9 A
EIGHT IS BETTER THAN SIX
So Sayi Charlei S. Crawford, Chief
Engineer for the Cole Motor
Car Company.
CHANDLER SALESROOMS
OPEN FOR BUSINESS.
ARE
"A Rubber Chain Tread built on a Powerful Modern Tire
' V A" i
99
THK OMAHA sfXnAY UKK: FERHUAUY
LESS EXPERIMENT ON NEW CAR
The eight-cylinder motor car which has
so taken the publlo by storm is really
a mystery to th. majority of the "motor
wlse," snd discission of Tarious point In
Its construction are of common occur
rence. For the enlightenment of those
Interested In the eight. Chief Knglneer
Charles 8. Crawford of the Colo Motor
Car company, who spent three connec
tive months at the Northway plant assist
ing In the construction and completion of
the motor, states that the Cole Eight la
today In a better state of final develop
ment than any new four or six motor
that baa ever been placed In a Cole car.
Mr. Crawford recently gave a talk on
the Cole Eight-Cylinder motor In which
he explained Its perfections, lie said In
part:
"From actual experiment it has been
proven ao far as we are concerned that
we have had less development and ex
perimental work to do on our elght-cyl-Inder
motor to make It a practical com
mercial success from the layman view
point than we experienced on either foure
or sixes of rest an nf.w design.
"Some time ago we realised the grow
ing public Bentiment for a power riant
which would approach the turbine con
trol effect. And when this demand as
sumed commercial proportions, through
our long established connection with
motor building specialists, we were ready
to meet the demand with a developed
iroduct.
Public Demand Commands.
"In the pnst It hs hopn the policy to
design motor cars under the supervision
of one man with more or less fixed Idess
of construction and engineering. But
motor ear building has automatically re
solved Itself into a democratic process.
The will of the people now rules. Tubllc
demand for the eight Is Irrepressible.
Hut this demand, by the more conscien
tious builders, la being met with their
responsibility for correct construction In
mind.
"The Cole Eight la today In a better
state of final development than any new
four or six motor that has ever gone
Into a Cole car, and Cole cars have un
deniably been famous for their good
motors. The carburetlon of an elght
cyl'nder depends is.i-aely uron the design
of the manifold, and Its relation to the
general construction of the motor. The
scissor typo connection rod employed In
the Cole Eight permits of maximum
bearing surface, which is far in excess of
the bearing surface In positively suc
cessful sixes and fours of equal piston
displacement.
"The extreme simplicity of the oiling
system In the Cole Eight motor makes It
permanently positive and efficient. The
continuous flow of power in tho eight
makes It possible to generate vastly more
horsepower with greatly reduced weight,
which from an engineering standpoint
means that the eight Is headed In the
right direction."
Work Twenty-Four
Hours Every Day
in Paige Factory
Twenty-four hours Is all the Paige-Detroit
Motor Car company can squeeze out.
of a working day. but the big factory
where the Paige "Slx-46" are made la
I alt In g advantage of every second of the
Iwenty-four to meet the demand for its
l!i!5 models.
Any time Is a good time to report cheer
ful news, but for obvious reasons, no time
la better than now to be the messenger
of commercial good cheer. It is. therefore,
especially pleasing to report that so great
Is tho success of tho Paige company, so
insistent the demand for the new ''six'1
snd the popular Olenwood "four" that
tho inauguration of a full twenty-four
hour schedule of three eight-hour shifts
was recently found necessary In order to
keep abreast of the ordera
Tho new Paige "six" was an Immediate
success, but as soon as the automobile
shows started the orders for cars became
so heavy, the Immediate sales from the
floor of the shows so large, that the
factory would have been swamped had
not heroic measures been taken.- The
Paige company sold more than 11,000,000
worth of cars at the New York and Chi
cago shows alone, which Is believed to be
a record, and the enthusiasm and prac
tical results at the other shows through
out the country continues so great that
the tweny-four hour day will probably be
mnlnalned at the factory for some time
to come.
Ford Invades Field,
in South America
Elias Romero, a multl-mlllionalre; in
fact, one of the richest men of Buenos
Aires, owns nine big Panhard Levassors
automobiles, four of them for delivery
purposes. Yet he has Just bought a Ford
for touring, reports E. H. Hampton of
the Buenos Aires branch of the Ford
Motor company, and In the spring ex
pects to Introduce Ford equipment for
his delivery
Mr. Hampton, by the way, writes that
crop conditions In that part of South
America are excellent, which means big
sales, big business and prosperity in
which American manufacturers now can
share.
The fact of Branch Manager Hampton's
presence and activity and success In
Buenos Aires Is another demonstration of
the Ford Motor company's policy of going
after the business aggressively whe-tsver
U may. In any and all the markets of the
world.
NEW IDEA ADOPTED
FOR SELLING AUTOS
The Mclntyre Auto company has
adopted an entirely new method of sell
ing new cars. It la sending out a travel
ing man with an old Stearns-Knlvht car
that has been In continuous service for
over four years.
By so doing, the prospective purchaser
can see just what he may expect after
the new ear has been used that long, and
M will not have to depend on the sales
man's word, or anything else, as the csr
la there to show for Itself.
The salesman will also have a signed
statement from the former owner, who
has bought another one of the same kind,
but with the many body refinements and
equipment which goes on the If.te up-to-date
cars.
Mr. Mclntyre believes that no amount
of argument or persuasiveness will equal
hat the purchaser mill see for himself
in the perfect working and absolute
alienee of the old car.
J J V
'
Heyn.) R. E. DAVIS,
Jl. E. Davis, to whom the automobile
public of Omaha needs no introduction,
opened the new Chandler salesrooms at
2214-16 Farnam street. "1 spent a great
deal of time In choosing the car that I
was to represent In this territory, ' said
Mr. Davis. I visited every booth at the
New York show, snd not having entirely
satisfied myself, repeated this Investiga
tion at the Chicago show and carefully
weighed each feature of every car. com
pared specifications, weights, appearances
and prices.
"I was determined to sell the car that
had every cnsentlal of the high-pri'-ed
car, but a price that would appeal to all.
I had Just about decided on the Chandler
when I received the news that the price
of the Chandler had been reduced I.3W.
"Mr. Chandler convinced me that the
reduced price did not mean reduced qual
ity. Every big feature for which the
Chandler has always been famous is still
there. This makes the Chandler abso
lutely the best buy on the market. The
specifications that the high-priced cars
brag about are still found In the Chandler.
This year's car. with Its extreme stream
line pressed steel body, la certainly
beauty."
'All-Weather' Tires
Prove Popular With
Makers and Owners
"Our great Increase of output In 'All
Weather Tread tires Is, among other
things, a sign of how car manufacturers
are giving better and better equipment
with their products." says U C. Rockhill,
manager automobile tire department, the
OooUyear Tire and Rubber company. "A
few years ago cars were sold without
wind shields and without other things
that are provided as a matter of course
with cars of today. And the tire that
came with new cars were usually plain
treads, unless soma special arrangement
for noneklds has been made by pur
chasers. "When we started to push our All
Weather Tread tires for rear wheels, be
cause of their obvious advantages, we
considered we were doing well If sales
of All-Weather Treads were 23 per cent
as large as sales of plain tread tires. A
big change has come In the last year or
two. We estimate that for 1515 Good
year tires will equip approximately
200,00 new cars. Of these nearly half
will have All-Weather Treads on rear
wheel tires. The demand for this popu
lar, sate snd fine appearing type of tire
Is growing by leaps and bounds, and
automobile manufacturers may be com
plimented for recognlrlng It and supply
ing All-Weathers to the car user, though
All-Weathers cost more to make than
pluln tread tires.
"Not only car manufacturers, but users
as well, recognize this era of the All
Weather Tread, and our sales to dealers,
to be sold in turn to consumers, are now
divided between All-Weathers and plans,
practically fjO-ffl.
Hospital Room in
the Dodge Brothers
Plant at Detroit
Muck-rakers on factory conditions will
find little material to work on when
visiting some of the big Detroit motor
car plants. The fine twenty-acre factory
of Dodge Brothers In the northern sub
urbs of the city is a striking rase In point.
In addition to serve-self restaurants,
rest rooms and other features provided
for the comfort of the employes of the
company, the visitor of Dodge Brothers'
factory will find a completely equipped
hospital In one of the big I0 foot build
ings which make up the plant. In charge
of an experienced physician In a suite
of first-aid rooms which would do credit
to many a small city. Finished In shining
white enamel throughout, the Dodge
hospital consists of an operating room,
physicians' room, nurses' room and sep
arate wards for men and women. Only
In rare cases does the physician In charge
deem It necessary to turn over any of
his patients to city hospitals for further
treatment, as he has the equipment and
material necessary for all save excep
tional cases.
Through the Institution of an Intelligent
safety-first campaign, and the safe
guarding of all dangerous machinery,
Dodge Brothers have cut down accidents
to the minimum In their factory. Safety
first with the familiar red circle In the
renter are posted In all sections of the
plant, together with, occasional pictures
of an en loye who failed to take ordinary
care ami lost a ringer or thumb thereby,
By placing a premium on carefulness
tho factory managers have greatly cut
down the minor mjurles so common'
few yesrs back among workers n a big
inuusiriai concern.
NEW MINNEAPOLIS HOME -FOR
FEDERAL TIRE FIRM
Largely Increased business In the
northwest lias caused the Federal Rub.
ber Manufacturing Company of Milwau
kee, Wis., to plan a magnificent new
home for Its Minneapolis branch. The
new building will he located at 1117 llen
nepln Avenue and will be the clearing
house for a vast amount of new busi
ness handled In that ttrrttory. Tho new
structure will be two stories in height,
with a full basement. II. F. Bigelow,
well known In the tire business, is Min
neapolis manager for the Federal company.
Get competent h.lp through. The B
through The Bee's "Business Chanosa."
WmrStf KEEP A TIRE RECORD PwfM
$1tW:V S5 ------------------- "'wt:rj
mmL mm
W. JW mrW
WWfev- : 0xMW
Factory capacity doubled ample supply of the famous
"Chain Treads" now ready, and at the
lowest price in their history
Our total factory capacity has been doubled. Now we are ready to supply "Chain Tread"
Tires in unlimited quantities at popular prices.
For several years we have built "Chain Tread" Tires for a limited trade, but heretofore
we have not been able to produce "Chain Treads" in large quantities.
Cfaaie
I
read.
99
ires
Safety experts acknowledge our rubber chain tread, built on this powerful modern tire.
to be an absolutely marvelous non-skid device.
We challenge any competitor's tire to show you the same combination of real anti-skid
protection and low cost per mile. We challenge you to keep a tire record and prove it for
yourself. Send your name and address for a set of Free Tire Record Blanks, to
Omaha Agency: Omaha Rubber Co., 1608 Harney Street
"Chain Tread" Tires arc sold by Leading Reliable Dealers. Do not accept substitutes
ft
Made by the Largest Rubber Company in the World
(Operating 46 Factories)
Coo
DISTRIBUTORS
lb08 Haroy
66
JUST AROUND TIE COMER
09