"XT
- THE BEE; OMAHA, WEDNESDAY, SEPTEMBER 19, 1917.
I I I II I I IN HI. ' """" "" " WIIIWII II Mill . ' S
lr
i unit m jinn I'-: i""niii
1
It
V
Veilings in Variety
The newest Veils are the large plain mesh, with
the big velvet dots and the cluster designs and motif
patterns. Just about all styles are good this season
giving great range for choice.
A very wide range of colorings and designs here
at popular prices.
Veilings, a yard . . . 59c, 75c, 85c and 98c.
Main Floor
mint
TfV
01WTO
SETS THE PACE
Use the New Elevators
IP'
..rtlll !!!,. Mtr .11
J FORCROWINC OMAHA
Use the New Elevators
New Neckwear for Fall
Satin Collars, also collar and cuff sets and vestees, In high
and low neck styles, are exceedingly pretty when worn with
the new Suits and Dresses,
Dainty Nat Collars, a most beautiful display, also collar
and cuff sets, and Organdie with the fluffy net trimmings,
which make a most becoming accessory to the Fall costume.
Especially interesting are
u, M"UuSierf Jnd cPe early Fall, in natural and
black, ostnch-trimmed, also plain Marabou $5.00 upward.
. Main Floor
I r 7 - , mm mmmmmmmmmm
II I he b ashion Show Has Defined Style
i
4
Fall Suits in Fascinating Styles
And a Wide Range of Prices
It is indeed a wide range for choice that Fashion has
granted.in Suits for this Fall season,' 1917 not only in
variety of styles, but in prices as well so that every
woman, no matter what her preference, may find what
she seeks at a price that will be extremely satifactory.
Suits of Wool Velour, at $35.&0
In new nut brown, trimmed with taupe fur; large fur
collar and cuffs; slot pockets; belted model and straight
line, belted skirt with tailored pockets.
We are also showing these Suits in Taupe, Blue, Beet
Root; Green, Gray, Brown, Burgundy and Black.
More Elaborate Suits
In a wide variety of the best of this season's soft materials. ;
Large fur collars and fur pockets. Military modifications in style.
Double-breasted Coats, plain tailored, braid and fcutton-trimmed;
all new shades.
At $45.00, $52.50, $65.00 to $98.00 v
' Second Floor
1 Now we offer Adapta- I
! ' j
v tions and Modifica- j
1 tions. at prices which 1
1 " I
I are extremely modest.
i
el
E
f
Blouses
for Fall
In a Season When Tail
ored Suits Triumph
THIS BIDS FAIR to be one of the biggest Blouse
seasons in many yearsThe Tailored Suit has a .vogue
greater than ever and as a consequence, Blouges for !
wear with them are more varied and wider in price
scope than ever. - ' v. . :
The new Fall Blouses have recently arrived
from New York, and as we unpack them, we are
more than pleased with their exceptional dainti
ness and charm. " Georgette Crepe and Crepe de
Chine are leaders, in semf-tailored models, lace
frill models, some with Jabots and high or low
neck styles.
The Enlarged
And Beautiful
Apparel Departments
give broader scope for
bigger and bettor dis
plays. Women's Coats, Suits,
Skirts and Dresses, as well
' as Furs, occupy the entire
16th Street Side of the
Second Floorjust a little
farther down, along the
south side, and right ad
joining the new elevators
comes the Specialty Shop
for Small Women and
Misses ; and adjoining this,
the Specialty Shop for
Girls Millinery and All.
Apparel, take up the Jen
tire vast space on this sec
ond floor. .
Every Woman may
! obtain just the style
she most admires, and
j pay a very moderate
sum for it.
This is the service
a big store offers
right at the begin
ning of the season,
and helps every
woman to make
the right choice,
with the assurance v
of service and per
fect satisfaction.
Three New
' Passenger
Elevators
are now running from
Basement to Third Floor,
on the south-east side of
the. building.
These are three of the
latest and most beautiful
elevators ever operated in'
this western country.
They will afford ample
service to the immense
throngs which are daily
increasing in this store.
This is another evidence
of the growth of this great
establishment, and also of
the desire to take the best
of care of our patrons.
3
a
Street and Afternoon Frocks
In Newest Fall Styles
It's a season of splendid styles in Frocks and the wide
variety gives ample scope for choice.
' Tailored Dresses in Poiret Twill, Tricotine, Serge and
Coverts; tailored styles, braid-bound and embroidered; satin
combinations. Draped Tunics or Pleated Skirts; all lend a
distinct charm to the season's favorites.
A most complete showing of these fascinating styles
At $35.00, $45.00, $65.00 to $90.00
'Afternoon Dresses of Silk
Crepe Meteor, Moonglo Satins and Georgette Crepes are '
the beautiful materials employed. Embroidered with metallic
threads and beautifully trimmed with ornamental collars, cuffs,
sashes and belts.
New shades of Taupe, Wood Brown, Joffre Blue, Navy :
and Black.
At $35.00, $55.00, $65.00 upward
. . , Second Floor
u u irrt i f niti i hii ii umri rfti n i nmnrrmmi imnirriTTmnmrn n ntumin i m i rmtru t n nui mi mi nm rittt
The Third
Floor
Is Re-Arranged J
And Corsets, Muslin Un-
derwear, Kimonos, Dress
ing .Sacques and Baby
Wear have moved into
spacious quarters; while,
the space given over to
Art Embroidery, Draper
ies and Rugs, has been
greatly increased.
The Third Floor pres
ents a very inviting ap-.
pearance, and with in
creased facilities, will af
ford best of service in the
various departments.
s
a
a
0
You will be pleased with the variety, and the
modest prices as well.
$3.98 and $5.00
( Second Floor "
Dainty Silk Underwear
As an accessory, in this Fall Fashion season of 1917,
we offer some exceptionally dainty Silk Underwear at
very low prices.
' Venetian Silk Vests, with band tops, trimmed with
dainty silk ribbon ................. . . .$1.59
Silk Embroidered Vests, in regular sizes only,
at t ....... $1,79
Silk Bloomers, reinforced and in regular and' ex- .
tra sizes ......$1.79
Silk Top Union Suits, with lisle body; reinforced
and in regular and extra sizes $1.19
Main Floor .
Bon-Ton
The Gloves for Fall Are Here
In Broad and Comprehensive Display
We are particularly proud
of our Glove Department
this season, for notwith
standing the unprecedent
ed difficulties in the way of
production, we have been
able to assemble one of the
most attractive and complete
stocks we have ever shown.
All the desirable styles
and the best colorings in
finest qualities are to be
found here in ample as
sortment, because we pur
chased them months and
months aero and conRA.
Jquently we are able to sell
them
At 25 to 40 Below Today's Market Values
the 'lrih:Xl bUJ,,31MS n,y fr0m
x Among the Many New Colorings
we desire to make special mention of silver and pearl grays, gold and champagne
shades, new tans and grays either plain or with beautifully stitched black backs: ex
quisitely embroidered and in a variation of designs. f
v. Prices $1.25 to $3.00 a pair.
i Main Floor
V 1
Direct From Paris
To Be Sold in Original Wooden Boxes
Because of the extreme difficulty of transportation,
, comparatively few European buyers are making their ac
customed trips abroad, consequently we feel that we were
extremely fortunate in being: able to secure limited
number of Paris Hats indeed we regard it as the most
important part of this early Fall showing-. '
The Ostrich Hat from Marguerite, Coque Regimental
Hat from Marie Lancret, Wing-Trimmed Turban from
Louison, Military Pom-Bon from Lewis and large Pom
Pon Hat from Evelyn Varon are all exceedingly beautiful.
, From American Milliners
And Our Own Workroom
We are showing a smart display of Inexpensive Hats
each one quite Individual and distinctive.
A Very, Very Pleasing Array of Hats.
Second! Floor.
Hosiery Offerings
This is a season of novelties, and the two that we
mention are exceedingly interesting and attractive. It
will be your privilege to be well Hosed at a very moder
ate outlay if you come to this Store.
The latest Fad is the "Bird" Hosiery Has blue
birds, goldfinches, meadow larks, wrens, etc.,
daintily embroidered on the instep very pretty
indeed, a pair .$1,75
Embroidered Silk Hose, a complete stock, in plain
black, with dainty handwork in many designs, a
Pair $3.00
Alto Checked Stockings, a very timely offering. . 81.75
' Main Floor .
(
Corsets
They Mold the Figure to Fashionable Lines
IN OUR NEW DEPARTMENT on the Third Floor, we
have added a number of fitting rooms and can give better
service than ever. We always advise Corset Fittings and
have expert corsetiers here ready to render you this service.
These Corsets Give Style,
Comfort and Service
Bon-Ton Corset are made of handsome pink and white broches,
also imported coutil. Scientifically designed and come in a variety of
models so that each individual type of figure can be corseted properly.
New Fall Models
Bon-Ton Corsets
Model 964, for the average figure, is made with a very low top
nnri A vprv Inns alrfrf nnfk alof.' .
' j w"e.j ui " w nBoLit gujeo uvejr valgus 10
give comfort and make th5 Corset fit closely to the figure,
at " $8.50
Model 808, for the average slender figure, with free hip space; particu
larly adapted to Misses. The front and back are well boned and it has
a very long hip with four garters attached 83.50
Model 871, for the average figure, made in a very handsome silk
, broche; long hip, new curve at waist line and straight back. Graceful
lines and correct proportions will result from wearing this Corset.
at...... fftnn
Other Models, from $3.00 to $10.00
Hair Goods
i .
' We have one of the best
equipped Hair Goods De
partments hereabouts and
offer the best of service.
, Marcel Waving by an
expert Women who
have used this service
all agree that it is ac
complished in the very
. best manner. Moder
ate charges.
Hair Bobbing for Chil
dren a service that'
has been received so
I well that it has be
come necessary for us
to enlarge this particu
lar branch of our Hair
Goods Department.
Men's Toupees cleaned
and repaired. We also
make these Toupees
to order to match any
color hair.
Second Floor.
I
The Specialty Shop for
Misses and bmall
Women Shows
Stunning Styles in
TAILORED SUITS
PARTICULARLY INTERESTING is the "youth
ful" note which stands out prominently in every
one of these Suits. The real art of the designer
and true interpretation of the maker is shown in
the holding of this intangible charm and making
it a bir factor. Every woman seeks to have and
to hold "vouth." and these Suits are. stvled feoffor
that very desirable factor.
These Suits are shown in Silvertone, Broadcloth, Serge, '
Tricotine, Velour and Gunnyburl. Semi-tailored models, fur
trimmed models, belted models and pocketed models.
$25.00 to $65.00
Smart Serge Dresses- Are Here
in a very wide assortment of styles Navy Blue, Brown and Green
are the prevailing color tones. ,
$19.75 to $45.00
Sacond Floor.
Special Mention The Specialty Shop for Misses and Small
Women now occupies a greatly enlarged and
most conveniently arranged space adjoining
the new elevators on the southeast side of
the Second Floor.
J Nip
f: : mrrmi mrtmaTfmnmmn ittitmr'ain: i mwn
mmmm mmmmm mmmm mmmmmmmnmmmmmmmmmmmmm
iiiiBii:ii!iii,!i;iri!iiiiiii!iiiKuiiKiimiiiffl:mii!iw1.a
