TTIE OMAHA SUNDAY BF.K: .Tl'TiV 11.
Makes Eecord Changing Tires
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TIRKS ARE CHANGED ON TOM ORR'S RACING MACHINE AT OMAHA
BPEEDWAlluLY 6 IN ELKVBN SECONDS, MARKING A NEW WORLJJ'S
RECORD.
Gossip
Along the
Atitomohile Row
Tha Whits Auto Sale company of
Sioux City ha arranged with the Powell
Supply company for the sale o Leo
puncture-proof pneumatic tires In that
city. The White company has a splen
did new two-story garage, repair shop
and salesroom and Is doing an excellent
buxlnesa.
Clarke O. Powell has been getting In
personal touch with the dealers In
nearby cities and has made recent flying
tripe to Fremont, Blair, Red Oak. Lincoln
and other points. He finds an optlmlstlo
spirit everywhere and Indications, for a
tremendous summer and fall business on
automobiles and supplies.
Ben Turgeon of Bonesteel, S. D., was
a caller at Powell Supply company's
last Wednesday.
J. W. Welch, prominent cafeteria and
restaurant man, is a strong booster for
Lee puncture-proof tires. He uses them
not only on his pleasure cars, )Axt on
the cars which transport foods from his
Cherrycroft farms to his lunch rooms.
A. B. Scott, carburetor expert from the
Marvel company factory, has spent the.
last ten days going over the Nebraska
Hoick Auto company territory adjacent
to this city giving Bulck owners Instruc
tions en the care of their carburetors
and gasoline consumption, making it
possible for any Bulck driver to drive his
car in a very economical manner.
I B. Drefson, assistant manager of
the Nebraska Bulck company, spent
Tuesday and Wednesday at the Lincoln
house, preparatory to handling the rush
of wholesale buulnces now taking place.
Victor H. Roos, the local Harloy
Davldson distributer, reports that for the
last sixty days there has been a constant,
stream of motorcycle tourists stopping at
his place of business for supplies and
rest. These tourists have come from such
distant points as New Tor It, Massachu
setts. Virginia, Toronto. Canada, and
nearly all of the Ohio valley states have
sent their representatives.
The Grant Motor company" has com
pleted Ita new plant and is now turning
out 100 cars per day. W. T. Wilson, local
agent, aeera well pleased to now be able
to fill orders from the floor.
Parson Motanic,
Indian, Takes to
the Hudson Six
Paraona Motanic, Umatilla Indian ath
lete, runner, weetler, farmer and church
member, has picked the Hudson six to
take the place of his racing cayuse, the
fastest on the Umatilla Indian reserva.
tlon. his home, near Pendleton, Ore., ac
cording to Information recently received
by Uuy L. Smith, local Hudson dis
tributer.
In his younger days Motanlo was never
defeated in a foot race and to this day
lie maintains that he holds the world's
record for the 100 yard dash, His
strength is not so great, yet there I
something vcr.aerful about It. As a,
wrestler he has never known defeat in
the Indian style of wrestling. He knows
nothing of the oatch-as-catch-can game
of the white man, but he showed no
reluctance in pitting himself against
Prank Qotch, world's champion, when
that big grappler went through Pendle
ton with tho Jeffries all-star troupe in
1910 Till wits after Motanlo had become
a Christian and a farmer.
According to the Indian's methods,
Motanic won that, match, for he tripped
the Iowa farmer off his feet, and threw
him to the mat ten seconds after they
fame tapon the stage." Hs could hoi un
derstand they why Gotch should fly at
him and twist his arme up behind his
back until It almost broke. It was not
lils way of wrestling,
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New Empire Car '
Has Many New Points
Improved Methods
Make Low Prices
"Aside from the fact that we have set
out to build four cars this year to one
last and therefore have a better com
mand of the market In procuring mate
rials, the recent drop of fl90 in the price
of our four-cylinder car can be attributed,
in a large measure, to economies in
production which have been effected dur
Ingk the last year or so in our plants."
Aa best Illustrating the truth of this
declaration. Kales Manager J. V. Hall
of the Olds Motor works cites the lm
provemed method of applying varnish in
the process of finishing the natural wood
wheels which have been attracting wide
spread attention on the four- cylinder
Oldsmoblle. In former times the finishing
fluids were put on with a brush and In
any slsable plant a large body of work
men were required at this task. Methods
in this branch of automobile production
have been so simplified, however, that
the wheels can be even more beautifully
flnshed than before and at a great saving
in cofct. ' " .
Production of a big low priced six
cylinder touring car and occupation of
a new factory that will Increase manu
facturing facilities fully J00 per cent are
the latest developments In the progress
of the Empire Automobile company as
revealed by the company's July an
nouncement to Its dealers. The six
Cylinder model, which reveals many points
of distinction, is brought out as a distinct
addition to the Empire line, the company
having heretofore confined Its activities
to the manufacture of four-cylinder types.
The new Empire car, which Is priced
at J1.095. is notable in size, with a wheel
base of 130 inchea The body Is corre
sponding roomy and of a type that marks
a distinct advance in construction, with
rolled cowl and convex sides. , The seats
for tho driver and his companion are In
dividual parlor oar type, with an aisle
way between, allowing easy access t
tonne au, without leaving the car.
Throughout the ear is distinctive and
racy in appearance, being remarkably
low, although the body is deep and th
standard road clearance Is maintained.
The radiator Is high, narrow racing type
lrom which the long hood runs back to
merge into the body without a break in
lines.
f t pw
Northwall Gets
the Pullman, Jr,
The T. O. Northwall company has re
ceived Its first consignment of the 1910
Pullman Junior automoliles. With th
Improvements In this car the Northwall
company is able to offer to the public
a remarkably large car at a rl'-e that
Is as remarkably low.
The new car has Ul-inch wheel base.
four-Inch tires with non-skid on the rear,
an unusual roomy body, genuine No. 1
machine buff leather upholstering and
numerous other Improvements. The oa
haa a longer wheel l.aeo than any other
i-ar selling below 0. and of tlii fai-t
the Northwall company naturally feels
proud.
The Fullman Junior sime It was taken
en by the Northwall company last winter
has gained a reputation Hint unusual re
markable valuta In the 191 car. It U
asserted, will make It a difttimt leader
In the medium price ear elans in this
territory.
The automobile industry has
passed the point now where a
now motor car or a new body is
necessary to be up-to-date. The
main thing now Is keeping up
APl'KAKAXCK and efficiency of
the one you have.
New Slip Covers or
New Auto Tops
do the work now.
Come in and see us. We will
give you some startlingly low
prices on this work.
Western Auto Top Go.
Vhime Douglas 8R.V
101.V21 HARXKV HTKKKT.
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GhiaIkniF Six-48
row
ig Seven-Passenger Touring Car
AT last you can get one of the biggest motor cars on the market at the price
r you have been considering one of the most luxurious motor cars made
by one of the great leaders of the higher-priced motor-car field.
At last you can get a car at a reduced price that hasn't one bit of value taken
out of it. ,
At last you can get at the price of cheap cars, a Chalmers car a car that
10,000 owners have run for two years at the lowest record for real economy
of upkeep ever known.
Cut from $1925
This car was placed on the market two years ago
at 31925. Thousands were sold at that price. Then
the car was reduced to $1725 and we sold thousands
more at this figure.
Most of these cars went to New York, Philadel
phia, Boston and Chicago, where the list of Chalmers
Six-48 owners reads like the Blue Book.
They were' not bought merely by those who felt
that $1725 was all they could afford to pay for an
automobile, but by people who could afford any car.
Over a thousand Six-48's are operating in the
New York City district alone, yet one man at the
Chalmers New York branch attends to all repairs
or adjustments that have ever been necessary.
No Changes But Improvements
The cars operating in this district broke all
records for upkeep freedom from repair cost con
sidered. There can be no improvement made in a motor
which does such work as this.
There can be no structural improvement made in
carburetion which makes such a record in gas econ
omy, or on a chassis with such proper distribution of
weight light where it can be.strong where it should be.
Not one of these quality advantages has been
skimped in the 1916 model of this car, but numerous
refinements have been made.
The car is built in our own shops. It is not a
motor picked up here, a transmission there, and
other parts from somewhere else.
How We Are Able To Cut
This fact and quantity production have enabled
us to produce this car at the 1916 price.
We are building 20,000 cars this season. That
is nearly four times as many as ever before. We are
putting up new buildings; we are installing new labor
saving and cost-reducing machinery.
With bigger organization, increased capital and
new plans, we have cut down administrative
expense in its ratio to each car made.
After several years work we are now equipped to
make quality cars at quantity prices.
This car gets all the advantages of this general
saving.
In addition we had no new tools to make on this
model, no new tool fixtures to make, no new machine
tools so we are able to give the present buyers the
benefit of these special savings also.
Not a Made-Over Car
Thus you see that it is not a made-over car to
meet a lower price; it is the same high-grade quality
car that originally sold at $1925.
Think of it! this car at $1550 $375 cheaper
than its first selling price and then people wondered
how we could make it at less than 2000.
Why, a great motor manufacturer once said to
us: "It is the finest motor in material and workman-
ship we have ever seen (the one in this car at $1550).
We are frank to say that we have never turned
out a better motor, even for higher-priced cars. No
company that we know is turning out a motor with
such high-class workmanship as you put on this
one."
Look Beneath the Surface
Statements like this should make the prospective
motor-car purchaser look beneath the surface of
claims of all motor-car manufacturers nowadays.
The prospective purchaser can't tell by looking
at a finished car what is in the chassis. If he is a
man of mechanical knowledge he can tell something
by close examination of the chassis.
But even then he can't find such differences
as this motor manufacturer found in our motor.
But those who sec Chalmers Cars in the making
see these differences.
That's why we proudly call attention to the fact
that we have never lost a single sale to a prospec
tive purchaser who made a trip through the Chalmers
factory.
Talk to Owners of This Car
Many of your neighbors in Omaha
and vicinity are running this car now ask any of
them about it.
It is the car of Quality Plus. It is the car of
Quality, because the Chalmers Motor Company has
never succumbed to the temptation to make cheap
cars. When we cannot build quality cars we will go
out of business.
It is the car of Quality Plus, because, with new
plans for quadrupled production, new organization
and the biggest business in our history, we can make
Quality Cars at prices which make this Six-48 abso
lutely the best "buy" in the field of cars priced from
$1200 to $2000 today.
We are not given to over-statements. Hence we
ask the privilege of proving this rather strong claim.
May we show you this car, to-day i
The Car of Quality Plus
Stewart-Toozer Motor Company
2048-52 Farnam St. Phone Douglas 138
We are closing our territory now and want good live agents. Write us for particulars.
Chalmers Motor Co.
Detroit, Michigan
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SETirz "Let Your Next Car be a CAane"lllI
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