12 A
THE OMAHA SUNDAY BEE: SEPTEMBER 24, 1916.
COLE AGENT FILLS
RUSH ORDER ON TIME
Eides 637 Miles of Buts and
Mud with Small "Gas"
Consumption.
TBAYNOR IS MUCH ELATED
7-
, Out of the west comes another
tory of the efficiency of the mod
ern motor car and the enterprise
of the alert automobile dealer. When
Lou J. Traynor of the Traynor Au
tomobile company of Omaha one
Thursday noon recently received a
rush order for a Cole light car to
be delivered in Chadron, 637 miles
. away, he did not stop to think of
roads which faded away as the jour
ney continued. On ilie other hand,
with full confidence in the Cole, he
started out to fill the order.
And he delivered the car on time.
Without the slightest damage to the
car he negotiated the til miles over
the almost unsurpassable roads and
gullies with a gasoline consumption
averaging better than twelve and one
half miles to the gallon and with an
oil consumption averaging better than
600 miles to tli gallon. There was'
plenty of power, but no trouble, no
over-heating, no mechanical trouble,
speed beyond all requirements and
all of this in spite of the fact that
the car was brand new and never had
been driven before. , Traynor left
Omaha Thursday ' evening and
reached Omaha Saturday afternoon
at 4 o'clock, an average of more than
315 miles a day. .
" Meets Stalled Motorists.
. From Omaha to Sidney the Lin
coln Highway was followed and with
the exception of dry, choppy roads,
there was clear sailing. However,
plenty of fresh graded sand roads
were found all along the Platte river
and Traynor encountered many mo
torists who were stalled in the sand,
either because of lack .of power or
overheated motors. The Cole light
nevertheless experienced no difficulty.
Leaving Sidney at 6 a. m. the coun
try next to be traversed looked very
unattractive to the average motor
ist. Altogether there were 163 miles
of unmarked cow trails between Sid
ney and Chadron, that portion be
rtween Bridgeport and Alliance being
especially bad owing to the fact that
j about forty fence gates had to be
opened and closed. Those gates were
located in all sorts of undesirable
' places, tome of them in deep sand
where atarting was most difficult,
1 mothers on rough, rocky surfaces and
still others on short steep hills.
Car Like New.
"When I reached Chadron,'' said
Traynor, the car looked just like
new, ran better than before, had more
power and there wasn't a single
scratch on it io any place. During
, the trip I wai tola time, and again
by natives of the country that the
car could not be driven through that
country on account of high centers
in the undeveloped sand hills and
country roads, but not once did it
falter or lack clearance enough to
forge ahead. The taking of a car
'through such a trying test and its
instantaneous acceptance by the
buyer speaks volumes for its qual
ity. For endurance and efficiency
the Cole -Etgkfc is absolutely unnur-
. passed," :.. - . :.
GOES WITH THE UNIVERSAL
MOTOR COMPANY.
V ffSherma
Sherman McCaffrey, who has been
connected with the McGraw Electric
company for the last five years, has
joined the salestorce ot tne universal
Motor company local agents for Ford
cars. Mr. McCaffrey's wide acquaint
ance in this cily, where he has lived
all his life and his long selling ex
perience assure his success in this
new line of work. '
O.C. Friend New -Mitchell
Head and
General Manager
The biggest news item in the au
tomobile trade this week is the
Mitchell company's announcement
that Otis C. Friend is appointed
president and general manager of the
Mitchell Motors Company. Inc., 01
Racine, Wis., to succeed H. L. Mc
Claren. Some two months ago Friend re
signed from the Mitchell company
to become vice president and general
manager of the United Motors Cor
poration. However, on the resigna
tion 01 H. L. McClarcn, he was elect
ed president and general manager of
the Mitchell Motors Company, Inc.
Friend's long association with the
Mitchell, his loyalty to those with
whom he had been for years, helped
him convince the United Motors
Corporation that his moral obligation
was to his friends at the Mitchell
plant, and like the Lroad minded men
they are, they consented to release
him from his contract, so that Mr.
Friend will assume his new duties at
Craig to Have
. Largest Electric
Sign on Auto Eow
R. W. Craig, the Chalmers distrib
uter, is installing a very attractive
electric sign at his sales room, 2512-14
Farnam street. This sign will be the
largest 0I1 the automobile row and
can be easily read for several blocks
both from the east and west.
Mr. Craig has received notice that
his first Chalmers touring sedan has
been shipped and will be in Omaha
within a few days. Chalmers closed
cars this season carry an unusual
richness of appointment. Lucille,
Lady Duff Gordon,, has designed the
interior decoration for all Chalmers
closed models, and the lady or gen
tleman of discriminating taste will
find a richness in these cars that is
elegant, refined and pleasing to the
eye.
Briscoe Racers Show Well
h State Fair Contests
Briscoe racers finished first and sec
ond in the fifty-mile sweepstake fea-4
Hire event of the south Dakota state
fair at Huron, S. D., September 11.
On Tuesday, September 12, at the
Michigan state fair, Detroit, before a
record attendance of 17,000 spectators,
Kilpatrick, driving a Briscoe car,
nosed out the Fiat, Mercer, Simplex,
Cino, Case and a half dozen other
well known racing cars in the inter
national state fair championship race.
Distance, 125 miles, on out-mile dirt
track.
Packard Breaks
The Track Record
The Packard aeroplane twelve ex
ceeded the speedway reconl at In
dianapolis by one-half second. This
is the first time that a lap ot tne
two-mile track has been made by a
300-in motor at more than 100 miles
per hour. The unofficial time was
1 minute. 29.32 seconds. The best
previous time for a motor under 300
cubic inches was that ot Boillot in a
Peugeot, 1 minute, 30.13 seconds, in
1914.
This is the same car that J. G.
Vincent, vice president of engineering
of the Packard company, had at New
York during April and May this year.
with the exception that a new intake
header had been added for better
performance at high speeds. The car
was driven by Eader, who carried a
mechanic and ten gallons of gasoline.
This is the first of a series of tests
which are to be made by the engi
neering department to demonstrate
the efficiency oi the small bore
twelve. Mr. Vincent states that the
twelve-cylinder engine was of great
advantage at Indianapolis as the
steady torque made the car hold the
turns at the high speed. t
Paige Makes New Record for
Month's Volume of Business
August is not usually a record
breaking month from the factory
standpoint, but nevertheless that
month closed by winning distinction
tor the f atge-Detroit Motor t ar com
pany. August, 1916, for the Paige
not only was the best month of the
year, but it surpassed in volume of
business the record of any other
mouth in the entire history of the
company.
The amount of business transacted
in the thirty-one days totaled $2,020,
200, which is a pretty fair indication of
several things how the Paige botes
stand with the public, the success the
factory has attained in solving pro
duction and meeting demand and as
a reflection on the general state of
tne industry.
Shapes! You distinguish "this"
from "that" you separate one
thing from another by its shape
A radiator and a hub
cap minor details! But
by them is the Packard
known even to the man
who looks as he runs.
Two surface distinctions I
But the big thing that
sets off the new model
Packard from all other cars
is the Twin-six motor the
most important advance
that has ever been made in
motor development.
A vital distinction that!
And one1 that is vitally
imjjortant to every owner
or prospective owner of a
motor car.
Two blocks of six simple,
sturdy cylinders have re
placed the old heavy block.
And thereby is the Packard
made sprightlier, speedier,
safer and more econom
ical of gasoline.
You should know more
of the new Twin-six than
its surface distinctions. Let
a Packard man show you
the things that count
now. The prices are $2,865
and $3,265, f. o. b. Detroit
Ask the man who owns om
Telephone for a demonstration or see the new
Twin-six models at the Orr Motor Sides Com
pany) Farnam and Fortieth Streets, Omaha
Bolton Secures
Full Control of the
Omaha Chandler Co.
Announcement was made yesterday
to the effect that Cue Bolton has
purchased the interests of A. U.
Nortlirup in the Omaha Chandler
Co. The partenrship of Bolton and
N'orthrup was formed several months
ago under the name of the Omaha
Chandler Co., for the purpose of dis
tributing Chandler automobiles in
western Iowa and northeastern Ne
braska. According to Bolton their business
has assumed very promising propor
tions and in view of the good stand
ing of the Chandler in this community,
the 1917 season gives promise of
being very profitable.
"The Card-Adams Motor company
of Lincoln, Neb., state distributors
for the Chandler, has already gained
a "very enviable reputation as Chand
ler distributors and this connection
is a decided asset to the Omaha
Chandler company," says Bolton.
September BiggeSt Month
In History of the Empire
September, with shipments for the
first fifteen days near the record for
any previous full month in the eight
years' history of the Empire Auto
mobile company, will be the banner
sales period for this most successful
factory. Demand for deliveries, the
sales department records show, are
mt limited to any one section of the
country,' but bring a general distribu
tion from the east to the far west.
In addition to the domestic shipments
over fifty more Empires will go
abroad before the end of the month.
Within the last two weeks several
attractive new sales connections have
been effected for, representation in
new territory. These have had a ma
terial influence in booming Empire
totals for the month.
In a Cadillac From
Vancouver to Winnipeg
From Vancouver to Winnipeg was
the feat accomplished for the first
time by motor car, when H. W.
White of the former city, recently
made the trip and won the gold
trophy offered by the Vancouver Au
tomobile club.
The car in which Mr. White
achieved this record was a Cadillac.
He was accompanied by his wife and
daughter.
The total distance traveled was
,7S&'A miles, of which 1.005J4, be-,
tween Vancouver and Calgary, was
made in sixty-four and one-half hours
actual running time nearly sixteen
miles an hour, an unusually good rec
ord in view of the road conditions.
The New Series
FRANKLIN CAR
WHEN you hit a bump and get a jolt, you are
inn f n a at oft nt tnaitrht in an nllf nn-tnKll
automo
how big the jolt depends on how much weight.
The Franklin Car is ac
knowledged to be the easiest
riding car in the world. The
New Series car is easier riding
than any of its predecessors.
The reason forit is lighter
weight.
Here is a full-size five-passenger
car weighing only
2280 poundsa reduction of
400 pounds.
Think of taking away the
jolts and jars of 400 pounds
weight from a car already
Just
the comfort standard among
automobiles!
Pounding against the
springs by axles, wheels and
tires the unsprung parts
is minimized by a 30 per
cent, reduction of weight in
the axles alone.
When you ride in the New
Series Franklin we are how
showing, you will know how
weight saving works out in
actual use. ' .
Franklin Motor Car Co., Omaha
R-U-2-B-1 of 60?
2205 Farnam St.
Phone D. 1712
Scientific Proof of
Maxwell Fuel Economy
,S)K .-trf
In a test made by
David L Gallup, M.
E., Professor of Gas
Engineering, Wor
cester Polytechnic
Institute, a stock
Maxwell Touring
Gar made from 23 to
33.7 miles per gallon
of gasoline at speeds
ranging from 10 to
35 miles per hour.
We reproduce a let
ter from Professor
Gallup concerning
this test
Deferred Payments
If Desired
DAVID l GALLUP. M. fc
CnanlHaa MftM
Vaxwall'Hotor'Cs.-'Zney.
Detroit, Mlohlgan.'
Gentlemen:-
Sept, 1st. 1916.
I"begleeYs"tosubmlt"thYenclosed,
Muaprlnt'glTlng the results of an economy test
Bads on s 1917 Stook Uaxwell Touring .Car tfurnlBhed
by. your. Boston rsprssentatlres.
. Theurre lsself explanatory endneeds
ao'dlsousslon other than the statement that the
oarburator, whloh was stook, was adjusted to giro
the bast combination of power, flexibility, speeds
and economy, for suoh oondltlons.of.tourlng as would
orllnarlly.be snoountsred.'
In tabular form" the rssultai(.takoa;froa
thelourrsTabeet Laraas.f ollowa :
S?KSD .
(Hlles per.nour')
,10
15
0
5
SO
36
ECONOMTv. ,
(lilies per gallon
33.7,
32.7,
31. Z
8.8
6.1
t3j0
Respectfully submitted) -
NOTE that no unusual means were employed to get these results.
The car used was taken from stock; the test was made with a full
load and with top and windshield up; the regular Maxwell carburetor
was used.
Any Maxwell car is capable of giving this same economy in gasoline
consumption.
Maxwell operating economy matches its economy in first cost, mak
ing it The World's Greatest Motor Car Value.
C. W. FRANCIS AUTO CO.
2216-18 Farnam Street.
Omaha, Neb.
Phone Douglas 853.
Fully Equipped No Extras to Buy
DETROIT
o
