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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Aug. 26, 1917)
HI 811 THE OMAHA SUNDAY BEE: AUGUST L'O, 1917. No. 4 o a series oj Advertising articlesbu the Automobile, Truck, Tire and Accessory eaten of Omaha. "Every customer alike" is all successful businesses the theory upon which have been built. It is the only practice that is satisfactory to you Suppose you went into one.of the big Omaha clothing stores to buy a suit. The salesman brought out one that you liked very much, but the price was $35 and that was a little more than you wanted to pay. And suppose you asked the salesman if $35 was the best he could do, and as a "personal favor" to you he let you have the suit for $30. , t ue th e supposition, you met your neighbor the next day and noticed he was wearing another of those $35 suits, and he told you he got his for $28.50, What would you thinks You would wonder if you couldn't have bought that suit for $25 if you had held out long enough, wouldn't you? And you would know positively that IT WAS NOT A $35 SUIT. The chances are you would never go back to that clothing store unless it was to tell them what you thought of them. If you wouldn't trust the clothing store which did not maintain its prices why should you deal with the price cutter who offers you automobiles, trucks, tires or accessories at less than the standard price. No reputable dealer, handling a car or an accessory of established reputa tion, will cut his prices: HE CANT AFFORD TO DO IT! If the article he sells is honestly priced by the maker, the dealer cannot divide his legitimate profit with the customer and remain in business. The dealer who maintains his prices is selling you more than an automobile oran accessory. HE IS SELLING YOU SERVICE! He makes the legitimate profit which enables him to remain in business and serve his customers. When trouble arrives he's "on the job" ready to make good. How about the cut-rate man? He's in business to "make hay while the sun shines." He sells you at his so-called "cut rate" and then it's up to you to get along as best you can. His promise of service amounts to nothing. His guarantee is only a scrap of paper, and if something goes wrong with your purchase after four or five months you may find him ready to make good provided you find him at all and you may not. The average cut-rate dealer is a "fly-by-night" merchant with little capital invested and his term of business life is short. The reputable dealer in standard automobiles, trucks, tires and accessories at standard prices maintains a convenient business place, and a competent staff of employes. A large part of his profit on the car he sells goes back into his business in order that he may be better fitted to serve you. Nebraska Buick Auto Co. Buickand GJJ.C. Jones-Opper Co. Reo,Denby and Dearborn v Standard Motor Car Co. Allen, Wescott and Indiana Omaha Chandler Co. Chandler , Studebaker-Wilson, Inc. v Studebaker Haarmann-Locke Motor Co. Little Giant, Lexington & Maibohm Nash Sales Co. '. Jeffery 1 . . Noyes-Killy Motor Co. Saxon, King and Peerless . Western Motor Car Co. Chalmers, Harroun and Redden C. W. Francis Truck Co. Service, Stewart and Phenix Dorris Motor Car Co. Dorm De Brown Auto Sales Co. Cole Mclntyre Hayward Motor Co.-Steams-Knight and Regal Omaha Tire Repair Co. Goodrich and Diamond Toozer-Gerspacher Motor Co. Dort, Moon and Pathfinder T. G. Northwall Co. National, Pullman and Hollier L. E. Doty, Inc. Velie and Monroe Murphy-O'Brien Auto Co. Dodge, Paige and Locomobile Midwest Motor & Supply Co. Maxwell Wheeler Rubber Co. Bull and Stronghold Cadillac Company of Omaha Cadillac J. T. Stewart Motor Co. Mitchell and Pierce-Arrow Lininger Implement Co. Grant and Commercial Truchmobile Orr Motor Sales Co. Packard Nebraska Glide Auto Co. Glide Hupmobile Co. of Nebraska Hupmobile .... Copyright 1917 Register ind Tribune C 411 right reserved. riTi..ll.r.i.......M, ..., iiri.fn " ... r. . n n f , m h m m m m m hh m tt w n n m h .ierurM iriiti'urTiLirzMirri-ii . .; : V . "r'','', r , n-nrn i.wmwjJir.-juirirui,-nuiumrjuuirArW.-A' 1! ill Sff I ssa Si 14 3i H r5 1 m 1 fit m V 1 1 m rot Pi Hi 1 m m v 8 m m i I? m 54 i e3 Kg m m H i f! i mm