I
THE OMAHA SUNDAY BEK: JULY 2l. HH7.
BUILDINGS FOR
New Ford Truck Ready for Market
Lewis Takes Over the
Smith Form-a-Tractor
Among recent announcements in
motor circles comes the one that John
L. Lewis of Chicago has taken on the
agency for the Smith Form-a-Tractor.
The territory controlled by Mr. Lewis
will embrace eighteen counties in Ne
braska and fourteen counties in Iowa.
Mr. Lewis has been connected with
the tractor industry in an advertising
capacity for some time past, having
been with the Taylor-Critchfield
Claque Advertising agency. Last
year Mr. Lewis made the complete
tractor circuit and is very enthusiastic
regarding the future of the tractor.
C'y Move Kant.
Cy Falkenlierg passes In and out of tha
bin ahon- eo often that it la hard to keep
AUTOS TO COST
TWOJILLIONS
, turn'
I tab on (he veteran twlrler.
k
Studebaker People Add on to
Factory to insure Greater
Output for the
Country.
The new Studebaker plants at South
Bend, which represent an investment
of nearly $2,000,000, will cover more
than five acres. This new construc-
tion work has advanced so far that
one of the buildings is now in ,use.
rThis is the new dry kiln, which is
. prcbably the largest and finest struc-
ture of its kind in the country. It is
1 four stories high, occupying the
ground space of 126x244 feet. The
building itself is of reinforced con
crete and cost three-quarters of a mil
lion dollars. In it Studebaker seasons
lumber used for automobile bodies
and for horse drawn vehicles.
The other buildings now in con-
struction are machine shop No. 72 and
forgeshop-No. 71. The machine shop
i is a single story building 576x225 feet,
providing 129,600 square feet of addi-
tional machine shop space. Like the
new kiln it is built of reinforced con
crete and structural steel. The forge
shop is a two-story building 160x434.
feet, providing 138,880 square feet of
additional forge shop spalie. It too
is of structural steel and concrete.
New ford truck, on exhibition at
the Ford Assembling plant. Sixteenth
and Cuming streets, which is a ton
capacity, worm drive, 122-inch wheel
base, with the standard Ford motor
and transmission.
Glassen Joins the
. Omaha Chandler Co.
Another Omaha automobile man has
joined the sales force of the Omaha
Chandler company during the last
week.
C. L. Glassen. formerly of the
Omaha Auto Supply company and
more recently with the W. L. Huff
man Automobile company, has gone
with R. R. McNemar and will sell
Chalmers in this territory.
Bee Want Ads produce results.
Firestone Giant Tires Dwarf Truck
Sillll Mliife
V -' ,i I '
j t " ' ''m&lMm' " .i i. ...,. , m& vf.wjy m
The photograph shows Firestone
, Giant tires applied to a Packard
truck. The tires in the picture are
the largest truck tires in the world.
, They are forty-two inches in diame
; ter and fourteen inches- wide. Truck
operators are beginning to see the
advantage of single tread solid tires
over the duals. Proper base 'width
has long been recognized as a funda
mental requirement in solid tire con
struction.. Tests have shown them
that this proper width has been found
in;, the. Firest6ne. Giants. Gooves are
placjed in the tread to relieve the in
ternal stresses, and displacement and
to prevent skidding. The rubber itself
is .especially, compounded to give tne
maximum mileage with the necessary
resiliency for the absorbtion of road
shocks.
FORMER OMAHAN
BACK AS MANAGER
Will Take Control of the West
cott Cars; Was Formerly
With National Refining
Company.
J. Leonard Zismcr, a former Omaha
man, will return soon to make Omaha
his headquarters as district manager
for the Westcott Motor Car company
of Springfield, O. This concern is
distributing its automobiles through
the Standard Motor Car company.
Five years ago Mr: Zismer was
manager of the National 'Refining
company of Omaha and during his
absence he has 'been associated with
the Freedom Refining company of
Freedom, pa., as sales manager.
J.
LEONARD ZISMER.
In
d
Prices
Have Not as Yet Affected the
KCTI
It m aim 5-- 1 1
We cannot possibly say just how long this
condition will last.
We do know that you cannot now buy a
car in a class with the'Velie Biltwell Six
without paying more money for it.
We sincerely believe that anyone purchas
ing a Velie now at $1185 f. o. b. factory will'
save at least $100.
Do you want the hundred? Advise quick.
VELIE MOTORS CORPORATION
Moline, 111.
L. E. DOTY, Inc.
OMAHA, NEB.
Douglas 8554.
Immediate Deliveries.
2027-1: 7z.mzn St
$1,000,000 TRUCK
ORDERS FOR OMAHA
Redden Company Will Put Its
Truck on Market in Omaha;
Large Contract Has
Been Let.
President Redden of the Kedden
Motor Truck company of Jackson,
Mich., spent Thursday in Omaha and
has promised to make an announce"
ment within a few days regarding a
distributor here.
Although Mr. Redden would not
disclose the name of the firm, he inti
mated that it was one of the larger
houses in Omaha and that thev had
contracted for $1,000,000 worth of
truck attachments.
The Redden is now controlled by a
very strong financial organization, in
cluding among its backers several
prominent banking firms of Chicago
and New York, as well as a nationally
known manufacturer. ;
The clique in control of the Redden
also controls the Lewis Spring and
Axle company, Chelsea, Mich.; the
Briscoe factory, the Racine and the
Ajax, tire manufacturers.
The Redden, it is claimed, is li
censed under the Cook patents, which
are basic and dominating. This is of
considerable interest, considering the
quarrel of truck attachment manufac
turers regarding the Cook patent.
ORDERS FOR CARS
FORECASTS BIG
YEAR FOR 1918
Over 75,000 Maxwells Are
Contracted for the First of
July; Omaha Takes Share
of the Output.
y . ;
Contracts with distributors and
dealers for handling of 75,000 auto
mobiles were closed by the Maxwell
Motor Sales corporation of Detroit in
less than two weeks after the com
pany star.ed making its annual con
tracts on July 1.
The company finds that the men
who have handled the Maxwell line
in the past are optimistic as to the
future. And the dealers and distribu
tors being added for the first time tp
the Maxwell rolls are equally sure
that the country, during 1917-1918, is
to absorb a tremendous number of
motor vehicles.
It is this present and prospective
heavy demand that is spurring the dis
tributors to close their contracts
early. They want -to be sure of get
ting all the cars their trade will need.
The Mcxwcll one-ton truck is also
inspiring dealers to hurry and make
sure of the Maxwell line. Both the
demand and the output of this truck
will row tremendously in the next
year, it is expected, and dealers know
that the truck is really an asset to
their business.
Referring to' the quick signing of
these contracts for the merchandising
of 75,000 motor cars, Walter E. Flan
ders, president and general manager
of the Maxwell company, said:
"The businesj situation is reflected
in these contracts with dealers. This,
in my opinion, is conclusive evidence
of the prosperity of the nation and
of the sound condition of commerce
and industry. It is proof, too, of the
fact that the American people are re
solved to live on the sane, logical
'business as usual' plane."
Some of the contracts are: Mid
west Motor Supply company, Omaha,
Neb., who agree to handle 5,000 cars:
Harry Newman-Stratton company of
Chicago, who agree to handle 8,000
cars; John D. Williams & Co., ex
porters, of New York, who agree to
handle 7,500 cars; McKinney-Curtis
company of Fargo, N. D who agree
to handle 4,000 cars, and Western
Motors company of San Francisco,
who agree to handle 3,000 cars.
Ijijole Dellvvra (nod.
Napoleon Lnjnt hm till Toronto tnm In
tha thick of the flRht for ths International
Ipaffus pennant. Th old Cleveland star In
playing Brand halt hlmnclf. In addition to
rendering efficient -vloa M tha team'i
pilot. 1
You CanTrustYour Life
To Marmon Brakes
Safety often depends on the efficiency of a
motor car's brakes, and the case with which the
driver can apply them. At a critical moment
no feature is more important.
Marmon engineers have de
veloped a braking; tyitem with
a greater margin of safety than
is the rule in cars of any class,
regardless of price.
' Consider first the Marmon'
emergency brake always con
veniently within reach of the
driver's right hand. As you sit
at the wheel, no movement of
the body Is required to apply it.
This hand-brake operates a
set of tvro Internal brakes on the
rearwheels.Thefoot pedal oper
ates a set of two external brakes.
Their combined braking area
is 360 square inches 10 square
22 OS rAMAM Sr. y
inches forever)- hundred pounds
of weight extraordinary brake
capacity, Marmon brakes per
mit you to retard your car
smoothly though quickly, or
bring it to an abrupt halt.
Light carsdonotrequire brakes
so large as heavy cars. Yet not
withstanding the Marmon's 1100
pounds lighter wieght, the di
ameter of brake drums is half
the diameter of the wheels with
tires mounted. Let a demon
stration prove to you that the
Marmon with its extraordinary
braking efficiency requires a
minimum of effort in handling.
Phone
Douglas
1712
Before you buy a car
Ask your wife
IVhetlier se " w'""12 apologize to the neigh
bors for a small, cramped car because it
costs a little less to buy,
Or Whether se Deeves ft real economy to buy an
article for the sake of an initial saving
when she knows that it will not be
entirely satisfactory in the long run.
IN order to save a little money on the initial
price, are you going to sacrifice style, com
fort, convenience, and get a car that you must
be continually apologizing for a small, cramped
car with a short life and great depreciation? or
Are you going to buy a Studebaker car that
you will be proud of
a powerful, roomy, comfortable, luxurious
car; with individual form-fitting front seats,
adjustable forward and back to all leg-lengths
the seat next the driver reversible, so that its
occupant may face the tonneau if desired;
plenty of room in the tonneau seat for three
full grown people; beneath it two auxiliary
arm chairs that, when lifted out, enable you
to carry extra passengers in comfort when
ever you desire.
deep, restful cushions upholstered in genu
ine, high grade, hand-buffed leather; wide
opening doors, easy to enter or leave and
plenty of room for baggage when you go tour
ing; a car that is easy to drive; a car so
perfected and refined that it will run for years
and show a lower operating cost than smaller,
cheaper cars.
Studebaker takes a smaller percentage of profit
per car than the small car manufacturer : obviously
then, Studebaker gives you more for your money.
Nearly every automobile manufacturer has
made an increase in prices. Studebaker prices,
however, remain the same as they were last Spring.
This still further increases the value of Stude
baker cars in comparison with all others.
Should you desire, at any time, to sell your
Studebaker car or trade it in, you can do so at a
smaller percentage of depreciation, perhaps, than
any other car on the market.
From every angle, wise economy prompts you
to purchase a Studebaker car.
Ask your wife she knows values.
Take her judgment as to what car to buy,
Let us give her a demonstration.
There will be no change In Studebaker models this year, but the increased cost of materials
and labor may force Studebaker to make an advance in prices at any time without notice.
FouT'Cylinder Models
FOUR Roadster . $ MS
FOUR Touring Car . 985
FOUR Landau Roadster ll.M
FOUR Every-Weather Car 1185
Ml prion . o. b. Detroit
STUDEBAKER-IVILSON, Inc.
Farnam Street and 25th Avenue
OMAHA, NEB.
Six-Cylinder Models
SIX Roadster . . $1250
SIX Touring Car . 1250
SIX Landau Roadster 1S50
SIX Touring Sedan . 1700
SIX Coupe . . 1750
SIX Limousine . . 600
JUt prion f.o,b. Detroit . .
V
( 1