THH UhK; Ul AHA, TlilJK.s tA. SK.l'A li.MlthU J, 1 H t
. .
AdMmmmfc& ainudl Aplratibini S th Capital Cfitf
(Continued from l':ie Hix.
levy for sis. yean of a tax that will pro
ud a building fund of over $2,000,000.
Seven college mak up th University
of Nebraska, and their work require the
um of seventeen building on the city
campus and tea upon the atate farm
ground. These college are: The grad
uate college, the college of art and eel
ence, the teacher' college, which In
clude a model high school; the college
of engineering, the college of law, the
college of medicine, which Include the
sohool of pharmacy, and the college of
agriculture, which Include a school of
agriculture. Over 4,000 students are en
rolled, and a staff of 2M men and women,
a number which does not Include fellow,
scholars and assistants, form the corps
of Instructor.
The liberal financial treatment given
has made possible a development that
give Nebraska blgh rank among the
great state universities of the nation and
attracts to It students from almost every
state and many from abroad. The big
building fund now mad available will
be utilised to Increase Its technical
strength as well as to give solidity and
beauty to its physical structure. In thu
development the agricultural college will
share equally, since it Is the fountain
head of Inspiration for the propaganda
of scientific farming and the experiment
station for all Ideas In farming. From
all branches of the university go out ex
perts who keep the people engaged in
farming. In the Industries and In business
In close touch with what la being done
at the Institution and thus weave a unity
of Interest that not only makes for added
wealth to the state, but links them to
Lincoln with bonds of steel.
Many-Slded City.
The Importance of Lincoln as a political
center has been another factor in , the
upbuilding of the city. The state capltol
occupies four square blocks of ground
just outside the business district and just
inside the best residence section. In the
departments of the state housed therein
hundreds of assistants and workers are
employed, and these, usually picked from
strategic political points out In ths state,
nearly always remain after their official
life Is quenched. The state fair la located
at Lincoln. So also Is the state peni
tentiary, one of the three state Insane
asylums and the orthopedlo hospital, as
well as several minor state Institutions.
Nine splendidly equipped libraries cater
to the needs of the people of Lincoln and
of the suburbs. The university library.
with 105,000 volumes, is the largest, and !
the state, two city libraries, the state his- :
torlcal and the AYesleyan, Cotner und
Union college libraries, make up the t
grand total of over 300,000 book.
The religious needs of the city are met !
by fifty-seven churches, in which are ;
represented the leading denominations,
housed In edifices that are nearly all
equipped for community work and In
charge of pastors who are leaders in their
sects. The city Is the vest of the bishop- :
rlo that Includes all of the Catholic
churches south of the Platte river In
Nebraska. Two strong adjuncts In the
rellKloun welfare work of the city are
found in the Young Men's Christian asso
ciation with its $150,000 plant, and the
Young Women's Christian association,
with one costing about half that much,
both of .which have. done splendid work
among the young men and women of the
city.
Eighteen Railroads.
The five trunk railways entering Lin
coln have eighteen diverging lines, which
bring this city into direct communication
with a trade territory of vast extent and
great wealth. The prim reason one city
is preferred above another, other things
being equal, when goods are purchased is
its superior distributing facilities. Lin
coln is nearer to 774 of the 914 railroad
stations in Nebraska than any other com
mercial center and In most Instances this
means twenty-four hours difference in
favor of Lincoln In getting out an order
of goods. This fact, coupled with the In
sistence of it Jobbers upon fair treat
ment and nondiscriminative rates from
transportation compsnies, has enabled
Lincoln to mdre than double it Jobbing
trade in the last ten years.
The Jobbing houses In Lincoln num
ber 116. and every line save wholesale
dry goods is represented. There is not
one of the wholesale houses which, if
conducted on business, principles. Is not
growing. Railroad connections and rates
bring within the trade territory of Lin
coln most of Nebraska and large sec
tlons of South Dakota, Montana, Wyom
ing, Colorado and Kansas, the richest,
roost fertile and productive lands in tho
world. Their owners form a buying pub
lic with a buying power unequalled in
any similar section of country. The
farmers of Nebraska alono have prop
erty greater In. value than that owned
by all the farmers In New England and
New Jersey, and In ycr capita wealth
stand second only to the fsrmers of
lows. The wholesale business of the
city in 114 totalled $3 130.000.
The largest wholesale fruit houses west
of the Mississippi river are in Lincoln,
which is the fruit distributing center fur
the western territory. More groceries
are distributed from Lincoln than from
any city of its sise in the country. Tho
greatest business of any city in the
nation in the shipment of live poultry
Is done by Lincoln. It stands high as a
distributor of horse for farm and draft
work and manufacture and sells more
silos than any other city In the Missouri
valley. Iu the distribution of threshing
machinery, automobiles and seeds of all
kinds It has high rank.
Uronlk tm Mssstsetaret,
Manufacturing In Lincoln has kept
steady pace with the development of
wholesale and retail trade. The volumo
of business In 1914 exceeded $17.$M,0u0.
There are IX manufacturing plants in
the city. Some of these are well de
veloped concerns; others have begun
in a humble way and are making rapid
strides. With the certain coming of
cheap power through the development
of water power on the larger streams of
the state, this branch of Lincoln com
merce will enter upon a golden era. : la
milling and packing it la rapidly de
veloping, and In other branches excel
lent progress 1 reported. The largest
creamery plant In the world, the largest
paint manufacturing plant west of the
Mississippi river, the largest corset fac
tory west of Chicago, the largest manu
factory for copper cable lightning reds
la the United States, ths largest factory
f the production of gasoline engine
west of the Missouri, all are to be fonnd
in Lincoln. IJncoln Is also an excellent
grain market
The executive office of two of the
largest and most prosperous fraternal in
surance societies In the world ars located j
t Lincoln. Home Insurance companies
with mil. ions of assets and covering every !
tic Id of indemnity are thriving In Lincoln, I
which is exceeded by but one city In the
west In the number of comji ante and the
volume of their business.
Lincoln, too, 1 proud of Its suburb,
which contribute their share to Its com
mercial, educational and Industrial great
ness. Havelock ha a population of 4.UU0,
and la the renter of the locomotive In
dustry of the Burlington system. I'nl
verslty Place, the seat of Nebraska Wes
leyan university has J, 800 population.
Bethany, where Cotner university Is lo-
. v u, linn rJUiaiiuu, V. ' 1 1 r- , H H j
the home of I'nlon college, has 2,000 pop-
ulatlon. At Uurnhant the largest stock i
feeding yards on the Furllnnton system
are maintained and there also Is one of j
the largest brick manufacturing plants I
In the state. At Lakevlew the Burlington j
nas located the largest and costliest
gravity freight yards and roundhouses on
Its lines. In the city proper the Missouri
Pacific, the Chicago Northwestern, the
t'nton Pacific and the Rock Island rail
roads have terminals, including round
houses, making Lincoln also the center of
railroad Industry In this section. These
send out eighty passenger trains from
Lincoln daily.
The banking power of the city Is pro
portioned to Its Importance commer
cially. Twelve strong banks meet these
needs. Pour of these are national banks,
three state and two are saving institu
tions. The remaining three are trust
companies doing a banking business.
Equally strong building and loan asso
ciations and Investment companies care
for local needs, while ten financially
solid companies control a farm loan busi
ness amounting yearly Into th million.
The city boasts also of all the other
appurtenance of metropolitan existence.
Ten theaters, specialising In the various
forms of the drama, afford entertainment
for thousands. Fifty-two newspapers and
periodical are published here, with ag
gregate circulations that place Lincoln,
based upon Its second class postage pay
ments, among the first half doten pub-
As a Manufacturing
Center
Nearly $18,000,000 worth of goods
formed the output of Lincoln man
ufactories In 1911
Lincoln I one of th two largest
butter-making cities In the coun
try, and ha th largest creamery
In the world.
Lincoln Is a leader In the manu
facturing of candles and Ice cream.
Lincoln has the largest paint
manufactory west of the Missis
sippi river.
Lincoln has the largest paint
manufacturing and distributing
plant for copper cable lightning
rods in the United Ptates.
Lincoln manufactures more silos
than any other city in the Missouri
valley.
Lincoln has ths largest corset
manufactory west of the Missis
sippi river.
Lincoln manufactures more gaso
line engines than any other city
west of the Missouri river, and no
engine is distributed to every point
In the entire world to such an ex
tent as the Lincoln-made engines.
The manufacturing record for the
last five years: 1910, $11,025,000; 1911.'
$11,340,000; 1912, $13,790,000; 1913, $15,
110,000; 1914, $17,SuO,000.
r'! Jl nil fl M I
in, I f l tii i i ; n n ".w " - t- 'ill t ! i I
yp$iBD1PEPB flOOOiDDOOf Hi form
pC-' 7 Lrr- , t - . j, rV
rv-v -s-H;4: p-ni r rr M - V
rtn i ii - - ....... ,s. ,.t , -w-.. ... ' - .;:s..- " , ' .
lowing U the record of clearings for the
banks of Lincoln by months for the year
1911. 1911 and 114:
l1i. 191J. 1!4.
Jsnuarv $ T.l2, T $ 7r7. $ .oM 4.'l
February .... .M7 7.1SS 2A, l.'-,i.VN
March T,4vV0 .m.n lo.2i.94n
April ?.4!!Util 4.tl H.MO.o
Mav 7.7n.4j 11.4.191 9.046.777
June T.I7l.l" 9 ,3v1 'VO s.HM.9-7
Julv ".piA.ati ROnMM .f'ii.0:(l
August 7.1'M.ftoO 8.7M4K4 9.St7.iV.
fieptemher .. f..9V.,IMO I.2M.1! 9.114.S.'4
th-tnbrr Mi:;.3.i' HRJ1 9.72i.4i!
November .. 7.4.W.S:2 H.JTa.i'M 9.s,3.".
lecemhT ... 7.44.97 9.MW.9fti 10.0.7yS
.$I.M9.0
. I.9S1,1'0
. 1.7M.VI0
. .n5.r
l,N..il-l
This Building. When Completed, Will Oh-e Lincoln Ono of the Greatest
Department Stores In the State, and Shows How tho Business Men of
the Community Are Keeping Up with the City's Steady Growth.
llcatlon center of the country. Three of
these newspaper are dallies, alert and
well-edited, while among the weeklies the
leaders In circulation are Bryan' Com
moner and the Frele Press (Oerman).
Eighteen hotels, five of them ranking
high In equipment and service, house ths
traveling public. These help also to take
care of the numerous conventions, state
and national, that are attracted to Lin
coln by Its central location and It ease
of access from all points of the campass.
Postal Receipts.
An unfailing barometer of a city's buslr
ness Importance is the volume of busi
ness done by lta postofflce. In 1914 the
total postal receipts were $466,381. 53, or
i double the figure of ten years ago. Ho
rapid has been Its expansion that ths
government has authorised the construc
tion of a $275,000 addition to the original
structure, completed but a few years ago.
The salary roll of the Lincoln office, In
cluding the railway mall clerk whose
headquarters are here, totals over $326,000
yearly. Lincoln is also a depository for
the surplus money order funds of several
hundred Nebraska postmasters; a de
pository for certain surplus money of the
postal savings bank and a aubageney for
the distribution of postal supplies for a
large territorial area.
Railroad Revenues.
The total revenue of the five railway
systems that serve Lincoln, from freight
and passenger receipts in 1914, was $3,-69-'.0P7,
divided a follows:
Freight forwarded, car, 10,26$; ton,
323.519; revenue, $1.024,27.
ARMSTRONG'S
LINCOLN
"CROWS WITH NEBRASKA"
AN EXCLUSIVE
MEN'S AND BOYS' STORE
We're Proud To Say That We Sell
Clothes Bearing This Trade -Mark
Hart SchatTner
LMarx
ms4 am tmnhm a un
We'd be pleased to have you
visit our store when you're in
Lincoln. It's referred to as "Ihe
Bright Spot" Come and see why 1
Our Rest Room. Free Check Stand,
Information Bureau. Etc. is at the
Service of State Fair Visitors
ARMSTRONG'S
LINCOLN
Freight received, cars, M.747; tons, 796,
1$0; revenue, $1,8M,6M.
Total In end out shipments, csrs, 37.01C;
tons. 1,119,(49; revenue. $2,677,990.
Ticket sale. $1,014,181.
Lincoln's Importance as a passenger
trafflo center la established by the faot
that la ts now permanently In the list of
cities where ticket sales exceed $1,000,00)
a year.
Lincoln Rank riearlnars.
During 1914 Lincoln. In proportion to
their total volume, made the largest per
cent of Increase In bank clearings for
1914 over 1918 of any city In the entire
west. Lincoln banks In 1913 made an
Increase of $10,181,494 over the record of
clearings in 1913. It is with more than
ordinary Interest, therefore, that In 1914
this remarkable record of growth wes
prsctlcally maintained, and, notwith
standing tho adverse conditions of the
year that have decreased bank clearings
In the entire United States over 18 per
cent compared with the record In th en
tire country In 1918, yet the Lincoln record
goe on with practically th same In
crease that was made the yesr previous.
It Is an Index of the steadiness of Lin
coln business and an index of the slight
way In which unusual conditions have
disturbed this city. There were no addi
tional banks In Lincoln la 1914 to Increase
clearings, th same number of banks be
ing In business at the close of loll that
there were at th close of 1913. The fol-
Totats 1.214 $. 422. 7' $110.1 ll.WU
Gain In l.lmoln Hank ClearliiKS
11M4 over 1913 $10,719. 9Trt
Ralldlna la Lincoln.
In spile of the forbidding conditions na
tionally and th short crop of 1913 In the
state, IJncoln has been able, in its resi
dence building, to maintain th same pace
as In former years. During 1914, not
withstanding an ordinance allow builders
to underestimate the cost of structures.
$!.SO6.310 was represented In tho bulldln
permits Issued. Nearly $90O,OnO of this
I was Invested In homes.
The ten-year record of building Is as
follows:
ll.7M.JiJ 1910 ...
I 1, 901.9:3' 111 ...
17 1,92.4.TI 1913 ...
I! I .:. Mill lo ...
1909 J.imi11 14 ...
The outlook for 191S Is brlchter than In
years, business bul'dlng projects, post
poned from Isat year, taken with public
Improvements authorised, will swell the
total beyond any previous year. Con
tracts already made or authorised, total
nearly H.tHK.t"'.
Lincoln aa a .Manlclnitllty.
Five commissioners, elected wtthoct re
used to their politic, sltice election bal
lots carry no party designations, hsve
charge of the city of Lincoln. C. W.
Bryan la the mayor and fltiperlntendent
of ptibllc affairs and substitutes for the
other commissioners In their absence.
One result of city ownership of th
street lighting sj-stsm hs been the In
stallation of cluster lights along the main
thoroughfares that. In connection with
the large amount of store front lighting
don by merchant becaus of phenome
nally cheap current, make Lincoln on
of th beat llahted cities la th country.
Th totsl assessed valuation of th city,
baaed on one-fifth valuation, I $10,414,
971. Th bonded indebtedness Is but
$900,000. and th total Is being gradually
reduoed by yearly payments. The city
owns property estimated to be worth
$3,200,000. exclusive of $1, 600,000 of school
buildings; running expenses of the mu
nicipality are about $370,000 a year.
The vitalising factor In th life of Lin
coln Is the Commercial club. Occupying
Its own club house, a magnificent struc
ture costing $150,000, it Is the center of
nearly every activity manifested by the
city and the clearing house for all Its
movements. With a membership of 1.43,
made up of the most prominent, active
and alert clt lions, It la equipped to get
behind every movement for tho better
ment of the city, whether It be commer
cially. Industrially. educationally or
purely civic. It reaches out after new en
terprises; It promotes dramatic and mu
sical festivals; It raises funds for various
activities; It protects merchants from
fake advertisers and pa upon chari
ties endorsements; It gets behind and
boosts lagging Institutions; It promotes
undertakings of various sorts that hold
within them some good or some advan
tage for the city; It finances conventions,
it runs the city auditorium; It promotes
research work In municipal problems. tl
this It does In edition to Its purely busi
ness functions. It employs a rata expert
who studies all transportation rate and
service problems and who furnlahes the
ammunition for lta legal contests to pre
vent discrimination and to Insure a fair
field for Its Jobbers snd manufacturers.
Few clubs have a record of successful
achievement as brilliant as has the Lin
coln Commercial club.
At a Commercial
Center
In 1914 the volume of bualnesa
done by Lincoln wholesalers ex
ceeded $39,000,000. IJncoln ranks
high In a dosen large lines.
It Is one of the lsrgest center In
th 1'nlted Ptates for creamery
products.
It Is the greatest fruit market In
the Missouri valley.
It Is the largest Jobbing earner
for threshing machines in th Mis
souri valley.
It la among th leader In the
west In the Jobbing of automobile.
It handle In a wholesale way
over $4,000,000 worth of grooerles,
and ha two of th largest grocery
Jobbing houses In the west.
It distributes a large amount of
cut flowers among half a doten
ststes.
It handles every Hoe f good
Jobbed to th trad except dry
goods.
The record of wholesale business
for the last five year I a follow:
1910, $:A,4r.000; 1911, $27,m,000; 1911
$33,300,000; 1913, $35,106,000; 1914, $38,-130,000.
11
Tlhe New
MI
saMsCif
EM
PAINE
tore Sncoln
Nine
rioors
Over
Three
and
a Half
Acres of
Floor
Space
Up-to-Dato
Equipment
Throughout
The magnificent, modern store structure referred to on an
other page of this issue, is rapidly nearing completion. We arfi
determined to make this the best store in Nebraska. Every
department will be expanded and stocks greatly increased
in the new building. Quality merchandise and service to our
patrons will have first consideration.
We will occupy a portion of the new building by FAIR
WEEK. This will be devoted to our extensive showing of Pall
and Winter apparel. We expect to make this one of the largest
and best appointed garment sections in the vc3t. It will com
pare favorably with those in the largest cities.
Our entire new basement will' be devoted to the lower
priced lines of merchandise, all departments being repre
rented. This will be a store complete in itself, where the
economically inclined may purchase dependable goods at a de
cided saving.
We are better prepared than ever to serve you in your Fall
purchases. The smartest Fall Hats, latest Furs, newest Silks,
Dress Goods, Trimmings, Laces, Ribbons, Shoes, Hosiery, Lea
ther Goods, Jewelry, Art Goods, Books and Pictures, depend
able Gloves, Underwear, Linens, Carpets, Trunks and Bags, as
well as Toilet Goods, Men's Furnishings, Handkerchiefs, House
hold Goods, China, Cut Glass, Etc.
Our Tea Room Service includes Breakfast, Luncheon and
Afternoon Tea.
Visitors to the FAIR are requested to avail themselves
of the conveniences of the store and to feel free to look through,
while in the city.
Parcels and Hand Baggage Checked Free.
MILLER & PAINE
13th and 0 Sts.,
Lincoln, Neb.