RJEAL K8TATK IX) AN 9
to lifl.000 md promptly, r. D.
Weed. Weed Bid.. IHth nd Ftrnnni Bta
CV V. end farm loan, fc, I r-ee east
J. H. 1'umont A Co.. 41S State flank.
WANTS. D City loara and warrant!. W.
''"n pmun e m.. I3.u firnan St.
WON' KT f.n haDd for city and farm loan
r. rr. tiiKiimr, .ny ixauonai rienw. Hldf.
WAN'TKD gflty I "ana Peters Trust Cv
6EB ua , fi rst for farm loan In eastern
Neb. TJnttsd Ststes Trust Co.. Omnha.
6
CITY LOANS. C. O. Carlbirfc
OMAHA romes. Raat Nebraska (arrua.
.... vm.n-n.j- ni IU.A1I W1TAT K CO.,
I01S Omaha National, toons Douglas fTH
REAL ESTATE WANTED
LIST your property with H. H. Lander-
you. u7 mevtiia hir. r. sum.
LIST real estate and rentals with DON-
KLSON R. B. CO.. tOl Om. Nat l Bank
. ATTENTION NON-RKfItENT
PKOFERTT OWNERS.
Wo slve our exclusive attention to the
rental and oare of North Side property
In Omaha. You will find It to your ad
vantage to communicate with us.
NORTH 81 PK REALTT CO..
24th Jit. and Amti Ave. Tel. Webster Sit.
HEAL "ESTATE -ACREAGE "
DANDY LJTTLE FRUIT FARM.
Two acres covered with the beat varie
ties of fruit and In bearing; situated ten
morn, from In.lde the city llmlta and
near the car. Phone owner. Walnut S24i.
REAL ESTATE NORTII SIDE
New Bungalows
Walking Distance
I built 8 beautiful 5 -room bunga
lows at 2216-19-23 Clark fit. Have
sold one and have two more left.
Each has (Ire rooms, oak finish,
built-in book cases, kitchen cabinets,
etc. Half stucco.
2215 Clark St., corner alley. .$2,700
2223 Clark St., corner of 23d. $2,760
$260 cash, balance like rent. See
them today, 2 to 4:30 p. m.
H. A. Wolf
Ware Block.
Doug. 8068,
$100 DOWN
1100 cash will start you on owning roar
own home on a good atreet in a good lo
cality and near a flna park. I offer you
th, choice of either 4415 Spalding street
and 4016 No. 44th street. These houses
have full cellars, cement floors, city
water, electrlo lights wfth elegant fix
tures, 4 large rooms on first floor, I un
finished bed chambers and unfinished
bath room upstairs; the lots are large
nd nicely leveled, with permanent side
walks. Prloa la 1,0; 100 down and the
balance S20 per month. I also offer 4007
No. 43d street for 41,650; tlOO cash and 20
ir month. This house is not Quite as
large as the others, but It is a dandy.
0. G. CARLBERG-
Hi Frandels Theater Bldg.
ON THE BOULEVARD (
. A beautiful s-room house. 4111 N. Xth
St. Thin house is modem In every sense
of the word. Haa 6 rooms and sleeping
porch. Oak finish on first floor, Wren
and maple up. Offered for a quick sale
at the low price of $3,300.
AV. S. FRANK
201 Neville Block.
S-ROOM cottage, hot water heat, all mod
ern. 4517 North SSth Bt Key first door
north; $Si cash, balance $26 per month;
price. $2,700. C. M. Eaton, 1104 W. O. W.
Bid. Douglas 1W4.
M178T BB BOLD..
Two fine lots on 39th Bt, north Of
Ames Ave., all street Improvements in.
Wright I-shbtiry, Douglas 151
CONTRACTORS CLEAN-UP BALE.
e-room house at 1714 Pehler Bt, s-room
house at lfRS Bahler Bt..' Just being com
pleted. Both houses finished In oak and
white enamel ; raoee. than modern; close
to car. Webster. 419$. .
REAL ESTATE SOUTH RIDE
LARUE two-story nous and lot l&Ox
249, put to exchange for smaller place,
walking distanoe, or vacant lot on Cum
ing or 14th Bt Place Is clear. Will carry
difference back on property; no equities
considered. Address P S4. Bee.
REAL ESATE INVESTMENTS
Must Be Sold
Close-in Flat Bldg.
502-4 B. SOth St., nearly new two-apartments
of 4 rooms each; modern in every
detail. Owner wanta cottage for equity
of 11.60, or what have you? Or make
Ncash offer for equity. This is worth, look
ing up.
R. H Landeryou
. Telephone Douglas 675.
103 Neville Blk., lth and Harney Bts.
REAL ESTATE MISCELLANEOUS.
YOUR
CHOICE
OF THREE
HOMES
One West, One South, One North
All Brand New, Never Occupied
, 41$ Bo. 42d Bt A strictly modern, oak
finished home. Full two stories; living
room, dining room, den and kitchen on
first floor; three good bed rooms, four
closets, tiled bath and sleeping porch on
second floor; stairway to storeroom In
attic; full cemented basement, pressed
brick foundation, furnace beat, fine light
fixtures and window shades; decorated
throughout; east front lot on paved
street, with big shade tree. Price, $3,750;
1M0 eaah. $30 monthly. This Is f&ut below
the actual value. Open today.
' If you prefer the north side, have a
duplicate of the above at 2M0 Laurel Ave.
Only two blocks from Ml Her park. Buna
price and terms.
If you like the south part see 1MB South
25th St.. Just like the above, but on large
corner lot. with room for another bouse
on rear part of lot Less than a mile
from the business center, six blocks from
Hanaeom Park, i blocks to Park school,
one of the best In the city. Price, $J,60.
Same terms.
For more Information en any of these
phone Chss. Horn, owner. Walnut 33L1.
For Sale
or trade, good 8-room, all modern home,
CTtxtfO ft lot Close in on car Una
Good location Jm T St.. Lincoln, Neb.
Address S 875. Bee.
S3
Bee readers are
too intelligent
to overlook the
opportunities in
thcMWant T col
umns. Theyre
worth while reading.
PREPARE TO CROWN
QUEER OFTHE MAY
Arrangements for Unirertity of
Omaha Gala Day Axe Rapidly
Rearing Completion.
SCENES OF DA2ZLTN0 SPLENDOR
Balloting for the most popular co-ed,
ho la to be crowned May queen May
' at the gala dar exercises hv the -
14
dents of the University of Omaha,
started Friday afternoon and win .
tlnue until Monday. Keen rivalry Is
being shown among tha ro-eda foe th.
coveted position, several of them having
a number of workera who aea tnHm
Influence voters. The' general eustom la
to elect a Junior or senior for the place,
this often causing class rivalry. The
student securing next to the highest
number of votes Is to be maid of kMnr
to the queen.
The crowning of the Mav nuean mi tRa
school campus the evening of May 14
to oe the largest school affair of the
season. Sixteen May pole dancers have
already been selected, who win act as
ladles-ln-waltlng. while as many more
little girls will be secured to not as train
bearers and the like. Tha humh win
lead a procession of all the co-eds to a
mrone on the rseripus. where she will
be crowned. All Darticlnanta will he
dressed In white, making the pageant, as
in the past, one of royal splendor.
Climax ( Gala Day.
The orownlng of the Mav ntmn win
act as the climax to the gala day ex
ercises. Each class and organisation la
the school Is busily at work preparing
Its aharo In the entertainment that Is
to be given to the school' vympasium.
The parts taken by the various organi
sations are to be divided intn two dtvl.
slona so that an afternoon and evening
performance may be given. The May
queen will sit as the honored guest at
the evening Derformane. Ttia
day has been given over by the faculty,
so that studies will not mar the day of
perfect , joviality.
The entire work Is being handled hv
a representative committee of the stu
dent classes, with Victor Jorrenaen
general manager. Bo as to limit the ff.it
and not make It too drawn out each
organisation and class will be allowed
twenty-five minutes In which to put on
its feature. The various features vary
from a complete minstrel show to a
Notes From Omaha's Busy Suburbs
Benson.
Monday will be cleanup day in Benson.
L A. Simons Is slowly recovering fmm
his reoent serious illness.
Miss June drove Is home from Was.
leyaa to spend the week-end. ,
Miss Edna Killlan expects to leave In
a few days for Dee Moines, la,
U. J. Grove haa returned from Min
nesota, where he left his sick brother
much improved.
Mrs. EX C H odder entertained the China
club on Monday. She was assisted by
Mrs. Huntington of Council Bluffs.
Mr. and Mrs. Van Antwerp of LodL
Neb., have been, guests at the home of
Mr. ana Mrs. J. Marsnaii (or a lew
days.
Rev. Mr. Ringer leaves the Lutheran
church pulpit here, which wilt be filled
In the future by Rev.. C. W. Nelson of
Chics go. ..
The Woman's club will meet .next
Thursday afternoon at the home of Miss
Cora Totman. for the laat program or
the year. ...
The announcement of tha engagement
of Miss Bigred Hendrlckson and Julius)
Andreason has been made, las weaaing
to be this fail.
The Woodmen of the World lodge will
uso Its new regalia for the Initiation on
next Tuerday night- PapiUlon lodge will
attend In a body.
Mrs. John LAUrltxen and Mlse Agnes
Tonder have returned frota Pohoco, where
they went as delegates at tne ijumer
league state convention.
Mra. J. W. Welch entertained Mr
Petet-bOn of Aurora and Mra PauL state
officers of the club federation, during
the convention held here last week.
The vaniis neoole of the Presbyterian
ohurch will give a concert at the church
next Thursday evening, both local and
out-of-town talent will be represented.
The cltv eouActl Wednesday confirmed
E. C. Hodder as eltv attorney to suc
ceed himself, and Dr. Heumann to suc
ceed Dr. Loechner. The chief of police
was not confirmed.
The Methodist women met at the par
sonage last Wednesday for a social time.
Mrs F. L. Rumpus, retiring president
was the recipient of a gift from the
women of the churoh.
Mra W m Tartnn was hostess for the
Tuesday Whist club, Mrs. M, J. Bhay
far tha w- W. L. elub. Wednesday, and
Mrs. B. g. Phelps for the Aufwiersehun
oiuo on xueaoay i wai wom.
Tha members of tha high school gradu
atlng class went to Florence Saturday
morning, leaving at o'clock, snd served
breakfast on the arrival at Florence, the
return trip being made aL IV o ciocg.
The members of tha English Lutheran
church gave ST farewell party in the
churoh parlors, last Wednesday evening.
for Rev. Mr. ana sirs, minger, who were
presented with a cut glass dish as a
farewell gift
A nleasant surprise party was given
last Tueaday evening at the home of
Miss Anna Campbell, m nonor or miss
Edna Kill Ian. retiring presraent oi tne
Ed worth league. Miae Killiaa waa pre
sented with a gold league pin.
Florenee.
Miss Allle Houston to tha guest of Mrs.
Fred Teal at Lincoln.
Mlaa Price of Teksmah is the guest Of
her sister, Mrs. W. R. Wall.
Mrs. Frances Vlstor of Lincoln is the
guest of Mrs. Alfred Relmer.
Mra. M. Metxlnger of Blair was a guest
of Florence friends Tueaday.
Mra. N. R. Fleck waa a Council Bluffs
caller Thursday, where her sister Is
very 111.
M. Brenneman of Kansas City wss the
great of his brother, J. Q. Brenneman,
Monday.
D. Devo. who soent the winter In Ore
gon and Washington, has returned to
Florence.
Mr. and Mrs. J. W. Fhaw and family
are now occupying the Dudgeon property
north of town.
Mrs- W. B. Parks, who has been visit
Ing relatives m Kansas City, returned the
first of the week.
Mr. and Mra. R. H. Olmsted and Rob
ert Olmsted have moved into their sum
mer home at Florence.
Charles Brenneman of Cedar Rapids,
la, waa the guest of his brother, James
U. Brenneman, Tuesday.
Odd Fellows and Rebekahs of Florence)
gave a banquet and program at Odd Fel
lowa' hall Friday evening.
The Ladles' Aid society of the Metho
dist church will meet with Mrs. Harriet
Janssen Thursday afternoon.
Mr. and Mrs. Charles Hubbell. Misses
Ooidie and Mary Hubbell were guests of
Mr. and Mrs. A. Larson Bunaay.
Miss Nelva Harrington, who waa a
week-end guest of friends at Pawnee
City, Neb., returned home Monday.
The Ladles' Aid society of the Flor
ence rrestytenan rnurcn win meet with
Mra Carlson, Wednesday afternoon.
About thirty ef the young people of the
Florence Christlsn Endeavor society st
tended the meeting In fcoutb Omaha on
Tuesday evening.
Mr. and Mra Frank Parker entertained
at a danolng party Bator day evening in
THE BEE:
Miller
AVS3 mil K n ikMiih Mill,.
tJT rrk this week? The Judas
11 I trees are In their glory. From
every point la the park there
are wonderful vistas with
groups, of these falrv nlnk
J.ii : i i
trees to light the picture. From a dU.
tance they are even lovelier than at close
ranae.
Miller park seems the most friend I and
diligently used of all the parks. It has
a popular golf reuree. tennis courts, a
very attractive elub house, and tha lake
In July and August swarms with little
boys swimming. This season a double
equipment of playground, swings and
slides and picnic tables and benches have
been scattered sbout. The little lake
with its flowery Island Is fed from a a
artealan well, and It la a toy In this nart
of the country to watch clear water rlp-
piing and flowing.
Often on a hot evenlna- we taka mr
supper In the park and, sitting on a oool
bank, watch the boys at their pranks in
the water. It reminds nn hit nf h-
Serpentine in Kensington Gardens In Lon
don, and the Island looks charmlnr
snough to entice even Peter Tan.
This Dark was atarted anme tim tn
18S0; the trees were planted broadcast,
with the Idea that when the tlma and
I the money arrived for laying it out, such
wcru noi neeaea rouia oe eut. I
have been told that Judge George B.
Lake Is responsible for the planting of the
wonderfully beautiful avenue of white
birches. All lovers of Miller park ride
and drive worshlpfully through this en
chanting arbor. In early spring, with
the tender green Just showing, these trees
bring the mind the great Frenchmen who
painted in the Forest of Fontalnefcleau.
Do you sometimes remember that the
two ( broad, picturesque bridges, which
add so much to the general charm., are
souvenirs from the Tranamlsslsatppi ex
short grand opera and musical comedy.
The school gymnasium, where the per
formances arc to be given, has been
fitted up with a large stage, having all
the appliances of the modern thaateft.
The net proceeds will be turned inte the
at niello fund.
Following are the May pole dancers
selected ;
Misses- Misses
Cella Vest. Clara Llndlav,
Margaret McCoy, Esther Knapp,
Rule Campbell. Oeil Charles,
Catharine Wood- Elisabeth Se Inert,
worth. Etta Bnren-ton,
Helen Johnston, Amy Zlhau.
Mabel Nelson. Helen Tyner.
honor of Mr. and Mrs. Martin Hersklnds
and Mr. and Mra Orlle Wilson.
Me knit Mr V-m1 I . j a
- .... - .,. . n, ncr riu.rt.inmi
at dinner Saturday evening. Their guests
messrs. irving Allison. Arthur Dial,
Clifford Keirle and Floyd Rogers.
The Dorcas society of tho Christian
church met with Mra, William Menke
and plans were made to hold an ice
oream social the latter part of this week.
A pleasant surprise wss given Mrs.
King ths first of the week. Those pres
ent were: Mesdames Reed. Alback, Han
sen, Raymond, Jaapereen. Krenser and
Miss. Krenser.
Miss Oenevieve Jones entertained a
number of her friends in honor of her
seventeenth birthday Saturday afternoon.
Those present were: Mlawee Martha
Robblnson. F.sther Petersen, Kyi via Mey
ers, Elisabeth Owynne, Grace Horton,
Bernlee Mathews and Messrs. Roland
- - , ....h.u ncnuan weytn.
Amos Tompkins and Albert Jaoobbarger.
miss nuth Wall entertained a number
" "-r juuns incnus nunaay arternoon.
, - .. wihtw ciron Bffly
mour, Ethel Hell. Hegtna Squires, LuoUle
Moody, all of Omaha; Ruth Lewis,
Lurana Lewis and Messrs. Will Fraua,
Harold Black. Elmer Hia-gley, all of
Omaha, After spending tji afternoon
picking flowers In the hills around Flor-
c.T niunna o una a nne lunoneon
awaiting them at tha Wall lioms.
. Distet, " ,
A dsiis-htae waa twn T 1.
and Mra J. C. Mosher.
Mra Mtlaa Ifrlravrlan ant-vt-ln-a -
bridge club last Friday. ,
A son was born Thursday morning to
Dr. and Mrs. Henry B. Lemere.
Me wA XTwm T T X7l I,-..- t. -
- . . 0 ,,a,w vaw
sojourning at Rxoelslor Springs.
C. B. Little of Chicago was the guest
last week of his sister, Mra EX U BealL
Mrs. J. B. ' Ruth returned Wednesday
from Florida, where aha mail
..w W,M
ter.
Ttl T .ak rl I AM A tj SAVtUtst ah eVtaa. "TV.. A
Presbyterian church will meet Friday la
the churoh.
UTes aaJ "LaTa W S-W I I a
Monday from a week' vlatt In Lincoln
and AaVhland.
TKak rtiimetasv s4 ssxl aw ita a-S. II M as
. wuuv-v v.sisjs vt wilts tllltU 100-
W. E. Shafer. .
Mra. n If nr4n ...J . ..-u. -
Chicago are the guests of Mr. snd Mrs.
Miss Ruth Harte hss returned from si
- ' ,i viiuuwiDfli nu.,
and Kansas City. '
r a a ir 1 -1 m . , ,.
Wednesday afternoon for Mrs. Edith An
derson of Chicago.
Mrs. Frank Browne entertained the
memhara nf tha nmmw l,,k -. i i
-.- - z wmv v ,Mw uuiua
Tuesday afternoon.
Mrs. Del worth Carter of Astoria, 111.,
" the guest of her daughter, Mra Eugene
.'uvai, anq J'i r. 1 7 u a I .
Me mnA Mh A-a-m Cm, ,a m
- - . . . . " v .wu inurnia
from a winter In California and other
western points Thursday.
Miss Jean Morton of Nebraska Cltv
mm m m asiiaaast . vi. . ai vi .
- b-mwv asiv JKrl we-na UI ism TWk MX.,
Bmith and Mrs. C. R. Dodds.
Vf r fmmm Ulllla A.A.,.lM-a I- 1i
WarineaH.v iftatnnnn .n- W 1...U
' ' ... .,,.,. m. I1VIW
Jaeger, who leaves Dundee this week.
Mr. snd Mra. T. !. Crosby entertained
i ainner eonesaay in nonor or the
birthday anniversary of Wt P. Warner.
Mra N TT V,w m u-
- - - . - . Imi,vi in-, nnni'
bers of the Omaha Woman' cltfb, of
wn.cn ana is president, at nor noma rrt
dsy. The Dundee Catholic Circle will have
a kenalngton Monday at the home of
Mrs. Edward Callahan, $306 Webster
street.
HfM IT m T ... cr, .., ...
am. aj.iva if, pi, I KUI, IVI 111(1.,
and Mra. Ralph Murphy of Jacksonville,
rim-, in iuuii oi air. ano Mrs. w. a.
Fonda.
Ua --.I vr V. n V - 1 i . - .
... van ' A J iTriaurMWJ
their twenty-fifth wedding anniversary
Muiiusr avenma. un nunarf q guesti
l. 11 k.
mmtJt Mwm a O T II . .
' ' ' kj. nwniiinn ri! trr
cuimwiiij tor invir
guests. Mr. and Mrs. John Tarwood of
in.uii, uwaiw.
The annual church dinner of the Dundee
rreanyterian church will be given the
evening of May 4, followed by an In
teresting program.
Wee A Basilar.
Mrs. M. Lemlng had her hack severely
wrenched by a bad fall on Thursday.
Mrs. Henry Parks expects to leave soon
for an extended trip to Michigan to visit
relatives.
Mrs. Ola Oarlaen haa beea on the sick
list the last fortnight with a severe case
of the grip.
Beven matrons of this vicinity will
contest for a silver medal at the church
on r'riday evening. May 7.
Miss F. A. Long of Madison waa tha
week-end guest of her sistera, Mrs. F, A.
Wrllmun and Mis. H. a). Miller.
Mrs. Park Edgar will entertain the
Weat Bide Woman's Christian Temper
ance pinion Thursday afternoon.
Mrs. M. MCiratl and daushter. HeUn
of Lincoln are the week's guests of her
OMAHA. MONDAY, MAY
Park
position? So far no Jarring note has ap
peared In the arrangement of this park.
As It Is entirety man-made, this la a
rather remarkable fact
The Iron spring brings a great many
people; they come from miles around
with their Jugs to gvt the water which
Is supposed to have medicinal qualities of
value.
A very pretty ceremony takes place
every year on the shore of the lake, whrn
a miniature men-of-war, decorated with
flowers, is launched in memory of the
dead In our naVy. There is alwava quite
a crowd, and In such surroundings the
whole affair tskes on the nature of a
pageant. It la an extremely pretty thing
to watch from a distant vantage point.
Once or twice during the summer a
band plays on the veranda of the club
house, but there are not such crowds to
hear It as at other places, t suppose be
cause the neighborhood Is not at all con
gested. For the casual listener this Is a
pleasant feature. It Is to be hoped that
musla In the parks will become a regular
thing. The people certainly love It. and cf
all amusements. It is the most Innocent
and delightful.
What crowds go to Central perk in
New Tork. and what fine prokrama they
heart Iast summer I heard the Minne
sota State Municipal band at lke Har
riet on the pavtlllon overlooking tha
water. It seemed a vastly worth while
Institution.
A few afternoons ago t noticed a ball
game In full swirg In the southeast cor
ner of Miller park, with a goodly audi
ence on the generously supplied green
benches. As 1 drovs home It seemed to
me that this park catered to more varie
gated Interests than any other. I think
It la greatly beloved and appreciated by
the north side people. It should grow
more and more beautiful with added
years of growth. M. L.
Dorothy Davtt,
Irene Wilson. .
Olsdys Banghart
Cemnlatat Cared.
Dr. King's New Ufe Pills will rid the
system of fermenting foods and poisons
Keep stomaoh and liver healthy. S5o. All
drutalsta-vAdvertlsement
Fmmea Theater Cloeed.
NEW TORK. Msy .-Wallack s theater
at Broadway and Thirtieth streets, made
famous by tester Wallack and the last -f
the down town theaters which a genera
tlon ago were In the center of activity of
New York's night lift, was dosed to
night. mother, Mrs. M. Moore, "on South Flftv
flrst atreet.
M. Oondell, who has be-n tha guest of
his daughter. Mra. Eugene Plttman, re
turned to the soldiers' home at Untnd
Island Monday.
Mr. and Mrs M. Mallon arrived this
week from California on a visit to their
niece. Mrs. Earl Stevens. They expect
to locate in Omi,).
Frank Rodgers left this deck for
Brush, Colo., on a month's vlstf, Mrs.
Rodgers, who has been there the last
two months, will return with him.
C. J. Roberts gave a most Interesting
travelogue on Belgium and Holland at
the church here Friday evening to a full
house. Proceeds of over $8 wer given
for the benefit of the Ladles' Aid so
ciety. O. J. Roberts and wife of Fekermsn
have had as their guests this week their
cousins, Mr. snd Mrs. W. It. Thomson
of Grand Islsnd. They sttended Crslgh-
ton commencement, where their son
graduated.
Mesdames B. B. Garnt and Frank Dunn
entertained the LadlesVAId society at
their all-day meeting on Thursday with
a fine thraa.or.ii ma ilnn.a A ..rU
finished. Mrs. Frank Cockayne and
niece. Mrs. Bostlck, will be the next
hostesses at the home of the former on
Mason street May 13. 1
Ralatow.
Mlaa HkIm Ullu. -ia .a
- ' vuMimntii a i a
party at her home Tuesday evening.
Mrs. Carl Mlllus" returned from a
Omaha hospital last week, where she
underwent an operation.
V m m4 lHaMat-.,.w 3 o , I . r, i
Colo., arrived Saturday for several days
pit, t". fiuuitj oe axr. ana nrs. iropsu
Miss Margie Taylor entertained at a
. 'miiiiiv . ijiitvna uiuh pr-r-ni
from Omaha were MUa Isabella Chase,
aim uraue xueuig ana sar, uooa.
, iiiiuudib wi in n7inniiiui t m
mittaa nf tha fUvmnur T.li. CAimlm
club will give a benefit bridge and
kenalngton at the club house Thursday
afternoon.
Adrertising "Staples"
and "Specialties '
"But, look at the manufao
turers who have grown rich
without advertising," says
the skeptic.
Of course manufacturers
have grown rich without ad
vertising The manufactur
er of a "staple1' can do busi
ness from year io year with
out advertising. It is the
manufacturer who has trade
marked his 6taple, however,
and has built up a good will
asset for it through advertis
ing who has made the great
est success. Others have
trailed along in the path
which he has blazed, doing
business on the strength of
his advertising, bribing tho
consumer with premiums
and buying the dealers with
"free deals." Didyouever
hear of a manufacturer
making money out of a spe
cialty without advertising.
Now, what's the differ
once between astaple" and
a "specialtyf" A "staple",
is a .commodity that is in
universal use, like soap,
soup, crackers, matches, cof
fee and tea. A "specialty"
is a product of inventive
genius, usually covered by
patents, intended to meet ft
want that never existed be
SAUSAGE, CHEESE AND JOKES
Many Good Thing on Card for Thoie
Who Enlist Under the Banner
of King- Ak-Sar-Ben.
DEN DECKED OUT LIKE A BRIDE
"Decked out like a June brlile." la the
way Otis Rense describes the Interior of
the Den tMs year. Never before has the
Interior of Ak-Psr-Hen Den been deco
rated for the initiatory ceremonies. This
year Kenae haa been working for weeks
getting the decorstlons up. so that the
walls are all decked out In colors, lights,
bunting and statuary. '
There are to be more stunts, more Ini
tiation, more sausage, cheese, butter
milk and ripe Jokes than ever before at
an opening night of Ak Par-lien Initia
tion. June 7 la the night set for the
opening. The Pharmaceutical assort t
lion Is to be entertained and initiated
that night The night of June 14 tha
Travelers' Protective association Is to be
entertained. June XI the South Omaha
men ere to be initiated and entertained.
Thursday night May . la the night
for the first rehearsal of the Initiation
crew. Those who desire to take a pat
with the working team are to be at the
Den that evening by I o'clock. They
must be paid up members.
OMAHA HOSPITALITY PRAISED
IN LESLIE-JUDGE BULLETIN
Omaha comes In for some more good
publicity In return for the hospitality ex
tended to the meeting of western division
agents of the Ieslle-Judge publications.
In the trade bulletin which that estab
lishment Issues to Its own employes) and
agents the front page of the April 17
number contains an account of the
Omaha meeting together with photo
graphic Illustrations of the banquet given
at the Loyal hotel In honor of Editor
John A. Fletcher and the illuminated
arch of welcome lettered for the guests.
$5,000 in CASH PRIZES PAID TO
208 Prize Winning Chauffeurs
Second
aDffiaaaVNa' SaMS CaTTV
1. Garth C. Jeasea, Steves Pt., rTis.
2. Freak Gray, Chicago, III. .
' S. AHred C. Smith, Spriale1d, Mm. ,
4. Lsareaoe Ross, Tieoedros, N. Y. '
5. B. C. Bode, St. Louis, Me. . .
. Albert Nethsa, Nsw York City .
y- 7. H.W. Bode, St. Louis, Ms. . .
8. Hsrssssi W. Bushey, Brooktoa. Mass.
9. Astheey B. Silvia, Haverhill, Mess.
10. L. LaFotrataioe, Brooklyn, N. Y,
11. R. L. MoNeol, Tiooedsro.a, N. Y.
12. Merrill W. Garber, Fitohbur., Msss.
' 13. Ckas. W. Uwi, Nsw York City .
14. Harry Co.hlan, Jr., Brooklya, N. Y.
IS. S. LlobtetMteia, New York City .
30 Capital
, Prize Winners
Average 16,509 Miles
. t
Spec doss not permit listing oi
each of the 208 winners. Ths,
mileage records hsvs been can
vssssd and prises swarded by ths
judges.
To ths many employed' chauf
feurs who entered this second
AJ ax Tire Miles Contest, sod
thus helped to Bisks it uccessful, ,
w extend our spprecittion,
Coritest Renewed
Third annual renewsl of th Ajax
Tir Milesg-e Contest for em
ployed chsuffeurs it snnounced.
Ajax-Grieb Rubber Company, inc.
1796-1798 Broadway. New York
Brmnthti in it Ltsdimg Cititt FmiHriu! Tmttm, M. I.
Chicago Branch : Kansas City Branch i
1597 Michigan Avenue 1730 Grand Avenue
'Talks on Newspaper Advertising"
By TRUMAN A. DeWEESE, Buffalo, N. Y.
fore. In most instances it
may be classified as a lux
ury rather than a necessity.
The average person might
easily get along without it.
All salable commodities
can be classed as either
"staples" or "specialties."
Sometimes a "specialty"
comes into such universal
use through years of vigor
ous advertising that it may
become classified as a "sta
ple." And this naturally di
vides advertising into two
classes: (1) those who have
to create a new want; (2)
those who supply a want
that already exists. The ad
vertiser who manufactures
a "specialty" has to create
a new want; the advertiser
who manufacturers a "sta
ple" is trying to fill a want
that is fundamental in hu
man nature or has its source
in universal habit or custom.
Modern merchandising,
therefore, presents two ad
vertising problems calling
for different plans and wide
ly different methods. The
manufacturer must recog
nize this distinction, espe
cially if he is to get the larg
est results from money ex
pended in newspaper adver
tising. If he is manufactur
ing a specialty his advertis
ing calls for educational
work of a fareAcJiirjg char
GIRLS GET BIG ORDERS '
FOR CANDY AT GYM SHOW
Advance orders hsve already been re
ceived by the Business Girls' club, mem
bers of which are going to make $00
pounds of horns made candy to sell at
the gymnastic carnival and folk dancing
festival cf the Toung Women's Christian
association at the Auditorium Tuesday
evening.
Nearly, a dnsen kinds of confectionery
will be made by the fair hands snd
placed on sale for the good of the cause
and the delectation of those who sre
lucky enough to get It.
No alum, bensoate of soils or anything
like that to be feared, say the busi
ness girls.
The kitchen of the Domextlc Science
club at the "V" wlll.be used to make
some of the confectlrgiery, while much
of it will be made at home.
S.ARION LEWIS LOSES HIS
SUIT FOR COMMISSION
8. Arlon Lewis has lost out In Chicago
In his suit brought against the Harris
Tiust and Savings bank. This is a case
In which T.ewla sued for alleged sen-Ices
In procuring the sals of bonds for the
purchase of the Omaha water works to
the syndicate In which the Harris ,-veople
participated. Depositions were taken In
Omaha about a month ago for the rase,
which was tried last week to a Jury In
Chicago with a finding In favor of the
trust company.
flow Mrs. Ilerrad Get Rid ef Her
toatarh Traahle.
"I suffered with stomach trouble for
yeara snd tried everything I heard of.
but the only relief I got waa temporary
until last spring I saw Chamberlain's
Tablets advertised and procured a bottle
f them at our drug store. 1 got Immedi
ate relief from that dreadful heaviness
sfter esting and from pain In the
stomaoh," writes Mrs. Linda Harrod.
Fort Wayne, Ind. Obtainable every
where. --Advertisement.
Who Average 7,722 Miles In The
Annual Ajax Tire Mileage
First Fifteen Prize Winners
os am) owns. . snag
Csdlllso, John N. Welsby '. ,s . . 21,963
Peerlett, Csrl N. Gottfried . . . 21,4ft
Csdillse, Oliver Smith, Uvery . . . 21,039
Msx well, 'William Henry . , . 20,910
Pssksrd, A. 11. Bods, Uvsry . ,l . 20,075
Stoddsrd, F. L. Youe . . . 18,942
Pssksrd, A. 11. Bods, Livery . . . 18,464
Lenox, Franei R. Shaw , , . 18,190
Simplex, Chas. W. Bstoa .... 18,18
Sttveas-Durvea, Wss. D. Hsxlo . . 17,452
Stsrsns-Dsrysa, Jemas C Leeek . . 16,662
Packard, Doa.lat Croeker . . 14,61?
Renault, Donald MsAkssnssi . . . 16,461
Ford Covpe, Mrs. Anas Coblsa . 16.34
Stmplsx, Hsrris L. Rassathsl . . . 16,071
$500
500
200
100
100
100
100
100
SO
SO
SO
M
SO
SO
SO
Guaranteed
in tvriting
5000 Miles
acter. He must bring about
changes in the habits of the
people changes in their
methods of doing things.
A certain manufacturer of
crackers once upon a time
put thirty thousand dollars
of good money in his pocket
and sailed for France with
the declared intention of
changing the tastes end diet
etic habits of the French
people. His thirty thousand
dollars was soon gone and he
had not made a dent in the
racial habits of the French.
He could not wean them
from their own bakery prod
uts. The French, by the
way, are the best bakers in
the world. How uould" i s.ine
man expect to "educate"
them away from the habits
and taste of centuries T Thy
manufacturer of n certain
well-known breakfast cereal
spent i hundred thousand
dollars on tho Continent of
Europo trying to educate ihe
people to e it Iih breakfast
cereal, only to learn that
Continental races are not rt
breakfast eating people. The
manufacturer found out
what he should have learned
before he inaugurated this
extensivo advertising cam
paign, that the breakfast ce
real habit is largely an Anglo-Saxon
habit. He didn't
have money enough to
BREWERY WORKERS
GET AtUNCREASE
Nearly 500 Men Have Their Pay
Check Boosted Two Dollar! a
Week After Conference.
CONTRACTS SlONED FOR YEAR
Omaha brewers yesterdar after
noon granted an Increase of $2 a
week to 476 men classified as aa
Istant engineers, drlTera, beer bot
tlers, roustabouts, firemen, helpers,
coal shorelers and brewery workers,
who will receive tinder the new scale.
In the order named, $25, $20 to $22,
$17. $13.60,' $18, $1$. $1.' $
to $21.
Charles Mets conducted the negotia
tions for the brewers, whlls John Raider
of Cincinnati represented the brewery
men. The conferences were held in room
40T. Karbach block, and the last meet
ing yesterday afternoon found the men
snd their employers r-n good terms. .
Tha men did not In all Instances get
all they eased for. but the brewers in
creased their first proposition, which
waa between whst the men have been
receiving and whst they demanded.
In the case of assistant engineers they
hsve been receiving $23 a week for a
week of sewn sight-hour days. They
ssked for $3 snd arbitrated on $26, which
was cents more (hen the first propo
sition of the master brewers. Most of
the other settlements were on the same
basis of raises.
Before the last conference was ad
journed the contracts were signed for tha
ensuing year, which was satisfactory to
all conoerned. it waa reported.
Contest
178 Minor
Prize Winners
Average 6,241 Miles
S59H.H in prises will tw ftvsn
in 208 awsrds. la seent of das,
a prise Identical with that tied
for will b swarded eseh tyin
rentestint. Ths contest is limi
ted to employed csr drivers who
srHieve ths tree test mileagt from
Ajax lire beyond 5000 mile, 1
previous .to March 31st, 1916.
Ajax dealer will supply ewtry
blsnkt and all detailed informs- .
lion, or ssm will be tent upoa
reouett to th company direct.
ENTER NOW I It msy b
your good forhina to win sn im
. port ant prise, while cooervin(
ths interests of your employer.
change the pentury-old hab
its of the Continental races.
The man who made the safe
ty razor had to educate men.
away from the barbershop
and the old-fashioned razor.
The manufacturer of shav
ing powder had to teach men
a n&w method of lathering
their faces before shaving.
Getting down to the br&se
tacks of the proposition we
therefore arrive at the con
elusion that selling a "sta
ple" and selling a "special
ty" are two very different
problems. A "specialty' is
purely an advertising prop
ositionyou cannot sell it
without advertising. You
must first educate people to
use it, and having created a
demand for it, the distribu
tion will naturally fall into
the hands of those dealers
who are the natural distrib
utors for a commodity of
that character. In order to
secure the widest possible
distribution it is necessary
to make an extensive use of
the newspaper for "cashing
in" on the educational work
that haa been done by the
manufacturer of a "special
ty." Just how 'Advertising
may become an important
factor in the merchandising
of a "staple" will be shown
in the next "Talk."
TEUMAK A, BaVl.T?'