THE OMAHA SUNDAY HLT,; JULY 25, 1915. i , gA
s
MAXWELL SALESMEN
HOLD CONVENTION
Large Number Meet at Detroit to
Study the New 1916 "Won
- . der Car."
TO ; INCREASE ' THE OUTPUT
"A strong example of the principle of
co-operation In automobile circlet wat
the)annual salesmen's convention of the
Maxwell Motor company, Incorporated,
held at Detroit. July 15. 16 and 17." aayn
C. J. Brokaw, district manager of the
Omaha Maxwell branch, who hag just
returned from Detroit Zone supervisor!
and dtatiict salesmen men who mlnglf
with owners and dealers alike through
out the United states and Canada s;ath
ted In a three-day session to study the
1916 Maxwell; to become thoroughly -qualuted
with every feature; - so as to
better co-operate with the bik Maxwell
factories In demonstrating Maxwell su
periority and Maxwell service from ocean
to ocean. . ' .
Those who spoke Included Orlando F.
'Weber, assistant general manager; J, A.
Vail, chairman of the executive board;
C. E. 8tetbins, asslstaln sales manager;
Kira B. Eddy, publicity manager; Charle:
Gould, service manager; Robert T. Walsh,
advertising manager; B. A. Lyman,
cashier; L K. Cooper, John Toke, T. F.
Toner, w. D. Paine., H, H. Howe and
others. , . '
The Installation of progressive assem
bling faculties will enable the Maxwell
people to turn out 350 cars per day. This
wilt be of material assistance to the Max
well factory and assures Maxwell cus
tomers of quantity production. In speak
ing of the nrogre&slve assembling, Mr.
Brokaw Illustrates It in the following
manner: A circular track has been built
upon which the cars are sent from one
body of men to another until the as-
' sembly la complete. First the frame Is
put In position. Next the axles and wheels
are put on, then the , motors placed In
: position:- after this the body la put on
and so on until the car la complete. After
'. the car Is completely assembled gasoline
, and oil are put In and the oar run around
a mile and one-half test track adjoining
the factory. .
Mr. Brokaw says there are now four
loading tracks and four docks being used
by the Maxwell people. One hundred and
- fifty cars were loaded In one day during
Mr. Brokaw' visit at the factory.
Heard "at Omaha :
. Automobile Club
New Partnership in Omaha Auto Business
.
i V
XV
V
- H. B. JCOYE&.
"W. I Killy, formerly sales manaset
for one of Omaha's largest automobile
distributers, ties recently Joined forces
with H. B. Noyes of the Noye automo
bile company. The new form . will be
known, m the Noyes-Kllly Motor com
pany. Mr. Killy haa' been In the automo
bile business for a number of yesrs and
has to his credit both a wide acquaintance
and a wide experience.
' Saxon and . Kissel are the oars which'
the new partnership will devwte their
time. to. Mr. Noyes has handled the
Kissel for the last see son and Is con
vlnoed that it Is one of the moat honest
ear on the market. It Is built In Wis
consin by a group of man who have
spotless reputation and the Kleeel, Mr.
Noyee si) a, 1 representative, of this
reputation.
The Sexon. too, la one of the care de
signed to) give value for the money, ami
Mr. Killy believes with hi acquaintance
and experience that he can make a very
good record with the car. - The Baxon haa
plenty of efficiency records to Ita credit
and Mr. Killy wants to add a new sale
reoord to the already good one.
W. O. KIIXT.
Gossip
Along tho
Automobile Row
"This overland touring through Omaha
! a bigger thing than people Imagine.'
said Clarke O. Powell, secretary of the
club. "Her are a few Interesting sta
tistics that will serve to show Omaha
what aa average good year would be like
without rains every other day. We have
. estimated that there have been about 1,003
cars through Omaha since April 16. The
average number of people per car la
three, making about 8.000 people, or a
city the equal of Nebraska City In popu
lation. These tourists have bought In
Omaha about 11,000 gallons of gasoline,
figuring the average at six gallons per
i car, and at 11 cents per gallon the money
spent would be p,33). Now take an aver-
. age of 40 cents a meal and an average
of two meals per passenger and the feed
expense Is $4,800. At least one-half of
these tourists have stopped off In Omaha,
so we can safely say that !,000 tourists
havo lodged here one night at least and
at an average of 11.50 per lodge. The
automobile repairs would be about U per
car, making a nice sum of $8,000, figuring
that each car has that much overhauling;
to be done. Supplies of clothing cigars,
water bags, books, etc, at about 7S cents
per passenger would give Omaha about
ti.COO more. The average distance these
cars have come Is about 1.00Q miles, mak
ing; a grand total of $.000,000 miles for the
2.000 cars. About $1,000 Is an average
cost of the cars, and now take your 1.000
cars and we have a $3,000,000 price for
machines."
W. A. Fraser, sovereign commander of
the Woodmen of the World, and Colonel
B. W. Jewell, the sovereign adviser of
the same order, who were both re-eleoted
last week at the national Woodmen con
vention at BL Paul, expect to motor to
White Bear lake and other Minnesota
resorts before returning to Omaha.
' Tourists coming Into Omaha report
having; met M. E. Gale, from Stamford.
Conn., who la touring overland on a
motorcycle which Is equipped with shafts
extending to a modern .prairie schooner,
mounted on motorcycle wheels, and which
. aervea as a Pullman for his wife and
two children.
A. Van Gundy of Shenandoah, la., says
the Nodaway river and the 101 creek
were so high during the recent rainy
spell at Tarklo and Burlington Junction,
la, that water was eight feet deep In
the main streets of some of the towns.
The detour from Omaha through Ar
lington and Elk City to Fremont Is be
ing kept In good shape and Is marked
with a yellow cross.
High centers in some of the desert
roads out west strike the differential
hotwtnr. These ' roads are rapidly being
worked over.
The highway up Mm Ogden to Yel
lowstone park is a beautiful two-day
drive, .with splendid stops. August 1
automobiles will be allowed in the park,
the first time since opening.
Gould Diets, chairman of the elty laws
and ordinances committee, has been wad-,
leg through a few tons of literature bear
ing on dimming and dimming laws and
is getting right down to the real rem
edy. His "dimming party" wul be held
soon, attended by high officials in motor
dorn. and an effort made to try every
device ever manufactured for the pur
pose ef dimming a headlight.
Chairman Gould of the road sign com
mittee Is receiving hundreds of oongratu
lationa on the splendid work done by
the official sign car, which has Just com
pleted marking the Omaha-Kansas City
rout through Omaha, South Omaha and
tor quite a ways out Into the country.
Tourists report com and other crops
along the line in good shape and prospects
fin for big money for the farmer.
On day last week he W. I Huff
man Automobile oompany reoelved a oar
load of five 1916 HupmobUe touring cars,
and notwithstanding the fact' that they
had signed orders with checks In full
payment from retail.. customer, at list
price for more than that many cars, they
delivered them to agents In order that
the HupmobUe car, should . be shown In
all sections of -the eeuatryv These ear
went to different points, north, east,
south and west, and as a result of the
demonstrations the Huffman Automobile
oompany has simply been overwhelmed'
with Inquiries from buyers elamorins for
literature, agency rights, etc
r" '. '
by the Bhrlners and Ro tartans haa been
one which will ever be remembered by the
members In attendance from Seattle. Mr.
and Mr. Huff will tour south along the
ooast. visiting all points of Interest
The last few days of sunshine have
made a startling Increase in the auto
supply and accessory trade, reports A.
D. Troup, manager of the Consumers"
Auto Supply company. "Hot weather is
what we need; hot weather and good
roads. .That's what brings 'em in."
H. H. Replogle, manager of the Akron
Marathon Rubber oompany, has climbed
out on the good business road In fine
shape and Is particularly pleased with
the country business. Mr. Replogle has
recently added D. B. Capron to his fore
as city salesman.' Mr. Capron was
formerly with the Pennsylvania Tire and
Rubber oompany. '
Stearns Knight is
ljjA mj - Ma C r. s v
Season of Sales
J, A. Melntlre of the McTntlre Auto Co.
Is planning for a big Btearns Knight soa
scn. tn speaking of the new car Mclntlr
Is all enthusiasm. VThey can't help but
buy It if thev so It. and compare It
with other cars of Ita class," was his
opening remark and this was followed by
brief recital of the reason why they
can't help but buy It.
Her are Mr. Mclntlre'a step to what
he terms a logical conclusion, and he
snaps them off a If he haa been eating
them for th last few weeks:
"Motor Four-cylinder, . IH bore, $S
stroke, rated horsepower. We guar
antee 40 brake horsepower. Cylinders cast
an bloc Force feed lubrication to all
bearings.
"Clutch Leather faced cone type so de
signed as to give easy starting.
Transmission Selective type, three
speeds forward and one reverse, A unit
with engine.
"Drive Ttirough propeller shaft and one
universal joint to rear axle.
. "Rear Axle One piece of pressed steel
with bevel gear housing mounted In cen
ter, making a very rigid construction.
"Front Axle One piece forging. Stearns
special design.
"Springs Semi-elliptic front; cantilever
rar.
"Brake Foot brake contract lux on
propeller shaft; emergency brake I ex
panding in drums on rear wheels..
"Tiree-4x4 all around.
'Wheel base 11 Inches.
"Gasoline Supply Cowl tank gravity
t
"Equipment Westinghouse starting and
lighting system with double bulba, head
lights and a number-carrying tall light.
Instrument board light and trouble light
attahmenti oil gauge, gasoline gauge,
electric horn, speedometer, windshield,
one-man top, tire carrier, tool kit and
one extra rim."
Evidently Mr. Melntlre belluves what he
say to the extent of backing his belief
financially, aa he has recently engaged
as his sales manager W. F. Mockler,
formerly of Sioux City.
Mr. Mockler haa had eight years of
automobile experience with the Adams
Auto oompany of Sioux City.
Mr. Mockler, too, has the Btearns
Knight spirit combined with a list of
"why note." all of his own. He says "the
older th engine the better It gets," Ab
sence of troubleEconomy of upkeep,'
and first cost last cost." are th facta
around whioh ha shall weave hi sales
talk. . ; 1 . . . ;
Th Pennsylvania Tire and Rubber oom
pany have just completed Installing a new
free air motor. This motor Is an eastern
type automatlo motor and will carry a
John I no vis. district sales manager pruaUr of, 140 pound at all Umea O.
for th Nebraska Buick Auto company A oison. local manager of the Penney!
for the Iowa territory, was a visitor s.t jvania Tlr, ftod Rubber company, says
the Omaha branch Thursday. j"Ono hundred and forty pounds pressure
' 1 .. I ought to stop the old cry of no prss-
R. D. Hertog. sales manager of th Ne-, iure
braska Bulck Auto company, called at j '
th Nebraska Bulck Auto company th
latter part of th week.
SAXON COMPANY GIVES
EACH DEALER ORE TIRE
It was a great ceoastoa for Good year
Tires as well as for Sasron Sixes when
Saxon dealers to .the number of 106
last week left the Baxon plant at De
troit to oonduot an economy test of
gas and oil as they drove from th plant
to their homes tn various parts o th
country. Fvery cas In th test was
Goodyear equipped.
I. ' "'j
j A h (1 flJ . Tk:Ut mate Car U 1 4.
II -' j 1 I '. Thia "year, its success established, we are 1 ; A
Iff ' I Phased to announce that the new price of the I Villi' I 'i ' '' '
p jijl jj I Steams-Knight Light Four will be $1305.- V
' ?1P r
,vl r ' ' . vffij; '
jji DEAUBS: Wi haTsa propssltlon that is a Veal aiset. Writs or Wlr. '
" 01 Mclntire Auto Go., .
:89v':--:v . Distributors'' .' ; .;Vli
Phone D. 2406. . 2427 rarnam Bt. '.
' L jl in i i i ...jL..-tx-LL..-L iiisiL. .mem
W. Calkins, will known Omaha real i A
man, wui amvs proDaiuy mis
morning from Detroit, in his new 1918
HupmobUe Mr. Calkins oould not 'wait
to. get bis car in th usual manner so
bopped on th train and went to th
factory tor that purpose. (.'"
The sunshiny days of last week in-V , W
creased the number of tourists through
Ornate many fold. Powell . supply com
pany reports call after call from motor- i
iats on th ' different trails Into and
through Omaha. Among them was W., A. 1
fiilveus, prominent real estate man" of
San Antonio, Tex. He assured his friend,
8. R, Burr of .th Powell oompany, that
the Lee tire he was using were giving
him splendid servio on th trip.
A very effective sales-boosting cam
paign was put on by Powell Supply com
pany on th last two Saturdays. Tbs
salesman on th road and several from
the Omaha house Journeyed to twelve
vi u raosi prominent towns in in ter
ritory and acted, as salesman tor th
dealer handling- tie Puncture-Proof
Pneumatic tire. They report considera
ble business and a great deal of en
thusiasm on th .part of th dealers
visited.
Tom Noone, when he Isnt selling Le
tires for Powell; run th Chris Lyck
ball Uam, He recently had a gams with
Blair, Vnd scorning the plebeian railroad,
supplied his warriors with deep-oush-
toned fir-wbeelers that carried them to
Che scene of the conflict.
The new Yellowstone Automobile road
is, without doubt, a paradise for auto
enthusiasts, and in contemplation of that
trip within the next few days, on of
Omaha's prominent hotel men yesterday
putcea ni oraer ror a HupmobUe In
wh'eh to make the trip, feeling sure that
the car would take him there and back
without trouble.
' J. M. Opper, manager of th Jones
Opper Auto company, has Just returned
from a trip through northeastern Ne,
braska. Mr. Opper succeeded In tandlns-
sevsral contracts) tor Reo agendas and !
says business ought to hum if th roads
keep on drying out All indications are
excellent now.
H. R. Sidles, general manager of the
Nebraska Bulck Auto company, stopped
ott here on his return from the Bulck
factory, where he found the plant work
ing days, nights and noon hours In a
never ending effprt to take care of the
phenomenal demand for 1015 Bulck Sixes.
Charles Stuart, secretary of the , Ve.
braska Bulcli Auto oompany, spent a few
hour In Omaha en rout to the bankers
convention at Chicago.
The Reo Motor Car CcnipaDy wiihlo anncunce that they have appointed the Jones-Opper Auto Co. dis
tributors of-the Reo Autcmcbile throughout eastern and Northern Nebraska and Western Iowa. A stock of cars
sufficient to insure immediate deliveries has been allotted them.
The Reo PolicyNow and Always Permanent Satisfaction No effort has ever been made by the Reo
lvioior kar oo. 10 compete wnn oxner cars in anyxnmg dui quality. ; 11, in our estimation, an aaaiuonai expenditure
.would improve the efficiency of our par, the improvement has been made and charged for. . .
The Reo Preference Never Based on Price But on the Quality of Reo ProductsThat's Why there are 80,000
Reo's in use today. That't Why every Reo owner is a Reo booster. That'tMy we glory in our policy and have no
fear of serious competition. Ihat'i Why the Reo stands out Individually. , ,
The Reo is FIFTY Per Cent Oversize in All Vital Partsand every Reo owner knows this. There is a
certain 'comfortable feeling which- steals over you; a feeling of satisfaction, assurance and pride when you realize
that the Reo is your car. You know it will carry you anywhere another car will carry you, and back, because all
me vnai pans are iou7 euicieni.
Word lias been received from Le Huff. S
manager of the Neb.-aska Buk-k Autu K
Reo Six Specifications
Front springs, 88x2, seml-enip-tic;
rr springs, cantlleTcr.
Front axle, I bean drop forgd,
with tlmkea roller bearlns; spin-.
die; rear axle full floating.
' Wheels, 84x4, demountable
rims.
Tire, 84x4, front nd rear
nobby tread on rear..
Wheel base, 123 Inches.
Motor, 8-cj Under, Tertlcallj',
cast In threes, modified L type.
Cylinder, 8 0-10x3 Ml horse)
power, 40-45.
Electrto Lighting and sUrtlng
system.
. Completely equipped, 81,880.
" jt x x .- ,11 i niir5HVM tr.rt "mi r .fl
15
Reo 5th Specifications
Springs, front, temi-elllpUci
resr, H -elliptic
Itesr axle equipped with Umsen
roller bearing.
Wheels, wood, Bix4, demount
able rim.
Tires, 34x4, front Mid rears
nobby tread on ren -
Wheel base, 115 Inches, '
Motor, vertical 4-cjL, cast In
pair. ,
Cylinder, 4 Msl Hi horse pow. .
er 30-3.
Glectrlo starting nnd lighting
system.
)jeft'hand drive, center control.
Speed, 40 to 48 miles.
Completely' equipped, 81,050.
0
K3
TO DEALERS: We now have the cars on oar salesroom flocn in ample quantities to make Immediate deliveries. We are completing our or.
ganizttion in Omaha territory and will contract with a few live dealers daring the next 30 days to sell Reos in this field. If yon
are in position to take on a Reo a?ency, write, wire or oomo to see us at once. We shall advertise the car liberally and assist agents in every prac
tical way to make this the biggest Reo year in; Nebraska's history.
JO CO.
Distributors Nebraska and Western Iowa
2043-45 Farnam Street
J. M. OPPER, Manager, Omaha
eomaDy. who Mate, that th, tr.p mdu kszsaann
OMAHA, NEB.
1