THIS WOMAN KNOWS
WHAT ONE OF THE 3EX DI8COV.
ERED TO HER GREAT JOY.
Mrs. De Long Finds That the Inde
scribable Pains of Rheumatism Can
Be Cured Through the Blood.
Mr?. 13. M. U'e Umg, of No. 160
West Broadway. Council Muffs, Iowa,
fninil licraelf Riiddonly attached by
rheumatism In the winter of 189G.
Mli gnvo tho dor(or u chance to help
Ikt which he failed to Improve, and
then hIio did Rome thinking and ex
p.Timcutlng or lier own. Shu was so
iuiitenRful that nho deems II her duty
t tell tho story uf her cscnpc from
buttering:
ffty. hrothcr-ln law," she says, "wni
enthusiastic on the subject of Dr.
WiUlamB' Pink Pills as a purifier of
1 ho blood, and when I was suffering
extreme pains In the Joints of my on
ltl' s, knees, hlpa. wrists and elbows,
mid the doctor was giving me no re
hiT, I began to reflect that rheumn
tiini Is a disutiS'' of the blood, and
Out If Dr. WillUmV Pink Pills nre
(. good for the blood they must be
K'tod for rheumatism and worth a
trnl
't wan in bed liulf tho time, suffer
ini; with pain that cannot be described
to one who hah never had the disease.
It would concentrate sometimes in ouo
n.'.' of Joints. When It was In my feet
I could not walk; when It was in ny
ot'iows and wrists I could not even
drjiw tho coverlets over my body. I
Ipid suffered lu this way for wces
before I boRnn using Dr. Williams'
Pink Pills. Two weeks after I began
with them 1 experienced relief and
after I had taken si. hoxon 1 was en
tidy well. To make sure I continued
t't imp Hicm about two weeks longer
ar d then stopped altogether. For sev
er it yenrs I hivo had no reason to
tn them for myielf, but I have rec
omeuended them to others as an ex
cellent remedy "
Dr Williams.' Pink Pills furnish tic
blood wild all the elements that nro
needotl to build up healthy tissue,
iitroue muscIeH aud nerves, capable of
beirtng tho' striln that nuturo putB
uuou thorn. They really mako new
b'ood and cure all diseases arising
ti'im disorders ut'tue blood or nerves,
mih ns sciatic.-., neuralgia, partial
purulyslB, locomotor ataxia, St. Vitus'
diice, ncrvou.i prostration, anemia
urnl nil forms of weakness In either
m,i!e or female They ure sold by all
diigglstp.
SnUff Boxes With Histories.
I't tho days when a snuff box was
( ucrtdcrcd ft necessary attribute to
the perquisites of a beau or a hello
much ingenuity was brought to bear
ipou tho manufucturo of these dainty
trifles. The remits weio often very
nwel. Thoso with a taste for tho
iiioiL'ld, could buy snuff boxes mado
ft im tho wood of scaffolds, chairs that
iiiurdcrers had sit upon or parts of
(ii i' houses.
Study Prospective Bridegroom.
A vcAild-bo bridegroom In Kamchat
mi i as to serve .wue tlmo In a menial
pcruMoit' In his prospective father-In-l.tv.
s' bouhehold in oidor that tho
In lies fanilly may have an opportun
ity of observing whether his habits
an i temperament are worthy of her.
Has 153 Descendants.
Mrs. Alice Simpson, a Stockport,
1 .uciand, nonagenarian, haB live sous
and threo daughters living, seventy
3K grand-children, seventy-four great
Si ludchlldron. ind llvo great-great-Kv'Uidchll)renf
nuking a total of IDS
Jes endanUi.
At Least One.
A South African constabulary com
nnrulery office wrote to a local troop
o'Tieer asking it there wore any don
It : In camp. The voply came, In tho
trop olllcors handwriting: "Yes, one
I 11. Symes, Captain."
Cologne nnd Durunuud burn their
g.iriiage by nioam- of electricity.
SAFEST FOOD
In Any Time of Trouble Is Grape-Nuts.
I'ooil to robultd tho strength and
Out Ik pro-digested must be selected
w'u-n ono is convalescent. At this
tunc there Is nothing so valuable as
Crape-Nuts, for tho reason that this
fiiod Is nil nourishment and Is also all
dii-'ehtlblo nourishment. A woman who
'iui It says:
Some tlmo Ago I was very ill with
tji'hold fpver, so ill everyone thought
t would jlo. even myself. It left mo
mi weak I could not properly digest
f iod of any kind and I also had much
b .'el trouble which left mo a weak,
h ''picas-wreck
' ( needed nourishment as badly aa
a. one could, hut none of the tonica
li 'iied me unti' I flmilly tried Grape
Ni i food viomtug and evening, This
n l only supplied food that I thought
(("'clous as couiii be, but it nlso mado
in.- perfectly vwi! jiul strong again
. ( can do ai! my housework, sleep
w u. can cat au thing without any
tr i"i of .bowel trouble and for that
r -i.ou'nlone OrapeN'uts food is worth
if i wolghf in' gold " Name given by
Pstum Co., Battle Creek, Mich.
Typhoid fevpr. like somo other dls
oa .es, attcUs the bowels and frequent
ly hets up bleeding and makes them
(k months' Incapable of digesting tho
iv irches uand thereforo predlgostod
i.rape-NuiK is invaluable for tho well
U" ivu rpasou Mint in Grape-Nuts all
iti. starches have been transformed
i.i. grape sugar This means that the
fir. ' stage of duejukm has been me
ujiicolly acco'up!lt.hed in Grape-Nuts
i-Kiii at the foi-tones nnd thoreforo
iny ne. no matter how weal; tho stom.
i ii, can handle it aud grow strong, for
ui' the nourishment is still there.
Th re's a somi I reason and 10 days
'rial proves.
!lwWWMWfyWMW2fWitaMr'fbllW0
mi
DARKEST
1IY II. C1RATTAN llONNEI.l.T.
CopjrlBht, 1800. by Street Smith. All rlBhtw reserved.
Wmtfij&4nnlut
rtl'9,fif,9Jfflyflf''nf'
CHAPTER XVIII. Continued.
Caroline was silent.
"It Is a bravo thought." nt- length
she Ht.ld. "But how are they to escape
from the prison? The gales aro
closed."
"My husband will withdraw tho
guards there. They will be stationed
iu yonder room. The prisoners will
come here to capture the house nnd
will fall Into the trap. Dare you do
your part to aid in the escape or the
man who saved your lire at the risk of
his own?" and Kathorlno fixed her
eyes on the face of Caroline.
"tlle me r. moment alono give me
time to think," she said.
"I will nwalt your answer," nald
Knthorino eagerly. "It Is, remember,
to the o'fact the rescue or the young
exile who snatched you from the Jaws
of death."
Ho saying. Knlhcrlne left tho room.
Tho girl rose to her feet. Her heav
ing bosom showed that she wus under
some Intense strain. She walked up
and down the room once or twice, her
hnnds pressed to her throbbing tem
ples. At the upper end of the room
was a stack- of arms. She cautiously
approached It and examined the guns.
They were of the old-fashioned percus
sion enp type. Taking tho decanter
.if vodka which stood near, sho gazed
curiously around for n moment nnd
then poured the liquor down the bar
rels of the guns. Just ns alio had
finished this extrnordlnnry net there
was a sound nt the outer door, und
Knrsichoff and Nlcholus re-entered the
room.
They looked curiously at the girl.
"The lady has gone." explained Car
oline, "but she will return presently."
"All light," said Nicholas, "we were
afraid we might have interrupted your
couxorsatlon."
At this moment the courier's door
opened slightly. "Are you there, com
mandant?" he inquired.
"Yes," shortly answered KnrHicheff.
"Those pardons for Alexis Nazlmort
nnd Ivan Bnrobky ure not to be for
warded to Chltka until I see you In
the morning. I linve other papers to
send with them to the Ispavnlk at
Chltka."
"Your orders will bo obeyed."
"Very well," and tho courier closed
his door.
"You bnd better get tho pardons
from mother," said Nicholas, In case
he asks for them."
"There Is plenty of time. She has
them lu her bosom und to ask her for
them now would oxclte her still more.
How has she succeeded, I wonder,'
and he looked nt Cnrollne.
She had sunk Into the chair, her
head supported by her hand and her
regular, heavy breathing showed that
sho was fast nsleop. Karslcheff
shrugged his shoulders. "Not a very
promising Instrument," he muttered.
Katheriue came In at this moment,
nnd her eye fell on the sleeping girl.
Alio advanced with a soft step. "Why
did you eomo In," she said with some
annoyance. "I hnve got her almost
to tho verge of consent," nnd In a
rapid whisper she wont over tho de
tails of the plan she had proposed to
Caroline.
Karsicheff's cje sparkled. "Excel
lent," ho said.
Nicholas was doubtful. "She has
not tho nerve to carry It out."
"Leave mo wo shall see. Go and
Instruct tho guard to give her free
entrance to tho kamora. and to leave
the gate open If you should desire.
Then get your guards rendy. ir I
can bring hor to nerve herself to act
all will go well and Alexis NazlmotT
and Ivan Bnrosky will trouble ns no
more," nnd Katherlne Karslcheff fair
ly gloated over tho prospect.
"There must be no mistake,'' said
Nicholas. "I will get a convict's suit
and go Into the knmcrns where I can
overhear and see what she does."
'Splendid an admirable Iden. Go
at onco." snld his mother.
Tho two iron left the room.
"Now for it," bald Katherlne, as she
"cm: 7zzjr to sr, &?
placed her hand on the shoulder of
tho sleeping girl.
Caroline opened her eyes nnd with
a start gazed arouud. "Pardon me,
I "
"You nro fatigued." lclndly snld
Katherlne. "Perhaps, after all, what I
suggested was too much for your
strength, and we must abandon the
poor follow to his fate."
"No, I will try to do as you doilre.
niadame."
"Brave, noble girl, you will not fall,
ar.d we shall have tho happiness of
Feeing your presorver on the road to
froadojn." ,
"My God grant, t," was U19 forvent
iiiumimmii in . "
RUSSI
resH)Pie. "Anil now, mndame, give
mo the file and nn oppoitunlty to get
Into tho prison pen."
"Let the signal be n pistol shot,"
said Katherlne, with feverish haste.
"Here is n file; my husband has given
orders to admit you to tho kameras.
Do not fuller. Kcop a bravo heart,
and all will be well."
"Do not fear, mndame. Sly success
shall surprise you"; and so saying,
Carollno quitted the room.
"Victoryrevenge oh, my plan Is
perfect," snld tho now exultant Kath
erlne, us sho went to the door nnd
watched the girl enter the stockade.
A moment later she saw a figure slink
along lu the darkness. It was Nicho
las and he uns following Caroline.
Uven ns she saw him disappear.
Karslcheff approached, tho guard fol
lowing him from the guardhouse.
Silently they entered the houso and
taking their arms from the rack were
conducted behind a door opposite to
Hint which tho convicts were to enter.
Katherlne girrc n signal for pro
found silence ns Karslcheff disap
peared with his men.
Then, drawing a revolver, from her
bosom, sho examined It carefully aud
replaced It rendy for use.
All was going well everything wns
perfect, nil but the pardon of Ilda
niuosky, and that wns In possession
of the courier. She stopped to his
door on tiptoe.
But not snrtly enough.
"Who goes there!" snld a gruff
voice.
"The wife or the commandant,
colonel. I wns anxious about your In
juries. Can I do anything for your
comfort?"
1 "Thnnk you, no. I simply need
real."
Ivatherine stepped back. "He is
wldo awake. The pardon can not be
stolen while he sleeps." Then a
thought occurred to her and she
smiled. Evidently n huppy thought.
It wns this: If Caiollno could succeed
In the ono task, why not try to make
her attempt the other.
Every minute seemed nn hour as
Katherlne, her heart boating with anx
ious throbs, waited the return of the
girl. Sho peered out Into the night,
trying to pierce the gloom. It was not
long uiltll her patience was rewarded.
With a light step aud with an nir that
hpoke of success, Caroline appeared on
tho outside of the stockade, ran
across, and entered tho house.
"Have you succeeded," asked Kath
erlne. eagerly.
"Better, mndame, than I had dnred
to hope."
"They will attempt to storm the
house."
"They aro getting ready now."
"Bravo girl. Oh, had I now but pos
session of the pardon of llda Barosky,
by triumph would be complete."
"Ilda Barosky." said Carollue, "an
absent friend?"
"No," responded Katherlne. "sho Is
my bitterest enemy, nnd In threo dnys
she will be free. Tho courier lies
asleep in Mint room with her pardon In
his possession. Could you but secure
that pardon I would give you any re
ward you could ask In my power.
"He Is asleep, you say?" asked Car
oline. "Yes. I think so. Will you try?"
"I will try."
"But." snld Kptherlno "If he should
be aw ake he.o take this defend
jourseir but. ct that pardon at any
cost," and she handed her the re
volver. No sound broke the silence save
tho hard breathing of the two women.
Caroline went softly to the door,
opened It. nnd disappeared in the hall
within. Katherlne ran to her hus
band's greatcoat and secured nnothcr
revolver. Then sho waited.
Another moment and the girl en
tered tho room.
"Have you succeeded," usked Kntli
orlno with feverish anxiety.
"Ay, mailnmo, but you have failed."
"l-'alled!" gasped Katherlne.
"Yes, tho pardons you hnve In your
bosom for Alexis Nnzlmoff and Ivan
Barosky are falso papers."
With n cry of rage, Katherlne tore
ojien the bosom of her dress and
pulled forth tho envelope. Taking out
tho pardons she exclaimed: "No. they
are genuine. See tho great t.eal," and
she pointed to the paper.
The girl grasped the document with
a grip of Iron. "Yes, they are Penn
ine, thank God."
"Yes, yes! give them to me now."
said Katherlne.
"Never." shouted the girl In a loud
voice. "These pardons that make
Aiexis Nazlmoff and Ivan Bavosky
free aro mine!"
"What do you mean?" screamed
Katherlne. "Give them to me. 1 snv,"
and drawing her revolver she sprang
for the girl.
"Never!" was the reply, as Caroline
5 truck tho hand that hold the weapon
a second before it was flrod.
Ono pistol shot.
There wns a yoli a crash us the
stockade quivered with tho shock as
tho exiles rushed through tho gates,
and with hoarso crlos bounded for
ward to the houso nnd burst in the
door.
"Fire!"
Karalchoff gavo the command, but
no sound followed. Tho act of the girl
!ad rendered the guns usoloss.
"Hold!"
Tho courier rushed Into tho room.
"What has happeued?" ho criod.
Carollno Cobb sprang boforo him.
"A plot to murder thoso prisoners In
cold blood has boon Unvaried," she
exclnimod. "These men Alexis Na
ilmoff and .Ivan, BnroelijN-rhavo bean
pardoned by the czar Their pardons
nre here,'' and sho waved the paper
high above her head.
Kctherlno sprane nt hor, but re
coiled nt the cocked revolver leveled
at her bead. "Woman, devil, serpent,
spy," she screamed, "who are you?"
Tenrlng off the blondo wig which
had so effectually disguised her, the
girl with flashing eyos confronted the
mnddouod woman as she exclaimed:
"I nm Ilda Bnrosky! and the courier
has my pardon! I too am free!"
A great cheer went up from the ex
iles, whllo the soldiers looked on in
helploss wonderment. As 'the cheer
died away tliero came to tho cars of
all the sound of galloping horses, the
Jingle of sleigh bells, nnd a moment
latter tho voice of Septimus Cobb, who
hurst through tho crowd with a paper
held lu his hand:
"It Is bore, colonel," he snld. "i
havo kept my word!"
"Down with them all!" yelled Kar
fichelT in a vt?ry paroxysm of baf
fled rngc.
Nicholas had come lu. In his convict
garb.
"Slop!" commanded the courier in
u loud voice us he glanced over the
paper handed to him by Cobb. "Con
stnntlne Karslcheff you arc my prison
's4r z24 jff'ojyy"'
er. Here is tho order of the govcrnoi
dismissing you in disgrace, aud or
dering you to be sent as 11 common
criminal with the first convoy going
to the mines of Kara."
At this moment cries of "Help!
help!" wore heard from the room
where Olga had been confined. Ivan
sprang up and with ono mighty, effort
bum In the door, aud Olga was in his
arms.
There Is no need to dwell further
on tho scenes which followed. Retri
bution had at last overtaken the Kar
fileheffs and a week later they were
nn their way to the mines.
About threo months after the
events we have just described a great
orean steamer was leaving Hamburg
bound for New York. As tho mighty
vessel denied the Elbe a groupe of
passengers standing on deck turned
their faces to the oust in tho dlrcc
Hon of Russln. They looked for a
moment nnd then turned their eyes
toward the west.
They were our friends, Alexis and
Ilda. Ivan nnd Olga, and Gen. Cobb,
the proud and happy husband of a
titled wife, who stood smiling and
happy by his side. They were silent
for the time, for the thoughts of ail
of them were of the scenes In which
they had borne a part in tho past.
They were going to a new home be
yond tho broad Atlantic, and as the
steamer turned her stem to tho west,
and they saw the glorious sun set io
resplendent glory on the broad bosom
of tho wnter it seemed to be an
augury of brighter and happier days,
that would banish the memory of
their hours of sorrow in Darkest Rus
sin.
(The End.)
A Sufficient Disguise.
Senator Boverldgc was talking
about severe rebukes.
"As severe a rebuke as I know of,"
he said, "was ouo that a New York
millionaire administered to nis son
Inst winter.
"The son. like many millionaires'
sons, is a hard drinker. He does no
work. Moat of tho day he lounges
at some ono or other of his clubs, tak
ing a brandy nnd sodn every bour or
so. and in the evening, after a good
deal of wine with his dinner, ho drinks
steadily until bedtime.
"Nevertheless, he Is a young and
handsome chap, and lie goes out dur
ing the season n groat deal.
'One day he received an invitation
to a bal masque, and that evening ho
discussed with bis family the various
disguises that ho might reasonably
wear. After a good deal of talk he
wns still undecided, and. turning to
his father, he said:
"How would you ndvlse mo to go
to this masque, sir?'"
' 'Go sober, the father answered,
bitterly."
r.u
, No Credit in This Pupil.
Miss lfarjiot Hosnier, the noted
American sculptor, was talking at her
Wntertown residence about celebrities
sho had known. Of a certain noted
Now Yorker she said:
"He was an awkward dancer, but
he told me once that he had taken
dancing lessons in Boston. His toach
or was a charming old Frenchman, a
true artist; and when he came to
leave Boston he said to the old man:
" "I nm going back to New York
now, monsieur, and if there Is any
favor I can do Jor you thore I shall
be only too glad to servo you.
"Tho agod teacher, with an embar
rassed smile, replied :
" 'l will tnko It as tho grootest ac
commodation, sir, If you will tell no
one of whom you learnod to dance."
Nebraska Day at World's Fair.
October 25th has been selected a?
Nobrarka Dav. The Wabash Is the
line all Nobrnskani will use. as II
lands all papsengers at the World's
Fair Stations, main entrance World's
Fair grounds, thus saving extra car
fare, time and much annoyance.
A very low rate has been made
from all stations. For Nebraska Day
badge, World's Fair guide and all in
formation call at Wabash City office,
ltJOl Fnrnam St., or nddress
HARRY E. MOORES.
G. A. P. D. Wab. R. It.,
Omaha, Neb.
P. S. All agents can sell you
through and route you via Wabash.
Water on Battleship.
Eight thousand gallons of fresh wa
ter are used In a large battleship
dally. About two-thirds of this is taken
up by boilers, and the remainder is
used for drinking, washing, etc.
Lewis'" Single Binder " st might Be cigar.
No other brand of cigars is popular with
tho smoker. Ilntins learned to relv upon
Its uniform high quality. l.wis' .Factory,
Pcorln, III.
A Record In Trees.
The largest treo in the world is to
be seen at Mascali, near the foot of
Mount Etna, and is called "The Chest
nut Trco of a Hundred Horses." Its
name rose from tho rciort that Queen
Jane of Aragon, with her principal no
bility, took refuge from a violent
atorm under Its branches. The trunk
is UO-i feet in circumference.
Japanese Never Conquered.
Speaking of the Japanese. Voltaire
said It was the only nntlon that had
never been conquered. In the thir
teenth century the Japs lepulsed 107,
000 Mongolians In a naval Avarfare.
They fought with success In Korea
and China, and Dr. Bertlllon says that
they are Invincible on account of their
all-powerful Jiu-.lutsu.
Difference in Farming Methods.
Tho average gros'i returns per acre
from cultivated land in this country
Is only ?10.50 per ncre. and from land
devoted to the growing of cereals but
$8.02 per acre. In Great Britain the
intensive system of farming lias
brought tho average gross returns up
to within the neighborhood of $30 per
acre.
Husband of Little Importance.
Among some of the ancient Mexi
can tribes the husband loft his peoplo
and dwelt with his wife's family,
where be seems to have been consid
ered of minor importance.
A mother's prayers, silent and gen
tle, cau never miss tbe road to the
throne of all bounty. Beecher.
TALK ON ADVERTISING
By C. W. Post to Publishers
The sunshine that makes a business
plant grow is advertising.
Growing a business nowadays is
something like growing an apple-tree.
You may select good se6d, plant it in
good soil, water and work with it, but
the tree will not produce fruit until
another and most powerful, energiz
ing and life-giving element is brought
to bear. You must havo sunshine and
lots of it. Can you expect to ripen
apples in the dark? Can you expect
to grow a profitable business plant
nowadays without the sunshine of pub
lic favor produced by advertising?
This Postum plant is a good Illus
tration of that law. It seems but a
short time ago when I put a few men
at work in the carringe house of tho
barn you have seen to-day, where we
began making Postum coffee.
The seed then planted, less than 9
years ago, was a new kind of npplc
seed and it was not altogether certain
how tho people would like the apples.
Wo did our work thoroughly and
plenty of it. We knew wo had a good
Piiro Food Factories that
apple tree of fine quality but how to
develop our work and turn the applo
treo into a productive and profitable
treo was another question.
It needed sunshlno and the kind of
sunshlno that is spread by tho news
papers and magazines. It is an abso
lute certainty that without tho pub
licity thus given In other words, the
sunshine the business never would
havo developed.
You havo seen to-day factory build
ingsthirteen or fourteen in number
covering many acres of ground, em
ploying hundreds of workpeople, pro
ducing food and drink in an aggregate
of four million packages per month,
which goes to every civilized country
on tho globe, and yet the entire enter
prise is less than 9 years old. Wo
have found it necessary, inasmuch as
tho tree has grown and tho apples inn
tured by hard work and sunshine, to
continue the work and the sunshlno
day in and day out, month In and
month out, tho sunshine appropriation
amounting to approximately a million
dollars a year for advertising, for ex
perience teaches that if you maturo
tho trco under strong sunshlue, and
bring it up to a thrifty and healthful
state whore it produces profitable ap
ples, you can not withdraw that suu
ehlnc else tbe tree will gradually die.
PjUMB??Jtfl w HM1 1 HB KfBTJr BBK
CURE YOUR KIDNEYS.
When the Back Aches and Bladder
Troubles Set In, Get at the Cause.
Don't mako the mistake of believing
backache nnd bladder ills to bo local
ailments. Get nt tho cause and euro
tho kidneys. Use Doan's Kidney Pills,
which havo cured
thousands.
Cnpt. S. D. Hun
ter, of Engine No.
14, Pittsburg. Pa.,
Fire Department,
and residing at
2729 Wylio Ave.,
says:
"It was threo
years ago that l
used Doan's Kid
ney Pills for an attack of kidney trou
bio that was mostly backache, and
they fixed mo up fine. There is no
mistake about that, and if 1 should
ever be troubled again, I would get
them first thing, as I know what they
are."
For sale by all dealers. Price GO
cents. Foster-MIlburn Co., Buffalo,
N. Y.
Take Census With Beads.
The recent census of tho natives in
tho Transvaal was taken with beads.
Each headman was furnished with a
number of beads of different colors,
and twine on which to string them. A
big black bead represented an adult
married native, a big yellow bead a
grown single mnn, a big blue bead a
married woman, aud a white bead a
singe woman over fifteen years old.
A small yellow bead stood for a boy
and a small white, bead for a girl.
Brahmin's Proverbs Popular.
The old English proverb writers
used Pllpay's proverbs vory largely
In fact, were It not for th old Brah
min there would bo many fewer Eng
lish proverbs than there are. Tho pro
verbs have been translated into every
European language and into many
Asiatic tongues Persian, Malay, Mon
golian. Afghan; they are tho proverbs
of the world.
Spite o fall dc bright sunshine in
dls worl', some mens will go roun'
huntln' for hnppiness wid a candle.
Frank Stanton lu Atlanta Constitu
tion. Italy and Spain havo fewer houses
In proportion to their population than
any other country in the world. Tho
Argentine republic and Uruguay havo
the most.
You may be able to see your fa-alts
as others see them, but you will de
rive much less satisfaction from talk
ing about them.
at Banquet at Battle Creek.
Somo thoughtful man might say that
if what you manufacture has merit,
onco you get a trado established peo
ple will continue to purchase, even if
the advertising is stopped, but to act
on that conclusion would be a fatal
mistake, for thero aro always bright
men on" the lookout to steal your ap
ples, and if you give them the chance
they will come In and take tho fruit,
sure. Right here let us drive a nail,
not a shingle nail but a forty penny
spike. Your article must havo merit,
far and away beyond the ordinary un
advertised thing. It should bo tho
vory best Hint human Intelligence and
Ingenuity can produce. Then you havo
a foundation to build upon that will
not slip out from under when the
building grows heavy. Thero aro per
sons ignorant enough to bellovo that
a poor article can bo advertised Into
a success. It cannot and nny one who
tries the experiment will pay heavily
for his experience. Critically examine
any well known and advertised article
that has been years on tho market and
Make Postum and Crape-Nuts.
It will be found to possess exceptional
merit.
In ancient days newspaper publish
ers considered an advertisement an
evil but a necessary evil, and that it
should bo hidden away as carefully
as possible, so that no ono would dis
cover that the paper was trying to
make a little money by inserting pub
lie announcements. A paper run that
way today would fall.
Tho most successful exponents of
tho new plan of doing business with
Ink aud paper are using every possi
ble means to make tho announcements
nttractivo and sought after by tho
readers.
It is safo to say that thousands or
women read tho newspaper not tho
telegraphic page, but tho pages con
taining announcements of bargains in
stockings, skirts, hats, gloves, pianos,
furniture, food for tho table, etc.
You havo been invited to visit Bat
Ho Creek for tho purpose of viewing
one of tho most unique advertising
buildings in tho world, also to loot!
over a largo business built up, sus
tained, nourished and kept actlvo by
sunshine, and, at the samo time, have
an opportunity to soo ono of tho moat
thrifty, activo and prosperous towns
of its size in tho world, built up large
ly by th? same kind of sunshlno.
wr
i .
T
r
A
.-
t&'i
'ft
i""