Till; OMAHA St'XDAV NKK: MAWCII 1J, I'Hd.
'. A
PRODUCTION OF '
D0RTS1NCREASES
Demand for' Staunch Little Car
Ehowi No Indication of
Abating.
QUALITY NOT SACRIFICED
LOCAL MANAGER OF THE FISX
TIRE COMPANY.
Tha manner In which the Port Motor
Car company has Increased tha factory
output time and again to meet the de
mand for the Dort car has been a source
of wonder In the automobUe world. There
re several factors which make It possi
ble for the company to expand at rap
idly a It has been compelled to do In the
last year.
The Dort Motor Car company Is an
outgrowth of the Durant-Dort Carriage
company, makers of the famous Blue Rib
bon baggies.- Just as rapidly as the Dort
company needed more factory space. It
has taken over parts of the carriage com
pany's plant.' Since these buildings are
Already Ideal for vehicle manufacturing.
little time has been necessary to equip
and alter them for the manufacture of
Ddrt motor cars. Thus the expense of
Putting up new buildings has been ellml
nated and the price of the car has been
kept down.
Boa ark t Before Rise.
Lrge purchases of materials before the
great Has In prices has saved much
money for the Dort company and the
purchasers of Dort cars. Borne manufac
turers bare lowered the quality of their
materials. The Dort has not. Every part
of the Dort Is of the highest quality.
tested and found right; the standard of
class has been maintained, and will be
under any condition.
'TYobably no other light car has at
tained the popularity of the Dort In this
and other sections of the country in so
short a time," says W. E. Fbshler. local
distributer. "Our salesmen report a con
stantly Increasing demand for the staunch
little car. Tha people - have recognised
the bl value of the Dort."
The local distributer promises lmmedl
ate deliveries. A recent Increase In pro
duction at the Dort factory makes this
possible. Advices from ' the factory at
Flint. Mich., Indlctaed that the output
will be raised again within a short time.
February Shows Big
; Increase for Paige
February showed an extraordinary In
crease of business for the Palge-Detrolt
Motor Oar company over the total busi
ness of the same month last year. The
increase In the number of cars built and
delivered was 117 per cent for that sin
gle month over the February, 1315, record.
Comparing the total number of cars
built and delivered during the one month,
February, 1916, with the total number of
cars built and shipped during the entire
twelve months of the company's first
season, five years ago. Is even a more
striking commentary on the extraordi
nary development knd growth of the
Paige. This comparison shows that the
business for February, IMS, was 137 per
cent : greater than . the business .of ,- all
twelve months of the first year added
together. And If we compare the business
of the first February ' with ' the 'same
month in 191 . ths Increase Is 1,644 . per
cent,
DEVELOP . UNIQUE IDEA
...
JOHN IJONBEnaSR.
REO HAS CAR SHORTAGE
Sales Manager Says the Situation it
the Wont Ever Encountered.
DEALERS TAKE INITIATIVE
"Things are getting to a pretty pass
when the dealers take matters Into their
own hands and begin to run the factory."
says R. C. Rueshaw, sales manager of
the Reo Motor company. "That Isn't
precisely what Is happening, but the
other day when I got back to the factory
from lunch, I thought for a few minutes
that condition had come about.
"Am I walked into my office 1 noticed
a bag that looked familiar to me, and the
Initials, 'A. W. M.,' looked still more fa
miliar. 'My goodness! Is Meyer herer
I asked my co-defendant, Harry Lee.
'I'll bet he wants a tralnload of cars, so
I guess I'd better beat If .
" 'He not only wants a tralnload,' re
plied Lee, but he's out In the factory
getting them.'
"That looked more serious, co I hot
footed it out to the factory, - and after
traversing miles of aisles and stumbling
over what seemed to be millions of tons
of materials, I finally arrived at the ship
ping platform. Sure enough, there was
Meyer, Insisting that every car, aa it was
loaded, be routed for buffalo. ' I
"I remonstrated with htm, but he In
sisted that he had, through personal puS,
managed to have some forty empties sent
to the Reo factory, and he was there to
see that every one of them was returned
to Buffalo protested he . had given his
personal word to the ' president of the
New York Central to that effect.
"This car shortage ' situation Is the
worst thing we have ever gone up
against," continued ths Reo sales man
ager. "Seems aa If the shortage of ma
terial ought to be enough to contend with,
but to be unable to ship the cars sfter
they are made at the. same -time that
every prominent distributer . Insists that
his territory would take "tho factory out
put. Is enough to grow hairs on ths head
of any sales manager." : . ' .
Goodrich Tire People Hare
"Homecoming" at Their
Akron Plant
Big
VISITORS ENTERTAINED ROYAL
Saxon Dealer Is
Enthusiastic Over
Rural Conditions
- Read Bee Want Ads for profit
them for results. ''.::
Use
A new Idea in the relationship between
the executives and field mm In the sale
organisation of a great corporation was
successfully developed at the general
sales ron fere nee of the B. F. Goodrich
company at Akron. C, March I and 1
By association together In a fraternal.
good fellowship way, without any refer
ence to experiences of the dally routine,
a spirit of unity and co-operatln wan
developed, the effects of which wl I be
permanent In stimulating new loyally to
the Goodrich Idea In production and mar
keting of rubber goods.
The 191 Goodrich "homecoming," In
the nature of a big family reunion, wai
attended by 450 salesmen working (n. ter
ritories from Denver to Maine and from
Florida to the Canadian border. They
represented the organisations of fifteen
branches, those at New York, Fhlladet- J
phla, Bcston, Pittsburgh, Omaha. Buf
falo, Detroit, Cleveland. Chicago, Kan
sas City. St. Louis. Minneapolis. In
dianapolis, Atlanta and Cincinnati. They
traveled to and returned from Akron In
four spec in I trains.
In many ways this was the largest end
most distinctive sales conference ever
held by the Goodrich company. Confer
ences sre held frequently during the year.
But here was a gathering of all these
specialised units of the sales organisa
tion, and from every section of the .coun
try, with the exception of tho Ta trie
coast territories. Then branch man
agers stayed at homo. , They sent their
field men with freedom to express them
sehes without four or favor of the "bos.
Chief credit for the success of the con
vention Ik due W. O. Rutherford genera!
sales manager of the Goodrich company,
who sounded the keynote at the opening
session inurscuy. presided: as trastmntr
at the convention banquet and made the
closing address. '
Thursday afternoon the vlaltlng sales
men were organised into twenty group,
each of which was conducted on a trip
through tha great Goodrich factories. The
climax of good fellowship was reache I
In the banquet and Informal entertain
ment of Thursday night. A feature was
the variety of vaudeville acts. In which
department heads assumed leading rol-s.
Addresaes were made by E. C. Hhaw, sec
ond vice president, and C. ft. Raymond,
secretary. Mr. Raymond reviewed the
history of the beginnings and develop
ment of the Ooodrlrh company since lis
founding In Akon In 170 by Dr. B. F.
Goodrich. The company was Inoorpinted
In l&sn, and the first branches, thos? at
New York; and Chicago, were established
in 1X9. During the entertainment a four
page convention extra newspaper, printed
specially' for the event, va dtntrlbot d
and at the close moving pictures taken
during the dsy of convention activities
wore abown. . f
Friday was taken' up with a program
of addresses and talks by factory aa'.ese
executives. Addresses 'were mad.i by li
CTlbbltts, advertising manager; 3 O.
Lawrence, head of the credit deparime it.
and Dr. W. C, Geer, head of the develop
ment department.
Any doubts that the keynote of thU
i.rason'a automobile shows Is business,
rather than just a display have been dis
pelled by the Omaha automobile show,
according to W. 1 Kelly, general man
atr of the Noyes-Kllly Motor compsny,
who ha Just cloned a number of le
following the show.
"While he New Tcrk and Chicago
shows clvi'ly demonstrated to me the
remarkable business that will be done
by the motor car Industry during 1915,
and while they were marked by stupoml
is wholosnle orders for automobiles, tho
FISK TIRES HAYE
FINE NEW PLANT
Ine the present and future Rutck cur
ow ners .tint how to ears f r the'r cars In
i en cconninlnl manner.
t This method of schooling the layman,
as adopted by l.ce Huff, has met wlm
th grestfst spprovsl In ether lar- if'
ahfre It hss lieen offered. A larcc rlns
Is expected St each day's S: hool, end I'
the 'weather permits an evening Hii"h U
bo held.
I
Recently Constructed Buildings at if
pv: T- 1 r A '
vnicoprc jtbus, junss., niz
Ultra-Modern.
PERFECT WORKING CONDITIONS I
Thst Industrial prcredness Is the
I policy of the mnnuf:(rtnrrs of Flsk tires !
Is easily bclioveshlo by anyone who has
lately vlntted their plant at I'hleope
Falls, Mesa., Few people who have not t
seen the new additions realise the great
elae to which It hss gronn. New hulld-
Inss. to such extent as to completely
Oinrtha show was needed to prove con I overshadow the present factories and.
rluslvely that the results of the other office buildings, have been completed.
two displays were not bubbles, lnrtate1
eastern war prosperity and the wealth of
the big manufacturing and financial
centers." satd Mr. Kllly.
With twenty buildings and twenty. nine
acres of floor space the establishment Is
one of the manufacturing show places of
I New Fngland. One factory alone la over
"Omaha's show draws mostly from the son feet loop, ton feet wide and Its floors
rural dealers and the farmers In the J provide more than 9V.0 feet of floor
tenter of this country's great corn bolt. I space. A great wan-house, complete gon
It it a meeting that gets close to the soil j eral office building end severnl other
and the business that It develops comes
trom the furrows or the plow and not
from the quotations on the ticker. Thut
Omaha could bring together IW Paxon
dealers, who contracted for all the cars
we ran supply them. Is In my opinion thr
soundest Indication of the wonderful
pirfpcrily of the year for the automobile
"The Omaha show simply barka up tlw
prediction made after the larger ones.
This will be a tremendous year In tho
notor ear world. The Saxon Motor ear
company has'' orders upon orders and It
Is traveling at full steam to keep up with
tho requests for cars. I am told that
other companies are In a similar state,
and t again say that It Is not an attempt
to raise a 'bear' tale when I express the
belief that tho end of tho year la likely
to see a shortage In motor cars due to
the remarkable Increase In the demand."
Britisher Says
Eight Cylinders
Is the Limit
. With the gradual Increase from time
to time in the number of cylinders In
the automobile power plant one of the
questions occasionally heard la, "where
Is It going to stop?"
Writing on this subject In the Autocar
Imperial Year Book, published In Lon
don, W. G. Aston, sn English engineer.
Comments In these words:
"It, may now be asked why not con
tinue to multiply cylinders and gain an
even better result. The answer to this
la very simple. Eight syllnders are only
twft more thsn six, ajul the Improvements
which they produce are very marked.
Now the next else of engine would be
twelve-cylinder, or half attain as many
cylinders, which would not possibly five
SO per cent better result, and ao on. A
glance at the torque curves will show
that as the cylinders are Increased the
difference. In the characteristics of the
curves tends to become less marked.
Prawn on the same scale, the curves of
a elxteen-cyllnder engine would hardly
be distinguishable from the twelve, and
twelve, sesreely distinguishable - from
those of the eight. For ordinary pur
poses, therefore, tbo eight may be con
sidered to be the Ideal as well as the
practical maximum, for motor car work
at all events."
structures are Included In the new group.
The administration building Is Impres- I
slve In Its architectural beauty and Its
slse. It Is built of stone and tapestry j
brick and lias seven floors. Its broad
stone steps snd great glass and copper
markee prepare one for the perfection
of tho Interior arrangement. There are
nearly two acres of floor space In this
building, divided Into private and gen
eral offices, directors' and reception
rooms, general and private dining rooms,
a modern kitchen, checking and dressing
rooms, sound-proof hnokkeepln. tabu
lating, telegraph and telephone offices.
While the Idea of simplicity hss been
followed In arranging and furnishing the
general offices, no ertort has been spared
to provide every modern facility for per
fect working conditions. The Interior
finish Is In hardwood, old English style.
The offices have plastic flooring, panelled
dadoes snd glnai form tho partitions,
and seinl-lndlrect lighting la employed
throughout. The hutlc'ing has two pas
senger elevators.
The warehouse, directly linck of the
new office building, Is made of rein
forced concrete, with brick panels, and
Is equipped at each end with fire towers.
Prism glass Is used 'n the windows, af
fordlng the best of lighting facilities.
The mill building, constructed of brick
and steel, Is more then S00 feet long and
has six floors. It Is one of the largest
single mills In this part of the country
snd ono ot the best lighted, 90 per cent
of Its wall surface being of prism glass.
To provide necessary transit between the
various buildings of the plant a system
of tunnels and bridges has been con
structed. The entire new plant will bo furnished
and occupied within a few weeks and
the manufacturing capacity will be at
once more than doubled. The growth In
tho demand for Flsk tires has made
these buildings necessary and already
tentative plans sre being made for fur
ther construction.
WW n
m
m
m
mi
W
w
re-
m '
1)1
Si
III
11
If
11
t' i w s-w-a-v -" . m w m m n n n n n n
A LL that you want, all that you can
hope for.
in ease.
in range of efficiency,
in smoothness,
in quietness.
in flexibility.
in quick acceleration.
in hill climbing. '
these and all the things which
make for luxurious motoring, the Cadil
lac owner enjoys to a degree which only
the Eight-Cylinder Cadillac provides.
Cadillac Company of Omaha
206O64- Farnom Strett GEO. F.R EIM. Pic Ident ;. Phone Douglas 225
Dodge Brothers
ROADSTER
How thoroughly pleasing it
is you will best appreciate
by trying to find someone
detail you would care to
have changed.
The lines of th. car ar. striking,
and the enameled finish holds Its
lustre) for a lorug period. There Is
just the right depth, Just th. right
width and Just the right tilt to
the seats. Everything you have
to touch with hand or foot t
within easy reach. The compart- ,
ment at the rear ia unusually
spacioua.
The motor Is So-li horsepower
The price of the Touring Car or Iloadstor
complete is 1711 f. e. b. Petrott.)
BUICK CUT-AWAY CHASSIS
TO BE EXHIBITED HERE
The Nebraska Putck Auto company has
Just received from tho fsctory a working
model cut-awny chassis, which wilt be
shown st the salesroom, 1H Farnam
street, this week. A representative will
be In attendance for tho purpose of show-
Murphy-O'Brien Auto Co.
1814-16-18 Farnam St. Phono Tyler 123
5 geAl All Ready!
-f' Be for. you take your car out on the k"
W c-lr 1 road, look well to yo-r storage battery.
S A ( Vrv' Brin !t u' nd we'u t,n wh u i?
t WJ&LV l?y ncrt 'or Spring. S
J, 'Jrl.V Nebraska Storage Battery Co.: ,
V S3 aao3 rwam t Tsi. Dons. eloa. ',, - 2
Si Fr impaction of any battery at any tim
'BIMIl'iMiaiJBJIiBlMlaaugM,,... ... ..jJHGBlf
n
HERE is a great institution in Omaha
about which more folks should know, it is
on. of th. nation's great farm weeklies th. .
Twvmtleth Oraitury Fanner.
It carries weekly messages of instruction
and Inspiration to th. beat farm homes In th. Missouri
Valley yes, they're th. best In America.
It has aided these farmers to more intelli
gently, and, therefore, more profitably direct their ef
forts. To a certain extent, the superior farming
methods of Missouri Valley farmers, which have made
them lndeixtndantly prosperous and which have further
shown a mighty effect in th. wonderful development of
the territory's metropolis- Omaha -and other cities
nearby, is due to the influence exerted week after week:
for th. past sixteen years by th. Twentieth Century
r'anner. t
A crop failure in the Missouri Valley would
be a serious calamity and would produce hard time. In
spite of everything the city and town people might do,
which shows how dependent you ar. on th. farmer.
But, a crop failure in this territory is now
practically Impossible.
Whyt Because the farmers have learned
to practice rotation of crops, and even If on. crop failed,
some other would yield well. They have learned how to
conserve th. moisture; they have learned better methods
of preparing th. soil, planting, cultivating, etc.
How did the farmers learn about crop ro
tation, etc? Through th. Twentieth Century Farmer.
This publication has celebrated but six
teen birthdays yet In that short time It has grown
from a very unassuming paper to on. of vast circulation
and tremendous Influence.
112,000 Copies Every Wednesday
4
II II