THE BEE: OMAHA, WEDNESDAY, NOVEMBER 28, 1917.
GIFTS FOR SOLDIERS;
WHATTOPICK OUT
inger of Selecting the Wrong
Things Confronts Folks at
Home ; Some Suggestions
Worth Heeding.
Several million women, youig and
d. plain and beautiful, are thinking
iat thought for- some of the many
.cn in the service of Uncle Sam, and
hereby the difficulties of these men
"c materially increased. .
Vhcn it is remembered that a sol
icr is only allowed to. carry about
ity i)ounds of personal luggage it
ill be seen that he will want that
t'ty pounds to consist of things in
ispensablc to his comfort, or nearly
o.
It is reasonable 4o suppose that
any a soldier in. the trenches would
.iadly trade a heavy, monogrammed
,'old cigarette ase, inscribed "From
Mazie to Her Hero," for a week's sup
ply of the makin's.
Yet the men in the different train
ing camps aTe daily receiving all sorts
of gifts from admiring friends and
relatives gifts which are perfectly
4vreposterous, considering the service
fvhich those men are, soon to expe
rience. A captain in one New York Na
tional Guard regiment told of the
gifts that arrive at the armory daily
for his men. He told of huge ship
ments of cake very much crumbled,
of candy (which, of course, an be
eaten, of silk pajamas. Even in the
armory silk pajamas are a bit of a
joke, but when one reads stories of
trench life and then tries to reconcile
the idea of silk pajamas with them
the imagination is overtaxed.
This man was on the Mexican bor
der last year, and one of his brother
officers received an almost lif size
portrait of his iwife in a heavy gilt
frame. covered with glass.
The difficulty of carrying around
the huge portrait from camp to camp
was too great even for the man's love
for his wife. Yet it is mostly in
things like this that women err. They
have a passion for giving something
0 tangible that a man can keep some
thing that will make him think of the
giver.
Tobacco is Welcome.
Tobacco goes jp in smoke and
candy js eaten and forgotten. Still
there is nothing -a soldier would
rather have than tobacco, and it is
entirely probable that the girl who
sends a thousand cigarettes will be
remembered longer and more grate
fully than the one who sends a val
uable cigarette case or a large por
Irait. Even useful things are often un
timely and burdens to the recipients-.
An Englishman tells that during the
first year of the war, when the knit
ting craze hit all the women of Eng
land, some of the sailors were so
oversupplied with sweaters, wristlets,
L etc., that they threw . large numbers
r ti these overboard, and that every
man in one Scottish regiment had
from three to six sweaters, while men
in other regiments were suffering
for them.
This" came of women sending their
gifts to individuals. It is a mistake.
It is even a mistake to direct them
to special regiments. The most prac
tical way to send practical gifts is
through some recognized relief or
ganization, that they may be fairly
distributed to the men who need
them.
Foolish giving is not entirely the
fault of the w6men. The men who
are in the training camps and are
getting their first taste of military
life are sometimes quite as bad.' One
woman, whose husband is in the offi
cers training camp at Pittsburg,
said:
"I believe that my husband must
spend all his leisure time thinking of
things to write for. When he went
L Jie would only take the barest necessa
T ries, but now that he is in the camp
he seldom lets a day go by without
writing me to pack up some large
and cumbersome article and stpd it
to him. Victrola records, an old
baseball uniform, innumerable books
and extra toilet articles that he
scorned when I helped him pack have
all "been sent."
Pets and Mascots.
If the men are provided with nec
essaries and such luxuries as can be
conveniently carried they will easily
find something to amuse them in
their little leisure time. Men, as
women know, are much more juvenile
than women. They never really grow
up. This is especially true of Amer
ican men.
One soldier who last year went to
the border enumerated the pets owned
in his company. These pets were all
acquired after reaching the .border;
none was brought from home, though
many ..returned with their masters.
There were two burros, one dog
named NellieBows, one pet chicken
named Mary, one cat, two coyotes,
two wild boar pigs, one rattlesnake
and one parrot. This was only one
company, mind you. Every company
in the regiment was similarly
menageried.
Some of the pets came to grief.
Nellie Bows died and was given a
military funeral; the chicken was ac
cidentally shot and served to . the
captain, who was very angry when he
discovered that he had eaten her;
tli: rattlesnake bit a soldier and was
co irt-martialed before it died, but
ni.Miy of thenV lived to come home as
pes for the men's children. So maH
finds his diversion as he goes along.
I have a ,'etter from an English sol
idicr in which he says:- "If you send
r.i picture, make it a little snapshot;
1 haw a hook in which I keep alW
of tium." This suggests that a small
kodak album would be' welcome. Cer
tainly no man in active service wants
to be burdened with large portriats
of his fricuL, and the man who has
no cigarettes will not look with any
particular afrection upon a heavy sil
ver c::?e.
Approved List.
. All sorts of fo lish things are ad
vertised as gifts to the men who are
going away. The most sensible list of
giits is that proffered by the New
" York -branch of the women's sec
tion of the N'avy league for Christmas
cheer bags, and even in this list there
are a few -things open to question
It follows:
Toba -co, pipe, cigarettes, cigarette
papers, stationery, stamped envelopes,
pencils (indelible) fountain pen, pen
holder and pen points, pocket knife,
tooth brush and paste or powder,
chi'win? gum. safety razor, shaving
fwp metal mirror, coin belt. Uoin
,,rse mi'i'arv brushes, pocket comb.
wrist watcn. n.ui.;heu;.iiiti v iium ,
orcd fur ioldlcrs and marines), ad-1
hesive plaster, beef bouillon cubes,
malted milk tablets, playing cards,
dominoes, checkers and other games,
pocket editions ot good books, folding
drinking cups (nickel or aluminum),
wristlets and sleeveless sweaters.
A soldier commenting on the above
list said: v
"The metal mirror is good. We've
been sent glass ones, and they are
usually broken jusf in getting to the
trainiiTg camp. I don't know how
fpeople expect us to carry them in
active ervice.
"There's no need for the coin belt,"
he continued. "Our service belt is
all we can stand, and we can attach
coin purse to it on the inside. I
think ,a b.ush smaller than the aver
age military, brush would be more
practical than the regular military
brush. , Otherwise the list is excel
lent." New York Sun.
Nature's Treasure Casket
Carries "The Goods"
One of the most curious things in
nature is a "geode." It is a ready
made treasure casket.
The beginning of a geode isa cavity
in rock. Water percolating into it de
posits silica in crystalline form. Ages
later, perhaps, the rock is broken open
and out falls the geode a nodule of
chalcedony lined with beautiful crys
tals. Sometimes the silica that forms the
crystals is stained with oxide of man
ganese, and in slich cases the geodes
are lined with amethyst. Occasionally
a geode holds a gill of two of water
to be seen through the translucent
coat of the nodule which has been
shut up in the little box for 1,000.000
years, maybe.
The biggest and most wonderful
geodes ever discovered was found not
very long ago near the German settle
ment of Santa Cruz, in Brazil. It was
thirty-three feet long, sixteen feet
wide and ten feet high. Embedded in
rock, the upper part of it the roof
as one might say had been broken
through in some accidental way and
a palm tree was growing out of it.
v The whole inside of this fairy grotto
for it deserved no less picturesque a
name was lined with richly colored
crystals of amethyst, many of them as
big as a man's fist, and with brilliant
lustrous facets, as if polished by a
lapidary.
To remove this gigantic geode was
impossible, but it was broken care
fully to pieces without blasting
Philadelphia Ledger.
In Ad-Land
"K$ep your eye on the girlie you
love" and thirty others. Advc tise-
fiient of a Cin.innati music house.
A Bloomington, 111., merchant ad'
vertised "Women's untrimmed
shapes," and" admitted mere men to
the sale I
Lost Auto Weed" anti-skid chain.
Also yellow and white cat. Anyone
knowing about either olease no
tify Dr. Cunningham. Advertisement
in Janesville, Wis., Gazette.
I butcher myself every Saturday.
oigm oi voiu TDia, m., ouicner snop
.'
For Sale Two white iron chil
dren s beds. Address, etc. Adver
tisement in Detroit News. "
BUY GIFTS NOW
Spletldid new line of Diamonds brilliant
gems, your choice of rings, scarf pins,
studs, La Vallieres, brooches, ear screws,
lockets, etc., for Christmas presents.
Thanksgiving, too, is a time for gift,
giving. Take a present to the loved ones
"back home."
We Accept Liberty Bonds at 105
in payment for an of oar merchan
dise, or in settlement of accounts.
Send a Christmas gift worth while to
your soldier boy. What could please him
more than this handsome, durable and
serviceable Military Wrist Wateh.
Military Wrist Watch
TELLS TIME
IN THE
DARK
$1.50
A MONTH
Itanium
Dial
Every Soldier
and Sailor Should
Have This Wrist
Watch.
260 Military Wrist Watch, leather strap,
unbreakable glass ; high grade. Full jewel
movement Illuminated dial. 4CT C
Special for our "Sammies"....;.
$130a Month. y
659 Ladies' Dia
mond Ring, 14k
solid gold, "Loftis
Perfection" mount-
117 Cameo King,
four fine diamonds,
pink Coral Cameo
gion1d,.0.1ld....,$25
$2.50 a Month
In-
Price. ,
.$50
$1.25 a Week
Open Daily Till P. M. Saturday Till 9:30
Cill or Writ, for Catalog No. Mrtai
Douglas 1444 and Salesman Will Call
The NATIONAL
Credit Jeweler?
nrtAe mv T' " a- u
BROSiUXlMS OMAHA.
Don't Neglect
your stomach. Keep it strong
and welL When food disa
grees withit, strengthen it with
Laneit Tale of Any MeJituw la the V.'orkt
j.il everywhere. la botes. 10c- 25c
riOFTS
La
Contest Suggestion
That Will Take Well
And Cost But Little
An idea for a little contest that
would be beneficial to any retail store
is contained in the news of a contest
recently conducted by the Florida
Times-Union, of Jacksonville, Fla.
This paper, in connection with a
cooking school for which it stood
sponsor, conducted a contest among
the women for a prize to be given
for the best reasons, submitted in
writing, "Why I Prefer to Use Stand
ard Advertised Package Goods."
Nearly a thousand letters were re
ceived, among the best reasons given
being the following:
"Because the advertising manufac
turer stands behind the wholesaler.
keeping him supplied with fresh
goods and relieving him of old or
stale goods, therefore we get a fresh
product"
Manufacturers of cheap, inferior
brands cannot afford, to advertise
them; if they do the goods have very
short life."
"Because no manufacturer dares to
advertise inferior products or fake
products."
' One of the purposes ot advertis
ing is to explain and make clear the
L i
in nnmiiT
Think what it means to your
Business Standing when this 10-foot,
Worm Drive, Electric Lighted Truck
rollsufttoamstomersBoor
Trade in that cheap makeshift combination of pleasure car chassis and trailer and buy a Maxwell
1-ton truck for $985. It will purchase itself as it runs along and save its cost in a year's time. 10-foot
loading space. 16 miles to every gallon of gas. A truck built for these driver-scarce times. So simple
that a boy can run it So strong that he can't ruin it. Always ready when you are never begs a day
off. Repair bills won't equal interest charges on your money. Remembef the worm-drive featured
by noted $5,000 trucks. Remember the electric lightihg system and generator. Remember the low
gasoline consumption. Remember that it's made by Maxwell. And remember that this is the lowest
priced, full grown, fully guaranteed 1-toh truck in th&. world. Pays, its way from day, to day.
MIDWEST MOTOR AND SUPPLY COMPANY
Distributors V:
2216-18 Farnam St. Omaha, Neb. Phone Tyler 2462,
FT"
i w iii su. isa.iuj
qualities" of the article advertised.
Unless these qualities are good they
will not be brought to the consumers'
attention."
"Because one manufacturer adver
tising his products makes other man
ufacturers put forth special efforts to
improve their goods, although they
may at that time have an excellent
product"
"Because we pay for the exact
weight we purchase. No chance of
error in weight and this error is apt
to occur when bulk goods are hur
riedly weighed."
"They often save the fuel bill, hence
are economical."
"Because a firm which can afford
to advertise largely can afford to put
up the best goods in the best possible
way. It must have quality goods which
have passed the pure food laws of the
United States and of the state in
which they are sold, and have the
producers' guarantee upon them."
The retailer can do on a small scale
what this newspaper did on a larger
scale. It can offer small prizes, ad
vertising the contest in the home
newspaper or by handbill. In order
to increase interest hi the contest,
do not let it be known through the
advertisement Just what the contest
is, but have everybody come into the
store for a slip which tells all about
CHASSIS ONLY'
n ir-tr
OKI
; 1 1 a 1 ' ' ft
e , e e II o a fJimV Mt '
the contest and gives the rules. This
also will bring many people into the
store who have not been in the habit
of coming.
The Big Lesson of the
Little Red Knit Suit
Has not the retailer been to prone
' j . . n.t..
to sir. aown ana weep more iiKciy
cuss rather thin to dig his way out
and turn his obstacles into agencies
with which to climb out and up?
For instance, here is a long-headed
Iowa merchant claiming that-by
studying mail order hiuse methods
and their psychological relation to his
home neighbors, he'.found a way to
make them help rather than hurt him.
He said that when a woman went
to a mail order house for a little red
knit suit for her boy and the boy
came out with it the next Sunday it
immediately made the other mothers
and the other boys want that sort of
a suit, and then his store got busy
with some advertising and sold a
dozen.
The retailer who wafches what lo
cal consumers order from mail order
houses and arranges to supply people
in his town with the very goods, and
advertises them can secure a share of
the sales which otherwise may go to
the catalog houses
$985
F.
.rmi i
Mailing List That
Never Grows "Dead?
Farmers all over the country are
on the mailing list of a small town
merchant. In order that none of the
letters will fail to be delivered when
he has a special sale he addresses the
envelope only to the box number,
rural route and town.
In this way the circular comes into
the hands of the family living there
and is'not returned in case the peo
ple have moved. The plan saves check
ing up the mailing list and stops the
return of letters marked "moved
left no address."
Carry-It-Home Sale
Anothergood plea for a sale is the
non-delivery announcement. Put on
the ton of every card in the store,
price xard and show card as well.
"Carry It Home for 10c," or what
ever price it may be; or on the an
nouncement cards "Carry It Home
and Save the Cost of Delivery." This
idea can be worked out at length in
your advertising and in window an
nouncements. If your store has not
been a delivery" store, then point out
how much cheaper you can sell be
cause your customer carries the goods
O. B. DETROIT
home and "you .'have no delivery
charges. '. ,' .;''"';,'..; 1
Wanted Good, fertile sauerkraut
seed. T. D. Beck. Advertisement in
Eagle Pass, Tex., paper.
Washing Won't Rid
Head Of Dandruff
The only sure' way to get rid f
dandruff is to. dissolve it, then you
destroy it entirely. To do this, get
about four ounces of ordinary liquid
arvon; apply it at night when retir
ing; use enough to moisten the scalp
and rub it in gently with the finger
tips. v ,
Do this tonight, and by morning,
most, if not all, of your dandruff will
be gone, and three or four more ap
plications will completely dissolve
and entirely destroy every single sign
and trace of it, no matter how much
dandruff you may have.
You will find, too, that all itching
and digging of the scalp will atop at
once, and your hair will be fluffy,
lustrous, glossy, silky and soft, and
look and feel a hundred times better.
You can get liquid arvon at any
drusr store. It is inexpensive and
1 never fails to do the work. Adv.
V
I
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t
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