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A Plain Talk to Automobile Buyers and Owners
fHE OMAtfA SUN6AV BEE; JULY 29, 1917,
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No. 2
of a series
of Adver
tising ar
ticles by the Automobile
Truck, Tire and Accessory
Dealers of Omaha.
W
Does not Necessarily mean giving something for nothing. It Does
mean giving prompt and efficient attention at as low a cost as possible.
HEN you buy an Automobile, a Truck, a Tire or an accessory of any kind-you rightfully expect the
dealer to be responsible and in a position to render you service if required.
Y OU expect the dealer to maintain a convenient place of .busi
ness. You expect him to have a competent staff of employes
who will be ever ready to serve you.
and 'if anything goes wrong you look to the dealer to -make an
adjustment,
YOU buy not simply an automobile or a tire, but service as well.
Some people, thoughtlessly consider the dealer's commission
asvall "velvet'-Far from it.
AS a matter of fact, the largest portion of the average Omaha
dealer's commission on every sale goes to pay the overhead
expense of the organization and for rendering service to custom
ers.' ' 1 . V
RETAIL prices of all standard automobiles, trucks, tires and the
various accessories are established, not by the dealer, but by
the manufacturer.
TF a dealer is handling an automobile, a truck, a tire or an acces
A sory, that is honestly built and listed at an honest price, the dis
count he gets from the maker is no more than sufficient to allow
him the legitimate margin of profit to which he is entitled and to
enable him to render the purchaser the service which any automo
bile owner requires.
T
HE automobile dealer who gets only the legitimate discount
cannot divide it with the customer and stay in business.
WE automobile, truck, tire and accessory dealers are in busi
ness for the same purpose that other successful Omaha busi
ness men are to make money.
TO be able to continue in business we must sell our merchandise
at a profit. If we were not going to remain in business our cars,
tires and other merchandise would be a mighty poor investment
for you at any price.
THfl motto of the "cut price" dealer is "make hay while the sun
shines." He usually has but a small investment in his busi
ness, if any. He seldom has an organization worthy of the name.
He has no reputation to maintain, neither can he expect to build
one. After he has made the sale at the so-called "cut price," the
buyer must get along as best he can. No service, no assistance in
case of trouble the buyer must shift for himself, and make the
best of his bargain.
W'E automobile men have invested our money in substantial
buildings in Omaha, so' that we may better serve motor car
owners we have built up strong organizations to serve you we
are aiming to conduct our business along the most modern lines.
w
E suggest that you can best serve your own interests by buying standard motor cars, trucks, tires
and accessories at the maker's fixed retail price from a reliable dealer.
"Customers will no longer seek the advice of the man who knows the most about his business, and then purchases from a man who will shave
a percentage off the selling price. The maintained price places brains at a premium. The cut price fosters trickiness and the lowest ideals of busi
ness. The maintained price makes the dealer and the manufacturer alike feel a responsibility for the customer. The cut price tends to the feeling,
'a bargain's a bargain, let the customer beware'." Ward Macauley. ,
Nebraska Buick Auto Co.
Buick andGM.C.
Jones-OppT Co.
Reo and Dearborn
Standard Motor Car Co.
Allen, Wescott and Indiana
Omaha Chandler Co.
Chandler
Studebaker-Wilson, Inc.
Studebaker
Haarmann-Locke Motor Co.
' Little Giant and Maibohm
Nash Sales Co.
Jeffery
Noyes-Killy Motor Co.
Saxon and King
, Western Motor Car Co.
Chalmers and Harroun
C. W. Francis Truck Co.
Service and Stewart
Dorris Motor Car Co.
Dorris
De Brown Auto Sales Co.
Cole
Mclntyre Hayward Motor Co.
Steams-Knight and Regal
Omaha Tire Repair Co.
Goodrich and Diamond
Toozer-Gerspacher Motor Co.
Dort, Moon and Pathfinder
T. G. Northwall Co.
National, Pullman and Hollier
L. E. Doty, Inc.
'Vette and Monroe
Murphy-O'Brien Auto Co.
Dodge, Paige andLocomobile
Midwest Motor & Supply Co.
Maxwell
Wheeler Rubber Co.
Goodyear, Michelin
Cadillac Company of Omaha
Cadillac
J. T. Stewart Motor Co.
Mitchell and PierceArrow
Lininger Implement Co.
Grant and Commercial Truckmobile
Orr Motor Sales Co.
Packard
Nebraska Glide Auto Co.
Glide
Hupmobile Co. of Nebraska
Hupmobile
Copyright HIT
Remitter and TrlbttM Co.
All right reMrved. '
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