berg suits me
Overcoat Values
The Greatest in Omaha
Go where you may, look where you
will, nowhere will you find such gen
uine bargains as here—
Beavers \
SSS i 57.50, $10, $12.50
Meltons ]
Chinchillas 01C QOO 0OC
English Mixtures ipfcU, OCJ
Scotch Worsteds J
Mackinaw Coats $4.50 up
VAT
..■■»■■«■■»"» ....
iTrade at the Washington Market
THE MOST SANITARY AND UP-TO-DATE GROCERY AND MEAT
MARKET IN THE WEST.
Tyler 470 Connects All Departments. 1407 Douglas Street
..... ■ » ... ............... j
>■--* ‘ ... . . ..
Lincoln Department I
Joseph B. LaCour, Editor and Business Manager.
821 S Street
Mrs. Wyatt Williams Reporter.
i ...
The Chitterling supper given by the
Gideon Band at the Mt. Zion Baptist
Church Thursday night was well at
tended. A splendid program was
given.
Mr. Robert Hammond, who has been
ill with tonsilitis, is much better.
Mrs. D. Collin underwent a serious
operation at St. Elizabeth’s Hospital
kst Saturday. She is much better.
Mrs. Bessie Washington returned
home last week from St. Elizabeth’s
hospital where she underwent an op
eration.
Miss Uee Parker, niece of the Rev.
B. B. Hillman, has been quite ill.
Mr. Edward Foster sustained a se
vere injury when he ruptured a blood
vessel during track practice last week
at the University.
Many Colored students from Law
rence, Kansas, are expected to attend
the Kansas-Lawrence game Saturday.
The Thanksgiving pageant given
last night at the Masonic Hall by the
Busy Bee Club, was well attended.
Miss Goldie Kelley entertained a
oniber of school friends last Friday
evening.
Mrs. Richard Young entertained a
number of friends Sunday at dinner
complimentary to Mrs. Thos. Morris,
of St. Joseph, Mo. Mrs. Morris left
Thursday for a visit witn her daugh
ters Mrs. A. Williams.
Hcffley's Tailors
For Nifty Up-to-Date
j CLOTHING
Oliver Theatre Bldg. 149 N. 13th
I . . ..
V. B. YOUNG
LINCOLN. - - - NEBRASKA
Exclusive Dealer for
H. M. MARKS & CO.
Quality Tailors
The CHAPMAN Drug Store
934 I* St., Lincoln
Opposite Main Door Post Office
Cameras and Films, Magazines,
Cigars, Candies and a full line
of Druggist Sundries
*■—■» ...
IMPORTANT NOTICE!
It has been rumored that Banks &
Wilks' have sold out their undertaking
business. We do not know who
started this report; but it is false.
We are conducting business at our old
stand and are ready to give courteous
treatment and prompt attention to
any who may need our services.
Adv. BANKS & WILKS.
Mr. Ellis Austin, aged 56, died at
his residence, 2730 R street, South
Side, November 11. The funeral was
held from the A. M. E. Church, No
vember 13. The ritualistic services
were conducted by the Sons and
Daughters of Jerusalem. The Rev. J.
H. Nichols officiated. Interment at
Graceland cemetery. Jones and Chiles
were the undertakers.
The Value of Colored Advertising
Have you ever thought before of the monetary value of advertising
among Colored people as a class? If not, permit us to open your eyes to a
fertile field of advertising that you have too long neglected.
Thousands of Colored men in this city and country are waiters and every
waiter is a salesman. In hotels and on dining cars 99 per cent of guests are
open to suggestions as to what they shall eat and drink. Some of us have
been waiters and we know. Whenever the Domino Sugar man gets on a
dining car he slips each waiter a dollar and whispers, “Heavy on the sugar,
boy; heavy on the sugar.” Why? Because he knows that the waiter is a
business maker. We can say it without one word of exaggeration that the
Colored waiters of the United States sell more of certain lines of foodstuffs
than any single method of advertising extant.
The Colored caterer is also a most important factor. His trade is fol
lowed among the wealthy and he has all to say as to what his guests shall
eat. The Colored paper means more to him than any other publication out
side of his cook books and trade periodicals. Isn’t he a very important man
to reach?
The Colored club steward is another man to consider. In nearly every
city of size the Colored steward is a fixture. The stewards of commercial
and social clubs with their thousands of members are of value to the mer
chant. A steward would sooner patronize a firm who is willing to advertise
with his people than go elsewhere when prices are the same. Isn’t it logical?
Then there is the Colored cook who does practically all the choosing for
the family table. The mistress may not care whether Bing’s Beans or Pape’s
Pickles are bought, but the Colored cook is going to ask for the brand adver
tised in the race paper which he or she reads.
Another class to be reckoned with is the servant class. In the matter
of buying and favoring one brand of goods to another, or one dealer to an
other, their power of suggestion is a value to be reckoned with. They, too,
are reached by the Colored weekly.
And lastly, but not least, come the Colored people themselves. What
ever may be their faults and their virtues, three things are certain: Colored
people will eat, dress and furnish their homes. The ten thousand readers
of The Monitor spend millions of dollars annually for merchandise of all
kinds and they are fast realizing that the firm that advertises in their race
paper is more courteous, more obliging and more anxious for their business
than the firm that doesn’t.
THAT IS WHY WE SAY THAT COLORED ADVERTISING PAYS—
Think it over.
Colored advertising pays better than any kind of class advertising on
earth because there are more of that class and because they are placed in a
position to be of value to the advertiser.
I
I
See Here
i
Mr. Advertiser
i
t
Do you realize that The Monitor occupies an exclusive and
unique field and is therefore one of the
Best Advertising
Mediums
you can find to
|
reach a class of people who are proverbially GOOD CUS
TOMERS and relatively HEAVIER BUYERS THAN ANY
OTHER SEPARATE GROUP in the community?
'
Well, It’s a Fact
The Monitor is the Only Newspaper in Nebraska Published
i
in the Interests of the Colored People. They are pleased
with it and proud of it. Its circulation is already large
i 1 \\
and rapidly growing. Ultimately it will be read in the
home of every Colored American in Nebraska.
< 1
To reach the Colored People of Nebraska
Use The Monitor
PHONE
Webster 4243
.
AND A REPRESENTATIVE WILL CALL.
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