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Glimpse of Lincoln's Best Business Blocks
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"Industrial and Commercial
Lincoln"
By W. S. W kitten, Secretary Cam mercial Club
The answer to the growth and pros-
perity of a city is what lies behind it.
It may be transportation, manufactur
ing, mineral wealth, or agricultural
wealth, separately or in combination,
but the greatest of all foundations is
agricultural wealth.
With Nebraska ranking first of all
states in per capita agricultural
wealth, with the state not yet past its
fiftieth birthday, what cannot be an
ticipated of its future and the certain
future of its capital city when there
is added to the state's 21,000,000 acres
of improved land the wealth to come
from its remaining 19,000,000 acres of
unimproved lands, and when bothare
steadily advanced to larger and larger
production.
Let ur give our readers a few facts
concerning Lincoln, its growth, de
velopment and opportunities. It will
be done direct to the point, iir facts of
record and in a way that the uninter
ested can afford to stop and listen, and
to those interested Tn a way we hope
to make it worth while to them to
want to know more of Lincoln as well
as "why Lincoln."
As a Railroad Center.
Five of the principal western rail
roads with eighteeen diverging lines
serve the city of Lincoln, namely:
The Chicago, Burlington & Quincy
railroad, including its main line from
Chicago to Denver, and its North Pa
cific coast line from St. Louis to
Seattle and Portland.
The main line of the Rock Island
system from Chicago to Denver.
The Nebraska-Kansas north and
south main line of the Union Pacific.
The Chicago & Northwestern.
The Missouri Pacific.
More than 140 trains arrive and de
part from the city daily.
Exclusive of grain shipments-, which
approximated the astounding figure of
25,000 cars in 1916, the total full car
shipments in 'and out of Lincoln for
the year ending June 30, 1916, to
taled 22,063, and the tonnage of small
car lots totaled 264,000,000 pounds.
Freight revenue, exclusive of ship
ments of grain and grain products, to
taled $1,848,693; the sale of pas
senger tickets totaled $1,061,699; the
freight and passenger traffic for the
. year 1916 totaled $2,910,392, accord
ing to statistics compiled by the
Nebraska State Railway commission.
Wholesale Business.
The wholesale business of Lincoln
covers in its territory, strictly tribu
tary, the state of Nebraska, western
Iowa, northern Kansas, southern
South Dakota, eastern Colorado,
Wyoming and Montana. Lincoln is
the near market for all this territory
and its distributing rates the lowest.
For all this territory it is the. market
of quick response, the near market for
trade and the low freight rate market
in distribution. Wholesalers and job
bears realize the value of these points
of vantage to any city. Lincoln in
the wholesale field is in a territory
that is steadily developing in popula
tion and business. It is in a territory
with a future. The steady growth in
the volume of wholesale business m
Lincoln is illustrative of its present
worth and future possibilities. In
1910 the jobbing business of Lincoln
totaled $26,495,000, which increased to
$52,073,000 in 1916.
, Growing in Manufactures.
In a general way western cities are
not strong in manufacturing lines, but
the city of Lincoln is making suc
cessful progress in that line under the
same contributing influence's that
make for the city a wholesale center.
The volume of Lincoln's manufac
tured products in 1910 was $11,025,000;
in 1916 it was $22,700,000. an increase
of over 100 per cent in six years. The
three score lines of manufacturing are
prosperous and the field is' both a
growing and inviting one. Its milling
business is large and it has in wood
work, in confectionery, in brick and
tile, an annual output of in each line
exceeding a million dollars. 1 The
largest single creamery in the world
is in Lincoln, with a local production
in 1914 of $4,300,000, and increased to
$4,650,000 in 1916. The most impor
tant shop plant of the "Burlington,"
west of the Mississippi river, is lo
cated in one of Lincoln's prosperous
suburbs.
' Bank Clearings.
Bank clearings are universally taken
as an index of business conditions.
Bank clearings in Lincoln for the year
1916 show an increase over the clear
ings bf 1910 of over $36,000,000, and
is clearly indicative of the tremend
ous increase in the volume of business
in Lincoln. The Lincoln clearing house
was established in 1908, and for that
year the clearings totaled a little
more than $61,000,000; in 1911 the
clearings were $81,592,662 and in
1916 $155,690,687, a gain of almost
100 per cent in five years. Bank de
posits have increased from $8,630,000
in 1910 to $18,344,759 in 1916.
Outside influences cut little figure '
with the city clearings, and they rep
resent in the largest -way the growth !
of the business on its true home foun
dation. There were no additional
banks created in Lincoln in the last
year to influence clearings and they
simply represent the steady develop
ment of volume of business.
ET3
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liaiiiiitHiiii
rfk'I It will pax, you to buy early this year.
vVriL We have a cnod. fresh sfrrk r,nme
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and see us.
I I IMRFR The grades that please. Avery
Li KJ IVlOililv complete stock. We want your
order whether it is large or small.
Whitebreast Coal & Lumber Co.
(Home of the Satisfied Customer)
107 North 11th Street . Lincoln, Neb.
T3
;'i,i,:.;iiiii,ii::.j..,iifciriii,.i.iii,.,ii-,!..i;;,l;iL.i
he Ford Gas Saver !
Saves
25 to 50
Percent
. Of Your Gas Bill
This wonderful, simple, little Ford attachment will
mean a big saving to you. Visit our exhibit at State fair.
We are also placing on the market a mud ladder.
This ladder will prove to be very handy in pulling cars
out of mire.
Price
$g50 7
if
I
DICKINSON MANUFACTURING COMPANY
' SCHUYLER, NEBRASKA
the most interesting department
store in Nebraska
Lincoln
BE our guest, while in the city, make yourself entirely at home in our
storemeet your frjends in the rest rooms write to them on sta
tionery furnished use the free telephones check your hand luggage
ask for information of any kind let us help you and make your visit to
the STATE FAIR - a pleasant one. , ,'
... j
INSPECT the vast and varied stocks of newest FALLmerchandise note
the authentic fashion displays of coats, dressesblouses, hats, shoes,
etc. the store is brimming full of attractive things; do not miss seeing
them all. There are many unique features aside from merchandise,
which, wef eel sure, will be of unusual interest.
See Lincoln from our Tower
150 feet above the street level elevator service to the ninth floor.
, State Fair Week
... . . .
Candy
This great white, sun-
1 an h in w rt 1 rt
factory one of the most im
portant of the factories under our
roof. It is not strange our can
dies are far famed for their hon
est goodness we ask you to ap
preciate that good candies do not
"just happen." They are good
because the ingredients, are good;
because elever brains have studied
out ways to make them good; be
cause nimble fingers follow to the
smallest detail the instructions
given them; because there is4 a
feeling of responsibility to the
' public a feeling that the public
has a right to the best.
ICC Recently we began
p the manufacture of
Uream our own ice cream.
We have our own refrigerating
plant of 18-ton capacity. We of
fer the public ice cream as de
licious as it is possible to make
it. Ice cream so rich in butter
fat and so full of everlasting
goodness that it is fast growing
into fame. Only purest ingredi
ents are used. The law requires
14 butter fat we wil 1 not
manufacture cream with less than
20. The capacity of the plant
is 150 gallons jer day. -
Cold ur co( srage
q . vaults have a capacity
OtOrage 0f more than 6,000
garments. Here furs are given
the best protection known to
science," a temperature below
freezing which absolutely pre
vents moths and deterioration.
This is maintained at the low tem
perature by our refrigerating plant
and a high power centrifugal fan
keeps the cold, dry air in constant
circulation. Between Lincoln
and Chjcago there is not another
plant, of such completeness, and
outjvaults are filled with garments
from many parts of the country.
Garments are frequently received
from Omaha and other surround
ing cities. - -
A factory of unus-al
, interest with ma
f aCtOry chines for stitching
and beating the skins. All furs
are thoroughly cleaned by hand.
We make garments of every type
coats, scarfs, capes, caps, robes,
etc. At present we are busy re
modeling, designing and making
new wraps (for early fall deliv
ery), in the latest modes of which
we have the advance models. We
carry great stocks of furs, from
the least expensive to the richest
and most lovely ones; from musk
rat to sable.
Pea . Our TEA ROOM en
p joys an enviable repu-
KOOm tation for the de
licious food served. Food that
has the "taste"-food that reminds
of home cooking and mother's de
licious viands. We believe the
number served each day is proof
positive of the excellence of the
leuisine. Only breakfasts and
luncheons are served heredinner
is not served as the store closes at
six o'clock. However,' we serve ,
delicious "afternoon tea" lunches.
You will find it an ideal spot to
meet your friends.
The k3 f particular
rr-i -i interest to the liouse
IvltCnen Wjf e every 1 a bo r
saving device of which we know
is utilized electric ranges, elec
tric potato peeler, electric dish
washer, electric dough-mixer, po
tato masher and churn. Great
steam cookers and dozens of other
special types of kitchen furnish
ings increase the efficiency and '
convenience of this great kitchen
from which are fed each day be
tween nine hundred and twelve
hundred people. It is impossible
to tell in this small space all the
details which will hold your attention.
Home Here w -Decorating.7jmt
touches to make your , home the
attractive place you want it We
are specialists in color blending,
studying the rooms, the surround
ings, etc. choosing harmonizing
draperies, wall 'coverings, " furni
ture and lighting ; fixtures. A
thorough knowledge of v periods,
fabrics, finishes, prevailing modes,
makes our advice of unusual as
sistance to home makers.: We
carry varied lines of Brocatelles,
French Prints, Liberty English
Prints, velours and many rare ma
terials to make your rooms distinct
tive. We - design furniture and
lighting fixtures suiting the rooms
they are to. occupy in fact we
plan to give to your house that
intangible, though none the less
real, something known as "atmo
sphere," which represent s you.
Plans are carried out in entirety or
in part as desired we furnish
drawings and estimates you may
know just what is to be done and
the coBt of doing it.
NeW ur 8na('e factory ig a
q, - particularly important
onaCieSone. We make not
only the plain shades carrying in
stock different 1 weights, colors,
etc., both single and double faced,
but also French shades, the puffed
styles, lace edged or fringed. We
make all kinds of draperies, run
ners, bolsters, portieres, cretonne
and lace shades, chair slips, etc.
You are sure to find us working
busily on the newest ideas.
Embroidery0" broidery
qt, shop plans your
ouOp - trousseau table
linens embroidering them ih the
most approved styles. Embroid
ers blouses, evening gowns, lin
gerie, runners, etc. This little
shop also makes . lamp shades,
carrying a good line of trimmings
and frames, which . are unique.
Crocheting and - knitting of all
kinds of garments and laces are
done on order. Free classes are
held In these artsunder-a com
petent instructor.
Our china painting
studio utilizes the
China
amtingnewe8t enamel meth
ods and materials, operating two
kilns for firing. This section does
a large amount of firing for pri
vate individuals. 7 We feature spe
cialrder work. Free classes for
instruction.
Hemstitching Jj djmd
Pleating stitching has
been so great this season we have
three operators busy practically
all the time. The machines also
picot edges. These are ideal fin
ishes for collars, cuffs, ruffles,
vests, sleeves, linens, hangings, etc.
Pleating is another important
branch here you may have your
laces, ruffles, skirts, etc., pleated
in a: large number of different
styles, such as cluster pleats, box
and side styles, etc. We make your
skirts entirely for you, except the
band. We also have a machine
which does a large number of
styles of' chain stitching.
Shoe 0ur Bnoe rePair
Repairing p'tTe , "iH
everything except the making of
a pair of shoes. In fact, the ma
chinery in some cases is the same
as that used in high grade factories
for making shoes. You may judge
this is a busy little factory when
we tell you there are over 1,200
jobs turned out a month.
Ushers at Your Service
Ask the Floorman
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