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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 28, 1918)
4 U THE OMAHA . SUNDAY BEE: APRIL 28, 1918. SAXON FACTORY GETS ORDERS FOR 531 CARS IN DAY Spring Rush Brings in Orders From Every Part of Coun ' try; Six Cylinders Popular. . "The; marked increase in motor - car sates which characterized the " midwinter season of the Saxon Mo- : tor Car corporation has been fol lowed by an opening of the spring season even more propitious." as sort! W. L Killy of the Noyes-Killy Motor company. , . "Although the warm days of the year have been so few to date that they can be readily counted, dealers in every section of the country re por'. big jumps in sales, while the rders at the factory indicate a mam-, moth season to. come. "A week ago a new record for a half day's business was established on Sat urday morning when the factory, re ceived requests for 531 six-cylinder cars between opening time and noon. The orders did not come from a sin . gle distributer, nor were they from a single locality. , Demand is Extensive. "On the contrary, they came from various sections of the country, in dicating most healthy demand for saxon motor cars an over ine uiwea States. The extreme eastern sea board, the southern states, the great tniddU.west and the northwestern grain country were all represented in the orders. "Dai'lv since this huee order of S31 cars was received, the factory has been deluged with calls for cars in various other quantities, making in all t grand total, that will necessitate top speed production to supply in the short time which the dealers say they can allow, if cars are to be placed in the. hands of waiting patrons for the spring driving season. with the factory keot at full soeed all win ter by the never ceasing demand for Saxons, regardless of season or weather, the problem of increasing production to meet this much larger spring business is not a small one. However, the Saxon Motor Car cor poration it prepared for it" MANUFACTURERS HOLDING PRICES LOW AS POSSIBLE Erecting New Auto Building in Farnam Street for Two Largest Distributors i v - , , , ( , ft, m i t j rvj - i. i n m - i i v ..'r n.i ur& Mnimi t tm rsrme-ai r$r lzjl ju uu ' - zzry w -w iu "us 41 & V " m il In iM1 1 4 1 "irrLiy -4 ' "'if ,v f "It Is a rather remarkable tribute to the fine spirit of the automobile business that in the face of the most serious shortage of cars the industry has ever known, no manufacturer even thinks of applying the old, rem edy of boosting prices to cut down demand," was the statement recently made by Vice President R. C. Rue schaw of the Mitchell Motors com pany. Inc. bi Racine. Wis. "The t very revme is, in fact, the case, be Vauie' we are alt fighting tooth and nail against the inevitable price in creases forced by rapidly increasing manufacturing costs. ' "For a long time the material sit uation has been a hard nut to crack. With steel makers and other sup pliers boosting their production to meet war-time requirements, it has been hard enough to get any kind of material. But when you consider that in building a car like the Mitchell only the highest grades of materials can be used you will begin to get some idea of the difficulties of laying in a supply of raw material and the prices that must be paid for it "The labor situation hasn't made the Travelers passing along the west end of Omaha's automobile row were surprised last week to find excava tio . work started for another new building:. This building when com pleted will be the home of the Jones Opper company and the Van Brifnt Auto company, two of the largest dis tributors on the row. - ( It is said that this building when completed will be one of the most modern and attractive automobile buildings in the United States. The plans were made by George L. Fisher of Omaha, after a very thorough study of the construction of numerous automobile buildings in Detroit The Farnam street facade will be tarticularly interesting from an archi tectural and color standpoint. Dark, rich cherry red, rough texture face brick, laid with flush joints in ivory colored mortar, will form the body of the front, while all the trimmings, including the main cornice, will be in light ivory tinted glazed terra cotta. Stippled buff cement panels, with brick and specially designed taience inserts, occur between the second and third-story windows and in the frieze of the main cornice. Especial attention has been given to produce fine show effects, while a handsome marquise brings each street entrance into prominence. The whole idea has been to pro duce a facade which will harmonize in general tone with the adjacent buildings and at the same time be a radical departure from the usual store front treatment and a spark ling example of the effect that can be produced by an artistic use of mod ern face brick. Complete faith in the future security of our nation is evidenced by the con struction of new buildings of this character. The judgment regarding the future of the automobile, in this instance, is based on years of ex perience and a complete knowledge of the problems which now confront the automobile dealer. The personnel of both of the companies to occupy the new location includes men of wide automobile experience. The Jones-Opper company consists of Arthur H. Jones of the A. H. Jones company of Hastings, and J. M. Opper of Omaha. Mr. Jones has for 12 years been the Reo distributor in the South Platte territory and dur ing the last two years has handled the Cadillac in the same territory. Re cently he formed the Jones-IIansen-Cadillac company, to take over the job any easier. You can't take 1,500,- 000 or 2,000,000 of our young men away from the working forces of the country and not feel a sharp shortage all along the line. In the Mitchell ilant, for instance, we have found it s cheaper to employ good men at good wages. Step by step, piece by fiiece, and car by car, it actually costs ess to build an automobile with alert intelligent men than with the tower and cheaper grades of labor. There fore, as the quality of the men avail able sinks, the labor cost. rises, and it is becoming harder to get good men atany price. - "With such reasonable excuses as backing, there is scarcely an industry on earth that would not relieve a shortage of merchandise by an arti ficial price boost Indeed, with a live ly demand and a short supply, the old law of supply and demand would in evitaljly bring about such an increase in price without much assistance from the manufacturer. "But in the automobile industry we are standing firm. Prices must in crease, of course. We can't tell when such increases will hit us. But so long as we are able we are holding prices down. When the raise comes it will be no false or artificial one, arbitrarily made to increase profits and relieve the market, but will be due to no longer escapable increases in every manufacturing cost" Change Oil , This is the season when the owner of a car should replenish oil in all compartments, engine, clutch, gearset and rear axle. The compartments should be finished out with kerosene before the new oil is installed. Automobile Electric Systems Occasionally need the services of an expert Bring your generator, starting motor, coil or magneto to us. J. T. Stewart Motor Co. Sarvic Station 21st and Leavenworth Sts. th What's Vack of Your 'Packard? 1 ' ll ! v ENGINfcEMNG during twenty years;of.continuousprogress. " SHOPEXPERIENCEVcovering-theilifeTof the , motor industry, with Packardquality always ' paramount. " Unequalled facilities i for; producmg;-in the Packard shops, motor cars of rthe highest class i in.quantities; which - permit of giving the greatesttvalueitothe customer. Advancedfactory methods that insure uniform excellence in ' materialsarid. workmanship. , AJwiiipolicyxofteqttalltreatmm that treatment.bawdion:adaire to deserve goodjvill , ; Country-wide Packard service uniformly prompt,' cour teous? capableifand reasoikblypriced. ' , ' , A great organization built up on the prindpleorAmericans , Firrt;coposjed character of llmeTpfoduct'-'The judgmentbf . fortythousand ; owners.''.-.,- . . . - . .oAjJt the man who owns one See the Orr Motor Sales Company 40th and 'Fvnajn Stt. Omaha. Also Lincoln and Sioux Gty distribution of Cadillacs north of the Platte river. J. M. Opper has for the last 10 years been connected with the auto mobile activities of Nebraska. Until the Jones-Opper company was form ed Mr. Opper had served as special sales representative for the Stude baker Corporation of America in the middle west 'and as Omaha branch manager of the Maxwell Motor com pany of Detroit. The Van Brunt Automobile com pany is one of the oldest implement and automobile firms in the middle west. The r Van Brunt Implement com pany, of which the present company is an outgrowth, was founded over 30 years ago by Henry H. Van Brunt. His two sons, George W. and Harry L., are the present heads of the company and have been active in its management for a number of years. Hilfer Gives Interesting Facts About Exide Battery Some conception of the care re quired in the manufacture of a stor age battery and the duties performed has been furnished by L. Hiller of the De!co-xide service station. "At the start," asserts Hiller, "let us impress upon you the fact that the design and manufacture Of a battery for starting and lighting service is no easy A oblem.2 It requires a lot of ability and experience to design i. bat tery that will satisfactorily meet the conditions of starting and- lighting service. . A battery must have a great amount of power in order to crank an engine for perhaps thousands of revolutions, in addition to lighting the lamps on the car and furnishing cur rent for ignition, electric horn, etc. Do yo.i realize that an txide auto batterv. which measures only inches long, 7H inches wide and 9ft inches high, and weighs only 63Vi pounds, can deliver over 2,000.000 foot pounds of energy sufficient to raise its twn weight to a vertical height of over six miles? Do you realize that in cranking an engine a 50 or 60-pound storage battery must often develop power at the rate of over two electrical horsepower? "Power is not all. A storage bat tery, to be successful, must do its work instantly, automatically and un failingly, month in and - month out, and at temperatures ranging from be low zero to 100 degrees Fahrenheit. Again, it must be so designed as to require a minimum of care and to be easily kept in first-class condition. . "Problems of this kind not only re quire constant study of engines, but co-operation on the part of users in order that full battery service may be attained." Giant Tire Press Recently Installed by Tire Company "Solid truck tires are really begin ning to occupy a prace worthy of men tion in total tire sales," asserts George W. Hiett, manager of the Kelly Springfield Tire company branch. "In act," asserts Hiett, "business on solid truck tires of late has compelled us to install a hydraulic tire press in or der to give adequate service on this class of tires. This press, installed two months ago, has enabled us to extend the solid tire branch of our business to a marked degree. "The new Kelly-Springfield cord tire, too, is commanding a great deal of attention. Stearns skilled workmanship combined with the Knight Sleeve Valve Motor, of fers the best motor investment today. The one car that im proves with use runs sweeter, quieter and grows more powerful wears in instead of wears out. Your better business judgment will choose Stearns. Immediate Delivery ' Z427 FAfiHAMjl OMAHA , PHOAfB COm AS-206 PRICES: ' 4-Cjl. Mod.L. Tturiaf Car $1MS Fur.PMS. lUafcfcr ..$lt43 Cwqw .... .......... .82S0O Stoa-r. TMrisg ..axaoe MM Mniutr taaoo U-Uiek wfeMl-fciM 8-CfL Medals Touring Car 12709 Faur-Paa. Jtaaoatar ...1x700 Coup .... ..,.....,.$300 Modal Militalra $2850 US-latk wkMl-baaa The Peak of Tire Accomplishment NOTHING that we Goodyear Service Station Dealers have ever said about Goodyear Cord Tires is half so impressive as what these tires have actually accomplished. On -the speedways and tracks of America the past season, Goodyear Cord Tires have won every officially recognized race. Morfe than thatr the majority of these races were driven at a pace, which shattered record after record,, and speeds in excess of a hundred miles an hour were common. Most important of all, inf spite of such terrific speeds, every victory by Goodyear Cord Tires was won by a nonstop run. This is the very peak of tire accomplishment under similar conditions such performance has never been duplicated. It is the most eloquent testimony possible, of the superior speed, strength and stamina of Goodyear Cord Tires. It establishes beyond question our contention that these are. the most able, the most resolute, the most enduring and eco nomical tires it is possible to buy. The qualities that have made Goodyear Cord Tires supreme on the speedway are the qualities that insure your extreme satis faction from them on your car. This sign identifies the Good' year Service Station Dealer. - BLACKSTONE GARAGE CO., , 381416 Farnam St. Phone Harney 800. HOLMES-ADKINS CO., 491 MS South 24th St. Phone South 420. NATIONAL AUTO SCHOOL, 814 North 20th St. Phone Webster 5943. TROUP AUTO SUPPLY CO., 1921 Farnam St. Phone Doug. 5230. THE NOVELTY REPAIR CO., 4809 South 24th St Phone South 1404. Goodyear Tires, Tubes and Ac cessories are always kept in stock, COLFAX GARAGE 30th St. and Amea Ave Phone Colfax 1907. ' ORR MOTOR SALES CO., Packard Show Room. CHAS. W. WALKER GARAGE CO. Fontenelle Garage Auditorium Garage, and C. W. Walker Garage, 36th and Farnam Sts. COUNCIL BLUFFS AUTO CO., 510-516 Pearl St., Council Bluffs Phone 2691. S. & A. TIRE & RUBBER CO., 2522 Farnam St. Phene Doug. 3854. JONES-H ANSEN-CADILLAC CO., Farnam and 26 th Phone Harney 710.