent, Idaho is visit
ing his uncle, Geo. Douglas, also at
the homes of Bliss Sturgeon and Mr.
and Mrs. Otto ot Lakeside. Mr. Shave i
lived in Alliance some four jears ago
and thinks the city and surioundiug
country have improved wondarfully
since he last saw them-
Rev. J. T. Ellis, formerly of Hem
ingford but now pastor of tho Presby
terian chinches at Lisco, Eastwood
and Broadwotur, residing at the labt
named place, passed through Alliance
Tuesday, enrouto to Hemingford. He
favored The Heiald with a pleaaut
call while in the city.
Conway F. Williams, who has been
holding a position in the local freight
office, has received a well merited pro
motion and is now doiiiR clerical work
jn the ofiicapf Div,Supt. .W.eidenham
er. He receiven the promotion last
Saturday and began work In his new
position Monday morning.
Chas. Moravek, Joe Kennedy and
Bert Langford of Canton were attend
ing to business in Alliance the first of
the week, coming down from Heming
ford on the train Sunday, and return
ing on 43 Monday. They favored The
Herald with a call while in the city and
gave us a substantial boost on subscription,
j Dr. Bell wood n turned Monday from
a ten days' trip to Chicago.
Mrs. C, W. Krcamcr is a now cm
ployo in the Mollring store.
Mrs. Lew Mackoy of West Lawn has
been seriously ill for several dayB.
Mrs, Eldred, who has been at the
hospital, has so far recovered that she
has been taken to the home of friends.
Rev. C. H. Burleigh of Lakeside
was in town a short time Monday.
He reports no improvement in Mrs,
Burleigh's health.
Invitations are out for a 500 party
at the Beckwith homo Friday after
noon. Thoso fortunate enough to so
euro invitations are planning on a fine
Mrs. Nellie Heath who recently pur
chased the David Miller property on
Toluca avenue, now occupies bur nnw
home. A nice large barn now adorns
the premises.
Wc all detest a mean dog, and like
wise admire a nice one. There isn't a
nicer bunch of dogs, so far af wo know,
in this part of Nebraska than Dick
Waters' grey hounds. A few more
similar kennels here would mM intr.
est to tho chuse, a line of sport that is
badly neglected as compared with other
Harry Kelley, traveling salesman for
tho International Harvesting Co.,
came iu from Sidney and spent Sunday
in Alliance with friends. On Monday
he went to Crawford to finish moving
his belongings to his new headquarters.
The change fioni the confinement of
office work has been very agreeable
and so far Mr. Kelley has been very
! .-:-H"::?:-:--:-H"K-:-h-:-:- ,:,
j-Oflice in Alliance National Bank Blk ;
wver rusiowce.
'Phone 391.
33. zl. -EPerr's
Brown Leghorn Eggs
831 per 15
i-year-old liens, $1.50 each
924 Box Butte Ave. Alliance, Neb
Eyes Tested and Glasses Fitted.
Glaze (Vlarb.3 Works
Chas. Glaze, Prop.
Hemingford, Nebr.
Note the following: By buying of us you
have no extra freight to pay. We buy
our stock in car load lots and do the cat
ting in our yards at Hemingford.
You can examine your work before
accepting it.
We guarantee satisfaction