THE BEE: OMAHA, SUNDAY. NOVEMBER 27. 1921.
8-A"
John Lee Webster
Talks to Lincoln
Bar Association
"The Law and the 'Ideal
Lawyer," Subject of Two
Addresses Given by
Omaha Attorney.
Lincoln, Neb., Nov. 26. (Special.)
John Lee Webster of Omaha ai
dresjed the law department of the
University of Nebraska today noon
and the Lancaster County Bar aso.
siation tonight on "The Law and the
Ideal Lawver."
"Every lawyer who expects to be
come a successful advocate should
be a student of history and literature
a well as of law," said Mr. Web
ster. "Every lawyer should have a
book for every mood and every men
tal condition. When his mind is
strongest, he may range the upper
fields of philosophy with Plato and
Hacon. When he is inclined to pure
reason, he can commune with brave
Socrates. When he hungers for the
world and wants to see every man
and woman perfectly represented by
the most superb English, he should
read Shakespeare. When he will
thave historic data clothed and em
bellished with ornamental phrases of
the best of novel writers, he may I
read Bwlwer. If he withes to range
in the fields 'of romantic literature,
he may read Walter bcott."
Should Study Art
Mr, Webster asserted that he who
aspires to be an ideal lawyer should
visit the art Ralleries and "listen to
the harmonious melodies of the
operas.
"The whole world of knowledge
and the artistic senses and the
human emotions are readily brought
into harmony with the philosophy
of the law," he added. "The law
yer who can combine all of these
suggestions with the perfect study
of the principles and philosophy of
the law, will rise to the idealism
of his profession."-
Against the Initiative.
The Omaha lawyer voiced his
objection to the initiative and refer,
endum. He argued that the major
ity of Toters do not read the laws
or the constitutions and when they
want to know what the laws are.
or what their constitutional rights
may be, they consult someone
learned in the profession of the law.
J he people assembled m a mass
meeting or at a primary election,
cannot make wise laws any more
then they can create a philosopher or
compose an opera," he said.
lie stated that the lawyers and
jurists of America should be mind
ful that the strength of the nation
largely depends upon the laws al
the manner in which they are ad
ministered. He also said that great
lawyers are men whose minds range
over broad fields of general knowl
edge and. who do not forget that
they are American citizens and that
their duty is not to themselves
alone, but to humanity and to their:
country.
Tram Franchise Ballot
In Des Moines Enjoined
Dei Moines, Nor. 26. (By The
Associated Press.) Judge James C.
Hume of district court today granted
the injunction aought by Grant Van
Horn to prevent the holding of the
special street car franchise election
next Monday.
Judge Hume in his opinion, which
is full of humor upheld the conten
tion of the petitioner that the pro
ccdure of the city council in passing
the proposed street car franchise was
illegal He held that "neither the
city council, nor a majority of the
voters, nor both of them put to
gether, have power over plaintiff!
objection, to repeal the existing
franchise ordinance," passed In 196
and which was supposed to remain
in force for 25 years.
In the opening statement of his
opinion on the case, Judge Hume
said:
"If vox populi is vox del, as some
say it is, this is a suit in which the
court is asked to shut God's mouth
some suit 1"
The judge's order stopping a ref
erendum, leaves the street car situa
tion in a new muddle. In some
quarters it was said service might
be suspended again as was done by
court order last August last.
Omaha's Method
Of Advertising
City Explained
Annual Business Crows From
$8,000,000 to $3,000,000,.
000 In 10 Years Manu
facturing Doubled.
Br MONTAGU TANCOCK.
Manafar Rnna af Puhllrlty Omaha
Cnambar of Co mm or m.
Wholesaling hat trebled, manu
facturing doubled, annual business
has grown from about $8,000,000 to
over $3,000,000,000 and the popula
tion has increased 54 per cent in
Omaha during the last 10 years.
During this period Omaha, as a
city, has advertised with as definite
an advertising plan as that of any
progressive business concern.
It its effort to eet down to a
business basis, Omaha analyzed its
advertising problem somewhat like
this:
1. What has the city to adver
tise? 2. To whom should the city adver
tise?
3. How should the city advertise?
In deciding what Omaha has to
advertise, generalities were avoided.
Omaha's advertising men know
that Omaha's business growth is
due to the rich territory surround
ing the city, "Territory surrounding
the city' being too general, the ad
rertisers went Into the fundaments
of the thing. They classified freight
and passenger rates. They studi cr
grain schedules. They checked up
on automobile highways and com
pared them with competing cities,
They emerged with a definitely
mapped trade territory, limited to
the region which Omaha actually
dominates In competition with oth
er cities on the majority of mar-
Ketahie articles.
This territory was then investigat
ed, its potential buying power
weighed and its relation to Omaha
business established.
Investigation of Omaha showed
it to be pre-eminently an industrial
city a railroad center a city of
home owners with splendid record
of past developments and high hopes
tor the future.'
This investigation answered the
question, "What has the city to advertise?-'
To Whom Directed. . ..
"To whom should the city ad
vertise?" was simplified b. the to-
lution of the first question. As
Omaha dominates a superlatively
rich trade territory which is large
ly responsible for the development
of the city and which holds out hope
of brilliant future development, it
followed logically that Omaha ad
vertising should (1) tell .he busi
ness world about the advantages
Omaha offers it in doing business
with that trade territory, and (2)
educate the inhabitants of that trade
territory to the fact that Omaha is
their logical market.
The answer to "How should the
city advertise?" fell into three class
ifications: (1) I'ublication advertis
ing, (2) direct by mail advertising
and (J) good will buililiny.
Publication advertising was divid
ed into two groups, trade territory
and national.
In addition to this regular trade
territory, special trade stimulating
campaigns are put on occasionally
through trade journals, aimed to
reach particular merchants.
Experimenting Necessary.
Some experimenting was necessary,
and. in fact, continues, to determine
the best mediums for national adver
tising. Tin's advertising aims to at
tract new industries to Omaha, .
Each year the advertiing depart
ment writes several thousand sales
managers, manufacturers and select
ed prospects, giving information of
value to those contemplating opening
new distributing offices or factories,
Several special dircct-by-inail cam
paigns, aimed to bring certain speci
fic industries, have been launched.
Good-will building suggests' a maze
of generalities and is a classification
covering many activities. Omaha is
said to be the city which originated
trade extension trips. Each year
about 100 Omaha business men rep
resenting nearly as many tliltcreut
concerns, leave the city by special
train to tour a particular part of
the trade territory. A similar trip is
staged each year by automobile.
Omalus Merchant Market week
this year brought to Omaha 2,000
merchant buyers, representing 3,000..
000 retail aonsumrrs in IS riiiirrrnt
states, They swelled the wholesale
business $?50,0iK) in one week.
Each year the city entertains the
editors of the Immediately adjoining
states. This has done much to gain
a mutual understanding between
Omaha and a large part of its trade
territory.
Building for the future, Omaha en
tertaina Undents of the state uni
versity and school children from va
rious towns in the trade territory.
The satisfaction this policy of ad
vertising has brought can best be es
timated by the fact that the advertis
ing department, though supported by
subscription, has at no time since its
inception, suffered through withdraw
al of funds or lack of support from
tne business men who maintain it,
Belknap Slayer Caught
At Marquette,' Belief
Dubuque, ' la., Nov. 28. The
slayer of Rev. Arthur B. Hclknao
at Lead S. I)., is believed to have
been apprehended at Marqtirtu, la.,
with the arrest of a farm hand an-
swenng the description of the man
sought and whose pockets were
filled with clippings of the slaying.
He was taken to Elkadcr, the coun
ty seat, following his arrest today,
Xifward tklillrk HIM. ,
York, Neb,, Nov. 2. Edward Fchllok,
who for the paat IS ycara hua M,n con.
nected with tha Turk Blank llk com
pany of this city aa an employ and later
aa a ttorkliulilr, dird at lila home hr
thla morning after aevernl wocka Ulnraa.
County Board ,
Votes to Burn
Surplus Corn
Iowa Supervisors Pan Resolu
tion Attacking Propa
pandists and Urging
Aid to Farmers.
Tocahontas. la., Noy. 26. The
board of supervisors of Porahontae
county has ordered the county audi
tor to buy corn for use as heating
fuel this winter in the court House,
county home and Insane infirmary.
This is the first otlicial action taken
in Iowa calling for the burning of
corn instead of coal.
The supervisors B. C Budolfson,
chuirnian; M. W. Linninan, M. J.
Doolcy, W. P. Hopkins and W. M,
Klsen put their order in the form
of a resolution and sent a copy to
C W. Gilchrist, auditor.
Pat Proves a Fast Worker,
But Not at Shucking Corn
Pat Ryan was discharged Friday
by Judge Wappich on a charga
of drunkenness to "get work shuck
ing corn." Three hours later Pat
was escorted into jail again by a
policeman in a bad state of intoxU
cation.
EARLY selection is strongly urged,
as most of these garments are in
one or two of a kind models. The one
you desire may be gone unless you
shop early.
Forty Days Ahead of Time
LET'S make this a Christmas of useful
gifts. What could be more useful
than a good, warm coat, beautiful dress or
smart tailored suit. Here is how, we have
planned to make your gift money go far.
A
'Ready
toWea
Th
PO
lricea
The Brand eis Store Always First to Accept Its Losses
You Be First to Claim Your Share of the Profits
After
Sales
Now!
No Need to Wait Until JanuaryBuy NOW, During the Height of the Season!
HERE IS THE WHOLE TRUTH!
The unusual business conditions existent throughout the country combined with the unseasonable weather have both conspired to retard buying. We have
larger and more complete stockitrf ready-to-wear than ever before which means sooner or later we will accept losses.
Positively AfteM
January comes in December this year as far as prices are concerned for the usual January, reductions will be taken now. Never before in our history have
we offered the class of merchandise we offer you now at the prices asked. The unheard of opportunity of selecting a bargain from a much larger and
more choice stock now during the height of the season.
Charge Purchases of
Coats, Suits, Dresses, Furs
Made in This Sale
Payable in February
December Sale Departments That Will Contribute Splendid Yafues
Coats. Suits. Dresses, Furs, Sweaters, Millinery,
Blouses, Petticoats, Skirts, Children's Apparel
Beginning Monday (Tomorrow) at 9 A. M.
Charge Purchases of
Coats, Suits, Dresses, Furs
Made in This Sale
Payable in February
Womens' & Misses' Coats
Of plush and cloth, former prices 19.00 to
367.50, sale M A fo tOCA
yAV W fataa w W
Second Floor . .
prices,
Womens' and Misses'
Silk and Wool Dresses
Former prices 15.00 to 165.000, priced for this
Ifeach, 7.50 to 97.50
Second Floor
Sweaters
All wool, Tuxedo style,
former price 7.45, sale price
Brushed wool tarns, all colors,
former price 1.00, sale price,
Second Floor
3.95
49c
Peter Pan Blouses
2.75
Imported dimity, former price
3.95, sale price,
Hand made batiste blouses, Porto Ri f fin
mer price 2.50, sale, price, l.OU
Second Floor
Womens' & Misses' Suits
4
Fur trimmed and tailored, former prices 17.50
3 $10 to 97.50
Second Floor
Children's Apparel
10.00
Coats Former prices
15.00 to 17.50, sale price,
Silk and Wool Dresses Former prices 8.50 to
3eVb- 5.95 to 14.50
Women's Furs
97.50
Natural muskrat coat, former
price 149.00, sale price,
Animal Scarfs, 7 C A l Off A A
speciaUy priced, 4 OXJlO tDW
Second Floor
Children's Furs
Natural Coney, former price 5.00 O QEt
per set, sale pice, per set, sD
Iceland fox, former price 10.75 r ffn
set, scale price, per set, O.OU
Other Fur Sets Specially Priced
' Second Floor
Jersey Silk Petticoats
1.89
Former prices 2.95 to
3.95, sale price, each,
Second Floor
Striped Prunella Skirts
5.00
All wool, former prices
9.75 to 15.00, sale price,
Second Floor
Women's Millinery
a
Any woman's trimmed hat in our entire stock,
Croforraer 5.00 to 7.50
Second Floor
Children's Millinery
Any child's trimmed hat in our entire stock
fur, beavers, dress hats, street hats former
prices 3.00 to 7.50, O CA
sale price, aU.OU
Second Floor
1 i
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