HTE OMATIA SUNDAY TlEE: DECEMBER 2G, 1915.
I What i:
Brido of Week and One of Her Attendants
at Sherry with a party of friends from
Boston, and on the Sunday following
they go to Boston for a visit, t'pon their
return Mr. and Mr. Bradford will be
home only a shirt time, as they plan
to go to California January 23 for six
week, part of that time to be spent with
Mr. Bradford parent In Los Angeles,
but most of It at Coronado Beach, where
they were last winter.
Mr. and Mr. B. P. Marr and Miss
Mildred Marr of Kansas City are here
for two necks, the guests of Mr. and
Mra licnis p. Lorlng and Mr. and Mr.
N.
Charles U. Henrlckson, Mr. Marr' sla
ter, Mr. Galpher, and daughter. Mar
Jorie, of Alameda, Cel., are also here
for Christmas on their way home from
Kansas Clti'.
Mrs. J. .M. Metcalf plan to go to Cali
fornia the latter part of February for
two month and will be accompanied by
Mr. Charles Eddy of New Tork, who Is
at present In Arkansa wlttf her lster.
Miss Stella lloblnaon, daughter of Mr.
and Mr. H. 11. Robinson, left Friday
(Continued on Page Eight Col. Five)
(Continued from ras Two)
is flm'n cr fin
j in bociety Uirclcs
Hon. Mr. I5rckfiirMe U studvlng- ltw
t Harvard.
Alls Alice lildnn, who Is a student at
the t nlvtrslty of Chlcano. arrived home
Friday morning to siwnd the holiday
vacation with her mothei, Mrs. J. U
'dt-on.
Christmas Dance at Fontenelle.
The moKt brilliant affair of Christ
mas night was the dancln party given
nt the Hotel Fontenelle last evening by
Mr. and Mra. U. J. lna-wcrsen and Mr.
end Mrs. X. B. I'pdike for their daught
er. Miss Helen Ingwerxen and Jliss
iiaei i pdlke. Thla atralr marked , the
'! but of Miss InRwersen In Omaha so
cvty and was complimentary to Mfiss
1'pdlke'a return from school for the holl
dnys. In the receiving line were the' two
lionor pursls and their parents.
2WI ln worsen was a beautiful de
butante In while tulle over white satin,
altiaitively festooned with silver tici.
riixer lace rornied the hem of the short
KOWn. the beailtv of uhlxh u-aa an.
lanced wlih whfto vnivt.)
bedice was cut square neck and had tiny
ie.ves of tulle. With this were worn
iMiltc sliprers and stocklnp-. Miss In-
swersen carried a sheaf of red poln
settins which gave a brilliant touch of
color to the all-white contume.
Miss Updike waa equally lovely In an
attractive pink taffeta gown made short
and bouffant. The skirt waa box pleated
nnd had a ruffle of silk net around the
Vttom. The bodice was of sliver lace
draped with pink tulle and was cut
square neck with cap sleeves of silver
lace. Draperies of pink tulle and pink,
roses and rosebuds which were Intro
duced In the trimming, lent additional
beauty of this costume. Pink sllppe.-i
and stockings were worn. Miss Fpdlke
carried an old-fashioned boqtiet of lilies
of the valley, sweetheart roses and
violets tied In a lace frill.
Mrs. Ingwersen wore a handsome black
tulle gown made ahort length and trim,
med with sequins. Mrs. Updike wore
an attractive gown of palo blue silk
net over poul de mctear In the same
hade.
Christmas decorations prevailed, quan
tities of holly and polnsettias belna
used. For favors red candy baskets
filled with candies, cunning little hats
trimmed with flowers and for the men.
Imitation silk hats were distributed.
01 n--ia-nc i-uupies were present.
Those present were:
Messrs. and Mesdames
P. IjOuIb Meyer.
a.1
Tf. O. Edwards,
Peter Klewlt.
John Tow
M ixses
Alice Jani
E. Buckingham.
Misses
Florence Russell,
JOlsie Storii
Margaret Orlmmel,
Marion Towle,
Naomi Towle.
Harriet Walters.
Ixulse White.
Olga Meta.
Vlvlenne Barkalow,
Gwendolyn Wolfe.
Mary Fuller, ,
Cartta O'Brien,
Ruth Kinaler.
Josephine Congdon,
He he oca Haven.
Helen Btrelght.
Olodys Robertson.'
Alice Carter.
Bugente Patterson,
Incite Bacon.
Marlon Coad.
Frances Hochatet-
ler.
Mary Latenser,
Helen Pearce.
Marrerv Smith,
Anna Gifford,
Clara Hart.
Halycon Cotton.
Messrs.
Robert Edwards,
Kdward Fuller,
Robert Howe,
Charles Hall.
Warren Hamilton.
Robert Ingwersen,
Harry Koch.
Austin Matthews.
Harold McOonnell,
Kdward Murphy,
F. ugene Neville.
Kenneth Norton,
Douglas Peters,
Burdette Kirken-
rtall.
Penman Kountse.
Jack Summers,
Paul Shirley.
Wayne Belby,
Frank Selby,
Frederick Shelton,
Allen Tukey,
Waltman Walters.
Pudlev Wolfe.
Robert Stori.
R. H. RturtevaBt.
Albert Slbbemaen.
Irexel Blbbemaen,
George Englsr.
tilth.
Helen Murphv.
Marjorle How land,
Hale.
Marlon Kulin,
Isuhel Vinson-
ha'er.
Helen Clarke.
Htella Thummel.
Helen Epeneter.
Kleanor Mackay.
Dorothy Myer,
Gertrude Metz.
Grace Allison.
Clnire Daugherty,
Reglna Connell.
Virginia Offutt.
Margaret Cavers,
F.velvn Ledwlch,
Gertrude Porter,
Phyllis Iaiman of
Salt Lake, - .
Horothy Smith.
Florence Neville,
KmUy Keller.
F.l'iabeth Reed,
Krna Reed.
Gertnide Stout.
Elsa Smith.
Alice Duval.
Messrs.
Cleary HanUchen,
Judson Squires,
Thompson Wakeley,
Frank Campbell.
Joseph Millard, 2d.;
Ray Millard.
Wlflard Millard.
Clarence Peters.
Herbert Connell,
James Reynolds.
John Caldwell,
Malcolm Raldrlge.
I-loyd Smith,
Fred Clarke. Jr.;
Pick Payne.
Husf-n.
lexander Ioomls.
Herbert Davis.
Keith Cavers.
Clarence Squires.
Robert Stout.
Ralph Benedict.
Charles Allison.
Charles Burgess.
Robert Connell.
Jabln Caldwell.
James Connell.
Fred Daugherty.
Edward Daugherty.
Orpheum Theater Party.
Mrs. Victor Rosewater chaperoned a
party of little folk to the Orpheum on
Thursday afternoon, little Miss Harriet
Rosewater being the hostess. Following
the matinee there waa a luncheon at
the Rosewater home. In the party were:
Misses Misses
Virginia Carlisle, Eleanor Scott,
Virginia Pearce. ' (Elizabeth Colt.
Beatrice Rosenthal,
Masters Masters
Gordon Smith, Nelson Updike,
Francis Martin, Howard Werthelmer,
Kain Wertheimer, Edward Rosewater.
fcam Carlisle,
Past Festivities.
Dr. and Mrs. A. A. Holtman gave a
Christmas dinner Saturday. Coven were
placed for:
Prof. 'and Mrs. William Terrlngton.
Miss Elizabeth Eroeklln of Melbourne,
Australia.
Iir I.. r Adeock.
Dr. 8. M. Campbell.
Encae-ement Announced.
The engagement of Mlsa Margaret Mc
Caffrey, daughter of Hugh McCaffrey,
to Ed Callahan was announced Chriat
mas day. Miss McCaffrey is a graduate
of Park Place cenvent and also attended
at Slnawa, Wis. The wedding will occur
in January.
Christmas Sinner.
Mr. and Mrs. E. w. Dixon entertained
Christmas day at dinner at their home.
Thoae present were:
Messrs. and Mcsdamea
E. H. Sprague. U. M. Fairfield,
Messrs. Messrs
I.uther Drake, Charles Watson Hull,
Stockton Heth, Charles Saunders.
E. W. Dixon, Miii Daley Doan.
Mrs. Victor Coffman.
Bridee Party for Miss Cole.
The Mlssea Hazel and Carol Howard
entertained Informally at brldg Christ
inas night, complimentary to Mlsa Myra
Cole of Atlantic City, who la the guest
of Mr. and Mrs. J. T. Brownies. Three
table were placed for the game.
Informal Tea.
Mra. W. r. Shelton haa asked a few of
the younger aet in to tea Sunday after.
oon between the hours of 4 and S:3ta
complimentary 10 Alias isaoei inson.
aler.
Stork Special.
A daughter, Virginia Templeton. was
born Tuesday morning to Mr. and Mra.
Harold Frltchett. The baby is a grand-
( )
; 'mU I - - r
H ' ft H j
-
,
MISS
AVLDA
stooge
daughter of Mr. George L. Hammer and
niece of Mrs. John 1 Kennedy.
Hear Opera in Chicago.
Mr. J. M Metcalf and Mlsa Mary
Munchhoff leave thla evening for Chi
cago to enjoy a week of grand opera.
Mr. Metcalf will also meet her brother
and his wife. Mr. and Mr. E, J. Cornish
of New York, who are coming to spend
New Year's here with her.
Mr. Dana Van Dusen returned Tues-i
day from Chicago, where he attended the
grand opera.
Invitations Recalled.
Mr. and Mrs. William Tracy Bums
have recalled the Invitations Issued to a
dinner to be given Monday evening.
At Omaha Club.
Fifteen couples participated In the ub
scriptlon dance last evening at the
Omaha club, preceded by a buffet up
per. Mr. and Mr. Harry Wilkin of Chi
cago. Miss Clara Bull of Pasadena and
Mr. Oscar Weston of East Orange, N. J.
were the out-of-town guests at th
dance.
Social Gossip.
Mrs. Thomas D. Crane, who went east
two weeks ago expecting to pas the
winter In New York, was recalled by the
serious Illness of her mother, Mrs. C. N.
Balrd of Lincoln, who was suffering with
pneumonia. Mrs. Balrd is better, so that
Mrs. Crane wa able to lcn" her last
Sunday to come to Omaha for the holi
day. Mr. And Mrs. Crane and their
son, Rodcrlc, are at tho Doyal, the lat
ter having come home from Lawrence-
ville for the vacation. Mr. Crane has
given up her eastern trip entirely and
will spend her time between hero and
Lincoln.
Mr. and Mrs. Charles Brown and little
son arrived Thursday from Roanoke, Va.,
to spend the holiday with hi mother,
Mrs. J. J. Brown. This Is Mr. Brown's
first visit home since her marriage two
year ago.
Colonel Jullua Penn, formerly stationed
at Fort Omaha, will be In Omaha tomor
row and next day on lit way to take
station at - Madison Barracks; N. Y.
Colonel Penn has just come from Hono
lulu. Mr. and Mr. W. J. Connell went to
Lincoln Friday to be with their daughter,
Mrs. Isaao Miller Raymond. Jr., for
Christmas. Mr. and Mrs. Connell re
turn homo tomorrow.
Mr. and Mr. D. C. Bradford leave
Tuesday for ten day or two week In
New York and will see the old year out
STARTING MONDAY OUR ANNUAL PRE-INVENTORY SALE
AND CONTINUING THROUGHOUT THE WEEK, THE GREATEST WE 'HAVE EVER HELD
SUITS-CO ATS-DRESSES-W cVISTS-SKIRTS-FURS A
OFFERED AT ASTONISHING REDUCTIONS IN MONDAY'S SALE
2
8
WOMEN'S AND MISSE3'
STYLISH NEW FALL SUITS
ALL MATERIALS, COLORS AND SIZES
The ENTIRE STOCK IS INCLUDED.
S3
SUITS
Worth To
$25.00
All Go At
$9!?
CHOICE OF ANY
FUR SET
IN OUR ENTIRE STOCK
One-third Off
Buy a 915 get and pay $10.00
Or a $30 aet and pay $20.00
Every Fur In tna Houe Ooea.
American Mink, Black Fox,
Japanese Mink, Red Fox,
Chine Wolf, Crota Fox,
Racoon, Blu Wolf.
SUITS
Worth To
$35.00
All Go At
$13!?
SUITS
Worth To
$50.00
All Go At
$20"!?
WOMEN'S AND HISSES'
FASHIONABLE DRESSES
SERGE, VELVET AND SILK. .
EVERY DRESS IN STOCK MUST GO.
DRES5ES
Worth To
$15.00
All Go At
$7
50
DRESSES
WHth To
$25.00
All Go At
50
$12
DRESSES
Worth To
$45.00
All Go At
Separatt Skirt Sale
Valhea to $6.50
$3.98
COATS! COATS!! and Still More COATS!!!
Tht Greatest Assortment In Town and Every Ono In tho Stock la Greatly
Reduced. Many Special 8al Group Beside.
COATS
Worth to $20.00
$20??
j Sljli.h New Waisti
I Every Walat In Stock at a
$14.95
COATS
Worth to $25.00
$18.75
COATS
Worth to $35.00
$25.00
Special Group of Coats
Odd Garments From Stock
Vaiuea to $20.00
$4.95
Evening; Coats and
White Chinchilla Coats
Value to $25.00
$1 0.00
Substantial Reduction.
Special Sale Table
Waist Worth to $5.00
$398 &
Stylish New Waists
Worth to $3.75
$295
Entire Balance Skirt Stock
Vaiuea $8.00 to $10.00
$5.75
Stripe, Plaid, Solid Color.
SILK KIMONOS
Choice Our Entire Stock
One-fourth Off
The Biggest
Sale of
the Year
SILK PETTICOATS
$2.50 Silk Petticoats; $1.65
$5.00 Elosfit Petticoats.... $3.95
l3Bt DOUGLAS
The Biggest
Sale of
the Year
BIG SALE TABLE
LINGERIE WAISTS
Slightly Soiled From Stock
Regular $1.50 Walata,
35c
3 for $1.00
The Store
Beautiful
Mm
B.
Tie Store
Beautiful
16th and Farnam Streets New U. S. Bank BIdg.
ANNOUNCING OUR FIRST GREAT
ifrr - sl i ssal
MARJC
silts,
U3lt9
of Our Entire Exclusive New Stock of
.Presses, Fer,
f w
This is the one January Clearance Sale that thousands of economical women, who are particular in their dress, have
been eagerly watching And waiting for. The garments in this sale represent an entire new stock in a new store, repre
senting all that is best in quality, and all that is new in style.
Seldom, if ever, are goods of this kind offered at such a sacrifice, but our limited space compels us to clear out the
present stock at whatever price it will bring, in order to make room for the spring goods soon to arrive.
This Great Sale Starts Monday Morning at 8:30
32L5
Clearance ol
Tailored Suits
$65 and $59.50 Tailored Suits,
exclusive models.
Year End Clear
ance price
$49.50 and $45 Tailored Suits,
beautiful fur trimmed models
Year End t
Price
$39.50 and $35 Tailored Suits,
late models, can be worn for
early spring as $Cfl'7Z
well as now. Year IJ '
End Clearance Pr. .
$32.50 and $29.50 Tailored
Suits, Bmart new models, fur
trimmed. Year C
1 W
rMa Clearance
Price
29L5
!19Z!
$25 and $27.50 Tailored Suits
stylish models, made of beauti
ful materials. C
V T - J Tl V
xear iter
ance Price
is a. vuuvi
142
Over 1500 High Class Ex-
elusive Coats to Choose From
$89.50 and $75.00 Bassen Seal Coats, fur trim
med models. January Clearance 4tJl 1C
Price
$G9.50 and $05.00 Velour Coats, fur trimmed,
exclusive models. January Clearance 4? Oft
Price OOtMD
$59.50 and $55.00 Bassen Seal and Velvet Coats,
beautiful fur trimmed models. , CQJ
January Clearance Price ) I u
$49.50 and $45.00 Coats, Velours, Velvets, Seal
ettes and Duvetynes, fur trimmed CO ft Off
models. January Clearanco Price. . . VUvUv
$42.50 and $39.50 Coats, Velvets, Sealettes and
Broadcloths, beautiful fur trimmed QO J HZ
models. January Clearance Price. .. .
$37.50 and $35.00 Coats, Plushes, Corduroys,
Duvetynes and Broadcloths, very stylish fur
trimmed models. January CIQ 7ff
Clearance Price vlvoiD
$32.50 and $29.50 Coats, Corduroys, Broad
cloths, Wool Velours and Fancy Materials, fur
trimmed models. January Clear- 7C
ance Price $'Uolu
$25.00 and $19.50 Coats, Corduroys, Broad
cloths, Fancy Zibelines, Chinchillas, tfl O 7C
etc. January Clearance Price vXUlii
Clearance ol
Fine IFoips
$95.00 Mink Sets, CQ Clft
Clearance Price Vvvowv
$75.00 Mink Sets, frikn r A
Clearance Price VllloDU
$50.00 Mink Muffs, 00 Cft
Clearance Price. . . . .vuudj
$37.50 Mink Muffs, QOO CA
Clearance Price QilUtVV
$75.00 Lynx Sets, frMn rft
Clearance Price 9U
$05.00 Lynx Sets, CQQ CA
Clearance Price. . . . ,vu vv"
$40.00 Lynx Muffs COO ff A
Clearance Price. . . . .vAAstf U
$35.00 Fox Sets, A rn
Clearance Price vlv3v
$25.00 Fox Muffs, 4( nr
Clearance Price. . . . .vl v I D
$19.50 OpossumScts, f O H
Clearance Price. . . . vluid
$15 OjHossum Muffs tfA
Clearance Price vUi w
$12.50 Plush Muffs, Cfi 7C
Clearance Price vDola
Our Entire Stock of Beautiful Dresses Oltered at Clearance Sale Prices
ORKIN BROTHERS-16th and Farnam Streets, U. S. Bank Building
(Thin is Talk No. 9 of a Bcrleo on
"The True Story of Real EsUte.")
Figuring Apartment Investment Returns
In last week'o talk wo compared an apartment lnrestment
with a bond Investment, and said that the former required
much more attention and wan much more complex.
Thla will be evident from the llt of item that enter tnto
tbe calculation of the returna on any flat building Invest
ment, according to the best real eatate authority.' '.
The list follows:
Interest on total Investment at 8.
Sinking Fund, or Reserve for Depreciation.'
Taxes and Insurance.
Maintenance.
Management.
Reserve for Vacancies.
No one will question the first item, Interest. Every in
vestor is entitled to earn a rate of interest on his money that
Is equal to the prevailing rate on realty loans (in Toledo. 6
to .)
The Sinking Fund Is a thing the bond. buyer does not
need to worry about, since the company issuing the bond pro
vided for it. But the flat owner must set aside, annually, out
of his Income, enough for a Sinking Fund to offset the De
preciation of the building, due to the wear and tear of time.
How much shall he set aside for this purpose?
On a frame flat building 1.03 of the value of the build
ing, compounded annually at 4 will yield the principal In
40 years, the COMMERCIAL LIFE of such a building. In
the case of a cement, brick or stone building, the percentage
Is .816 annually for 60 years.
The items,. Taxes and Insurance, require no explanation.
Under Maintenance Is Included decorating, painting,
plumbing and other repairs, water tax and electrlo light cost,
janitor and janitor supplies, coal and beating, and all other
similar expenses.
Management Is an item easily figured. The usual charge
for managing properties Is 5 of the gross rental. When the
owner attends to the management himself he is entitled to this
compensation.
Reserve for vacancies Is an item sometimes overlooked.
All of the apartments msy not be continuously occupied. It
Is usual for the prospective Investor to deduct 10 of the
gross rentuls as a Reserve for Vacancies. All cases are not
nllke, however, nnd a competent real estate man should be
consulted as to what should be deducted in your individual
case.
- .
One point that we have not considered in the above is
the tncreasement or natural increase which may occur in the
value of the land occupied by the apartment building. This
ranges from nothing up to 6, according to the location.
Here, too, a real estate man's opinion will be helpful.
Whatever the Increament amounts to, It serves as a bonus
to which the owner Is entitled for the risk he takes in this
sort of an investment.
(Signed)
E. R. BENSON,
C. F. HARRISON,
O. O. 'WALLACE,
Committee.
Persistence is the cardinal vir
tue in advertising; no matter
how good advertising may be
in other respects, it must be
run frequently and constant
ly to be really succcessfuL