POWELL POINTS
OUT REASONS FOR
OMAHA AUTO SHOW
t .
Outlines in Letter to Nebraska
Retailers Findings of Trade
Association Regarding War
War Time Expositions.
The Omaha Automobile Trade as
sociation's . reasons for , holding the
annual Omaha automobile show this
year as' usual are well outlined in a
letter Clarke G. Powell, secretary of
the association, has sent . to the Fed
eration of Nebraska Retailers.
Mr. Powell points out the need of
the automobile business in order that
the country may keep "doing business
as usual" in these strenuous times of
war and he: further point? out the
advantages and benefits both Omaha
and the state of Nebraska' gain from
the show.
The letter in par is as follows:
"The Omaha Automobile Trade as
sociation of Omaha extends to you a
most cordial invitation, to attend our
thirteenth annual Omaha automobile
show which takes place February 25
to Marfh 2 inclusive. If this automo
bile show. benefited Omaha only or
iimply the automobile dealers of
Dmaha, this invitation might demand
our polite attention, but would
irouse little interest. .
. 'The automobile show, however, in
12 years' growt has evolved itself
nto. a true Neb. aska institution and is
of interest and direct benefit tp'eyery
own in the state. ' : i .
"Last year the industry, here in
Omaha did a business of nearly $50,
.100,000. A very small proportion of
the merchandise represented by this
figure was sold here in Omaha. The
big. bulk of it. was done throughout
the cities and towns of the state of
Nebraska.
"I do not believe it necessary to
point out what the automobile has
meant to you. in your several lines of
business. It has probably done more
than any other one thing to bring the
farmers in contact with his nearby
town and to educat- him into spend
ing his money. Every car sold in Ne
braska means business in an indirect
way to some one of you. It is true
that you may not sell the car but the
man who. buys it, especially if he be
afarmer;. is' brought in closer contact
with the town in which you are. l(v
cated and has brought to his atten
tion more often the goods you have
to offer.. ,
"At this time the country tertainly
needs, the automobile business as it
has never needed it before, The coun
try is urging upon us the necessity
of 'doing business as usual.'
"We feel, therefore, that this is an
especially opportune time to hold an
NEW MAXWELL AGENT AP.
W-i.iMiifetAwi4i " mmtm anas
J.VJXIXRB, PHOTO.
WALTER S.JVHNSON:
Announcement was made Saturday
to the effect that Walter S. Johnson,
formerly sales manager of the West
ern Motor Car company, had taken
on the Maxwell distributors' contract
for this section.
Mr. Johnson is well known in
automobile circles, having been con
nected with two of the larger distri
butors of this section. From 1910 to
1917 Mr. Johnson was connected with
the Van Brunt Automobile company
of Council Bluffs. Early in 1917 Mr.
Johnson went with the Western Mo
tor Cat company as sales manager.
The territory controlled from Oma
ha will include a large part of the
North Platte territory, a portion of
South Dakota and western Iowa.
Mr. Johnson is very enthusiastic re
garding the outlook and hopes to
"hang up" a very successful year.
automobile show and the administra-.
tion has taken exactly the same view
of the matter."
Harroun Makes Big
Mileage in Gas Test
"The recent mileage tests on Har
roun cars at Indianapolis and Detroit
have so impressed the public that it is
very hard to keep pace with the in
quiries that :ome in with regard to
the Harroun." assert E. V. Abbott of
the Western Motor Xar, Company."
"On a recent gasoline test held at
Indianapolis, a Harroun car made
49.6 miles to a. gallon of gasoline
The car was also tested out at De
troit and showed 64.6 miles to a
gallon of gasoline, which is a ytry
wonderful mileage test. Of course
we all know that there isn't any car
that will average 45 to 60 miles to a
gallon of gasoline, but we do' know
that- the Harroun car will average
from 25 to 35 miles to the gallon."
USE MOTOR TRUCKS
FOR SHORT HAULS
Congestion on the Railroads
Is Being ' Relieved by
the Use of Auto-
mobiles.
"The railroads have been nearly
buried under an avalanche of freight,
originating through our wartime en
deavors" says T. J. Hudson, sales
manager of Little Giant Truck com
pany, Little Giant building, 1615
Michigan avenue, 'Chicago, 111. "And
to date have exerted lurculean efforts
to keep stuff moving. For this they
derserve the gratitude of the nation.
But their task is growing increas
ingly difficult, and our manufactur
ers and business men should bestir
themselves and throw them a life
line.
"Motor trucks are a remedy at hand
that will not enly be of incalcuable
assistance to the country in its fricght
moving job, but will increase the bus
iness efficiency of each shipper who
uses them.
" 'If the railroads can be relieved
of the short hauls,' says the American
Railway bureau, 'they can probably
keep up with the long distance
hauls.'"
This condition of affairs opens up a
wonderful opportunity for transfer
companies operating motor trucks on
schedule over specified routs. Our big
wholesale and mail order houses ship
an enormous amount of goods to sur
rounding suburban towns. Transfer
companies with motor trucks could
probably get any quantity of this
business. They could call for the
freight at the shipper's, warehouse and
deliver it in the suburban town direct
to the purchaser. If they only charged
freight rates they could realize hand
somely on the work. In reality, how
ever, they could undoubtedly secure a
higher rate on account of the in
creased service and saving in time
they would render. In many cases
they could get a return load as well,
and keep thei trucks loaded both
ways.
Boston Taxi Fares Cut
With Dodge Brothers Cars
Boston has now joined hands with
Chicago, New York and Pittsburgli
in the matter of cheaper taxi fares.
The mediums whereby this move has
been accomplished were a consolida
tion of the city's two larger- taxi
companies and a fleet of 50 new taxi
cabs,., with especially bulk bodies
mounted on Dodge Brothers' chassis.
Taxi rates have been . soaring in
Boston, in common with everything
from soap to shoe leather. But travel
ers to Boston may now ride from the
railroad station to their hotels for a
quarter instead of the us-ual 4C cents,
and an extra passenger only costs a
dime more. At that, the passengers
read the meters themselves, for these
are mounted in plain view in the pas
senger compartment of the new cabs.
SJittfefjiant
Trucks
Auto Dealers
Attending the
Chicago Show
If you are alert and abreast the times you
probably are interested in trucks.
Whether you handle Little Giant Trucks or
not, they will be good, stiff competitions for
you or some one and it will pay you to find out
about them.' .
Little Giant Trucks are made in 1-ton, 2-
ton and 5-ton capacities, and there is the Little
Giant Convert-a-Car.
..
Little Giant Trucks are the only trucks using
the Duntley Hydro-Pneumatic Gas Generator
a device which saves 50 in fuel and is guar
anteed. The Little Giant Truck Co. Is an integral part
of the Chicago Pneumatic Tool Co., a $14,000,
000 concern.
See the truck and the factory while at
Chicago.
Haarmann -Locke Motors Co.
2429 Farnam St - - - Omaha, Neb.
New Sixteen Valve Siutz
Coupe Now Graces Auto Row
. .. v.St.. . ,. ...
"5
Cold of Winter No Bar
To Fine Auto Business
. According ko J. M. Opper of the
Jones-Opper company, the fall and
winter business has been character;
ized by "full speed ahead," and there
seems to have been no, let-up along
any line.
"The chief concern in our case,
and I imagine it is true with many
dealers," asseits Mr. Opper, "is get
ting enough cars. This situation it
bound to become more acute when
the real buying season sets in."
CANADIANS MAKE
TOUR OFJEBRASKA
Party of Winnipeg Motorists
to Visit This State on
Auto Trip in the .
Spring.
The .Omaha Automobile club has
receive letter from John E. Med
land .nairmah of the road committee
of the Chamber of Commerce of Win
nipeg, Manitoba, Canada, statins that
a large party of automobilists is
being formed there for a tour of Ne
braska and adjoining states early in
the spring and asking for information
about roads, hotel accommodations
and the like. The tour will probably
consume several weeks. .
Representative Adamson has re
introduced into congress the Adam-son-Pittman
bill for the purpose of
obtaining reciprocity among the
states regarding licenses for autdmo-
!... . . . . . ' A
biles, it is desireq to tree the motoj
ist from' the' annoyance of having to
take out a new license in each state
whose line, he chances to cross and
the Omaha Automobile club asks all
and senators in congress asking them
ested to write to the representatives
and Senators in congress asking them
to vote for the bill. "
The Chamberlain-Dent bill -ha
come up. in congress again. It atf
thorizes the secretary of war to make
selection of the roads to be improved
under the federal appropriations giv
ing preferenci to those that are likely
to be useful , for military purposes.:
Members of the Omaha Automobile
club are asked to support the bill u "
Cannon Goes to Windy
City Automobile Show
IT. H. Cannon, district representa
tive of the Iowa Motor Truck conr
pany of Ottumwa, la., left Saturday
evening for Chicago to attend thei
Chicago automobile show. ,o '
Cannon expects a growing enthusi
asm and brisk buying in -the truck;
attachment, field and claims eretjrtt
for a "strong" week in number (
dealer contracts signed.
i . riM:
.'.w r
I1
l't i:r
f .v
NE.W light is being thrown on the economy of
the Cadillac. War tests have emphasized
owners' experiences.
Its ability to negotiate great distances, or heavy
mileage, day after day, without overhauling or
adjustment, stands out in bold relief. .
Given even ordinary care, its beautiful driving
and riding service is delivered at an absolute,,
minimum of maintenance cost.
A new spirit of discrimination animates America
in motor car buying. It is focusing on the Cadil
lac as the foremost exponent of known and per
manent value in the world today.
CADILLAC owners in Omaha
territory will find our stock
of cars and parts most com
plete. They will find our or
ganization courteous and our
service facilities complete. '
Our, service station and show
rooms are conveniently locat
ed and easy access may be
had to either. It is our ambi
tion to maintain an organiza
tion which will meet the de
sires of the most exacting.
COME in and get acquainted
and incidentally inspect what
we consider the most efficient,
p r a c t i cal and economical
automobile made.' ! "
WE are prepared to make
immediate deliveries on all
types of the new Cadillac
motor car.
The New Cadillac Is Made in the Following Body Styles:
Cadillac Type 57 Chatiii, Open Bodies: Seven-Passenger Car, Four-Passen-ger
Car, Two-Passenger Car. Enclosed Bodies: Four-Passenger Convertible
Victoria, Five-Passenger Brougham,' Four-Passenger Town Limousine and
town Landaulet, Seven-Passenger Limousine, Landaulet and Imperial.
It Would Be Good Business On Your Part to Buy Your Cadillac Now.
Jones -Hansen -Cadillac Company
A. H. JONES, President. J. H. HANSEN, Vice-President
Authorized Factory Distributors
Permanent Service Station and Office in the Drummond Building
Phone Harney 710 Farnam Street at 26th