II
OMAHA SUNDAY
.UTN'K 27.
OVERLAND CAR IS
MOST ADVERTISED
John N. Willy Sayi that ii One of
Reasons Why It May Be Sold
So Cheaply.
NEWSPAPERS BEST MEDIUMS
Ths OYrrtand la frequently re
ferred to as the most advertised of
11 motor ear. And this extensive
publicity Is declared by John N.
Willys, president of the Willys-Overland
company, to be the principal
reason why the Overland can be sold
at a price which wouM mean a loss
on every car to the majority of man
ifacturers. Mr. Willys points out bow the
widespread advertising done by his
company has made It possible to mar
ket the new Overland Model S3 for
mo low a price as $750.
"I recently overheard a romark during
a conversation In th smoker of a Pull
msn. Indicating that lha talkftr bc'.avtd
Overland advertlalns must cost about $a
per car. This, of eoure. Is preposl eroua.
Taat year our advertising oost per car
was a Utile leu than 1 per cent, this
Var It wilt be a trifle less: next year
materially less due to greatly Increased
production.
"The quantity of our production spreads
all overhead so that the Item per car Is
fo small that the buyer pays for but
little mora then the actual material and
In nor plua a reasonable profit, whlcn, alno
becauie of quantity, Is small per car."
411 Read Kraipaiwra.
Mr. 'Willys states that the advertising
r.one by bis company In the newnpapcrs
l.as brought big results.
"I have all the faith In the world In
r.ewnpaners." he says. "The dally t ews
pnncr l the university of the masses.
Tfople who read no other publication
lesd newspapers. They get their news
of the world and form their opinions of
people and things from whst thev read
In the dalllea.
"And the Influence of the newspaper Is
l.v no means local. It extends for a ra
dius of many miles around th center of
publication. The great body, of news
pr.per readers Is composed of millions of
rfty residents and hundreds of thousands
of people who live in neighboring cities
i.iitl towns and In the country. The vast
oAmy of travelers which every city draws
trad the newspaper.
"Consequently we bring tha Ovctland
nessage to the attention of the public
through the medium of these papers. Ve
find that our efforts In this direction
have met with much success. Our news
paper advertising, together with advertis
ing In other fields. Is, In a way, a menu
lira of our success."
New Office of the Firestone Tire and Rubber Company
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Rraifii la Ft re 4 .
The Salt Lake club of the Pacific Coast
league has given an unconditional re.
Occupying a three-story fireproof
I ulldlng, totrell.er with a hlyh basmuent,
Slvli.a it four floors, mill STVj.xJK) foe.t,
tha Firestone Tire an.j Hulibcr company
hae made Omnh one of its litrgoat dis
tributing plants. The business is . In
rharge of K. 1. hudisell, manne r, whu
bns charge of the snles In Nebraska,
t'olnr-ulo, Wyoming, western Iowa and
the southern part of Houth Dakota.
The Klrestonn cntupany has been In
Omaha lor a lont time and has succeeded
In building up nn enormous business, n
business so treat that It hns been com
pelled to move into the new structure st
2MS Farnam street, where the formal
opening was hrld Inst Monday and at
tended by more than persons Inter
ested . In tires for automobiles, trucks
and all ether wheel vehicles.
At the opening the new plant was vis
ited by a large number of the Commer
cial club members, automobile - dealers
and others. During the day, Harney
Oldfleld, who happened to be in tho
city, was one of the callers, his wife ac
companying him. Then. too. . Uoyd
Thompsn dropped In to look over the
plant. The office was beautifully decor
aeed with huge bouquets of American
Itciiiity roses, carnations and palms.
Visitors were presented with souvenirs
llitlo rin-Monc tires made Into paper
welphts, tube gags and gasoline rolls.
At no'in of opening day, luncheon was
served ut tl.e Ilonshaw, where a large
numiier of dealers and salesmen were
III J glli-rit.
rprakln of the bUHlnean of the Klra
tone company, Malinger Uudlsell suld:
I didn't realise how crowded we were
of epnee Is taken by the force artd the
amount of stock we must carry. Hut It
feels mighty comfortable to know that 1
have a real service backed up by a stock
room and a shop that can produce."
Mr. Kudlsell asserted' that Flrestono
sales, both for pneumatic and truck tires,
have been' growing at hucIi a rspld rato
that he bad not been able to figure out
increases until lately. "Rut," said he,
"If sates keep up tho way they have been
going we will run 20) or Sun per cent
ahead of last year."
Tho volume of sales the last twelve or
fifteen months convinced the Firestone
company that Omahu was deserving of
newer ami better qunrters, a place where
sufficient stock might he stored to over
come nil delivery delays and the moat
competent lire service, given. 1
The result Is a new Firestone bu'ldlng
in Omaha, commodious, convenient and
housing all departments. The service
loom la large enough to accommodrte all
cars and trucka needing quick lepalr.
The machine shop Is equipped with elec
trically operated hydraulic press, 200-ton
pressure. In fact, tha new Flrtatone
headquarters are equipped with complete
tlre-applylng and repairing machinery.
Stock rooms on the second and third
floors are adequate to carry sufficient
Firestone equipment of all sizes to fill
all Immediate needs.
ThB lighting is good everywhere. Two
large skylights, throwing rsys of light
direct on tha work In hand, are ued to
light the shop and stock room. Front
windows light the office with Indirect
tlectric lighting at night.
Prefers Trip to
the Panama Expo
to Ocean Voyage
"Safety flrxt." said Kobert "W. Simms
of Jacksonvll'e, Fla.. when he provls
loned his big six Hteains-Knlght for a
voyage over tho Iini-oin Highway from
Baltimore to San Francisco and return.
Siinius hits been accustomed to a
Kuropean trip every three years and was
scheduled for another this year.
"Hut after careful deliberation," said
Slmms, "earefuly considering both argu
ments, whether It was to chance a blow
out on the highway or a blow-up on tha
f nan io nicner nemneaa, wno was od- ., , . .......... .
talned from the St. Louis Americans. c.ven now In the new building every Inch j out on the highway or t
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sea, I decided that while a blow-out in a
neutral country was a nuisance. It was
much to be preferred to a blow-up on
tho sea."
Airman Del Tea KlaaetKar.
"Art" Smith, the latest sensation In
aviation, drives a Kisafl-Kar when on
terra flrma. Bmlth's "stunts" at the
ranama-Faciflo exposition have made
him the most talked about of the younger
aviators. Among the daring feats ac
complished by Smith Is shooting off fire
work while "looping the loop" over the
exposition grounds at night.
HUPMOBILE PRICE LOWERED
W. L. Huffman Announces Price of
New 1916 Model it $115 Lest
Than that of 1915 Car.
SEVEN DIFFERENT DESIGNS
Two chief points of Interest in con
nection with the 1!11 Hupmnbile i.re the
price, which is lll.i lowr than last year,
and the number of body designs which
make up the line, there being seven.
The "principal ones, of course, nre the
touring cars, of which there are two,
the five-passenger. in the stnndsrd
aheelnase of 119 Inches, and the eeven
piissenger, mith 1.3-inch wheelhaso. The
cithers include roadster, all-year touring
car, all-year coupe, five-passenger sedan
and seven-passenger limousine.
Though numerous improvement and
refinements hav been made in con
struction and finish throughout the car.
It Is practically the some In Its general
appearance as the previous model.
The design of the motor remains the
same, though the engine Is about 20 per
cent more powerful than that cf last
year. The additional power Is obtained
by Increasing the "yllnder bore from
three and three-eighths to three and
three-fourths Inches and by increasing
the clear diameter of the valves to one
and three-fourths inches. In r.pit of
the added power, which results In bet
ter pickup and even greater flexibility,
'the experimental cars have shown that
this model will be fully as economical
of fuel and oil as Its predecessor
A new starting and lighting syttetn of
two units replaces the single-unit sys
tem used last year, while the same Igni
tion system, employing current from the
storage battery, is continued.
A new feature Is nn enclosed silent
chain instead of an xpnsed belt for
Mrivlng the fan. As here.tofore, the
clutch and transmission are assembled
as a unit with the motor. Four addi
tional steel plates have been added to
the clutch, which now has seventeen
olscs, running In oil. Additional springs
facilitate the smooth action of the clutch.
The rear axle remains the same, with
silent spiral bevel driving gears, and the
tear spring suspension Is unchanged
from the long, underslung, aeml-elllptl;i
type used last year.
It is In the bodv, upholstery and
equipment that the most Interesting
changes have been made. The general
design of the body is not altered. Up
holstery Is of tha flush type and is of
i genuine leather and curled hair. The
seat cushions are thicker and the gen
eral comfort of the car much enhanced.
I i the forward compartment cf the
touring cars the control levers have been
moved forward to afforl more room for
the driver to use tho. right-hand door
for entrance and exit. The open bodies
are completely lined with leather, pre
senting r.o polished surface to be
scratched or marred.
Rent rooms quick with a Bee Want Ad.
Ream
Bros.
STORAGE
First Class Auto Repairing and Machine Work.
200-11 North 15th St. - Douglas 4401.
Homers to Hell risk.
It U said that before next year C. V.
Somers will sell the Cleveland club to
William Hmlth and J. C. MeOlll. the
present owners of the Indianapolis Amer
ican association club.
TrsTtrnssrnrfT
$75
4!
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Choice of Color Steel Blue, Brewster Green or Black
Unit Power Plant; Gennine Leather Upholstering; One-Man Top; Rear Seat 54
Inches Wide, Which Makes It Roomy; Weight 2,200 Pounds, Whtch Makes It
Easy on Tires; 32 by 3Yz-Inch Wheels; Demountable Rims, One Extra; Stewart
Speedometer; 10 Gallon Gasoline Tank; 2 -Gallon Reserve Tank Located in Cowl
Whon $750 was announce! ns tho prkv of a good
automobile with real specifications, and it became nu
aesurwl fact that it was not a toy automobile, manu
facturer took their pencils and began to fijniiv.
HERE S OUR ANSWER :
AOFJNTS AM) DISTRIBUTORS WANTED for
Iowa, South Dakota and Nebraska.
If you have not already taken a Bid car at $7o0,
get on tho train, come to Omaha, and let's talk it over.
If some one in your town hns a car at $750, your
chances of doing a big business are very slim unless
you can compete.
Factories are working to turn out more cars for
this fall's business than has ever been planned on be
fo re in the history of the automobile industry.
If you want to get your share of this business be
fore it is all promised, you should give the matter your
immediate attention.
We hive a car that will make it possible for you
to do the big end of tho business in your territory.
SOUTH DAKOTA, WESTERN IOWA AND NEBRASKA.
E. M .REYNOLDS & CO., 2105 Farnam, Omaha, Distributors
:
j)nt it on
ii yout tmw
Ffd cat
X7t7TLL you get delivery of a new
Ford this Spring ? If so, here is a
suggestion :
For your first spin bring the car to us. See the
Gray & Davis Starting-Lighting System for Ford
Cars. In a few hours time, if you desire, we can
add to your car the services of electric starting and
lighting from a battery.
The fine-looking 1915 Ford deserves this equip
ment Gray & Davis equipment
For, since 1908, when Gray & Davis produced
the first successful electric lighting dynamo, their
name has stood for the top-notch of simplicity and
efficiency.
Owners of Used Fords:
You are not barred from this equipment The
System is made a part of any Model T with equal
ease and certainty of results.
Drive around and find out full details.
Installed by INDUSTRIAL GARAGE
Twentieth and Harney Streets, Omaha
HERRING MOTOR COMPAXT OF PES MOI.VKS, Distributor for Thi Territory.
PRICE COMPLETE
System as supplied Includes motor gen
erator, 6-volt battery, enameled steel bat
tery box, starting and lighting switches,
regulator - cutout, all necessary wiring
chains and sprockets. '
AUTO
SUPPLIES
P.O. B. BOSTON
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