THE ttKH: OMAHA. MONDAY. .IANTAKY 18, 9lo.
0
BRIEF CITY NEWS
rid.bty Bterare k Tu Co. Donf. M
Hare Boot Flint It Now Nracnn Prea-i
Rnrresa . Dresden Co. Lighting tlx
tu res.
"Today's Complete Movie rrofTm
Classified section today, and appears In
The Be EXCLUSIVELY. Find out what
the various moving picture theaters offer.
Increases' eonfldeaoe means increased
usiness, both nationally and locally.
Locate your office lit The Pee Builuing.
"the building that Is always new" for
Increased business and prosperity.
JewUh Ckaritlea to Meet The annual
meeting of the Associated Jewish
Charities will he held today at :i p. m.
at Woodmen ball, Fifteenth and Pouglae
streets.
Seat era Star Kensington Maple Leaf
chapter No. 152, Order of the liastem
Star, held ft kenslngton yesterday after
noon at the new home of Mr. Walter L.
MTherHn, 2414 Fouler avenue.
Dr. rilng Xere Tuesday' Dr. F. M.
V'linK will deliver a le-ture on the sub
jeii, "The Rise o' the -Napoleonic
Umpire," at the 1'nlvei .ity club rooms
on Tuesday evening, January 1.
Oratorical Ooneert Thursday The
Crelghton Oratorical associstton will hold
its annual concert at the university audi
torium Thursday evening Instead of
Wednesday evening, as first announced.
- files Bankruptcy rroeeedlngs Oeorge
M. Cooper, an Insurance solicitor In
Omaha for twenty-five years, has filed
a voluntary petition In bankruptcy. Lia
bilities are given a $6,379, with assets
of $174.
Comes from Kissonrt to Enlist
Marion A. McKay enme all the way from
Qrabeel, Mo., to enlist in the navy at the
Omaha recruiting station, lie will be
sent to the Great Lakes naval training
station at Chicago.
Offers to Buy Off Sentence When
John Walsh, crippled panhandler, was
alven a sentence of ten days In Jail by
Police Court (Judge Foster, he turned to
(he Jurist sn4 offered him a 2-cent piece
1f the sentence was suspended.
Mr. and Mrs. Bsubea Sxpeetee Mr.
and Mrs. William H. Keubon. who were
married here two weeks ago, are expected
to return today from their honeymoon
trip to Chicago, Indianapolis and other
eastern cities. They will make their home
at 2235 (South Eleventh street.
Railroad Sued for Death of Bobrberff
Suit for 1000 damages for the death
of John Rohrberg, who was killed De
cember . 1H14, when he was struck by a
Northwestern train at Fourteenth end
Webster streets, has boen begun against
the railroad In district court In behalf
of Rohrberg'a relatives. "
Banquet ia Postponed The annual
banquet, meeting and election of officers
of the Life Underwriters' association of
Nebraska, which waa to have been held
Saturday evening at the Paxton hotel, is
.postpone! on account of the storm.
Secretary W. D. Morton aays It fnay be
he'd next Saturday evening.
Betura From .Eastern Trip Mr. and
Mrs. Keith Bradley have returned from
an extended trip to principal eastern and
southern cities. From New York they
went to Baltimore, where they traveled
by water to Jacksonville, Fla. They vis
ited several points of Interest in Florida,
Including Talm Beach. Mrs. Bradley was
formerly Miss Rlsle Farrell.
Gold Kino and Bo Claimant If Frank
Mitchell, a fortune teller supposed to be
sojourning In Omaha at present, will com
municate with "Ella," at 1834 Richmond
street, Philadelphia, he can have some
money. Cldef of Police Dunn received
the following telegram for Mitchell, and,
being unabU to locate him, asked the
newspaper to publish it: "Frank, let me
know If you have any money. Tou better
coma here; but If you haven't any, an
swer by wire and I can send you some."
MetzWffl Build
New Home at Once
Charles Meta plans to commence the
construction of his new residence at once.
After much negotiation he has finally
purchased, through A. F. Tukey & Bon,
the Hugh Murphy lot on the northwest
corner of Thirty-seventh street and
Dewey avenue. The lot la 14 feet on
Thirty-seventh atreet by 155 on Dewey
s venue. Gobrge Frlnz, the architect, is
engaged to ' draw the plans for the new
residence.
The deed carried a $2o-war tax stamp,
indicating that the sale price was $26,000.
HARRIS CENSURED BY JURY
FOR NOT CALLING PHYSICIAN
A coroner's jury Investigating the aui
cid of Mrs. Lena Raraey, common-law
wife ft Tom Harris, a labdrer, who
killed herself last week in their rooms
over 1C06 Leavenworth street, yesterday
lelared that the woman came to her
d ath as the result of self Inflicted In
Jury. The Jury recommended that Harris
be censured for not calling medical aid
sHn enough.
Immediately after the aulcide, the police
placed Harria under arret. pending ac
tion by the county attorney. ,
BELGIAN RELIEF FUND
REPORTED AT LINCOLN
Following ia the list of subscripUons
to tho Eelglan relief fund, reported at
Lincoln:
Amount previously reported, 16,712.77.
airs. V. E. Borg, Holdrege 11.10
Sims Bros., aunela,
lxgos club, Neligh 5U0
I. C. llefferman, Hubbard -.un
P. Ppaldlng. Lincoln 1" 00
J. K. Spalding. Lincoln l-i.m
. F. 8t. Joliu, Charleston 6.00
j'r. and Aire. cnas. Aner, rviri
wood ' 0
Cash. Pawnee io
Reported by A. R. Davis, Brother
hood class of Presbyterian church,
Wayne,
COMBS GOES EAST TO
TWO BIG CONFERENCES
T. L. Combe, president of the American
National itetall Jewelers' association, left
Saturday night for Chicago and New
York to preside over the mid-year con
erenoa of the national executive body at
Chicago for three days, and on to New
York for a conference with the manu
facturers the following week. While east,
Mr. Coruba will select the advance goods
for his store. He expresses abundant
faith tn the prospects for good 19l busi
ness. DABNEY TO TALK TO THE
MID-TERM GRADUATES
Charles W. Pabney, president of the
I'niverslty of Cincinnati, will be the prin
cipal speaker at the commencement ex
ercises for the mid-term graduating class
of the Omaha High school at the high
school auditorium. January S.
sect Bites mm lafeetloa Uaa
gereae. Apply Sloan's Liniment to any bite,
sting or bruise; it kill the poUon and
heals the wound. Only iSr. All druggists.
.Advertisement
TRAVELERS HOLD I
BALL ATTHE ROME
Have Big Celebration to Raise Funds :
to Entertain National Con
vention. INVITATION TO THE PRESIDENT
A ball was held Saturday by Omaha
Post "A" of the Travelers' Protective
association st the Rome hotel. Money
secured In this way 111 be used by the
local post In entertainment of the na
tional convention of traveling men In
Omaha next summer. Over i.Ci men
are expected here for a week.
An invitation on behalf of the travel
era was extended tj President Wilson to
stop off, here on his way back from the
San Francisco fair by Congressman Io j
beck yesterday. 1
Won After r'lM.
The convention next summer Is to be
the twenty-fifth annual gathering of the J
drummer organitatlon. Taet year It was j
neia ai Jioumon, ana uimni oniy won
this year's meeting away from other big
cities by promise of lavish entertainment. 1
Tentative plans made for the enter
tainment of tho visitors Include two big
dances, theater parties, Joy rides, ban
quets, a clam bake in Council Bluffs and
a trip to Lincoln.
Honor Gaests.
Among the honor guests at the Rome
hotel party last nlsht were National Pres
ident V. J. Schoenecker of Milwaukee,
Oeorge V. Hteffens and- H. J. Goeesllng
of St. Louis and George F. Begerow of
Omaha, national directors, and these
state officers: P. P. English and C. A.
Wirlck, Lincoln; Oeorge Kelso, Grand
Inland; II. J. Dunham, Gibbon: E. 11.
Morgan, Nebraska City; E. M. Collins,
Fremont and Bert Hoag of Omaha.
Hastings was chosen aa the next meet
ing place of the state travelers, April -7,
by the state board.
A Studebaker automobile was awarded
A, J. Hamilton of Alliance.
l.obeek Invites Wilson.
WASHINGTON. Jan. 16. (Special Tele
gram.) President Wilson was Importuned
to stop In Omaha on his way back from
San Francisco by Congressman Lobeck
today. He slated to the president that
he was Instructed by the Travelers' Fro-
tectlve association In session in Omaha
to make the Invitation and that they
would ace to It he was properly received.
The president Informed Mr. Lobeck that
his Itinerary had not been made up and
he could not therefore give him an answer
about his stop In Omaha.
Burgess Plans to
Take On Theater
In San Francisco
Due to the fact that V. J. Burgess,
Omaha's veteran theatrical man. is
negotiating for a theater In San Fran'
Cisco whicit he plans to open March 1
he la to retire January 30 as manager
of the stock company at the Boyd
theater. When seen yesterday Mr. Bur
gess said:
Last evening I gave the company
notice of my withdrawal. Thus was due
to the fact that I am obliged to matte
my arrangemcnta for opening a stock
theater In the exposition city. Naturally
I can t !iclj feeling a regret at leaving
tho managership of the stock company
at the time when It has firmly estab
lished itself.
or bourse. I cannot apeak with
authority as to what the Boyd company
will do. Sa far aa I know, it will con
tinue its excellent performances under
some other management.
"For several weeks I ' have been
Investigating eevtral theatrical projeou
in the exposition city. I do not at pres
ent know which of them I shall accept
One of the offers I have had looks
exceptionally enticing. The plan is to
establish a stoek company. For rv
Part, I only wish that the deal were
close! right now, so that I might move
the company, in its entirety, to San
Francisco. In point of fact, I had an
offer December 2th to move tne com
pany to King's theater In St. Louts.
Breaks Ankle in Leap
From Window and Her
Theodore Swansen, 823 North Twenty
third street, took such a hurried adieu of
a wtimsn friend at Eighteenth and Cum
ing street last night that he Is spending
Sunday in a local hospital with a brokea
ankle. During a dispute, Swansen
jumped from a second story window with
the aforesaid Injury resulting.
CREIGHT0N GLEE CLUB
CONCERT TO BE FEBRUARY 9
The Crelghton University Glee club will
give Its sixth annual concert at the Bran-
dels theater February , The opening shot
of the boosting campaign was fired at the
Hotel Loyal Saturday noon ' when the
board of directors of the club entertained
the class presidents and deans of the five
departments at luncheon
Thomas Rwlft, elected president of the
club last spring, acted aa to sat in aster.
Speeches were made by Dean A. It. Hip
pie of the dental department. Manager
Clement Martin and several others.
Tho club this year will inaugurate the
plan of confining the production to the
students of the university. , In former
years l has been the custom to feature
a star of national reputation, while the
Glee ciub rook more or less of a minor
j role.
The ciud tnts year is in charge of Prof,
Bock, who also loads the university or
chestra. Clement Martin, student at the
medical department, la student manager.
NEW CLUB ROOMS OPENED
BY THE B'NAI AMI CLUB
New club rooms In the Brandels build
ing have been opened by the B'Nal Ami
club of young men. The rooms will
be kept open at all times to the mem
bers and their friends.' On Sunday even'
ing. January li, the club will entertain
with an informal dancing party at
Metropolitan hall.
Wskcb ( alary Habits.
Women who get but little exercise are
likely to be troubled with constipation
ana indigestion arid will find Chamber
lain's Tablets highly beneficial. Not so
good aa a three or four-mile walk every
day, but very much better than to allow
the bowels to remain In a constipated
condition. They are easy and pleasant
to take and most agreeable In effect. Ob
tatnable everywhere. Advertlaement.
Get competent help through The Bee
FRENCH ARTILLERY IN ACTION Tuning up one of the field pieces for a bombard
ment of the German trenches in the Argonne region.
- -' '"V -'"'' ' '
i
SCHOOL AND COLLEGE NEWS
Some Notes of Interest from 'the
Various Nebraska Institutions
of Learning.
COUNTY CONTROL OF EDUCATION
L'xcept frr New England, where the
town&hlp plan works admirably, county
control of education is recommended by
the United States Bureau of Education
as an Important factor In the improve
ment of rural schools.
According to A. C. Monahan, author
of a bulletin just Issued, the county is the
unit of supervision in at least thirty
nine states of the union, and some form
of county control of schools Is now
found In eighteen states. Comparing
county control with district and townhhlp'
control, tho "county unit seems to have
most to commend It," says the bulletin.
although the district unit is still the
most common form of control for the
country at large. Tho district unit of
organisation Is In practice In twenty
eight states.
Mr. Monahan's Investigation shows that
county control has been adopted by most
of the southern states, whilo the dis
trict is the unit of organization In most
of the states west of the Mississippi
river. '
In the New England states, where
cities and incorporated towns are In
cluded In the township, and where the
township Is the unit c" local taxation and
local government In nearly ull civil af
fairs, "township control has proved very
satisfactory."
Where condition are not exceptional,
as In New England. Mr. Monahan finds
that county control recommcrds Itself
because it Is already the vnlt of super
vision In most of the states: It gives the
schools better suppi.-t by K'vlng the en
tire county the benefit of taxes paid by
corporations such aa railroads; it gives
the schools better teachers, with better
salaries, yet the schools are run more
economically; It removes the school from
unwise local Influences and gives oppor
tunity for the selection of teachers from
a wider range and rpnn their merits;
it injects business Into the management
Of the schools, "with no axes (o grind,
no favorites to rewarl; a urnalt board for
all schools of the county provides tho
best possible schools fur all the chil
dren.' Hastings College.
Mr. Wart VerValln and son of Loup
Cltv spent a short time with Mr. Ver
Valin's daughter, Miss Marcia, who la
attending college here.
Contributlona to the library are con
tinually being received. Two large
boxes or books were receivea (iiinni me
week and .others are still coming.
Mrs. Logadon. professor of mathematics
and dean of women, has been quite til
the last few daya. She Is reported as
improving and on tho road to recovery.
With the draw n g to the close or the
first semester's work students and fac
ulty alike are preparing for tne rinai
semester examinations. The semester
will close January 2i.
We.Munt Crone eft Friday of last
week for Chicago to be In attendanoe
upon the annual meeting of presidents of
denominational colleges and universities
of the United Ktates. He expects to be
gone until Saturday of thla week.
'Invitations are 'out announcing tne
complimentary concert to be given by
Hefting college through its Conservstorv
of Music. Monday evening. January 1.
llll at the Presnyterian church by the
eelebrattd pianist, Frederick Morley of
London, England.
State Secretary E. J. Bimonde of Uni
versity Place spent last Saturday at the
eolieae laving plans ror tne coming siaie
ranf.niu'n nf the colleare religious or
ganizations to be held from reDruary n
10 'i. lie also gave an inieresung urn
at chapel.
Rev. PottwT made a short viait wirn
his brother, Paul Pottorf, who Is In col
lege this year. He gave a talk at the
Toung Men's Christian association meet
ing on Tnursnoy morning oi mm ww.
Mr. Pottorf Is pastor of the Methodist
eluirch ut Kellogg, la.
Olee elub rehearsals are now oeing
held on schedule time. Sixteen men and
.iv rtri r rehearsing twice a week
Th. rmrrim t hi vesr bromlses to be
far superior to anything yet attempted
by the glee ciuds hi ins mmi. in i
t. tinder the direction of Prof. H. M.
Fuhr.
Wars mate Sorsisl School.
ai.tv nniirinti were registered In the
.,wrn -.late teachers' examination
Uld by the Normal on Friday and ttttl
urday. The present semester will close on Fri
day, January 22, and the new term opens
the following Monday without any break,
in the work.
Tr. H. Xenophon Cross, pastor of the
Presbyterian church and successor to the
Iste Alexander Corkey, was a visitor
Mondav and addressed the students at
convocat ion.
Thurerfav evening the women of
the faculty gave their regular monthly
uiir irinn to the toung women of the
s-hool. Talks were made by Miss Fair-
child and Miss Kllten. jea ana waters
wer served.
I-iurlm the holldsy recess a Urge wire
less aerial was Installed ana tne vt ayne
Normal now has a thoroushly equli.ped
wlreess receiving station. The members
nf th class in college nhvsics are all
learning to operate the wireless and are
le communication uh mot of the time
etatluna In the Vnited States, eimals
from the government station at Arling
ton are received ddi'v st H a tn. sml
p. tn. fcvtrv Weonewiay Prof. Jen-ten,
t-d l the nrtmen of thvaicel wi
en e In tie Nebraska Wesleyan univcr-
1
V J 4WWK L J'??"'-''
41 :
- ; w, ve;r ,
Pan X k& . ,
rfe
sity. ends a mesne i:o to the school and
Prof. Utilell fixpeda to e-tabllxh dtrvi t
communications lth otnrr colleges of the
state.
I otnrr I niverr.Hr.
Secretary liicknell had the misfortune
I to break hi arm Sund.iy evening by
I slipping mid falling on the sidewalk.
' Tho annual Lincoln t'hilMliui Kndeavor
union hanquet will be held on Monday
evening here, after which the new olflcers
will be installed.
Chancellor Ocsclmcr delivered his an
nual meshage In the Interest of Chris
tian education last Sunday evening at
the local church,
The annual street carnival was held
Mond"y evening by the Young Men's
ami Young Women's Christian associa
tions In the church basement and proved
a great success in every detail.
Hugh Ixwinx, 'UTi. was a university vis
itor Wednesday. The st orient bodv was
(VlWhinl with a chert tHlk bv him nt
chapel. Mr. 1-omnx Is now pastor of the
church at Abilene, Ka.i.
Bert Wilson, '09. secret.'.rv of the For
rlen Christian Missiortnrv society, wss a
welcome viMit ir here Thursday. A s"len
dld address was delivered at chapel In
belial" of the roreWn mis'lnnarv work.
The stintent volunteer band held a spe
cial meeting nt 3:r p. m.. when Secretary
Wilson gave a very Interesting talk on
the student volunteer movement. He
lo apneered before the rular Woung
Women's Christian association prayer
meeting aed the .Ministerial neseclstl n
for short addresses alons his line of work.
Fremont College.
Miss Bernlce Only of Sanborn. In., lias
returned to college, resuming voice work
with Prof, rhlllipn.
The Mitsle stuctv club, composed
wholly of students, will meet at tho home
of Mr. Phillips January for a soctul
tune.
A. K. Harrington, who completed the
stenographic course, has a position In the
United states attorney's office, at, To
peka, Kan.
An entertainment will be given in the
auditorium January !7 by members of
the voice department and students from
the elocution department
The Junior HclentKI'-s gave a program
of rare quality Tuesday evening. Mr.
fialnea ai the cMef speaker, while Mr.
flomcrs Timpe and Mlsa Cleanora Kraml
sen, who had been chosen to represent
th days, gave brief but Intercut loir
meeches. Music was furnished by Prof.
Phll'l s and Miss Buttnrff.. Prof. It. M.
MeDl'l presided and wl'l In the future
have cnarge or the class.
Bellevae College.
The Adelnhian Liternxv node! v. nlHeat
of the Uellevue college llterarv organi
sations, gave its annual Initiatory ban
quet Friday evening. In the reception
room of Ixiwrle hall. Owing to active
"rushing" on the part of the society mem
bers, twelve freshmen had been pledged
snd these were formally received. Miu
Bernlce Mitchell. Adelphian President.
When Does
"Sampling" Pay
Does house-tq-house 1 ' sam
pling" of a food product, or
any other product pay the
advertiser T Do results jus
tify the heavy expenditures
involved in this mode of ad
vertising. Of course there art many
methods of introducing a
product to tlie consumer, and
many methods of securing
dealer distribution aside
from newspaper advertising,
but experience has demon
strated that even the best of
these methods lose about fif
ty per cent of their effici
ency when not combined
with newspaper advertis
ing. It is not possible to con
ceive of any plan of intro
duction or distribution that
is not materially strengthen
ed by newspaper advertis
ing in fact most of these
plans of distribution are in
complete 'vd imperfect un
less supplemented by a pro
motional campaign in the
newspapers.
This is particularly true
of "sampling.' This form
of advertising is still em
ployed by many corporations
il
'i k
rji:'
Sv3 .tomiiiMuat
acteil toaxtmaxter. snd toants were
rewpondeil to by Miss Kiiinta W ard 'and
ltupert Kenner. on behalf of the old mem
ber!" and by Mies Ucrnliv Punn m il ltay
tumid Gllmorc, on behalf of the new.
Donne College,
A special meeting of the board if trus
tees haa been called for Monday, January
la. a the Yountr .Men's Christian associa
tion building In Lincoln. '
rtiiHket ball Is being irvlved by the
lrln of the college, and regular prac
tices, are held. Miss Porothea Krueger
is coach.
The college faculty were hosts riatur
tlay at a reunion nf the alumni and
former students who live In CrM and
vlclnly. About eighty useemhled In th
parlurs of Oiiylord ball, where they aern
received ny President nn.1 Mrs. Allen and
Professor and Mrs. Brown.
The first of a series of five entertainment-!
of the Poane Oullege club for the
benefit of the gyniuii.i.m fund, wss
g'iven by tho college sophomore Friday
veiling, January 11, in lee Memorial
(Impel. The class presented Clifford
Hpencer aa "Moao" n loot lall hero, In
a colsgn comedy In three acts.
A ten weeks course In gymnasium work
was opened at the ndvtjnt of the year.
The work consists of troxlng, wrtllng,
calisthenics, punching Imu and ring and
bar work.. Plrector T. T. McConnell Is
looking forward to tho wbrk of his wrest
ling class with bright exetatlons. Otto
Marenh, who ban bad considerable train
ing in gymnastics, is doing fine work
on the bsrs.
Pers "tate or me I.
The Peru Normal Ladles' Olee club is
to give an entertainment In Nebraska Cltv
February S under the auspices of the high
school.
The Dramatic club gave three short
plays Wednesday night to a crowded
house. Miss Myner of the expression de
partment haa charge or the club.
There will be debates every evening this
week, beginning tonight.- These jir, the
junior and senior try-outs. The last of
the week the judges will decide the best
debater for esc h class and these In turn
will meet for a final some time in the
spring.
Bev. Peler Van Fleet of Flmwood. for
merly minister of the Methodlat church
of this place, adlrenHcd the students dur
ing chapel hour Wednesday. lie haa been
a missionary hi Porto Hlco for a good
many years until recently, when he aaalrf
accepted a pastorate at South Auburn.
Prof. F. M. Oregg. author of the parlia
mentary law used by the legislature, has
an article on parliamentary law In the
Kncyelopedla of American Government, a
recent publication by MrLaiirhlin and A.
B. Hart. He has also an article on spell
ing reform In the National Simplified
Spelling Bulletin for this month.
Harvard Beats Tigers.
NEW YORK, Jan. Harvard defeated
Frltioeton at lee hoi key, four to one, here
tonight. Bchoen of I'tlmetoii saved his
team from a ahutotit.
"Talks on Newspaper Advertising"
' . By TRUMAN A. DeWEESE, Buffalo, N. Y,
to introduce foods, soaps and
toilet articles. . These prod
ucts arc for household con
sumption and sampling is re
sorted to.a.s th most direct
way to get into the homo and 1
to acquaint the home-maker
with the uses of the prod
ucts. Millions of dollars are
wasted annually in sampling.
Of course there is the waste
that comes from careless
sampling. Some manufac
turers and merchants turn
their sampling over to dis
tributing companies who
contract to do the work for
them. Such sampling is
worse than a waste of mon
ey. The products that best
lend themselves to "sampl
ing" are always the prod
ucts that call for intelligent
understanding of their talk
ing points and should be
sampled, if sampled at all, by
employes of the company
who know. the. product and
know the arguments behind
it. These employes must
know how to talk the prod
uct intelligently and con
vincingly. Throwing sam
ples in the yard or on front
I n rches is not only a crim
inal wate, but is unjust to
the dealers who have under
Memorial Gifts
To Poor Better Than
Funeral Flowers
Ttmt Inntend of senillna flowers to the
family of the bereaved on the oornalon
of a funeral, the money that would be so
spent be Klxrn to chant v as a more fit
ting anil lusting memorial to the departed.
Is the recommendation of ITesl.lcnt Ssni-
! uel Itavltx of the i s-mclatcd Jelnlt
'charities. Tin puipose is to make Into
i a regular custom what has already le
! come an occasional practice, and to fnclll-
tate the chanae the Associated Jewish
Churltiiw will aniinuure to the stricken
1 families the receipt of eui'h memorial do
nations on speclslly t'l Intel rards. and
I Im ltiile them In their annual publication.
J The annual report for the Jear lfiM has
lll't HPl'eiiieii In printed form. It shows
' collect 'ons and disbursements during th
j year of arproxlmntcly IS.OOO. the Aaao
i clsteil Jewish CharltleH, having taken
! over the money-raising side of all the
1 allied societies.
'NEW DIRECTORS NAMED
FCR THE OMAHA CLUB i
' Stock liohllPH members of the Omahrt '
I club held their annual election last ninltt I
I at 'be club rccm and formed a new board i
of direct us Hsily Io rIey was made
a
lirect. r to rerlnee .V ard uurgess. ,
whose term eviilres, and V. P. Johnson
and A. L. leed, were re-elm ted.
Won
Choice of Routes via
Rock Island Lines
By way of El Paso and Tucson the di
rect line of lowest altitudes route of the
"Golden State Limited" foremost trans
continental train to California.
Through standard and tourist Pullmans
via Colorado and Salt Lake City the great
scenic route across the continent
Low Round Trip Fares Account Pan-Pacific
Expositions on Sale: February 8th and 9th and
daily, March 1st to November 30th.
Automatic Block Signal
Fine$t Modern A It -Steel Pa$enger Equipment
Abtolute Safety
" i
EXCELLO COAL, $8
CLEAN, SMOKELESS, LASTING
The popular Furnace Goal of Omaha. Ask your
neighbors about il;. , .. ,
We Are Sole Agents ' ' j.f
COAL HILL COAL CO.
211 South 19th Street. Telephone Doug. 978.
taken to distribute the goods
in a normal way.
"Sampling" as a means of
advertising is only justified
where the product is of a pe
culiar, form ami character
and where it is impossible to
convey a real intelligent idea
of the product through black
and white advertising. Sam
pling serves two purposes
as a reminder and an intro
duction. To persons who
have used the product sam
pling is a reminder. In vir
gin territory sampling is an
introduction of the prodouct
to those who have not seen
it or used it; but in any case
the sampling should be done
in conjunction with a care
fully prepared newspaj)er
campaign in order to got the
greatest possible advertis
ing value.
Distributing a food prod
uct to the homes of a city
without telling why the dis
tribution is made, how the
product is manufactured,
and why it is made in that
particular form, is like fall
ing in love with a girl and
wuding her flowers and oth
er presents, but never telling
her anything about it. Un
less the reason for the free
sample goes with it the
STEALS DOOR KNOBS FROM
I PLACE SHELTERING HIM
Not estlsflcd with his quarters. Tom
I P.niwn. itinerant, who foukIiI shelter St
Itrv. C. W. Savide haven on North
! Ninth street, last ninltt. Htole all the door
i knobs in the plaee.j Officer .loe Chad
I dork detected him as he was making
I his escape with his no kels hiiMglog With
the brass knobs:
Cold Feet!
Your agony and suffering
stopped. Warm feet day
and night if you apply
s
Old and young Buffering
from cold limbs will find
an applics'ion of Slosn'a Lini
ment before retiring to give rate
ful relief. Buy a btttli f-daj.
At all deelert. Price He, SOc b 1 1.0
Dr.if1S.SioaB,lnc.Ptiili.t$Ursij
LOAM'S
LINIMEMT
Write, phone or call -t Rock Island Travel
Bureau, 1323 Famam Street, for tickets, reser
vations, information.
J. S. McNALLY, Division Passenger Agent
Phone Douglas 428
whole projMisition is cheap
ened and the effect of the
advertising is largely lost.
Newspaper advertising
should irecede this sampl
ing campaign by at least
four weeks so that tho mind,
of the consumer may be in a
receptive, responsive atti
tude when the sampling is
received in the home. Sam
pling and newspaper adver
tising should go hand in
hand.
As a matter of fact many
manufacturers are sampling
a product at uu expense of
two or three hundred thous
and dollars a year when one
third the amount invested in
n e w s p a p e r advertising
would secure better results.
Many of these products are
staples. There r nothing
unique or peculiar about the
form or process to call for
this kind of advertising.
Nothing is gained by sampl
ing. They do not differ from
a Lot of other food staples in
the same class. A logical,
economical, profitable plan
for such u product. is contin
uous, educational newspaper
publicity in co-operation
with thorough house-to-house
sampling.
TlfUMAN A. DeWEESE.
