Till; Uhrv. OMAHA, THUliSii.W, SWTl.MUhU J, KUo.
Aolhflnniinitg anudl Aqpiiratkm S tthe apntal City
(Continued from I'uge Hlx.)
levy (or atx yeara of a tax that will pro
vide a building fund of over $2,000,000.
Seven colleges make up the University
of Nebraska, and their work requires the
uh of seventeen building on the city
campua and ten upon the atata farm
S roundi. These colleges are: The grad
uate college, the college of arts and sci
ences, the teacher' college, which In
clude a mode) high school; the college
of engineering, the college of law, the
college of medicine, which lncludea the
school of pharmacy, and the college of
agriculture, which lncludea a achool of
agrloulture. Over 4.000 atudents are an
rolled, and a staff of 2.'l men and women,
a number which does not include fellows,
scholars and assistants, form the corps
of instructors.
The liberal financial treatment given
has made possibis a development that
gives Nebraska high rank among the
great state universities of the nation and
attracts to tt students from almost every
state and many from abroad. The big
building fund now made available will
be utilised to increase its technical
strength as well as to give solidity and
beauty to its physical structure. In thla
development the agricultural college will
share equally, since it is the fountain
head of inspiration for the propaganda
Of scientific farming and the experiment
station for all ideas In farming. From
all branches of the university go out ex
perts who keep the people engaged in
farming, In the Industries and In business
In close touch with what is being done
at the Institution and thus weave a unity
of Interest that not only makes for added
wealth to the state, but links them to
Lincoln with bonds of steel.
Many-Slded City.
The Importance of Lincoln as a political
center has been another factor In , the
upbuilding of the city. The stats capltol
occupies four square blocks of ground
just outside the business district and just
inside the best residence section. In the
departments of the state housed therein
hundreds of assistants and workers are
employed, and these, usually picked from
strategic political points out In the state,
nearly always remain after their official
life Is quenched. The atate fair la located
at Lincoln. So alao is the atate peni
tentiary, one of the three state Insane
asylums and the orthopedic hospital, as
well as several minor state Institutions.
' Nine splendidly equipped libraries cater
to the needs of the people of Lincoln and
of the suburbs. The university library,
with 105,000 volumes, is the largest, and
the state, two city libraries, the state his
torical and the Wesley an, Cotner und
Union college libraries, make up the
grand total of over 300,000 books.
The religious needs of the city are met
by fifty-seven churches, in which are
represented the leading denominations,
housed in edifices that are nearly all
equipped for community work and In
charge of pastors who are leaders in their
sects. The city Is the seat of the bishop
ric that Includes all of the Catholic
churches south of the Platte river In
Nebraska. Two strong adjuncts In the
rellKioutt welfare work of the city are
found in the Young Men's Christian asso
ciation with its $150,000 plsnt, and the
Young Women's Christian association,
with one coating about half that much,
both of .which have. done splendid work
among the young men and women of the
city.
Klahteen Railroads.
The five trunk railways entering Lin
coln have eighteen diverging lines, which
bring this city into direct communication
with a trade territory of vast extent and
great wealth. The prime reason one city
is preferred above another, other things
being equal, when goods are purchased is
its superior distributing facilities. Lin
coln is nearer to 77 of the 914 railroad
stations in Nebraska than any other com
mercial center and In most Instances this
means twenty-four hours difference in
favor of Lincoln in getting out an order
of goods. This fact, coupled witn the In
sistence of its Jobbers upon fair treat
ment and nondlscrlmlnatlve rates from
transportation companies, has enabled
Lincoln to mdre than double iU Jobbing
trade in the last ten yeara.
The Jobbing houses in Lincoln num
ber 116, and every line save wholesale
dry goods Is represented. There is not
one of the wholesale houses which, if
conducted on business principles. Is not
growing. Kailroad connection and rates
bring within the trade territory of Lin
coln most of Nebraska and large sec
tions of South Dakota, Montana, Wyom
ing, Colorado and Kansas, the richest,
most fertile and productive lands in the
world. Their owners form a buying pub
lic with a buying power unequalled In
any similar section of country. The
farmers of Nebraska alono have prop
erty greater In value than that owned
by all the farmers in New England and
New Jersey, and in yor capita wealth
atand second only to the farmera of
Iowa. The wholesale business of the
City in 1M4 totalled $38, 130,000.
The largest wholesale fruit houses west
of the Mississippi river are In Llnooln,
which is the fruit distributing center for
the western territory. More groceries
are distributed from Lincoln than from
any city of Its slxe In the country. The
greatest business of any city in the
nation in the shipment of live poultry
is done by Lincoln. It stands high as a
distributor of horses for farm and draft
work and manufactures and sells more
silos than any other city In the Missouri
valley. Iu the distribution of threshing
machinery, automobiles and seeds of all
kinds It has high rank.
tirowta ! Hiattaetim,
Manufacturing in Lincoln has kept
Steady pace with the development of
wholesale and retail trade. The volume
of business in 1914 exceeded $17.S,0uO.
There are 136 manufacturing plants in
the city. Some of these are well de
veloped concerns; others have begun
In a humble way and are making rapid
strides. With the certain coming of
cheap powcr through the development
of water power on the larger streams of
the state, this branch of Lincoln com
merce will enter upon a golden era. la
milling and packing It ia rapidly de
veloping, and in other brancbea excel
lent progress is reported. The largest
creamery plant in the world, the largest
paint manufacturing plant west of the
Mississippi river, the largest corset fac
tory weat of Chicago, the largest manu
factory for copper cable lightning reds
In the United (stales, the largest factory
for the production of gasoline engines
west of the Missouri, all are to be found
In Lincoln. Lincoln la alao an excellent
grain market
The executive offices of two of the
largest and moat prosperous fraternal in
surance societies in the world are located
t Lincoln. Home Insurance companies
with millions of assets and covering every
ifcld of Indemnity are thriving In Lincoln,
which Is exceeded by but one cily In ths
west In the number of companies and the
volume of their business.
Uncoln. too, is proud of its auburba,
which contribute their share to its com
mercial, educational and industrial great
ness, Havelock has a population of 4,ouO,
and la the renter of the locomotive In
dustry of the Burlington system. Uni
versity riace, the seat of Nebraska Wes
leyan university has S.9U0 population.
Bethany, where Cotner university Is lo
cated, has 1.J0O population. College View,
the home of Vnlon college, has 1.000 pop
ulation. At Burnham the largest stock
feeding yards on the Furllngton system
are maintained and there also Is one of
the largest brick manufacturing plants
In the state. At Lakevlew the Burlington
has located the largest and costliest
gravity freight yards and roundhouses on
Its lines. In the city proper the Missouri
Pacific, the Chicago tt Northwestern, the
Union Pacific and the Rock Island rail
roads have terminals, including round
houses, making Uncoln also the center of
railroad Industry In this section. These
send out eighty raeeenger trains from
Lincoln daily.
The banking power of the city Is pro
portioned to its Importance commer
cially. Twelve strong banka meet these
needs. Four of these are national banks,
three state and two are savings Institu
tions. The remaining three are trust
companies doing a banking business.
Equally strong building and loan asso
ciations and Investment companies care
for local needs, while ten financially
olid companlea control a farm loan busi
ness amounting yearly Into the millions.
The city boasts also of all the other
appurtenances of metropolitan existence.
Ten theaters, specialising In the various
forms of the drama, afford entertainment
for thousands. Fifty-two newspaper and
periodicals are published here, with ag
gregate circulations that place Lincoln,
based upon Its second class postage pay
ments, among the first half dosen pub-
r
As a Manufacturing
Center
Nearly $18,000,000 worth of goods
formed the output of Lincoln man
ufactories In 1914.
Lincoln la one of the two largest
butter-making cltlea in the coun
try, and has the largest creamery
In the world.
Lincoln Is a leader In the manu
facturing of candies and ice cream.
Lincoln has the largest paint
manufactory west of the Missis
sippi river.
Lincoln has the largeat paint
manufacturing and distributing
plant for copper cable lightning
rods In the United Ptates.
Lincoln manufactures more silos
than any ether city in the Missouri
valley.
Lincoln has the largest corset
manufactory west of the Missis
sippi river.
Lincoln manufactures more gaso
line engines than any other city
weat of the Missouri river, and no
engine is distributed to every point
in the entire world to such an ex
tent as the Lincoln-made engines.
The manufacturing record for the
last five years: 1910, $11,025,000; 1911.'
$11,340,000; 1912, $13,780,000; 1913, $15.
110,000; 1914, $17,800,000.
ii N Q s a a J i
. : . r rf n vt v -r
i mi:
v S K U ft 0 :
- . .! J ft ill
fliiiji :
.-Sit!
0
-HIM r in
I
r
BE Dill BE
- i ... ' . ,
rs rs? . nnnnMirinir ...
4 :.iiitr:
HI III! $w
P
lowing Is the record of clearlnga for the
bank of Lincoln by month for the years
191$, 1913 and 1914:
Hit 1913. 1914.
Jamiarv $ T.1M.T3 $ !r;,M $ (t.oV4S
Kelruary .... .M7 7.1i(is 1.4Mi..VH
March ....... 7..WJ 9.4.013 lo.h wi
Ajirll 7.41.llil 7.V4.U 9.M.0I
Mav i.Tvi, ,I.I4.1!1 9.i46.TT7
June 7.171. '.! .vH) .W.,.7
Juiv i.),:!"; 9(V4).(i s.vij,03i
Auimt 7.1'M.MI 9. 74.4X4 8.srr.i.v,
m-litember .. 6.94.'i,4n ,iW.l!o 11 4 ft.'4
(Vtobrr 9.4i';.3 S.T14.2"g ,72.'.4('9
November .. 7.4.W,S:i 9.rTJ.iI ,S3,3l.
Dwcember ... 7.4i'4.lJ 10.O.7l'J
Totals $..;N1.2I4 $.42!,7i1 $U0.1U.iAl
(lain in l.iinoln Hank Clearing,
11I4 over 1913 $10,719.Krt
B.IIllnK la l.lneolM.
In spite of the forbidding condition na
tionally and the short crops of 1913 In the ; tnge for the city; It finance conventions
state. Lincoln has been able. In lis real- I lt runB tne Cty auditorium; It promotes
denee building, to maintain the same pace
nearly every activity msnllested by the
elty and the clearing house for all its
movements. With a membership of 1,43,
made up of the most prominent, active
and alert rltlsens, it Is equipped to get
behind svery movement for tho better
ment of the rlty. whether It be commer
cially. Industrially. educationally or
purely civic. It reaches out after new en
terprises; It promotes dramatic and mu
sical festivals; It raises funds for various
activities; It protects merchants from
fake advertisers and passes upon chari
ties endorsements; It gets behind and
boost lagging Institution: It promote
undertaking of varlou orts tnat hold
within them some good or some advan-
ThU Building. When Completed, Will Give Lincoln One of the Orf-atest
Department Stores In the State, and Shows How the Business Men or
the Community Are Keeping Up with the Cityg steady Growth.
llcatlon centers of the country. Three of '
these newspapers are dallies, alert and
well-edited, while among the weeklies the
leaders in circulation are Bryan's Com
moner and the Frele Presse (German).
Eighteen hotels, five of them ranking
high in equipment and service, house the
traveling public. These help also to take
care of the numerous conventions, atate
and national, that are attracted to Lin
coln by its central location and Its can
of access from all points of the campaaa.
Postal Receipts,
An unfailing barometer of a city's bualr
ness Importance is the volume of busi
ness done by Its postofflce. In 1914 the
total postal receipts were $466,381, 53, or
double the figure of ten years ago. Ho
rapid has been its expansion that the
government has authorised the construc
tion of a $275,000 addition to the original
structure, completed but a few years ago.
The salary roll of the Lincoln office, in
cluding the railway mall clerka whose
headquarters are here, totals over $325,000
yearly. Lincoln la also a depository for
the surplus money order funds of several
hundred Nebraaka postmasters; a de
pository for certain surplus money of the
postal savings bank and a subagency for
the distribution of postal supplies for a
large territorial area.
Rallt'oad Reven.es.
The total revenue of the five railway
systems that serve Lincoln, from freight
and passenger receipts in 1914, was $3,
W.'.OOT, divided as follows:
Freight forwarded, cars, 10, tM; tons,
$23,519; revenue, $l,024,27t.
AMSTMG'S
LINCOLN
"CROWS WITH NEBRASKA"
AN EXCLUSIVE
MEN'S AND BOYS' STORE
We're Proud To Say That We Sell
Clothes Bearing This Trade -Mark
Hart SchalTnen
&.Marx
usruois SUrt iiTnar a sus
We'd be pleased to have you
visit our store when you're in
Lincoln. It's referred to as "The
Bright Spot" Come and see why I
Our Rest Room. Free Check Stand.
Information Bureau, Etc.. is at the
Service of State Fair Visitors
ARMSTRONG'S
LINCOLN
Freight received, cars, M.747; tons, 79,
130; revenue, $t,6B3,(Bl.
Total in end out shipments, cars, 37,003;
tons, 1. 11S. 619; revenue, $2,677,930.
Ticket sales, $1,014,181.
Lincoln's Importance aa a passenger
traffic center la established by the faot
that la la now permanently In the list of
cities where ticket sales exceed $1,000,000
a year.
Lincoln Rank Clearings.
During 1914 Lincoln, In proportion to
their total volume, made the largest per
cent of Increase In bank clearings for
1914 over 191$ of any city in the entire
west. Llnooln banks In H13 made an
Increase of $10,181,4H4 over the record of
clearlnga In 1912. It is with more than
ordinary Interest, therefore, that In 1914
this remarkable record of growth wss
practically maintained, and, notwith
standing the adverse conditions of the
year that have decreased bank clearings
In the entire United States over 18 per
cent compared with the record In the en
tire country In 191$, yet the Lincoln record
goea on with practically the aame In
crease that was made the year previous.
It Is an Index of the steadiness of Lin
coln business and an Index of the slight
way In which unusual conditions have
disturbed this city. There were no addi
tional banks In Uncoln In 1914 to Increase
clearings, the same number of bank be
ing In business at the close of l'Jll that
there were at the close of 191$. The fol-
as In former years. During 1914, not
withstanding an ordinance allows builders
to underestimate the coat of structures,
$i,6OS,810 was presented In the bulldlnur
permits Issued. Nssrly $M)0,0ro of this
I wss Invested In homes.
The ten-vesr record of building le ss
follows:
I'M $i,7M.Jr'i ifio $t.Rian
lli I.Kfll.STS m 1.921. I U)
lw'7 l.3i.4.v tmi l.TM.vin
I"" i .;h9.si m $.t7r.rt
iw $.WKtt !4 i.fcm. in
The outlook for 191l Is brighter than In
year. Kuslnes bul'dlng projects, post
poned from last year, taken with public
improvements autliorlxed, will wc,ll the
totsl beyond any previous year. Con
tracts already made or authorised, totsl
nearly $:l.flw.orirt.
Lincoln as a .Mnnlrlpsllir,
Five commissioner, elected without re
gard to their politic, since election bel
iefs carry no party designations, hsve
charge of the city of Lincoln. C. W.
Bryan t the mayor and Superintendent
of public affairs and substitute for the
other commissioner In their absence.
One result of city ownership ?f the
street lighting system hss been tho In
stallation of cluster lights along the main
thoroughfares that, In connection with
the large amount of atore front lighting
done by merchanta because of phenome
nally cheap current, make Uncoln one
of the beat lighted oitlea la the country.
The total assessed valuation of the city,
baaed on a one-fifth valuation, la $10,414
971. The bonded Indebtednesa la but
$900,000, and the total la being gradually
reduced by yearly payments. The olty
owns property estimated to be worth
$2,200,000. exclusive of $1,000,000 of school
buildings; running expenses of the mu
nlclpallty are about $.l7t,0i0 a year.
The vitalising factor in the life of Lin
coln Is the Commercial club. Occupying
Its own club house, a magnificent struc
ture costing $'60,000, It Is ths center of
research work In municipal problems. All
this it does In edition to Its purely busi
ness functions. It employs a rate expert
who st ml lei sll transportation rate and
service problems and who furnishes the
ammunition for Its lenal contest to pre
vent discrimination and to Insure a fair
field for Its jobbers and manufacturers.
Few clubs have a reoord of successful
achievement as brilliant ss has the Lin
coln Commercial club.
Am a Commercial
Center
In 1''14 the volume of business
done by Lincoln wholesalers ex
ceeded $3S.ooo,oon. Uncoln ranks
high In a dosen large lines.
It Is one of the largest centers In
the I'nlted States for creamery
products.
It la the greatest fruit market In
the Missouri valley.
It ia the largest Jobbing cemcr
for threshing machines In the Mis
souri valley.
It Is among the leaders In the
west in the jobbing of automobiles.
It handlea In a wholeaale way
over $4,000,000 worth of grooertea,
and has two of the largeat grocery
lobbing houses in the west.
It distributee a large amount of
cut flowers among half a dosen
ststes.
It hsndlss every line of gooda
jobbed to the trade except dry
gooda.
The record of wholeaale bualneaa
for the laat five yeara la aa followa:
1910. $.,,4P5.OO0; 1911. $27,870,000; 191J,
$33,300,000; 1913, $36,106,000; 1914, $3,-130,000.
9
FIhe Mew
MI
i
P AIMED
in
Lincoln
Nine
Floors
Over
Three
a Half
Acres of
Floor
Space
Up-to-Dato
Equipment
Throughout
The magnificent, modern store structure referred to cm air
other page of this iBsue, is rapidly nearing completion. We are
determined to make this the best store in Nebraska. Every
department will be expanded and stocks greatly increased
in the new building. Quality merchandise and service to our
patrons will have first consideration.
We will occupy a portion of the new building by FAIR
WEEK. This will be devoted to our extensive showing of Pall
and Winter apparel. We expect to make this one of the largest
and best appointed garment sections in the we3t. It will com
pare favorably with those in the largest cities.
Our entire uew basement will 'be devoted to the lower
priced lines of merchandise, all departments being repre
sented. This will be a store complete in itself, where the
economically inclined may purchase dependable goods at a de
cided saving.
We are better prepared than ever to serve you in your Fall
purchases. The smartest Fall Hats, latest Furs, newest Silks,
Dress Goods, Trimmings, Laces, Ribbons, Shoes, Hosiery, Lea
ther Goods, Jewelry, Art Goods, Books and Pictures, depend
able Gloves, Underwear, Linens, Carpets, Trunks and Bags, as
well as Toilet Goods, Men's Furnishings, Handkerchiefs, House
hold Goods, China, Cut Glass, Etc.
Our Tea Room Service includes Breakfast, Luncheon and
Afternoon Tea.
Visitors to the FAIR are requested to avail themselves
of the conveniences of the store and to feel free to look through,
while in the city.
Parcels and Hand Baggage Checked Free.
MILLER & PAINE
13th and 0 Sts.,
Lincoln, Neb.