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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 17, 1918)
3-A :..n2!usmairaia:Kciot:;i:ti.:iuii ..!i!;ii:.;i-:.:;::i:!i:!::ut:.;;:i;;; :;. ,iK:ii,.i.i.!'.i;Mi!;;,j!ii.ir::: ,1,1:; .:::r Style Developments for This Spring Season 1918 Show a decided tendency toward the more conservative, without in any way neglecting the charm and fascinating qualities which all garments for wear in the new season should have. THE OMAHA SUNDAY BEE: FEBRUARY 17. 1918. Splendid Spring Suits A Few Prominent Models Detailed for This Announcement - So many and so varied are the styles that are arriving daily that space will only permit description of a few. ANEW MODEL Direct copy of the imported ; made of light sand shade Poiret Twill straight line with belted sash and large, novel pockets and soft roll ing collar, neatly hand embroidered ni rvrv in black and sand to match. Priced' at . . JLZO. UU ANOTHER NEW MODEL Joffre Blue Roshanara Silk (the new crinkly creped silk fabric) so much in vogue this season. Trimmed with self material and collars and cuffs in light tan for contrast. The novel pockets and buttons are hand embroidered in a multi colored effect. A splendid, fancy C??0 f( tailored suit, priced at tOUt. UU BEIGE IMPORTED Poiret Twill Suit, long coat ef fect, loose lines; with sash belt. The vest, back of collar and broad strip across the back at waist-line of navy blue silk Jersey a copy of an (PI OQ CC imported model. Very unusual, at tbJLOi. UU All garments displayed at our recent fashion show at the Brandeis Theater may now be inspected in our Gown and Suit section We are now prepared to show p. splendid stock of novelty and tailored suits (ar riving daily), in all the fashionable materials (U-i Qpr p. , flQQ and new shades, ranging in price from tpLQ JJOWn tO tbJt The New Sport Skirts Consisting of the Royal fiber satins and Roshanara silks, in the light, plain and fancy pat terns, suitable for sport wear also the, dark cobrs in taffetas and satins and the plain shades, as well as the new Roman stripe novelty patterns and silk gingham patterns. Also cloth skirts in dark and light materials. Every conceivable new design shown this season. , Second Floor rfand Made French and Philippine Embroidered Blouses THERE MUST BE more than mere style to a Blouse to make it appeal ing. There must be that intangible something whi6h is called fascination-, different distinc tive style. Beautiful blouses of voile, batiste and linen, in white and flesh, also hand, - smocked blouses. $6.95 to $22.50 Second Floor New, Dressy Gowns A Complete Showing Lovely creations from the foremost designers. For Theater, Dinner and Afternoon Wear DAINTY shades in Georgette displaying the extensive usage of beading and embroidery in selftones or contrasting shades. Beautiful new, lustrous satins, taffetas in both plain and fancy stripes or figured designs. Foulard com binations with satin or taffeta will be shown. THE shades are exquisite and when combined with lovely laces in touches on collars and cuffs, or to form a part of the gown itself, the daintiness is irresistible. New light colors that are meeting with high favor are peach, orchid, maize, porcelain blue, white and flesh. While in the darker silks are shown beige, silver, beaver, navy, wisteria, and black. $49.00, $65.00 to $89.00 Second Floor Serge Street Frocks for Misses and Small Women NEW Eton styles some with straight silhouette. This Specialty Shop is showing Spring styles that carry that air of distinctiveness and "youth," which is, of all things, desirable to the woman who can wear the smaller sizes. $25.00 to $95.00 The Eton model i3 a decided favorite for the new season and these earments with the slightest hesitation. Second Floor Laces That You Want Now for Trimmings, Collars, Cuffs etc. As we get closer to the Spring Season, so your needs for dainty Laces increase, and now, while the stock is crisp and fresh and new, and the prices extremely low, is the right moment to pick and choose that which you will need later on. 27-Inch Imported Organdy Swiss and Batitte Flouncing, with ruffled and plain hemmed edges, neatly embroidered in this season's newest patterns, special, a yard, 93 C &t a ...... ... ... 36-Inch Beautifully Embroid ered Organdy, all new embroid ered floral patterns, suitable for skirt flouncing and chil dren's dresses, special, EQ a yard, at DUC 3 and 4-Inch Ruffled Edges and Beading, combined for trim ming of children's dresses and undergarments, special, OP a yard, at ODC Metal Laces, gold and silver flouncing, 18 and 24 inches wide, black and silver and black and gold f louncings, QQ very special, a yard, at 3, 4 and 5-Inch Embroidered Edges, in Swiss long cloth, neat ly embroidered, in blind and open patterns for trimming of children's dresses, underwear and aprons, a yard, 1 Ol - at 1C t Collar Laces, splendid assort ment of filet, also filet and venise combinations; white, cream, ecru and real shades for the new collar and cuff sets; specially priced, a yard, at 59c to . . . Camisole Laces, Van Dyke Points with beading tops, filet and shadow patterns, very Q C special, a yard, at.... Wash Laces, filet and French irals, edges and insertions, Piatt vals up to 3 inches wide, all linen cluny bands, ecru only, speciaj, a yard, C it $1.50 Main Floor. Beautiful New Spring Silks Amazing Color and Design Variety Walking through this Silk Department is like walking into a rainbow every col or you ever heard or thought of, and many that you never even imagined. Fascinat ing designs luxurious fabric and amazing variety all at modest prices. 40-Inch Georgette Crepe, very strong and firm, regular $2.00 quality, in all the new colorings, very special, a yard, at . $1.25 36-Inch Novelty Wash Crepes, in self-toned plaid and stripe effects, suitable for blouses and dresses, in a splendid range of colorings, very special, a yard, at 95c 40-Inch All-Silk Crepe de Chine, splendid weight and finish; will give the best of service; regular $1.75 quality; in fifty new shades; special, a yard, at " $1.25 The New Corean Silk, 32 inches wide, very soft shimmery crepy finish, will launder nicely for the new dresses; very special, ng a yard, at P 1 40-Inch Silk and Wool Poplins, extra good weight, soft brilliant finish, worth $1.75 d1 OP a yard, at 36-Inch Nw Chiffon Taffeta, pure dye, soft suede finish, in all the new colorings, worth to $2.00 a vard. special, a yard. d 1 and at We are headquarters for the New Foulards in the new dots, floral, disk stripes and other beautiful new combinations; ao ana 4U incnes wiae; very special, a yard, M and at $1.50 d $1.69 $1.75 '""$1.95 40-Inch New Novelty and Plain Effect Tussah Silks, for separate skirts and dresses; one of the most pop ular and practical silks of the season; Worth to $3.00 a yard, special, a yard :$i.95 Black Silk Specials 36-Inch Chiffon Taffeta 36-Inch Duchess Satin 36-Inch Messaline $1.50 Yard Main Floor 36-Inch Peau de Soie 40-Inch Silk and Wool Poplins 40-Inch Crepe de Chine Curtains and Curtain Materials Advance Spring Showing Every woman is interested in things which will brighten up and make the home take on a new appear ance, when the Spring season approaches. We make suggestions of Draperies and Curtains, which we think most suitable right now, and quote modest prices 'on everything. Cretonnes at 39c a Yard An attractive lot of new and beautiful materi als; values up to 75c a yard; special for Monday, tyard; 39c New Nets, in all the best weaves and patterns and price for every purse, in white, ivory and beige, a yard at 19c-$3.50 Velours, Velvets, Tapes try, Damask, plain 50-in. fiber silks in many color ings, Arumres, R e pps, Poplins and a great many other fabrics for draper ies, hangings, furniture coverings, cushions, etc. Beautiful New Panel Cur tains, in' nets, voiles, mar quisettes, combined with real lace motifs. Curtain Nets, 39c a Yard. A wide variety of the new est curtain nets for Spring; values up to 75c a yard to be offered here on Monday, a yard, rj9 q flt Beautiful Filet Nets. 25c Copies of real lace, in white, ivory and beige. Regular 49c values, at 25c Colored Madras, for overhang ings, large line. Couch Covers, very large as sortment of patterns, colorings and prices. Matting Covered xand Cedar Chests. Folding Screens. Portierres, in velour, velvet, fi ber silks, damask, Repp, Ar mures. Table Runners and Covers. Curtain Stretchers, Rug Fringes and Binding. Let us figure on rour win 'ow shades, curtain ro 's, etc. Estimates furn shed free of charge Eight Offerings in Rugs At Prices That Cannot Be Duplicated EVERY WOMAN has need of a new Rug or two, but sometimes the cost is a deter rentlook at the figures we have set down for these items advertised for Monday, and then decide whether you can afford to miss the opportunity here set forth. Lot No. 19x12 and 8-3x10-6 French Wilton Rugs, that sell regular at $80.00 and $85.00, at a saving of $15.00 and $20.00; Mon- IgC QQ day, at puJ.uu Lot No. 29x12 and 8-3x10-6 Art Loom and Hartford Wiltons, that sell regularly at $50.00 and $55.00, at a saving of $11.00 and fcQQ Afi $16.00; Monday, at PJJ7.VU Lot No. 3 Hartford Body Brussels, 8-3x 10-6, and 9x12, that sell regu larly at $35.00 and $37.50, at a saving of $10.00 and $12.50, $95 00 Monday, at a. . v"wtUU Lot No. 6 4-6x7-6 Tapestry t B r u ssels Rugs, for reception halls and small bedrooms, regular dC Efi i Lot No. 4 9x12 feet Axminster Rugs, slightly mismatched, some hardly noticeable. We bought them at lower prices than usual, however, and offer them to you at the same propor tionate reductions. Good patterns and the well known Bussorah and Electra qualities, selling regularly, in perfect rugs here, at $37.50; spe- dJ97 CA cial on this lot for Monday? ' Lot No. 5 Same merchandise; a little . more noticeable same qual ity as number 4. Monday, CJOI QQ while they last, at 1 uo Lot No. 7 4x7 Chenille Chamber Rug, in blue and gray; regularly sold today at $12.00; our price, ! QQ Monday, at PUi70 $8.75, Monday, at A Fine Showing of Braided Rag Rugs Just in From Japan 24x36, at. ..$2.75 24x48, at .... $3.75 27x54, at. Third Floor ..$4.75 36x63, at $6.75 5raitte Stores Art Embroidery Imported Cretonne Sewing Bags, fitted with needles and thimble silk draw cords, $1.25 value, Qr each, at Stamped, Made-up Night Gowns of extra quality nainsook; pink and blue bands on neck and sleeves, designs for French knots ; round necks; spe- QQr cial, each, at .... Silk Velour Table Scarfs, tapestry and gold galoon trimmed, sateen lined, col ors are red, blue, green, gold and brown; do CQ special, each, at Bucilla and Royal Society Crochet Cotton White, ecru and colors; all sizes; colors are o fast; special, a ball, at. OC Plenty of Yarn Here Gray and khaki yarns, a big lot just received, in the various weights for army and navy and Red Cross work. Come in and learn how to knit and cro chet free of charge, and take advantage of the mod est prices on these yarns. Third Floor White Goods Specials For Spring Sewing The dainty materials that will enter into the mak ing of many things for your Spring outfit 'and not a bit too early right now to begin your sewing for the new season. Fine Quality Sheer, Crisp, White Organdy for Dress es, Waists, Trimmings, etc. 45 inches wide, OCr special, a yard, at OUC White Poplin, Highly Mercerized, good, firm quality, for Dresses, Uniforms, Middies, Skirts, etc., ACr 36 inches wide, special, a yard, at . . Imported White Pique, in wide and narrow wales; soft and fine 27 inches wide ; a yard, 29C New, Dainty White Novelties, for Dresses and Blous es, in a wide collection of pretty patterns to select from; 39 inches wide; special, a yard 59c White Flaxon, in pin check and small double cross bar, 32 inches wide, special, a yard, . 25c 36-Inch White Pa jama Cloth, in large plaids; sold from the bolt; Monday, a yard, 15 c 40-Inch White Voile, slightly soiled, worth 1 Cr 30c a yard, Monday, a yard, at ,; oc Basement Stamped Bed Spreads, fast color pink or blue, cham bray applique stripes, for full size beds; designs on stripes; $4.00 J2 95 values, each, at Stamped Woolnap Baby Blankets, 31x43 inches, overcast edges, blue bor ders, designs for French knot and loop QQr stitch, special, each Stamped Terry Cloth Bath Sets for Baby; wash cloth, towel, lap cloth and bib, in pink or blue; overcast edges; special, a M CQ set, at 1 Third Floor imTT3iTi:a!r''TTOiriili;i;!i:':