Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 12, 1922)
THE BEE: OMAHA. SUNDAY, MARCH 12. 1921 Simplest Way Best, Says Head of Motor Firm rjimlnatioo of NffdlfM Ef fort Drought AIout ly Po i?n of the Fori Jfrouliam, "imp!ilu'4iih it the leynote "I teienre," ut l'reifnt l;rl of the 1 arl Motor. Inc. "liurM'fil effi ciency simply meant saving energy, having rnrrgv t the cm lulling pi all Pi-edlm rtloit. "I iuppoe Xoit, h devicd Lind of iiltortogctpli in Kta, wtt tit real invriiior. lint e didn't get 4 real one until IT'li when Ldion i tn 1 1 1 ir 1 it. A Newark mmi'ler took out Ihr frt patent lor a Mm, hut it tok tieorge lvastnug lo timphiy it tiunuficluif am) ue, hid ward Muv. bridge made the In it ruotiou nc turn. 24 of them. I think. "But Kdion worked out the Mf4. simplified the a in 'I a n ion and uunu faeture and exhibited the first motion picture at the world fair til lNv.i, in Michigan a cabinet maker. A. It. WiUon. made a sewing machine in 1821. That i a limit time as'o, but inventors are at ill Hoiking cm it, try ing to simplify it to save time and rftnrl. It is true Willi motor uevel opment. Construction Simplified. '"You lake the larl brougham which lar Motor are puttinu out It is a beautiful car. We think it is a wonderful piece of work. We have simplified its construction. They are little thing, perhaps. tnee umplifi rations, but everyone admits that tliev are progressive. "The seating arrangement makes it possible to get in and out of the Far! brougham without apecial ef fort Von can tit in it, and ride In it, without becoming crowded or cramped. We studied posture just , to simplify the arrangement Trunk on Back. "You take the trunk on the back, That is standard equipment with its, In it are two suitcase and a hat box. It is a beautiful accessory. Ions grain French finish Puratcx-covered. nickel-studded, and it is waterproof and dustproof Your clothes are in separate suitcases, easy to get, easy i to put back, and they are clean and dry. "The Ah'mite high pressure lubri cation, which makes it unnecessary to crawl under the car to turn grease cups; placement of the ignition twitch within touch without bending over to reach it; the tall gear shift lever, within reach without strain ingthese are time and efTort savera. "There are other points, of course. They all disclose the fact that the right wav to do a thing is always the simplest.'1 New Jordan Silhouette Brougham y l a. !-! a m n i .. . . ... n toward N Jordan, prrsiucnt of; Have the Jordan Motor i'ar company, con tends that Wil will be a successful year tor those manufacturer! who New Maxwell Is Result 'of Pledge Made Lust Year Nfw Scries Oar Coined as Ful fillment of Promise Given ly New Organization. Eismc Weight Often . Surprises Motorists ! When motorists guess the weight of the Essex their estimate is usuallv much higher than the car's actual Stephens Salient Six "The new series of the Maxwell Is the result of a promise made when the present organization took hold of the Maxwell-Chalmers Interests," is the statement of Arthur E. Bar ker, vice president in charge of tales of the combined companies. "When this organization took charge in the fall of 1920, the first step taken were to manufacture the Maxwell car in a way that assured the public reliable, comfortable trans portation at low cost. . "1 he factory organization was oer- fected, new standards established. and processes improved. J he new organization pledged it self to make the Maxwell a better car. "The hiftory of the automobile was carefully gone over and the forward Steps in design scrutinized. I he engineering staff of the Max well company was augmented. Jhese men were given instruc tions to design an automobile super ior to anything that has ev.cr been offered at an approximate price. "The manufacturing facilities of Maxwell were extended, the market scoured for the best of materials and experimental work carried out with care. The result is the new series Max well. The motor was further refined, bodies which made certain comfort and convenience in riding were de signed." ' 2,500 pounds. The Essex is strong ly and substantially built, but where weight can be spared the Essex en gineers have eliminated many pounds of "ballast." Through correct bal ance the Essex holds the road as well as bulkier vehicles. Has Barrel Head Lamps All new model Stephens halient Six cars are equipped with barrel head lamps, ventilator in the cowl, new stvlc leather throughout, and non-skid tires front and rear. 1 Ton f.o.b. 3 Ton $1295 0maha $2950 .Just as living conditions, social conditions, market conditions and farming conditions are different in the east, so are road conditions and hauling conditions. . . There is just one reason why farmers in the east buy more trucks than farmers in the west. It is because eastern truck manufacturers have built a truck suited to eastern conditions. There, hauls are short and roads are good. Here in the west, where many of the roads are nothing more than trails; where you drive through sand, mud and fields the Douglas fills the bill. . The Douglas is not only made in the west, but its financial backing comes from western men. Men who are owners and operators of western farms. As consequence, the Doug las is in reality a built-to-order truck. It is built to serve under western conditions. Com-- -pare the Douglas with any other truck. See how the Douglas conforms to western condi tions. It is oversized in many respects. " Make it a point this year to find out all about this western-made truck. Give Omaha the credit t for building the right truck for western hauling. Douglas Motors Corp. 30th and Sprague Sts. - Omaha more closely interpreted the iiuuuc t ideal til a really good car, and that only such manufacturers will survive. '"Thii is a year," tayt Mr. Jor dan, "when good cart have readied that fineness of development in both design and construction that both those having- cars, as well as the new buyers, are demanding a car of conservative lines with an ex ceptionally Inng life built into it. 'My own idea of what should con stitute a truly good car, and the policy I have followed, is that, for instance, of Dodge and Cadillac," be continues, "whete you find body lines and general appearance stand ardized for a long period of years, and where the makers of these cars can give the added touch of more refinements and improved mechani cal featurei to future models. It IS a Policy of this kind." M r. Jordan concludes, "that builds a per manent repeci for a car, in the mind of the owner or purchaser, and this is what all manufacturers should seek." Stephens Salient Six to He Shown tm Auto Show Stage The Mid-City Motor & Supply company, distributors of the Stephen Salient Six in this territory, will dis play the new Stephens models in their booth en the stage of the Audi torium during the auto show. '1 hey will show several types, both open and closed models, among them the new sedanrtte. W. S, Johnson, general manager, says: "I feel very good about the prospects for the year' busines. The Stephens factory organization is producing an exceptional automobile at a remarkable price. The new re finements of the Stephens cart have added materially to their value." Gardner Jumps. Its Production Recognition of Increased Out put MJe Ijr Auto Show Official!. A ttory is going the rund of I lie automobile iiuiutry attout the National Automobile thnwt to be held in New York and Chicago tint Winter. Tint lorv was brought from New York by 1-harles R, Ifannan, ir., freidrnt of the Wettrru Motor Car company, distributor for the Card tier car. "Whrn new company jumpi it prodmiioii, taid Mr. llaniian, "so as to get into the rankt tf the firl JO among the motor makcrt of the country, it thows tome progreis," "lake Gardner," he continued; "it was notified that its production rec ord had entitled it to a choice of por tion of spare on the but floor, or the first choice on the econa noor in the Giand Central Palace at the national show in lauuary at New York. Again, at Chicago, the Gard ner car lu a choice location in the center of the Coliseum. "This nae it allotted, according to can told in a fi-cal year, so Gard ner jumpt from the last class, that of beginners placed ifl out-of-the-way comert on the third floor, to the leaden. "Further evidence of the prosper ity of the Gardner Motor Co., Inc., is found in the bank statmcnt for September, when the company had S7 11 -293.04 on deposit in the Na tional Bank of Commerce, with no debts. This is all the more remark able because of the present general business conditions and may be at tributed to the excellent management in designing ud building a rar of qualify Id inert the appiuwl of the puMie, "I hit would ft-! hv b poI bit had tli Gardner ofluialt jumped into motor building without previous riperieiifr, but for a number of vcan thry bad brea building at St, ioui a motor rar fr ont of the Urgt com panies for distribution throughout the touthwett, t they bid plant, men, money ( cperienr at a basis: .m (4ft, Kuttrtl h. Gardner bat been building tftictt for mort than 3$ yean." ( i (7 , 4 TN detipung the H. C S., Harry C Stoti has unquestkmabfy introduced a new class of car. The H. C S. is a car of median size with all the advantages of the larger, more expensive cars bat at the same time is economical to the fullest meaning of this word, comfortable and serviceable. And it is the model which is be coming more and more in public favor. It is the quality car of the medium priced class. H. C S MOTOR CAR COMPANY INDIANAPOLIS, U. S. A. Harrr C Stvtt, prMldaat W. M. LOCKE MOTOR CO. Prion. Doug. 1711 2021 Faraasa Ik J. M. OPPER Reo Values Have Always Eliminated Argument About Price ' During the entire period of automobile price adjustment Reo prices were not questioned. Folks who bought Reo automobiles and trucks bought the intrinsic value offered in all Reo products. They wanted the quality Reo had for sale and were satisfied that the figure asked was not inflated. . As a matter of fact, Reo prices advanced but little during the war period and today the Reo is improved in every respect and sells at pre-war prices. ' Come to the automobile show with the idea of finding out FROM REO OWNERS or us why this car holds such confidence. 1922 Prices f. o. b. Lansing Touring Car $1595 Coupe (Series B) - - $2355 Truck Chassis .... $1245 , . (IU( Sedan .... .... $2435 Exprew Body and KoaUter 5,585 Taxicab Chawit Canopy Top $1435 Bu.inet. Coupe - - - $1895 (Model V) - - - - $1350 Farm Body $1545 Jones-Opper Co. ' ' ' Omaha, Neb. Distributors for Eastern and Northern Nebraska and Western Iowa A. H. Jones Co, Hastings, Neb. Distributor, for Southern and Western Nebraska tr- ' mi I,, i mi i :,,.,wttl A. H. JONES V