TIIK IIKK: OMAHA. TIU KSDAV, KDIUfl'AKY J, !Mi.
14
AUTO DEALER MUST
BE GOODMERCHAHT
Motor Aftnt Mnit Hot Only Mske
the Sale, bat Matt Xeep Hii
Customer Satisfied.
Gossip Heard at Auto Show
SXBVICE IS A BIO FACTOR
Br H. T. HODOKHI.
alti Uuiurrr r.f SUirkbaksr
Corporation.
H -rrlttnf the history of th automo
Me business, ths transformation of ths
!r Into ft mrvhs.nt deserves an tm
porUnt chaptsr. for this change ha been
a notable epoch,
TOiethsr It U In sellfnir roods over tha
eeDter or sellins; automobiles, good will,
as wan as food, murt tx sold. In other
ore's, the roods mut ba kept sold,
which la another way of aaylns: that
good wni must ba established. And that
ta tlm the dealer or car who la also
a inerehant comes In. Ha appreciates
the Importance not enlr of makins; a
sale, bnt f keeping customers satisfied,
erf harlnf thera work for him by boost
inc hla product to their friends.
People who buy motor cars are. more
and mora, favoring those, dealer In whom
they hare confidence, Just a they prefer
te" patronise atorea and shops of other
kind becauaa they have confidence In
these Institutions.
Tails a ef Permaaeary.
The automobile tnduatry ta a thing of
perm a nancy. The motor car 1 entering
our Uvea to a degree never before known.
It la becoming a greater necessity than
erer before. More people are becoming
directly or Indirectly dependent upon the
motor oar bustaea than in any previous
yea-,
Motor ear buyer are allowing their
preference for those dealer who, appre
ciating the great present and future pos
stbtlttle of the automobile Industry . are
developing and stabilising their own
business aoeordlngly.
The extreme competition of the leat
season has drtren the dealer to adopt
method that are In line with good mer
chandising. And, Incidentally, competi
tion has been largely furnished by the
fact that merchants from other lines of
business hare seen In the automobile In
dustry a great opportunity to display
their merchandising ability and have en
tared this motor car Industry.
The situation Is different from what
Tt was fly or sis year ago, and here la
the difference t The problem then was
one of manufacturing; the problem now
Is largely one of merchandising. Five or
six years ago automobile factories found
that they eould not build anywhere
near enough ear to take care of the ob
vious demand and cars were sold without
much effort on the part of the dealer.
Today motor ear purchasers form their
opinion of a ear to a considerable extent
by the type of dealer who handles It.
They appreciate doing business, for In
stance, with a dealer who has a bright,
neat show room, keep hi product well
displayed and evidence a spirit of court
esy and co-operation.
It la a fact that a large proportion ef
people buy ears upon the recommend
ations of their friends. Just the same as
they trade at this store or that one- be
cause ef what their friends say. The
best salesmen a dealer can have are often
the owners themselves, if these owner
are pluggers, . i .. . , .. . ,
The service that owner get from deal
'Pa, what 1s a chassis?"
"Pon't worry get in automobile."
F1 Halrd was men look In r at a racer
with cuvntous eyes
Hush Mills, of the government secret
eer Ire, was on Uio Joh.
"Here's where you shift the uenrs," ex
plained one of the salesmen.
"That always was a classy car." re
maked a sweet uung maiden to her
escort.
"Vanadium atoel spiinas of the modern
cantilever type. ir regarded aa nice
words at the Auto show.
"That fan will draw c.ihlc feot
of air every sixty seconds. '' And If you
don't believe It, Just count 'em.
"The Treasure cars are down this way."
remarked a bright young man, as he led
his eompnnloiis to the truck exhibit In
the bajteineiit.
"She looks like Msry Plckford." said
the Careful observer when the "Auto
Girls," from a local theater entered the
show. The voting woman In question waa
Matidle ileath.
Ifarrv 8. Dyrne and Hurry H. Mallou
conducted a party of forly-elKht county
treasurers of the state throng li the Auto
almw. W. Lincoln Hyrne acted aa chap
eron for the visitors.
Itemonstrators had a tough time yes
terday. The percentage of prospective
buyers was lance and that means a full
load every minute fur the demonstrating
lads.
Omnha has one exhibit that no other
show ever held In thn I'nlted States has
hud. That Is an automobile hearse. W. K.
Weekly la the man who displays the
hemss which was built cxpiesnly for the
Omaha show.
Which la the heavier, a ton of wheat or
a ton of hay? A ton of wheat, of con rue.
Hear one of the demonstrator expliiln
this In connection with the f ull-cllint Ic
spring whlrn he defends. He says hay
la a ' live load, " while wheal la a "dead
load."
8. C. Terry, general manager of the
International G-a Knlne com j nr. pur
chased before noon last Monday from
1ou Traynor, an Interatate touring car.
Traynor claims this Is some honor, to
sell a car at a show before the show la
officially opened.
The one Omaha-made c ar at the show
Is altractlii; the attention of Ornnha
boosters. The local machine I the Drum
mum!, lloth a four and a six are put nut
uy iuv i'i uinmumi jtioior company and
thV alanil rlkl nn lalth tk t I .... -
or Indianapolis or any other city mnnu-
faetlirfltM "ttllV Omu i .m.., vnnil." la
the Urummond slogan.
H. B. Crane, dealanlna enaineer for lha
Franklin Motor ur company, and the
man who designed the Franklin car on
display at the Auto allow. Is In Omaha
with the exhibit. He give lectures dally
and his talka la one of the Int-resUng
feature of the show. The Kranklln cars
shown here are the aama machines which
were displayed at the national shows In
Now York and Chicago.
H. C Crane la the man who explain
II about direot air cooling He rive
lectures on the uhJeot ev-ry o ofien
at one of the booth and seem to have
a firm craap on his subject. M.h"n he
remarked Tuesday evening. "There I
no writer-cooled motor, strictly speak
ing." there were a lot of upturned chins
In other parts of the Auditorium. He will
tll you what a slroero fan Is and na
me nappy faculty or maaina a i.-nini'
subje t unite Intereatlna .
W. K. Youn(T. factory representative
for the Interxtate, and lou Traynor. the
Omaha representative, were rnmM In
a moat animated conversation. Voun
was doing the talMna and Tmynor waa
Hctenlng. An eavesdropper moved up to
a more adantareoua position and learned
the startllnir news that the Inter-tate
pell" will ahortlv make public a scheme
whiih enablea motoilMa to frrlnd valvea
and clean carbons In thirty minutes.
Borne dope." said Traynor when Young
lei the secret slip.
"TVrierVs Kilty." I the unending In
quiry at tha Noyea-Klllv booth. And
Klllv Is generally found busily engaced
In selling six properta at tho same time.
He la tho'orlxfnaj speed boy of the show.
Hlnca the show opened Kllly baa been
working eighteen hour a Jav and that
means he's In hla element for he the
most Irrepressible dealer on the row.
"Kdleon la right when he says four hour
sleep ta enouKh for any man," sa Kllly.
If tho Paxon nnmpar.v doe't speed up
I'll sell ihe entire output at the show this
week."
"It look good to me." said the proa,
pectlve buyer at the Auto show, as he
reached for his check book. "I get extra
tires and wlndhleld and top free, too.
don't I?"
"Ye," answered the salesman.
The prospective buyer waa about to
sign the check.
"Not only that." broka in the sales
man, "but you get a quart of gasoline
free."
The P. Tt. put hi fountain pen and
che. k book hack Into hla pocket.
"Nothing doing," he laid. "It ound
too good to b tnie.
The Murphy-O'Hrlen company carded
two fowls for the week. one I the
Imdga Broe." luncheon at the Henehaw
at noon today and the other Is the
I'alge spread at the same hotel Thurs
day evening at :. Pretty soft for the
boy who labor for T. J. and Bert
Ouy Smith haa a nifty exhibit at the
show. Hmlth haa four of the new super
six cara In the display and hi crew of
salesmen can spill more chin mulc about
super-sixes than a prea axent can about
a musical comedy. The new auper-aix
Is proving popular and Hmith's only fear
la that he will be unable to get enough
cars.
He tried to cross a roadway and was
draped upon a fence.
The motor rar that walloped hlin went
gayly honking hence.
Then put him in an ambulance and
tofed hltn away
And yet hi heart was free from care,
hla voice was light and gay.
"He may have bumped me on the aplne
and knocked me forty feet.
He may have walloped me today and,
and yet revenge la weak.
He may nave spilled me o'er the land,"
he chortled In hi glee,
"But I will get him yet he buys hi
gasoline from me.
era I quit as Important and means quit
aa much to them aa the service they get
from the cars. Cheerfulness, courtesy
and a willingness to go more than half
way at times ar Invaluable, because
they make an Indelible Impression upon
customers, service as an aid to building
up and broadening out a dealer's busi
ness and bring more trade to him.
W have) Instituted a aervloe plan
which la entirely original with Btude
baker and which. In my opinion, Is bound
te ba adopted In tlmi universally In the
automobile business. The Idea in mind
is that of making It a service of preven
tion, not of cure. All of our branches,
most of our .large dealer and many of
our smaller .dealers have Instituted our
official plan ef definite service, provid
ing for regular systematic Inspections of
a thorough nature, twice during the first
month and every month thereafter for
the first atx months.
Getting; Kvea.
James, 4 years old, had been naughty
to the point ef evoking a whipping from
his long-suffering mother, and all day
long a desire for revenge rack led In his
little bosom.
At length bedtime came, and, kneeling
beside her, ha Implored a blessing on each
member, of the family Individually, hla
mother alone being conspicuous for her
absence. Then, rlntng from his devout
posture, the little suppliant fixed a keenly
triumphant look upon her face, saying,
as he turned to climb Into bed:
"1 s'poee you noticed you wasn't In It."
Harper' Magaaln
f " "- T-viKfet
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'.'!,'.kI :!:'l!.!F J?'!.-
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TT is significant tht-years past, none
ofthe highest priced cars in this country
have made any radical change in the type
of their engine nor lowered their price.
Conservatism in design and stability of
value are marked characteristics of quality.
They appeal to a class of owners who will
pay the price of unfailing luxurious
service and demand that it be proof
against complication or experiment.
The White is a conservative product.
Innovations have never been permitted
to complicate its well known perform
ance, nor price to limit the refinement
of its custom made body.
H. PELTON GARAGE
2205 Farnam Street
And at the Omaha Automobile Show
r -ai M . .
' Tvt) r ''t )
Fourteenth
Season
of
Successful
Manufacture
SAFETY
and
COMFORT
-
Are both very essential from a standpoint of satisfaction.
These two things depend largely on the location of the
gasoline tank
First The gasoline supply should be as far from the
motor as possible for safety.
Second The comfort of the driver is very important,
and this means he must have ample leg room. This can
not be obtained with the gasoline tank in the cowl dash.
Do Not Overlook This
The Buick has the gasoline tank where it should be in
the rear. It is equipped with the Stewart-Warner Vacuum
system, which gives it a gravity 'feed to the carburetor
this being the most economical way to get it there,
"Investigate Before You Bay"
Nebraska Buick Auto Co.
OMAIIA
Ie Hnff, Mgr.
LINCOLN
H. K. Sidles, Ocn'l Mgr.
SIOUX CTTT
S. C. Douglas, Mgr.
Suppose You Were Hungry and Had No Way of Getting Food !
Suppose You WereScantily Clad and Homeless in the Midst of Winter!
"Wouldn't you be grateful to tome generous heartcxl friend
who would come to you with whedeaome food, warm
clothing and show you the way to a haven of refuge?
THERE ARE THOUSANDS OF WOMEN, CHILDREN AND AGED PEOPLE WHO TODAY ARE
HUNGRY, HOMELESS AND HELPLESS
They Are the Refugees from Invaded and Devastated
MM
-E.E
Forced to flee for very life itself, these refugees found their -way into Albania, Montenegro
and Northern Greece. Hundreds of them have died from starvation and exposure.
Thomas Nelson Page,
American Ambassador at
Rome, haa cabled that "the
conditions are frightful '
Dr. Edward Ryan,
of the American Red Cross,
said in a recent cable mes
sage :
"TKs sufTerinj in places rial ted Is be
yond description. People ar dying by
ths hundreds and must b remored. I
har seen myself hundreds lying by the
roadside, and human life Is of no mora
v-lua than the dust in tha street. Con
sider we are the only people who can re4
here the situation by transporting tha
rei-seee."
A Way Has Been
Opened for the Rescue of
These People
The American Relief Gearing
House in Paris has chartered a Tea
sel to transport the Serbian refugees
to the island of Corfu. The French
Government has endorsed this
plan and agreed to pro ride a safe
conToy. The work of transfer
ring the refugees has been in
progress since the last week in
January.
But funds are urgently needed
to carry on the work: the Allied
Nations are not in a position to
bear the entire expense of caring
for these refugees.
As Dr Ryan says t "we are the
only people who can relic-re the
situation."
Won't You Help These Helpless Sufferers?
WON'T YOU MAK A GENEROUS CONTRIBUTION?
It will mean food and clothing and save them from persecution and death
Every dollar contributed will be devoted to this purpose, no deductions being made for expenses.
The National Allied Relief Committee appeals to you for funds for the Serbian refugees.
AD money received will be turned over to the War Relief Clearing House for France and Her Allies, which will
purchase supplies or send cash under instructions from the American Relief Clearing House in Paris.
Cut this out and mail to the NATIONAL ALLIED RELIEF COMVtITTEE
2oo fifth avenue New York Qty
I hereby enclose check for to be devoted to the immediate relief of the Serbian
refugees. Please acknowledge receipt.
Name
Address.
?s