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BUSINESS MEN ARE
TESTINGjOUT AUTOS
Mixwell Machine! Placed at the
Disposal of Different Firmi
Each Day.
EXPORTS OF TESTS ARE MADE
The great number of motor car buyera
In Nebraska will pay strict attention to
the present Maxwell advertising and pub
liclty campaign that la now twine alven
t the Francla-Cullle Auto company, the
local distributers for the Maxwell Motor
Sale corporation.
Starting taut Thursday and continuing;
(or one week they are making a l.OfO
miles utility teat of the 1915 Msxwcll car
from a atandpolnt of Just what the car
will do and what the coat of maintaining
and operation will he In practical busl
re use, and every day under the title of
"Motor Car t'pkrep Vndi-r the Micro
Scope" the atory of the prevloua day'a
run la publlahed In the papora.
In order to make thla more va'uahto
a selling help and ao to remove all
poamhla douht aa to whother M'sars.
Francis Culila are really and truly sln
cere, they are turning the car over each
day to on of Omaha'a representative
bualneaa houses for their ue, with the
only atlpulatlon that the repreaentatlva
of each of theae fir ma tell hla atory aa
It really happened after he finishes hla
run, and that he uae it etrtctly In hla
bualneaa and be able to check up on the
total amount of mllea he' drove the car.
and the actual amount of gaaollne he
tired.
Record on Kasoltar.
On Thursday laat the car waa at the
disposal of one of Paxton Ciallagher'a
repreaentatlvea and made 13 mllea on
'4 Ration of gaaollne.
Friday waa given over to a repreaenta
tlva of the Mutual Benefit Life Insurance
company, and J18 mllea were driven on
7U gallona of gaaollne.
Teaterday a aaleaman of the Payne In
vestment company took charge of the
ear, and ao on through tha week, which
win conclude oa next Wednesday night,
thla little car will b given tta dally busi
tie duty, and the atory will be liuth
fully told and backed up by the moat
trust worthy and repreaentatlva bualneaa
men In Omaha.
Following thla it ta proposed to find
orna owner of a Maxwell car who haa
used lu car for at leaat V,)ub mllea and
borrow the engine from tha irar and In
aom publlo place, preferably tha front
window -of one of the store In the shop
rin district, tear It down and rebuild It
far on week. Hr again In order to
how their alncerity th Franela 4c Cullla
Aula company wlU secure an affidavit
from the owner of thla car statin ex
actly how many mllea tha car haa been
Jd and what th expense haa been to
operal It. and plac thla affidavit in th
.window with tta englue,
Wlad.w Dlaplay.
Turing the time that all thla la In
frogr ther will be a number of in
tereatlng window decoration at th home
tl th Maxwell. K Farnam atrcet. and
In each inatanca aom particular polht of
advantage th Maxwell haa will b
biought out In aa inking manner aa
iKieelble. ...
In addition to all of thla they have se
curred from th Maxwell Motor galea
corporation on of tha aeta of motion plc
turea entitled -From Molten Steel to Au.
tomohiie," which clearly shows th en
tire Maxwell plant and the thoroughneaa
In building theaa car, together with a
number of real te.t of .pa, ,duranc
and. reliability. .The, picture wlU b
hewn In twelve different moving ple
ura theaters In Omaha and Council
Bluff, .
There will atlll he other features In thla
campaign that will continu. until about
June, and If the t.ewapapcra are followed
one ,., trt m worI(, o M bu
formation.
Electricity for Big
Overland Furnaces
An Improvement of much Importance
to the automobile Indu.lry ha been In
tailed at tha M n..i
- --- lariory. The
V tlly.-Overland company, which tanka
leaarr in manufacturing efflc ency
rurally rlnaeH . h , i. .
- iFiunaui me urg
ent imiuitrlal contract for efc.trlc poer
i. . . . .
io B central station.
Th contract call, for the electrlflca
tlon iif iIkimi. i
.. enameling rurtiacea
having a Volume of 48.0U0 cubic feel and
capacity of la lon. of enam.,e1 1r).
u.t .very tea hour. The work put
throurh tha nvmm .
. u, rarioua aixra
and ahapca of ateet parte. With th t.iw
. . -.',uU.,, requirea rrom the
Ki. tnm (tiAn v. - .
urw iurnacea,wlll make
U total now used by the Overland r.
Pany approximately 10.000 horae power
load A j i ... "
ihta i- n " ctrk-al englncera
tt'b H fully a. great a. the total power
r tlMilrr4 n....i
- - city Urvur than
Oh. of the ovena which haa been in
omatlon for ver.l montha haa riven
IiJU y ,UIr'or Prevlou.1,
.t'tamed by ,h. Overland company, which
fornwrlv iim- .... i.
biu " "'her automo-
bile manufacturere are doing.
SKID PROOF TIRES WANTED,
SAYS FEDERAL MANAGER
Th Increaae In demand
for a
ntl-akid
. .... ... ,r. rr, nM
teen a matter of considerable Intereat to
rea during th last
year haa
ire manufacturer niw -
itw aeaaon
- v. ni.-.ia lire waa regarded mor
or l-a. of a fad and only used by .n,
Percrntag. f th. thounda of automo
bile owner. i thla country. Aa motor.
IM. dlevered their many advantage,
however, they became- mor and more
Pcpul., un.u toi,y ,ho antl-ekld tire 1.
aa mu.h ui aa tba plain tr.4 .,,
wvany automobile manufacturer furnUh
tn their regular equipment
Local Motorcycle Postal Force
-w U'&rAwpT
The Pnltod Ktatea postal efficiency
board haa ordered the sneclal delivery
carrier to use motorcycles in their work.
Victor If. nno. the local Ilarley-De vld
aon dealer. Just delivered three machine
Many Visit Plant
of Chandler Auto
Following the announcement of the new
eeven-pnnsrnger Chandler 8lx aome week
ago," the shipping platform at the big
Cleveland plant of the Chandler Motor
Qnr compnnv haa borne a marked re
aemhlanc to the tatting' point of a
transcontinental tour.
Dealers and owners from nearby point
hav not been content to wait for freight
ahlpmenla, but are traveling to Cleveland
by rail In order to obtain Immediate de
livery of their car. Recently the Bait
Lake City dealer pnld express charge
of 4oo on a rush shipment by Well
Fargo Kxpreaa and O. P. Sturm, Okla
homa City dealer, haa outstripped the
Halt Ijike man by ordering three car
hipped In tho same manner.
Owner and dealora who have driven
overland from the Cleveland factory In
th laat w-k aM T. U Ott, Aurora, III.;
O. U Farmer, Krl. Ta.; E. M. Berke-
blle, Toledo, O.; W. O. Black, Pittsburgh,
Fa.; J. M. Mathewa, Marlette, Mich.;
1 P. Conrad, Rochester, Pa.; F. J.
Webber, Owoseo, Mich.; W. B. Gray,
BrMgeport, III.
NEBRASKA BUICK CO. SELLS
LARGE NUMBER OF AUTOS
Loral Bulck sales of th week were;
T. H. Barber, North Platte, Neb.;
Jullua Pyser. North Platte. Neh J.
Krejci, Omaha; Wetsell Meredith. At
lantic, la, ; J. B. Cornish. Tekamah, Neb. ;
noon uuick Auto company, Boon. Ia.,
two; Fry ft North. Kennard, Neb.;
Charlea Nelaon, Niobrara, Neb.; Leopold
Doll, Omaha: Peter Klewltt A Bon,
Omaha: Scott Auto company, Norfolk,
Neb.; Boone Bolck Autq eompany, Boone.
Ia.; C. 8. Bond. Honey Creek, Ia.j Fred
Newhaua. Benson; William Neuhaus,
Benson; C. F. Rawltxer. Omaha; F. W.
Curmtehael. Omaha;- South Oanaha Tea
company, Bouth Omaha; Dr. John
Koutsky, South Omaha; Patrick Murphy,
aoum oinaiia.
MAPS SHOWING LINCOLN
ROADS TO BE DISTRIBUTED
From SS.OnO to M.Ono m.n. ah..in. .n
th automobile roada entering Uncoln,
will be ready for distribution at ail the
garagea and hotel of the country In two
week, according to B.,A. Qeorge, chair-
fttm
Tire S
Is Kesidiy-
Noyes Motoring Service in Omaha
(and for twenty miles around) is a wil
ling, sincere service carried on by
experts.
When Tire Trouble Comes
Think of Douglas 3646
Our Service Car and men are ready
for the emergency, and
We Charge Nothing for the Trip
Within Twenty Miles of Omaha
AU day and all night this service is at hand. Let
us prove it.
Tree air at curb. Gasoline and oil always ready.
In repairs and vulcanizing our work is expert and
immediate. .
Noyes Automobile Co.
2063-C8 Farnara St. Douglas 3646.
LI
for thla pur ! and repoita that In the
I'nlted-State mall eervlve there are over
4,rii0 Harvey-Davldaon motorcycles bclna
used for rural, parcel post and special
delivery letter.
man of the good roada committee of tha
Lincoln Commercial club and president
of the O. U D. At a Joint meeting of
the Lincoln Auto club and the director
of the Lincoln Commercial club recently
IITiO waa appropriated to the good roada
committee to uae thla method of "putting
Lincoln on the map."
Big Increase in
Sale of Ford Cars
Ip the flrat twenty day of thla month
tti local branch of the Ford Motor com
pany aold lfiO Ford cars to local ntir.
chaser, a number of them being of the
inclosed aedan coupelet model. Thla la
an Increase of more than 100 cer cent
over the correiondlng period of low
iteport received from vaiioua part of
the country ahow a tremendoua increaae
in Ford bualneaa everywhere, and there
ia hardly any question now but that the
rora company will exceed th m.m
limit, upon which la baaed th proflt
aharlng rebate to Ford buyera. Word
haa recently be received from Detroit
mat the Ford factory la from S0.000 to
76.000 cara behind order, and If bualneaa
contlnuea at thla rate, aa ther la every
reaaon to believe, It will only be a ques
tion of a few weeks until th Frd pro
duction for th entire year will be taken.
It waa atated at the local branch yea.
ttrday that a large number of unfilled
ordera are on file here, but that deliveries
ar atiu being made, with reaaonablo
promptness.
ALLEN CAR IS PROVING
POPULAR ALONG AUTO ROW
Th Allen 34 Is caualnar oulta u.h..
The public has been quick to apreclata
wio wonaerrui value given In thla car
for SM. A number of dealers i
ready contracted for tha line and they all
report me very beat of aucceas.
"W do not believe that tiinih ....
can be found on th market carrying the
apecuications of the Allen car at tha
price," say Carl ChanKstrom. "W
thHt within a, very short whll the Allen
car will be one of the moat nonui un.
era handled out of Omaha. This haa been
th experience at other nolnta h. .k.
car haa been Introduced. Even now at this
eariy aate in cara are going much
faster tKan we expected and t k.
difficult to get cara enough to supply, th
aemamv
ervice
Efficient in War,
Economy in Peace,
is Jeffery Slogan
"Kfflclent In war. economical In race"
I' the slogan enriearinv m ih. il
lustrated story -ratalosriio of the Jeffery
Quad, Which has IllSt been IsaileH fnr r-le.
culntlnn In Kngland. Not all of the
nunnren or Quads tha. are shloped to
Kurope are anlne Intn IK r-,nnn f
them are being applied In commercial
ervice.
The new Jeffery Qu.ut nlnlnum em.
lalna a wealth of live nlcturna. ahnwin
the four-wheel drive, brake and etror
truck In mlnlnsr aervtre In Death Valley,
In the aands of Texas, the mud of
Illinois and In commercial aervlce In
cltlea and towns all over tha emmirv
A few extra copies are available for
American distribution.
INNER TUBE CONSTRUCTED
TO OUTLAST ANY CASING
"We have succeeded In building an Inner
tube which outlasta any tire, four tube
outwearing five casing: on the averaae."
saya I C. Rockhlll, manager of the auto
mobile tire department of the Goodyear
Tire and Rubber company. Akron, O.
"Our tubes are laminated, that la thev
ar built up layer on layer. First we roll
tne rubber into thin sheets ao that an
flawa can be readily aeen and faulty aheet
El .. "'it:: i..:' : Hit :
..lirliiSaiitiiLJlsral
1
ill THl 1 i T -A -A. III!
r
BPi VT
acicar
::ti;:;H'
'iL'H!
teffHiSi.'!
Uiuijisittr!:
Si!ii!!NI
i:,:'l!f'!!
IS:
liti'urS'Hi
m
"HtbUiiifl
mm
beh
oiraotr
discarded. These sheets are wrapped to
gether and vi.lcmixed Into one solid rub
ber tube. Tube built of one piece of
rubber often contain flaw which are not
detected."
Electric Safety
First Lighter in
Detroiter Cars
"While we expected that an eleette
cigar lighter would be apprec'ated by
men motoristv, we have been surprised
to discover that thla feature of De
troiter equipment haa actually influenced
quite a number of sole In our favor,"
nay Claude 8. Brlgga, president of the
BrlKKs-Dctroiter company. Detroit.
"Most motorists have, a wholesome re
spect for the cxplosUe propertlea of gaao
llne, and often go to extremes in avoiding
risks. Men who like to enjoy a cigar
a they drive their cara are confronted
with the difficulty of keeping a cigar lit
while keeping their minds strictly on
the business of controlling the car. Any
one who haa tried to light a match with
a car traveling twenty-five mllea an
hour, need not be reminded of th dlffi
eultlea of the undertaking.
"The first 1!)15 Detrolters were equipped
with electric cigar lighters aa an experi
ment, and they made a great hit. The
apparatus consists of a length- of flexible
steel tubing enclosing the two wires that
terminate in a resistance coil, which be
comes red-hot when a small button In
the handle of the lighter la presaed. At-
ind
t. i- f'!-T ,a Tui:,n , r. : r , u! t ' 1 -4t: '-- i inut r i::f!iiii ikm h ' tui:ir;r:mu rninn ui u.tit t ttH;.t-t H'u; i h .1 jl n-";t( iui it -iMfl.ii .ir,!.- . r I
P : - "nilifllii
I B 11
Packard New Model Trucks are more than a
complete line of trucks, just a generation ahead.
They are more than the only complete series
of silent, up-to-date chainless trucks.
They do more-than provide increased useful
ness, wider adaptability, greater activity, longer
service and reduced cost of operation.
They do more than provide equal certainty in
trucks of ty2,2, 3, 4, 5 and 6 tons. .
They sustain Packard responsibility. They bear
the mark of Packard certainty. .
It is good business sense for you to inspect the
Packard New .Model Trucks and learn just
why and how they will fit your business and
protect your pocket-book.
If it is not convenient, for you to call just now,
ask our salesman to call on you or, at least,
send for catalog. Put Packard responsibility back
of your hauling.
Early delivery on the 3 ton and 4 ton sizes.
ORR MOTOR SALES COMPANY
2416 Farnam Street, Omaha, Neb.
. Z i
' i T a Wf rFPMf HaBflTi - 1 .
tached to the back of the front seat, the
llRhter la within convenient reach of all
the occupants of the car."
KisselKar Selling
Points Discussed
In response to questions put to dealers
s to their most effective arguments In
elllng Kissel Kara, the in.ih . .k-
maxim that "Ifs a difference of opinion
that makea horse races," Is Illustrated
anew.
Analyzing the rnli n.
ael Motor Car company find, the follow-
iceniages In favor of the different
leading points: Manufacture ....
against assembled ear k
m L v 5"i; repu
tation of the company, 82 per cent; facll-
. ..u penenec, ,8 per cent; detailed
Light Four, $2400
Beyond
Mclntyre
, Distributors Western
2127 FAUX AM STKKET.
esponsibmty
your hauling
. ;
' . .
comparison with higher priced cara, 74 per
cent; Klssel-built motor, 80 per cent; low
repair bills, 77 per cent; appearance and
comfort. 90 per cent; the all-year car, 8T
per cent.
Th most significant results of this
canvass were the almost unanimous ex
pression that th appearance and conVort
of the car Is a vital consideration and
the scarcely less preponderant view that
th Kissel all-year combination touring
car and aedan Is an Indispensable talking
point.
Lynch la Captain.
Shortstop Mike Lynrh haa been made
captain of tho Lynn club.
Rickey Teachea Aaala.
Branch Rickey haa resumed his practice
of dally conferencea with the Browne,
Kitty Loop Qalta.
From recent Indications the Kitty
league will slumber during 1915.
Big Six, S50O0
a Doubt
Auto Co.
Iow and Nebraska
PHOIVE DOUGLAS JU06.
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