THi: UEK: OMAHA, THURSDAY, MARCH 16, 191G.
THE OMAHA DAILY BEE
FOUNDED BY EDWAKD ROSE WATER.
VICTOR ROSEWATRR, EDITOR.
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FEBRUARY CIRCULATION,
54,328 Daily Sunday 50,639
Pwlght Williams, circulation manager of The Bee
Publishing company, being duly sworn, says that the
average circulation for the nnth of February, m,
waa H.3CS dally and E0.M9 Kunday.
DWiOHT WILLIAMS. Circulation Manager.
Subscribed In my presence and aworn to before
me. thia ad day of March 1916.
ROBERT HUNTER, Notary Public.
Subscribers leaving the city temporarily
should bve Tb Be mulled to them. Ad
clrr.ia will be changed a often a requested.
Pretty Boon the railroads will Eire nothing
but the ride for the money. The long passenger
ticket is booked to go.
Wait for the Michigan presidential primary,
if you want to see how much speed the Henry
Ford hoam can develop.
In the tug-of-war for the new depot ,4be
strong and united pull invariably scores. Get in
the pull. Every hand counts.
Safety and success of 'the Mexican hunt are
enhanced in proportion to' the tightness of the
border lid. Keep it down and plug the leaks.
In view of what happened to a protege, the
Parole board should lose no time in getting to
gether for a solemn session of searchful think
lEg. ' '
Water board financiers proceed on the theory
that it Is the duty of the present generation to
pay off the debt of the plant and make a present
of It to its successor.
Omaha's present passenger stations were
very good in their day, but they have seen their
day. Omaha has reached the point where we
are entitled to a new Union depot.
' Inability of the absentee rich to shuffle off
and escape inheritance taxes is bound to pro
voke -disrespect for law among mourning heirs
end corresponding glee among the unfeeling.
One lonesome socialist rote was registered
In the house of representatives against increas
ing the army to its full strength of 120.000 men
otherwise the house was unanimous for the
country.
There is no populist party in the nation
nor in any other state in the union, so why
fhould the fake be kept up in Nebraska, after
it has ceased to fool anybody who does not want
to be fooled?
Still, one cannot help noticing the natural
( loetlon by which the local detnocratlo organ
makes sure that Its bouquets for nonpartisan
supreme judgeship aspirants are showered oa
democrats only.
The School board would not stand for a mo
ment for our superiutendent of schools running
for a political office? Why then should it be
different with" the Water board and Us chief
salaried employe?
Fee grabbing must go; the people are op
posed to public officials, drawing fat salaries,
snd then pocketing money coming into their
possession by virtue of the office, whether the
graft be big or little.
Under the rule of promotion by seniority in
tie navy, according to Captain Sims, the socially
ambitious gets to the front as quickly aa the
worker. By the same rule the chalrwarmers at
Washington are given seats in the escalator.
Under ordinary rules of political courtesy
alien candidates avoid contests in states where
"favorite sons" are in training. Nebraska's pair
of aspirants for the vice presidency sufficiently
provides for our necessities, and makes the
butting In of Tom Marshall a rude impertinence.
Thirty Years Ago
This Day in Omaha
Compiled, fron Bee Flies.
The special meeting of the First Baptlat church
tp peas on the leaignation ot Itev. J.- W. Harris.
paMor. resulted In a vote of 101 to retain him against
4". on the other aide, out of a total membership of
As a consequence Mr. Harris Is still undecided
what to do. Mr. Seaman, who started the trouble,
aaln explained. "I have nothing against our mln
itter except . his vCe habit of smoking, which 1
know to have been a stumbling block to many."
The second of a series of concerts of the First
Presbyterian church choir, assisted by Mrs. Martin
Cehn, was given before an enthueiesUo audience at
the iabernacle. The quartet ' Kigretto" was rendered
by Mrs. Calm. Mrs. Kstabrook, Mr. Wilkin and
llr. KaUbrook.
The "fcllver King" was presented at the Boyd by
Frank C. Bangs and his company of playera.
MUs Etauna, Kearney has been appointed aaslstant
principal of the HarUnan school.
Andy Bordea of the . Union ticket office and
John te. Mot-lure, western passenger agent of the
Milwaukee, are back from U. Ixiuls where, to-
cthr with Ueorce Clayton and Nat Brown, they
attended the funeral ot Andy Atkinson, one of the
oldest traveling men la the service.
The funeral eervlce of Victor Dueros. the Twelftn
street r'.urnnt man, was conducted by Rev, W. J
lfaah.
Sobering Off in Mexico.
Surface indications support the conclusion
that the presence of the United States forces on
the border, with the intention to cross in pur
suit of Villa, has had the erfect of sobering off
official Mexico. Expressions from the leaders
differ in tone from those heard a little while
ago, and the respect now being shown the
wishes of our government is in strong contrast
to the indifference or contempt with which they
were recently met. This change is but natural,
and It Is certain to spread from the officials to
the people, who take their cue readily from
the'r superiors. Benor Carranza and his Im
mediate advisers have accepted the situation
most gracefully, and doubtless realise the im
mense service our government Is rendering their
cause. They at least understand the sentiment
of Justice that Is behind the American exped'
tion, and from them no opposition Is likely. As
the people bocome advised of the facts, the pos
sibility of war with Mexico becomes more and
more remote.
.'.
Are Ton Registered?
The most important primary election ever
held In Omaha is scheduled for April 18, next,
when the convention delegations and candidates
for all elective offices for all political parties
ill be chosen. The duty to partlcplate in this
primary should press upon the Individual citizen
with multiplied force, but no person will be en
titled to vote in the primary unless he is duly
registered.
Foreign-born citizens who are registering on
their first naturalization papers must do so not
later than this coming Saturday, March 18,
while other voters will have until Saturday,
April 8, to make sure that their names are prop
erly enrolled.
Voters should remember that, while we now
have permanent registration, newcomers to the
elty and new voters must be registered within
the time limit if, they wish to cast a ballot at
the coming primary, and old registrations mu&t
likewise be corrected if the voter has changed
his residence in the interval since the last elec
tion. Another thing not to be overlooked is
that the annexation of Dundee makes registra
tion necessary for residents of the annexed ter
ritory, who were formerly exempt from that re
quirement.
Are you registered? If not, It's up to you.
Check Up the Paroles.
The arrest of a robber who had perpetrated
a series of sensational crimes in Omaha discloses
a situation that demands official attention. The
robber turns out to be a paroled convict, who
was making regular reports of his conduct to
the secretary of the prison board at Lincoln,
and painting himself in such commendable
colora as to gain assurance from that official
that he would be made the object of especial
favors. What part the sponsor for this des-
perado had in the deception thus practiced, if
any, is not disclosed, but he certainly could not
have been keeping very close watch on the man
for whose behavior he had pledged himself. The
question is, How. many more paroled convicts
are befooling the prison board and their spon
sors in like manner? This case indicates a
weakness sonvtw&ere in the system.. Would it
not be well to check up the paroles and find out
if the public is getting the protection it is en
titled to, and whether the paroled man is really
reforming himself?
Woman's Dren and Woman's Fancy.,
An expert fashion designer, lecturer to
Omaha women, complains that all women will
not dress alike. Why should they? Would
men be satisfied to sea a parade ot wives and
sweethearts, mothers and sisters, done up in
uniform costume; the lean and tat, the short
and tall, the plump and skinny, blonde and
brunette, all decked out alike? The monotony
of It would render lit insupportable. It is
when lovely woman seta about to adorn herself
according to her fancy that she lends the beauty
of variegation to a world in which she is a bright,
distinctive note. Especially is thla appropriate in
the glsd springtime, when nature herself sets
about to display her wondrous attractiveness.
Among the lower animals, the birds and fishes,
it is the male that puts on the gaudy exterior.
while the female remain modestly in the back
ground. Ma,n, In bis gallantry, has foregone
this privilege and permits his helpmeet to dis
port herself in glad rags, rejoicing at the dis
play she makes, even if it does keep the de
signers working overtime to met her require
ments. The President and the Press.
Mr. Wilson la said to be annoyed because
rumors are published that we are to have war
with Mexico, and would like to establish a cen
sorship. The fortunate fact la that he can not
do ao; the right to freely apeak and publish
la on not to be abridged. This right is one
that has constantly been abused by lrreepon
Bib's persons, and will continue to be. Menda
cious and unscrupulous publishers wilt still in
vent all manner ot sensational gossip for. the
purpose of selling their papers, and the public
will purchase the papers for the purpose of
reading the fakes. The present administration
is not the first to suffer from this cause, but it
is ot some melancholy Interest to note that the
chief offenders are the papers that pretend
most conspicuously to support tne president.
Mr. Wilson will have to do as his predecessors
have done, be patient, and rely on the trust
worthy newspapers of the country to advise the
people as to the facts, and thus counteract the
Influence ot the fakers.
The receiver of the Missouri Pacifie, Mr.
Bush, explains for us why his road charges only
2.4 cents a mile for through passenger and
exacts 3 cents a mil on travel between Inter
state points. From the railroad's standpoint,
the explanation Is very clear, but could be boiled
down Into this: that the Interstate Commerce
commission won't let the road charge more than
2.4 cents, while the federal court was persuaded
to believe that it would lose money if it did not
get 3 cents, and the road is doing it best to
conform to both msndatea.
Mr.' Bryan's month of before-the-primary
campaign in Nebraska hag been cut down to
three weeks, which, however, is nearly three
fold the t'nie he ordinarily devotee to his home
state, lie must think the situation much more
serious than usust for the Bryan political for
tunes this year.
New Presidential Nominee
AMAM I BENSON of Tonkere haa Just been
chosen, by a mall vote of the rank and fUe of
hla party, aa the prealdentlal candidate of the
socialists. A reporter for the New Tork World Inter
viewed him In hla home. No. 1 Arthur street, Tonkere. a
prettr. comfortable cottaae on a high hill overlooking
a long (weep of the Hudaon and the enow-covered Pal
isades. Mr. Benaon la a sturdy. straight-talking, fear-less-gailng
American of not quite years. Hla blue
eyes blase fiercely or beam kindly from behind gold
bowed spectacles. He has been reporter and editor of
newspapers, and for years haa been a leading con
tributor te Pearson's Magaslne and the Appeal to Bea-
son. His hair la silvered, but hla cheeks are pink from
the open air. Hla family of children (almoet Roosvel-
lan In slse) aat about solemnly on the leather llbra-y
c hairs and listened to his talk.
Do I look for a larger soclalhtt vote than ever next
falir repeated Mr. Benaon after a question. "'Indeed,
yea. I really think that throughout the United States
we will receive more than 1.600,00 votea, and possibly
z.OM.000 this year."
"WhyT" aaked the Interviewer. "What Is the eape
clal appeal of socialism nowT"
"It la very simple," Mr. Benson said. "The Eu
ropean war la opening the eyea of the working people
to the fact that the competitive system the private
ownership of Industrial organisations createa an own
ing claaa. That owning claas which haa the trade at
present mnst atrnggle to keep It, and must struggle to
extend It to other countries. That owning claaa which
hasn't the trade la bent upon getting It, no matter
how. And there la the cause of the war.
"The soldiers In thla war, I think, are realising
more and more that they are not fighting for them-
selvee or their country, but for their Industrial mas
ters. More soldiers are reading and learning the truth
In thla war than ever before. They are learning that
fighting la a buatneea no man ahould take part In ex
cept for self-defense.
"My campaign will be an effort to save the United
States from the fate of Europe. For forty years Euro
pean soctallata have been warning the old countries
that this war of owning classes would take place.
But their warnings went unheeded. Now we propose
to warn the United States. Our nation haa come to a
state where It la what the economists call an 'exporter
of capital.' It haa ao much money that It muat seek
apaoe beyond Its own borders to Invest that money.
Ijook at Mr. Prank Vanderllp's new concern, the Amer
ican International corporation, which has a charter to
go anywhere In the world to seek any sort of con
cession or Investment It Is organisations of that sort
which create the demand for a great American army
and navy. I do not believe we are In any danger of
being attacked. X do not believe President Wilson
thinks we are facing that danger. If he did.
wouldn't he be pushing the completion of the two su-
perdreadnoughta. authorised In March, 1711, two years
ago, which were to be the biggest things In the world 1
Why. their keels haven't been laid yetl I believe that
It is capital which Is stirring up all this business of
'preparedness.'
"I purpose In my campaign to show wmt brought
aboout thla European war and to demonstrate that
the same forces are now at work here and will In
evitably plunge thla country Into war. I do not mean
war this year, or In ten years or In twenty. I think
Europe la sick of fighting, and no nation or combina
tion of nations has the stomach to attack us. But If
our owning claaaes keep reaching out, like those others
did, w will eventually be at war with someone.
"Then I purpose to argue that if the people owned
the nation's Industries (which Is the social tat plat
form) and if those Industries were operated for use
not for profit-there would be no wars. Peoplee them
selves would never go to war unless ursed b man.
archlal or Industrial rulers. There would be nothing
under socialiat rule but klndllneaa and a sprit of 'help
me otner lellow.
ii natural resource!, all industries, would be In
the hands of the government. The government would
be In the hands of the people which It certainly Is
noi now ana tne people, therefore, would truly and
actually govern themselves and their work and tholr
proouction."
The socialist candidate expects to swtnc around th.
northern section of the United States from September
i on. going rrom coast to coast. The candidate for
vice president, George R. Klrkpatrick of Newark, will
iour me souinern states at the same time.
Kent's Mollycoddle Bill
Sixty-fourth Congress, First Session. H. R. lwa.
In the House of Representatives: Feb, 11 ism m
Kent Introduced the following bill, which was referred
to the Committee on Pensions and ordered to be
printed.
A bill for the encouragement and relief of might-
neve-oven neroea:
Whereas. The House of Representatives haa rec.r,ti.
passed a bill known as a WU to establish In the War
Bnmeni ana tne Navy department, respectively,
a roll designated as the "The Army and Navy Med-U
. . vi oiuvr purposes,; and.
UthsMteiak C) t .a Llll . .
" omio out puma vy a vot of at to 0&
sw liv TVVIIlit faVnUi
Whereas, Said bill provides for the especial reward
OT VfitArM.llsB' Wtin tlskaa silaslwaan.l.B. .
, ..... LVHiiumioa tnemoeiveo "con-
splcuously by gallantry and intrepidity " at the risk
of their lives, "above and beyond the call of du.v
and. "
Whereas, It Is necessary to recognise such heroism
that goes beyond the call of doty, area In times of
ftaa ts a -ak iia k. . twin .
u.uiuon or aucn ftorolam In time
weir, uir'rvi urCf
Be It enacted br the Senate and Ho.... . r,
aentatlves of the United States of America In Con
gress assembled:
That all persona in the United States of warlike
h...v.. wo .ve nee. prevented from exhibiting
their herolo patriotism and enlovln th. ..'
thereof. Including the holding of publlo offloe, by the
u 7vua.es wno have prevented war
!Sf . .,!.m,ned ?r eomm'" consisting of the
Z r T wcnoiogista. Hugo Munsterberg and
. ...u jwoeeveit. and that In considers.
given opportunity under the ennobling conditions' of
' wefc irej m gni nav Van u.
.. . .. inai mey should be granted medals of
.w..r ,ur ieni superlative patriotlam that t
1 4.1 """ wn,cn mignt have gone be-
.w .V " "ot from such
"T moiiycoaoies aforesaid
Section 1 That Alii1 Af MA.....
, - w ...wjw n. omtrwtM an
proprlated. such might-have-been heroes shall re-
. T. .7 W nonih from srter the
taking effect of this bill until ,. !m, to be guessed
at by aa d psychologist.) when, but for the dastardly
preservation of the peace of this ,k z
have Uv.4 or perished gloriously thepeV-herolc
excess ot ultra-patrlotlo sacrifice c
People and Events
The Oilos go girl who fall out of a sixteenth-story
winaow ana naiienea a I rues -load of paper boxes,
ten weexs ago. nas tuny recovered from the shock.
Her's la one of the rare and lucky experience that
makes a shiver by the telling.
The minister who conducted the funeral service
of Prank Oakley, the noted clown of clrcusdom. fash-
ionva bjs spproprwn vpiiapn lor tne fun-maker: "He
never made anyone croy." That la aa Impressive com
plrment te pay a career lived In a world ot sorrow and
strife.
Researchers at Harvard announce the discovery
or an ancient asm, wnicn la entitled to some of the
polite emphasla hitherto bestowed on Tinker' a dams.
The new old dam la the name of a small Persian eotn,
very important la Its day. but now as useless aa atage
money.
M lesser I reel fie raaeeBsT' Mate.
ST. UOU1B. March 15.-TO the Editor of
The Bee: I have before me a copy or tne
editorial appearing In your Isaoe of March
X. under the caption: "Mystery of Pas
senger Bate Making." This editorial
was undoubtedly written without a trie
knowledge of the facts In the case, ot
which I desire to advlae you, as follows:
Under Injunction from the court. Issued
early In November, lM, our passenger
fares within the state of Nebraska were
Increased, effective November 17J 1915. to
a basis of t rents per mile, and thla
charge we feel Is not unreasonable foe
the service performed in view of the con
ditions surrounding the operation of our
lines within the atate of Nebraska, Prior
to that date certain Interstate fares to
and from points within the state of Ne
braska were advanced to a hauls of s
cents per mile and the tariffs were pub
lished, to become effective on March 1,
1S15. These tariffs, however, were sus
pended by the Interstate Commerce com
mission and the matter came up for
hearing under the Interstate Commerce
commission's Investigation and suspen
sion docket 600, which decision established
certain Interstate fares on a basis of 14
cents per mile.
Because of the fact that we are charg
ing, under the Injunction referred to, a
rate of S cents per mile, locally within
the state of Nebraska, we assumed that.
notwithstanding the order of the com
mission In the above mentioned case, we
would be permitted to continue to base
our Interstate fares upon the basis of a
rate of t rents per mile within that state
and Interstate tariffs filed, effective Janu
ary U, 1919. were on this basis.
Subsequent to that date a represent ac
tive of this company Interviewed certain
members ot the Interstate Commerce
commission requesting an Interpretation
of the order In Investigation and Suspen
sion Docket No. 800, referred to above, aa
result of which the commission ruled
that as to all Interstate fares covered by
the suspended Interstate tariffs it would
be necessary that the through Interstate
fares be reduced to a basis of 1.4 cents
per mile to and from the state of Ne
braska. We still feet that we are entitled to a
3-cent per mile basis and this only em
phasises what we have often said and
undertaken to have the publlo, and par
ticularly .publishers of our newspapers, to
understand that we are the victims of
such Intense regulation that Injustice Is
being done the carriers In the matter of
fares and rates.
Thanking you. and with assurances of
my personal regards, I am,
B. F. BUSH. Receiver.
Appreciation.
OMAHA. March 14. To the Editor ot
The Bee: The Nebraska Audubon society
Is much Indebted to you and your paper
for its cordial assistance during the past
weeks in diffusing bird conservation prop
aganda, v
The society Is happy to count you
among Its friends and gratefully acknowl
edges your generous co-operation.
NEBRASKA AUDUBON SOCIETY,
By Katharine K. Baxter.
123 South Thirty-seventh street.
I
Practical EdacsUloa. .
LOOM IS. Neb.. March 15. To the Ed
itor of The Bee: The school of tomorrow
will be so different from the school of
yesterday that the old-time school teacher
would not recognise the coming school
as a school at an. The demand of the
times is to bring the school to everyday
life. .Vocational education Is no longer
a fad. It Is a living factor In education.
There Is a growing idea that the schools
must deal with everyday living. This Is
the greatest forward movement In mod
ern education. No matter how much cul
ture or knowledge a man possesses. If he
cannot maks his own Irving he sinks Into
nothingness.
Education la the training that flu the
child for the duUes of life. By this all
duties are meant development of mind
and muscle, training for cltlsenship, for
home-making, for social and economic
duties. .
Education la received from all our sur
roundings and environments, and cannot
be limited to any term of years, nor any
Place or set system. It is progression all
through life. Whether we plan or not
we are getting and giving education every
aay.
The people of today are clamoring for
the practical. Practical, education must
tratji the whole child. It must train hla
judgment, will and senses, and develop
In him the right kind of habits 6f think
ing and planning .and working.
We must teach fax terms of the child's
life or he cannot understand and profit
by the teaching. The rural child taught
In terma of city life, something with
which he is not familiar la a waste of
time as well as a terrible injustice to the
child. Therefore, the rural cMM mn.,
be taught in terms of country life, In
order to educate back to the farm and
not away from It. because the greatest
proDiera before the American neoole to.
day Is the problem of maintaining oa our
larma a representative class of people.
The problem of the country teacher
the problem of accepting conditions as
they now exist in the average rural com
munity, and of converting the present
rural school Into a living center for the
Instruction of country children In terms
of country life. For If the farm problem
in Its most fundamental aspects la the
problem of maintaining on our farms and
in our rural communities a standard class
of people, we can never solve this prob-
lem
wun me nest rarroen being forced
to move away from their nossessiona t
order to obtsln educational facllltlea for
meir cnuoren. I E. PETERSON.
Superintendent LoomU Public Schools.'
TIPS0N HOME TOPICS.
Waahington Post: Under the ,
method, the greatest deliberative body In
in worio votes first and dellberaUa aft
erward
loulsvtlls Courier-Journal: The ojtee of
gasoline shows that Standard Oil Is Just
aa much resolved to control nrto
It waa before It waa dissolved, and just
aa adequately prepared.
Cleveland Plain Dealer: Judaing by the
outline of the new army measure aooa
to be introduced, the soul or itecrx.,..
Garrison goes marching oa. Perhaps ta
secretary wishes by now h had stayed
with 11
Baltimore American: The president et
Stanford university told the students
lately that hazing la a eotn bt nation af
cowardice and bullying, utterly an-Ameri-
eaa. Thla la the sort of way to which
the heads of Institutions ahould pretest
a practice, which, while dying under gen
eral public condemnation, la still dying
bard.
II
LINES TO A SMILE.
rees. "I hesr writs are being aerved In
that wav now, and several of my credi
tors are'sfter me." Kansas City Journal.
"I wish you to find out who that homel?
woman li?"
"Nothing doing, my dear. he d prove
to be the sister or wife of the first per
son I asked." Detroit. Free Press.
"I got an umbrella, back the other day."
"How wss that?"
"I borrowed it from a man who bor
rowed It from the man who borrowed
It from me." Ixulsville Courier-Journal.
"What are your views on this ques
tion?" "Come around tomorrow and see em,"
replied Senator Sorghum.
"You mean "hear them.' don't you?"
"No. 1 mean 'see them." I've secured
the very latest snd best set of motion
pictures on the subject." Waahington
Star.
"Of course, a man can get along If he
keeps still and shakes hands with every-
bocJy."
"Even shaking hands requires dlscre-"
Hon. I know a man who lost a lot of
friends bv Imitating the busy hand
shakers who lift yog along gently and
' Bell sava aha married a paradox."
"Hows that?"
"Well, when she first married him he
waa quite tall, but ever since ahe has
found he Is alwaya ahort." Chicago Post.
"Mrs. Blank Is In deep mourning. Isn't
she?-
"Very deep. I hear that ahe haa dis
charged her blond chauffeur and hired a
colored one." Indianapolla News,
Wi MR. KABie&E,
I RXJNT AN Oi-D LOWE LETTER OP
IW2 IN W TRUHK TNAT I
rW&crnO VcX CAM
I taam for Mvneirt?
oVwUs
ANSWER iY W SEKWM5 ir
SfTClAL
"A gentleman left a bouquet."
"Examine It closely," directed the act-
firm!" for fear you win try to start
conversation.'
" waah
Washington Star.
They're
Great!
If youVe never eaten Krispy Cracker
with a bowl of rich milk, then don't delay the
pleasure longer. Krispy Crackers, like all
Baked in Omaha Biscuits
are made in the thousand-window bakeries, amid
surroundings most bright and healthful.
Try Krispy Crackers today. Buy the ten-cent
package, or the family tin which keeps the house
hold supplied with fresh Krispy Crackers.
In each package of Takhoma Biscuit is a paper doll la
colors. Other packages of Sunshine Biscuits contain pretty
dresses for her. See list in Takhoma pscksge.
opSE-yrJLES QlSCUTT (pMPANY
BMkent ot Suathlae BIkuHm
; Faces West
During Colonist Period
March 25 to April 14
To Nevada. California. Oregon,
Washington, British Columbia
52TnS
To Certain points in - Utah, Idaho
and Montana
Colonist fare tickets may be used on
any train carrying Pullman Tourist
Sleeping Cars or Chair Cars and oper
ating via
Union (Pacific
Save time as well as money on your
Pacific Coast trip by using the fast
through Tourist Sleeping Cars oper
ating to California and the Pacific
Northwest.
For information relative to fares,
routes, stopover privileges, and. litera
ture pertaining to the west, apply to
L BEINDORFF, C. P. & T. A.
1324 Farnam Street, Omaha, Neb.
Phone Doug. 334.
Persistence is the cardinal vir
tue in advertising; no matter
how good advertising may be
in other respects, it must be
run frequently and constant
ly to be really succcessful.
9
T