1
J A
''HI OMAHA SUNDAY BEK: FEBRUARY 13, WKi.
YOUTH IS ACCUSED
OF GIRIS MURDER
Former Lorer of Mill Marion Lam
bert Admit! Telling Her He Wu
to Marry Another.
MUST COKTRONT WITSISS
DEMOCRATS FUSS
OYER INVITATIONS
CHICAGO, Feb. 12. Will II.
Orpet, a student at tbe University of
Wisconsin, wss formally chanced
trdsy with the murder of Miss
Marlon Fraocei Lambert of Lake
forest, whose bod? waa found In the
snow Thursday morning in the woods
near her home.
Chemical analysis showed death
due to poison.
Orpet admitted that he had been
with the girl in the woods and bad
then told her that he intended to
marry another. He declared he was
Innocent of her death.
i CHICAGO, Feb. 12. Solemn de
nial was made today by Will H. Or
pet, student at the University of
Wisconsin, that he saw Marlon Lam
bert take the poison which ended
her lite in the woods near her home
in Lake Forest, where her half
frozen body was found Thursday
morning.
"If I had only looked back, do you
think I would have let her He
there:" he asked, pointing to the
dark woods where the body waa
found. Orpet arrived In Lake For
est today from Madison, Wis., in the
custody of detectives and State's At
torney R. J. Dady of Lake county.
ran of the mjr-.te.ry which surrounded
lha death of Miss Lat.il rt was solved by
he confession of Orpet. who admitted
that he had met the airi In the lonely
o4s on a secret tryst and that he had
tmd her he Intended to marry another.
Orpet la reported to have irtven the fol
lowing account of his tryst with the girl:
I got to Lake Forest Tuesday night
and failed to make an appointment with
Merlon for that evening, so I made one
for the nest roomlnir. We had our talk
in' the woods, and I then told her I waa
figuring on marrying another girl.
"I told her plainly tltat it waa all off
between us. Then we arranged that I
should leave the wooda flrat and take a
car to Chicago, where 1 could get a train
for Madison. I did that. Fhe waa to fol
low me in a few minutes after I had time
ti catch my car and get out of her way
But aha didn't do that."
The police planned lu confront Orpet
Hh t'avld James, a deaf mute, who said
he saw the man prere a bottle to the
young woman'a llpa.
Orpet Taken ta Weali.
Orpet was taken to the wooJa where
the body wea found. With officers he
walked over the. route which he aald he
and Mias Lambert followed Us. Wednes
day. CroMlrg a little ravine , Orpet
stopped. There, he said, waa where he
had a sharp quarrel with the tlrt when
he told her cf hla engagement to an
other. Reaching three trees under which
the body waa found the party eaarohed
unsuccessfully fr a bottle or paper which
might have contained the poison.
Miners Try to Savo
; Companion, but Fail;
TDCt'VSElt. Neb.. Feb. ll-!peclal.)
Johnson county relatives ef Frank Reed,
Who wea killed In an accident In a mine,
nave returned from Blue Rapid. Kan.,
where they attended the funeral. ' Mr,
Heed and family formerly lived i In tfee
western part of thin county. While en
KMed In biaxtlng, a huge rock, wetglilng
perhaps three tons, rolled upon Mr: Reed
and pinned hie leira down. Fellow work
men rushed to his help, but could not
save htm. A aecond large rock hung in
He balance over the men's heads while
they worked to free their companion,
liable to drop at any moment and kill
them all. But they were courageous fel
lows and worked on. Finally it waa
agreed that they eould not liberate Mr.
Reed and that there was great danger
In remaining at work. It was decided
to amputate Mr. Reed's leg, that he
might be freed, and William Taylor, a
fellow miner, using the only available in
trument. hie pocket knife, out Mr.
Reyd's leg off between the ankle and the
hip, tho stone having crushed the bone
eo that thla work waa possible. The
miners closed the wound by tying a
string tightly about the leg, and rushed
Mr. Reed to the office of a surgeon.
However, an operation waa not per
formed aa the unfortunate roan, three
hours after the accident, died from the
shock. He la aurvlved by a family.
(Continued from Page One.)
that harmony fn-the"rociie of democratic
dlecord in Omaha.
Here were two domocratle factions con
tending for the privilege of entertaining
them. And all because United Ftatea his
tory contains the names of two great
men Andrew Jackeon and Jim Dahlman.
All but aeven memhera of the committee
were present either In person or In proxy.
lr. r. L. Hall of1 TJncoln. national com
mitteeman, presided. In the sbsenre of
W. II. Thompson of Orand Inland, who la
wintering In Miami, Fla.
Electors aelerted.
Democratic electors were decided upon
for five cnngreMlnnai districts, but the
First district wss not ready to report.
For the Second district tSophus Noble,
Omaha, waa named; Third, B. M. Stmin
dera. Nlohrara; Fourth, J. M. Woodard,
Aurora: Firth. J. M. Teellng. Hastings;
Sixth, J. A. Donahue, O'Neill. '
KMertnra-nt-large are to be ehoaen by
a committee headed by George Rogere of
Omaha. These will be reported to the
chairman probably within a few weeks.
Other mem he re of thla committee are
O. W. Tlhheig of Hastings and Mark
Murray of Tender.
Hastings waa selected aa the place for
holding the democratic elate convention
without opposition. The date la Tueaday
July .
H. E. Oooch of Lincoln was elected to
the state committee to fill the vacancy
occasioned by the death ef Judge A. 8.
Tlbbets.
Reaoletloee Adopted.
The following resolutions were adopted:
"Resolved.. .That the Nebraska demo
cratic state committee send greetings to
Woodrow Wilson. ,
"We gratefully acknowledge the dis
tinguished service he has rendered to the
cause of peace. We heartily endorse hla
practical, sensible administration of na
tional affalra generally. In the name of
the deniorrata of Xehraaka wa commend
hla unfaltering devotion to the principle
of democracy and pledge him our enthuei
astlc support for his patriot io policies.
"We further endorse the record of Sen
ator Gilbert M. Hitchcock, especially com
mending his fearless, far-steing and pa
triotic statesmanship.
"Wt further endorse the record ef our
congressmen, Lobeck, Stephens and
Shallenberger, and we commend the darn
ocratlo state administration, headed by
our able governor, John K. Morchead."
Hitchcock Happens la.
. Senator liltrhcock atended the meeting.
He got 4nto Omaha from Washington In
the morning "Just by way . of looking
after some details with regard to his new
building" o it was was said, and "Just
happened to stumhle Into town on the
day of the democratic state committee
meeting."
Of course, he spoWe. He reviewed the
work of the democratic congress and
democratic administration generally and
declared it greater than that of any two
congresses in past history. He praised
President ' Wilson, and said, "When the
test comes In November and the people
have to decide whether to repudiate him
In favor of another, unknown, perhaps,
or too well known. I believe the American
people will stand' by rha man that kept
the nation at peace during the stormiest
time In history. " . "',''
Richard L. Metcalfe spoke '. briefly,
pra!als the president and denouncing
what he called-, "copperheadlam" rising up
against Wtn. . '.
t i , I .
The Day's War Nets
POISON PUT INTO
SOOP ATJANQUET
Charge Attempt Waa Made to Kill
Distinguished Guests at Feait
in Honor of Archbiihop.
CLUB EMPLOYE 13 SUSPECTED
CHICAGO, Feb. 12.- Belief that
the hundred guests made 111 at the
banquet to Archbishop Mundeteln
at the University club Thursday
night were the victims of a deliber
ate attempt to poison waa announced
today by the manager of the club.
According to hla statement a con
siderable amount of active poison
was placed In the soup served at the
banquet by an employe In the club
kitchen.
Aaalyafa lllseloec False.
The mnn was described to the police ss
a ranatlo whose mentality pojjioiy was
isordered.' The name ef the suspected
erson waa not divulged by Harry f. Do
ll erty. manager of tho club, who said that
analysis of the soup had disclosed the
presence of mineral poison. According to
his statement the suspected man did not
teturn to bis rooms sfter the banquet,
and starch of his apartments by the po
lice disclosed a carefully equipped labora
tory and several vials of poison, one of
which corresponded to poison found by
analysis of the soup.
Archbishop Mundelcln was not affected,
though many of the prelates and dlstlrv
gutshed guests at his table suffored severely.
CHICAGO, Feb. 11 Poison, apparently
purpoeely placed In the soup served at
the banquet Thursday night in honor
of Arrhlbishop Mundeleln, caused the
sudden nine which attacked more than
MO distinguished guests and threatened
serious .consequences, according to city
officials today.
The symptoms were first diagnosed as
evidencing the presence ef ptomaines;
put today chemical analysts by city phy
sicians revealed the presence of mineral
or metallic poison In the samples of the
offending soup,
Harry J. Doherty. manager of the
University club, where the banquet waa
held, conducted an Independent investi
gation and with police assistance In1
veellgated the apartments of an employe
in the club kitchen, who left the day
of the banquet. In the man's room the
police say they found a chemical labora
tory with flasks of various poisons, one
identical with the poison revealed by
the chemists', analysis.
The employe sought, according to Do
herty, is Jean Crones, 2 years old. who
was hired by the club aa an assistant to
the chef last September. The club man
ager said this man had charge of pre
paring the soup. A description of the
man sought waa sent to outside cities.
The police asserted that among the
effects . found In the room of the sus
pected employe were many pamphlets
touching on economic subjects together
with a number of Industrial Workers of
the World songs and similar literature.
The man waa deacrtbed as being .a
fluent speaker of German, English.
Italian, French and, apparently well edu
cated, r
A number of the banqueters era still
suffering from the effects of the poison.
Ford Delegates
in Swtizerland Are
Refused Passports
BERNE. Feb. II. (Via Parle.)-The
American I 'ration here maintains Its re
fusal to Issue pasnports to traveree bcl-
I liferent countrlea to Iouln Lochner, sec
retary of the Ford pence expedition, and I
H. C. Bvana of Des Moines, la., one of
the delegates who came to fwltserland
In an endeavor to obtain the appointment
of Swiss delegatea to the peace commit
tee organised at Stockholm. Messrs.
Kvane and Lochner desire to travel from
Switzerland to Spain.
The two representative for the mem
bers are organizing for Monday next a
great public meeting In Heme and other
meetings In Geneva, Laussane and Zurich.
Favorable comment upon their mission
Is appearing In Swiss newspapers.
FIRST DELEGATES TO
REPUBLICAN CONVENTION
EXCELSIOR 8PRIN08. Mo., Feb. II
F. I Morse and Esra II. Frlsbea were
elected delegates to the republican na
tional convention today by the Third
congressional district convention. They
were not instructed, but were elected
with the understanding that they were
in favor of the nomination of Senator
Weeka ot Massachusetts for president
HYMENEAL
Walter-Beraer.
TBCUMSEII, Neb. Feb. l.-(Specle1.)
Mr. Clyde Walter, son of Mr. and Mrs.
R. O. Waiter of Tecurasch, and Miss Au
gusta Berner, daughter of Mr. and Mrs.
Benjamin Horner, ho live weet
city, were married at the German Luth
eran church, near. EU Cret-k, XuUind.y.
Rar. K. F. Orupe officiated. They will
live oa a farm west of Tecumsen.
, Bat--Hlcrsias.
TBCUMSEII, ysb. Feb. ll-(Speoial.
County Judge Livingston married Mr. BU
mar Baty. son of Mr. and Mrs. John Baty
of Teeumsen, and Miss Ollle Higgias,
daughtsr of ' Mr. and Mrs. Doana Hls
gtna, who live east ot the city, Thursday.
Within a few weeka Mr. and Mra Baty
will live at Bt Joseph, Me., where he has
employment.,
DEATH RECORD
Mre. Amelia F.. Robb.
TECUMSEIt, Neh. Feb. 12. (Speclsl.)
Mrs. Amelia B. Robb, wife of Washington
Robb, died at the family home here
Thursday. She had been in falling benlth
for many years. Her mslden name was
Amelia Elisabeth Qault, she waa reared
In Dekalb county, Illinois, and was
married to Mr. Robb, January 1, ltM. The
family has lived in Johnson county for
forty-nine years. The husband and five
children survive, the children being Dr.
J. W, Robb of Auburn, Earl O. Robb,
Russell Robb and Lura Goodman of Te-
eumseh, and Fred L. Robb of Dan ton.
B. D.
Rrrnarl Gerkei.
WBST POINT. Neb,. Feb. :2.-'Fpeclal.) '
Newt) has reached tho city of the death ,
at Snohomish, Wash., of I.ernard Gerken,
a former resident of thie place anil a I
native of Cuming county. Mr. Gerken was
engaged in the drug business at Bnoho- !
mish and contracted appendicitis about I
six weeks ago. He operated upon, ;
but did not rally from the shock. Ho ;
leavee a widow and three small children, j
Ho was 9S. years of age and the brother I
of tha proprietor ot the Gerkvn Drua
company of this city. !
Mrs. Tkrlsttaa fCbreacher. j
8B3WARD, Neb., Feb. 13.-(Speclal.)
Mre. Christian Eberspacher, long a rest-
dent of this county, died at her home ,
near. Reward last Wednesday. ihe wss ,
born In Germany August 9, 1K33' and
came to America In 180. Bhe leavea her ,
aged husband and nine children and !
twenty-nine grandchildren. ;
Mrs. Bteffla.
SEWAIID. Neb.. Feb. lJ.-SpeclaU- j
Mrs. Bteffln, aged M years, died at the
family home near Utica last night. This
makes the third death in one family in
two weeks. The son, Ferdinand, wss
buried a week ago and Mrs. Ferdinand
Bteffln. Jr., was buried one week ago .
Saturday.
Edltk Tareoas. j
Edith Parsons, aged 71 years, for the;
last two years a resident of Omaha, 1
died at a local hospital. She Is survived
by a niece living In Iowa. A request
that her body be cremated and money
to defray tha expense were left by the
womn. Stack Sk Falconer have the body
and are awaiting word from the niece.
Jska Brtakle.
John Brlnkla, 1-year-old son Of W. Y,.
Brlnkle, 109 South Twenty-eighth atreet,
died at the faintly residence. Funeral
service will be held Iron the home on
Monday afternoon at I o'clock with in
terment in Forest Lawn cemetery.
HALF MILLION IN
STAMPS RECOVERED
Federal Official! in Chicago Say "Big
Bobbery at St. Paul Wai
Planned by Women.
SIX SUSPECTS ARE ARRESTED
CHICAGO, Feb. 12. In addition
to three men and three women ar
rested last night charged with com
plicity In the recent robbery of the
8t. Paul Federal building, when
$(75,000 in internal revenue stamps
waa taken, several other suspects
are under surveillance, the police
eaid today. The police believe at
least two ot those arrested here are
implicated In the robbery or a bank
at Ne Westminster, B. C, In Sep
tember, 1911, when $272,000 waa
taken.
Edward Leonard, Julia Leonard. John
J. Zeck. Mrs. Zeck, Michael Flanlgan
and Mrs. Catherine Flanlgan are the
six arrested last night. The officers are
said to have recovered $075,000 worth of
the stamps.
According to the officers. Mrs. Flsni
gan la charged with having planned and
directed the robbery. Leonard Is said
by the police to have led the men who
did the actual work.
With Mr. and Mrs. Leonard when ar
rested was little a-year-old Evelyn Zeck.
who led defective to the home of her
father on the north aide, where John
Zeck and hla wife were arrested. Mra
Leonard and Mrs. Zeck are said to be
sisters.
The officers believe Flanlgan and
Leonard were Implicated in the New
Westminster, B. C, robbery.
Oae Ma a C ofeee.
Ptter Drautiburc. an operative of the
federal eecrct service, announced thai one
suspect had msde a confession, but
would not scy from which ot the pris
oners It was obtained
It was reported that John J. Zeck, a
motorman. was the .nan who made the
aliened admissions.
"The case Is practically complete." said
Michael L. Igoe. assistant I nit-.d State
dletriel attorney.
Captain Thomas I. Porter, chief of the
local secret service, kept his office locked
ftsralns' all -ave Tcvertiment officials.
' Two more arrests were made by the
federal officers In connection with the
stamp robbery In Bt. Paul. George and
Frank niaectt. brothers, were taken
while in bed, the officers keeping the
men covered with revolvers while they
were dressing.
Rome New Readlaa.
Matrlmonv tnakra the care grow.
It'a a long litne that ha no garage.
An ounce of silence Is worth a peck ot
trouble.
Do people and they will be done with
you.
It'a a poor elevator that won't work
both ways.
One good turn Is apt to make us expect
mother.
The wav of the transgressor makes It
epft for the lawyers.
Make hay while the sun shines, but wild
oats thrive best after it has gone down.
Boston Trsnscrlpt.
ITALY PUTS BAN ,
ON GERMAN GOODS
All Merchandiie of Teutonic Origin
Excluded from Country and from
Traniit Through Porta.
FIRST BLOW AIMED AT KAISER
ROME. Feb. 11. (Via Parie.
Feb. 12.) A royal decree haa been
isaued prohibiting from today Impor
tation into Italy or transit through
Italy of all German and Austrian
merchandise, aa well as the exporta
tion of all merchandise ot German
or Austrian origin through Italian
ports.
The declaration of war by Italy on
May 23, 1915, against Austria car
ried with It the prohibition of trad
ing with Austro-Hungarlan subjects
and announcement has been made in
the Italian press of prosecutions of
persona In Italy on the charge of '
Jl. - 111- ,v Ja ammmm Tl. a
irauiug im nit? nauuu s cuciu. a
coupling of Germany with Austria
Hungary In the royal decree above
alluded to Is the first formal act on
the part of Italy to Indicate that all
commercial relations with Germany
are prohibited.
Austrians Are Now
Marching On Durazzo
PARIS, Feb. It A dispatch from Rome
says that according to the Durasso corre
spondent of the Idea Nastonale the
atrength of the Austrian fores now
marching on Durasso la estimate! at
K.0C4 men. It la supposed the rest of the
Invading army, the correspondent savs,
Is engaged in guarding the country be.Und
the advancing troops. He adds that the
disarmament ot Montenegro Is not yet
completed and parts ot the little kingdom
hare not been occupied, aa a result of the
vigorous resistance of the followers of
General MarUnuVltt h.
Historic Bell is
Rung at Boston
BOSTON, Feb, 11 The bell In King
chapel, cast by Paul Revere, which hag
long- been under repair, waa rung for
the first time in ten years today in
memory of Lincoln's birthday. While
not a legal holiday In Massachusetts
the day .was generally obeerved by
patriotic societies and a display from
business houses and homes of the na
tional colors.
StsSEsP'
AT CUT
PRICES
Telephone Douglas 533
mm
$4.75
$5.00
$5.50
$6.00
Specialty, all else.
haaa soreeneo.
Walnut Block, tha
genuine
Jgevlng-er, faaoy lamp,
bend ploked
XlliBols, all
slaes
Badlaat, all 56.50
sues
Pwrlty, ByJrradoet Coke, g QfJ
Iba beat eoka s&ada v.wv
Kosewood Sard Coal, for farnaoes
itV..T?rr $9-oo
ujOSEnBLATT
nv CUT PRICE
l-i COAL CO. U
Telephone Douglas 530
THE CHAMPAGXB REGIO.V la,
FrwBce, whrre MBts.ratlT ejstet
has prevailed raeeatly vrklle Me
'anlearr fcattlea bust fceea la
ro-rea la the ArtoU ..4 aatb ef
the l.auai aaala has aeea tka
- Mvnae af atUer flchttaar, af vealca
tke Freara kara bad, the aires.
' 'tea. '
FOLLOWING A VIOLEXT kaaaaara.
at by Kiwaeh artillery alaagt a
it part af tbe baaiaa;ae
froat tb French laastk.l aa la.
: raster attack aa a Cerataa Maes
fa tbe aartbeast af Maaaiaee, aeaa.
'ratlas; tbe Genaaa aallaaa aver
a rraat af aaaraalamateJy 804)
rarea, Tba allied, seals Is a4.
atltted la tedare (Metal bailed
froM Berlla.
K.ATFCT acroaTI frasa tba w rat
era battle fraat laaleata aaeeeeeee
far tba Freaea la wlaalaa; hack
soma af tba saaltlaas tbejr laat la
the raeeat albbllaar at tbe Oer
hsm at their llaee la tba Aetata
aad eoatb af tba Saatata.
rSOM SOUTH BISSIA aa GalleU
eoase aaaaaaaeaaeate that tba ktas
;taa arieaalve there le aaaaaslagr
, r-asal&erable arapartlaaa, bat
wlsbaat etrlklaajr na.ljt bsviag
baaa aa far achieved.
IN PRErURlTIOX far eTaataall
ttee araaaa aaiaaikl tba allies are
elreagthejelaa- their aaetrteaa aad
exteaJlos their liaea. Tha Fvaach
bare a4vaac4 acreea tha V a rear,
awrtbue.i af tha city,
! ALBA.MA the AaetrUaa are re
rr4 aurrkl.g aa Uaraaaa nlth
a force Mot larger thaa 3U.OOW
McKENNEY, Dentists
Now Owned in Omaha
Has No Connection With the M. & L Dental Company of Sioux City, la.
' This concern was formerly owned by The McKonney Dental Co. of
Minneapolis. It was purchased by a dentist who is a resident of Omaha.
He employs four expert dentists who are also residents of Omaha. All
money spent for Dental work in MeKenney Dentists office is in turn
spent with Omaha merchants and not sent to some other city.
Although the owner is not active in the practice, he puts in all his
. time catering to the comfort of patrons and seeing that they get
service. The service ho has developed increased the business until
now six chairs are in operation and not over three months ago one
" dentist handled all the work.
orrxca sovm
Weeh Says
Si to S.
WedaeeAay aad
atmrday Svea
taga vatu 1. at
aadays
IS to I r. at
The
yhcae
2eugiae int.
Your patronage is solicited on the basis of ser
vice, high-class work and 'reasonable prices, with &
full knowledge that you are dealing with men who
are your fellow citizens always la Omaha and always
ready to make you satisfied.
otrriCB aovai
Weak Bays
a iSO ta a.
Wedaeaaay aa4
atasoay Braa.
Ufa Vatu 8 B. at.
aaaays
it to I r. K.
cKENNEY DENTISTS
Corner 14th and Farnam Streets, Upstairs
M
Voaa
Beagtaa 14S4.
E
TKOHPSON-BELDEN 6 CO,
-The Fashion CaiferofliiellrddleWesK
tsbblishcdl886Lj
C
The Store for
-Shirtwaists-
New display of Spring
blouses from at Home and
abroad; $10.50 to $16.50.
White Goods
Monday Specials
$L50 40-inch white Embroi
dered Voiles, $1.00 a yard.
$2.25 40-inch White Embroi
dered Voiles, $1.75 a yard.
$2.75 44-inch White Embroi
dered Organdie, $2.25 a yd.
$2.25 44-inch White Embroi-
: dered Organdie, $1.75 a yd.
75c, 40-inch White Plain
French Crepe, 39o a yard.
$1.25 40-inch White Plain
French Crepe, 75o a yard.
An Attractive
Spring Showing
of Distinctive
Suits for Women
i
An offering that is notable for the exclusive
style touches and refinements which go with good
fashion.
The extreme in style has been carefully elimin
ated, bat still each suit is so thoroughly well de
signed and tailored, that the wearer is easily dis
tinguished as well dressed. 'c
IN SILKS AND SPRING WOOLENS
$50, $59.50, $65, $75
Our suits range in price from $25.03 to $135.00
' Our alteration service is without
extra charge-A decided price saving.
A Wonderful Spring Sale of
Lace Curtains and Curtain Materials
Cluny Lace, Arabian, Duchess, Brussels Net and Nottingham
Every curtain In our stock is included; also all marquisettes, scrims and bungalow
nets, 5 to 15-yard lengths.
All Curtains at l$ to V2 regular prices
Odd Pairs
Reduced Still Lower
If yon can use odd pairs to advantage,
do so; the savings are enormous. Here
are some few examples;
$ 8.00 a pair for - $2.95 - ll2 pairs
$10.00 a pair f or - - $2.95 - 3 pairs
$12.00 a pair for - $5.95 - 3 pairs
$ 6.50 a pair for - - $2.95 - 2Vi pairs
$12,00 a pair for - $2.50 - 1 pair
$19.98 a pair for - - $3.50 - 1 pair
$ 9.00 a pair for - - $3.95 - 4 pairs
$ 9.50 a pair for - - $3.75 - 3 pairs
An Exclusive range
-of Curtains- .
That have been selling for
$12, $12.50, $13, $13.50 and are really
worth more these beautiful duchess
curtains will go on Qr7 Qpr a
Monday, at ... -tp letO pair
Scrims and Marquisettes, worth 30o
and 35c, at 19c a yard.
Scrims and Marquisettes, worth 20c
and 25c, at 15o a yard.
On sale in the
DRAPERY SECTION Basement
S my uaus titer Can Kead.
Jl But She's Got a Book
The agent had explained all about
his book It's educational value. Us
developing; influence. Its refining;
possibilities.
"It roust be a good book," replied tbe head of
the bouse, "but I can't read."
"But, my good man," urged the agent, "some
member of your family, your wife, your aon,
your daughter can read."
"Yes," agreed the man, "my daughter can
read, but she's got a book."
We hear yon say "Foolish man, aa if one
book was all that was necessary to educate
his daughter, to direct her thoughts, to make
her equal to other men's daughters."
But is he any more foolish than the man who
says "Yea, advertising is alright. I ran an
ad once." Just as if one advertisement waa
sufficient to direct the people's thoughts to
your store to make your store equal to other
stores. It takes many books to make an edu
cation continual reading so it takes CON
TINUAL advertising to MAKE a business.
The man who haa made his children keen,
bright, educated men and women haa bought
them many books. Just so the men who have
made their stores the popular trading places
have bought many advertisements. Pick ob
the leading stores In Omaha They are con
tinually buying advertisements in
TUW fl)MA MA UWF
"Where Continuous Advertising Will Pay"
