Till: OMAHA SUNDAY UFA-: .IAXUAKY U. Ml.V
9 A
PLAN FOR ANNUAL
AUTOMOBILE SHOW
Local Dealen Predict 1915 Event
Will Surpass by Tar the Nine
Prerioui Displays.
HELD WEEK OF PEEEUARY 15
That ths tenth annual Omaha Auto
mobile how will far surpass the nine
previous ahowa . la the expectation of
every automobile dealer who la a mem
ber of the association. tlans for addi
tional features have been . consummated
und when the week of February IS ar
rives, the doora of the Auditorium will
owing open to reveal the biggest ard best
display of 1915 machines and accessories
west of Chicago.
Intensive plana for decorations have
been made and the Auditorium should
lie mora appropriate than ever before.
The decorations will not be designed so
much with the Intention of producing
an extravagant and pretentious mural
effect, but rather to produce a setting,
which will show to advantage the cars
exhibited.
Commercial Clab Assists.
Tlie Commercial club Is co-operating
with the association In efforts to attract
outsiders to the big event. The automo
1 lie show always brings irony hundreds
if people to Omaha and Is therefore
regarded as one of the moet important j
commercial events that cccur- here. Deal
er and prospective buyers from Iowa,
Nebraska. Kansug, Wyoming, Colorado,
.Mii. url and South' Dakota, come to
Dmnl.u In large numbers' and the beno-
fiis derived from their visits ' . .
prompted Omaha business firms tn make
special preparation for their en'.trtal v
ment.
, In addition to the large exhibits of
pleasure cars, commercial vehicles and
motorcycles will also be displayed. The
truck exhibit Kill be unusually large, as
many manufacturers have In the last
year addod commercial and delivery cars
to their lines. This display will, as
usu. t, be held in trio basement, and the
xhiiltlon of motorcycles will be In the
lippel corridors.
The decorations at the automobile show
will be in charge of Oeorge Laier, of
the firm of Beaton & Later.
Monihan Appointed
Manager of Marion
John Gny Monihan, for many years
lintlfled with the advertising and sales
management of the Premier Mdtor Car
company of Indianapolis, and later as
general salesmanager f the Cole Motor
i.'ar company of the same city, becomes
vice president and general manager of
(he Marion Motor company of Indian
apolis. Mr. Monihan, because of his leadership
of the first amateur tour across the con
tinent, now known aa the famous "Ocean-to-Ocean"
tour of 1911, which resulted in
the. conception of Carl Fisher of the
Lincoln Highway, is today recognized aa
.1111 .pg the famous lead era of the great
movement of "See America First" by
automobile. Mr. Monihan is one of the
best known figures in the motor car in
dustry. J. I. Ilandley, president of the Marion
Motor Car company, and who has Just
become president and active head of the
Mutual Motors company, retains the
1 residency of the Marion company, but
relinquishes the management to Mr. Mont
iian. Your All
The Ideal
This is the time of the year when
you get more real value from an
automobile than any other time of
the year.
It enables milady to come and go
at will, regardless of the weather aiKT
in all comfort, warmth, ease, luxury
and cleanliness of the higher priced
coupe.
It enables the doctor to make his
calls without suffering the chills and
discomforts of inclement weather,
day or night
It enables the business man to
transact his business in bad weather
Maxwell Motor Sales Corporation
9th' and Jones St., Omaha. . Distributors Telephone Douglas 770
Kissel Ear Better
Than Average Six
And Less in Price
"While we are Terr enthusiastic about
the new Kissel Kar 42-Slx, and naturally
inclined to the use of superlative In de
scribing it," says Frank J. Edwards, "we
are willing to atand upon the summary
of one of the highest authorities in the
country, who. In reviewing the merits of
this rax for his journal said: 'It la better
than the averago alx at leas than the
price of the, average alx."
"That, after all, la strong enough to
Interest the keenest prospective buyer
and. Judging by the site and alert at
tention of the crowda that visited the
Kissel , Kar exhibit at ths New York
show, no doubt remains . In the public
mind that this model la unusually dis
tinctive and attractive.
The Kissel Kar 42-Slx and the SFour
are really remarkable values, the' best
cars to my mind that Kissel ever pro
duced, at prices, away below those hith
erto associated with Kissel Kara. With
Klssel-bullt motor, body, clutch and
axle, to say nothing of, many other less
Important units, these models are ex
clusively Kissel.
"To the buyer who seeks in his ear
personality as well as beauty, Individ
uality as well as convenience, exclusive
ness as well as comfort, in fact, if he
seeks at a prl.-e blow the average a
car of better than average quality, these
Kissel Kars fill the bill. We believe
that an unbiased comparison will make
tlsv t fact obvious."
FORD LEADING FOR
DELIVERY PURPOSES
:,ure recently compiled by the editor
uii custern motor truck paper show that
ilio Ford outnumbers all other trucks
combined. That there are from 73,000 to
SO.'HX) Ford cars annually converted into
light delivery cars, which number equula
the combined output of , the truck makers.
After a period of more or lesa costly
experimenting with a variety of eavy
types of delivery car, tho transportation
heads of various businesses reached the
general conclusion that it did not pay to
deliver 4,000 pounds of car and only 1,000.
pounds of merchandise. In other words,
they found that their loads averaged less
than 1,000 pounds and it was an expensive
proposition to deliver this load on a truck,
of one and a half to two tons capacity,
weighing f roni 3.0U) to 4.000 pounds.
Over X) Ford delivery cars aro now in
use lri Omaha, every line of business be
ing .represented, frqm -the smallest gro
cery, which delivers a few hundred pounda.
In a box attached to the rear deck of a
Ford runabout, t tho largest department
stores,- whoso cars are fitted with the
most modern full paneled, beautifully fin
ished bodies, delivering many tons of mer
chandise every day. Figures recently
furnished by one of these latter ahow the
upkeep expense of the F"ord delivery car
to ba only about one-half that of the
number of horses required to do the same
amount of work. The service given the
store's patrons, the, me-.-chant's prestige
and the all-around efficiency of the de
livery "department la, of course, much
more than doubled.
DASH OF 0LDSM0BILE IS
MADE OF IMPORTED WOOD
Oldsraoblle salesmen explain that tha
dash of tha Oldsmobllo four, as well aa
the alx. Is constructed of Circassian wal
nut. This Is an Imported wood from Pott,
on the eaat shore of the Black Pea, and
is noted for the beauty of its marking.
It takes and retains a lustrous finish.
Year Car
Cabriolet
Car for Milady, the Doctor, and tha
with the same speed, comfort and
facility as in an open car in summer.
The Maxwell Cabriolet appeals to
your sense of dignity and good taste.
Its pure streamline body, crown fen
ders, its large roomy seat, the coach
work of most superior quality, top
finished inside with finest imported
broadcloth and the exterior of fine
hand buffed grain leather, make it
a. car to be proud of. Top may be
lowered when desired.
Compare the coat of this superb en
closed car with any and when you learn
that it is fully equipped with electric star
ter and lights, anti-skid tires, high tension
magneto, speedometer, and leaves you no
extras to purchase, you will say that it is
not only the highest grade Cabriolet, but
that it is positively the lowest in price.
Come in and let us show you the
Maxwell Cabriolet.
Complsts
BIG PACKARD LINE
AT NEW YORK SHOW
Five Finished Cars Included in the
Annual Display in Gotham's
Grand Central Palace.
REPRESENT TWENTY STYLES
Flva finished cara represented the
Packard at the big annual automobile
exposition In Grand Central Palace, New
York. But at that, the limited ahow
space made It impossible to give an ade
quate Idea of the Packard line, whloh con
sist.! of twenty distinct body styles.
The exhibits at the New Tork ahow
ranged from a smart runabout, seating
two, to an Imperial limousine, seating
even In two compartments, both Of which
are entirely closed.
Cap Deslgrnert for Show.
A "5-48" salon touring car was shown.
In sage green, a special Packard color.
The wood parts and wheels are dona In
dark oak. Although this company's
standard salon touring car la built for
six passengers, this superb show ear is
designed to seat eeven.
A "J-38" salon brougham,' a new type
never before exhibited, - la coach paint
em" green In color, with the body panels
a darker sfiade. The wheels are dark
Naples yellow. This car Is upholstered
in tan cloth, plain above the belt ani with
a green figure below this tine. The salon
brougham is a ' tingle-compartment car
especially suited to tho owner-driver.
Contrasting; Colors V'acd.
A "3-08" runabout, seating two, painted
black as night, except for Its broad white
stripe, with a stripe of gold leaf In the
middle. Is a smart rig for town or coun
try. Its white wire wheels are two
inches smaller In diameter than " the
standard, giving a lower effect to the
ear.
A "3-38" Dhacton Is standard, save for
the body panela. which are painted Na
ples yellow. The top la appropriately
lined with motocloth. The Beven-passen-ger
limousine, which completes tho
Packard exhibit, is painted a dignified
Brewster green, striped with gold leaf.
The car is upholrtered with rich green
and gold velour. '
NUMEROUS SALES MADE OF
DODGE AND PAJGE CARS
The Murphy & O'Brien Auto company
has sold 1 If teen cara during the last week.
fSeveral carloads of Dodge dara are ex
pected to arrive In Omaha tha first of
this week. There were over 2,000 visitors
at the show room during the last week,
many of whom were here attending the
Implement Dealers' convention. The
new Paige Six is attracting a great deal
of attention.
E. E. M0SER COMPANY TO
SELL TRUCKS EXCLUSIVELY
One -of the new auto firms which has
just entered the local field Is the E. 1?.
Moser company. 2-18 Farnam street, who
have secured the agency for several high
grade motor trucks. Including tho Com
merce Motor company's light delivery
vehicle and the Federal Standard and
Dcnby products which range from one
and one-half to five-ton capacity. This
firm will bundle trucks exclusively.
Mark's Hon In Yale.
Connie M irk's son Ttoy, as soon aa he
finishes his course at Worcester academy,
Is going to enter Yale. He will take all
that famous school of learning has In
Block with the hope of qualifying hlin
aelf to succeed his father as' manager of
the Athletics.
is Here
Business Man
J
with Else trie Starter and lights
$89
F. O. B. DatroU
Overland Occupies
First Position at
Big New York Show
The most striking feature of the Over
land exhibit, which occupied the. first po
sition at the New Tork show, was the
fact thai each of the five enrs on exhibi
tion showed. In a marked degTee, the
policy of the Wlllys-Ovorland company of
continually giving- "more car for leas
money."
The Overlands, from the light four
cylinder Model 81 to tho aix-cyllnder
Model 83, are built throughout of tho best
material obtainable, all of which lias been
thoroughly tented In tho physical and
chemical laboratorlea of the big Toledo
plant. Tho principle of quantity produc
tion, on whloh the rare are manufactured,
enablca the maker to give each opera
tion the very best of technical skill and
producing facilities, Kach part Is made
by a specialist who is Able to devote his
entire attention to a single operation.
This is one of the essential economic f.ic
tora In Overland production.'
Of the five cars shown, a; touring car,
four-passenrT"r coupe and a roadnter were
of the four-cylinder, thirty-five horse
power. Model 80, the otheYs being a Model
81, four-cylinder touring car and Model
K2, a six-cylinder tout-in car. As John
N. Willys, president of The Willys-Over
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land company, believe In showing the
public Just exactly what a patron gets
whun he purchases an Overland, all of
the cars were strictly standard In finish
and equipment. In addition, a polished
chassis of the Overland Model t was
also shown.
Tons of Steel Used
In Firestone Rims
Enough steel to build twenty-four aky
scrapera Is put Into Firestone rims every
year.
This la the statement of R. J. Firestone,
rales manager of the Firestone Tire and
RdViher companjr and hs glvea the fig
ures to show it.
To meet tha demand last year U.Gflu,
tons of steel wera converted Into Fire
stone rims. Thla is 24.000,000 pounds.
Contractors say that 1.000,000 pounds of
steel Is enough for a pretty tall business
block. '
The Firestone Tire and Rubber company
buys more special section steel than any
other firm In the country, storage of the
raw ateel alone requires 15,38 square
feet of floor spare.
A busy farce of 400 men and a working
floor space of Kfl.000 square feet are
used In the rim plant. The equipment of
machinery Is also on an unusual scale.
There are sixteen electrlo welders. One
of them Is specialty constructed to han
dle stock fourteen Inches wide.
Now is The Time
To Get Your Overland
TODAY motoring is popular
the year around.
The old fallacy oi not get
ing your new car before spring is
a thing of the past
' In fact motoring right now is
far more beneficial and much bet
ter sport.
So get that notion out of your
headmake up your mind to get
a car now and listen to why it
6houl4 be an Overland.
'Price considered, the Over
land has . greater value than any
other car in the world.
That's a big statement but,
nevertheless, a fact.
To begin with, the Overland
has the high tension magneto
the most dependable and uni
form system of ignition. Many
cars have only the cheaper battery
ignition.
Model 801075
S Pssisajer Tsurln Car
Model 80, Roadatsr 11050
Model 80, 4 Past. Coup . 1600
Sl-Modsl 83, 7 Psa. Touring Car 1475
AttpHcssf.
Overland-Omaha Company, Distributors
J. XL JAMISON, Pres.
Phone Douglas 2643. 2043-45 Farnam Street
The Willys-Overland Company, Toledo,
New Contrivance
Invented to Stop
Wily Auto Thief
A new contrivance to laffle automobile
thieves has been Invented by the Antl
Thlef Automobile Switch Lock company
of Indianapolis. It Is a combination lock
which requires no key and the swltoh
plug Is nonremovable. The wires are en
rased In hardened steel tubing with locked
terminals, which prevents rewiring or cut
ting of wires. The lock Is said to be
meeting with great favor and la highly
successful.
DEMAND FOR PRESSED-ON
COMMERCIAL TRUCK TIRE
"In the commercial vehicle ileld we find
for 1UU an ever-Increasing demand for tha
pressed-on type of truck tire," says C.
W. Martin, Jr., manager of the motor
truck tire derailment of the Ooodyear
Tire an l Rubber company. "There can
lxi no doubt that experience hns proved
beyond question that pressed-on truck
tires. In territories equipped with facili
ties for their handling, have given maxi
mum satisfaction and mileage.
"To meet thia demand Ooodyear la cam
paigning and featuring for 1915 ths 8. V.
tire that haa been eubjncted to a remark-
It has larger tires than many
cars of our price. They are 34
inch x 4 inch all around.
Then there is the simple driving
arrangement. All elettrio control
buttons are located on the steering
column. On many cars the con
trol buttons are located on -the
dash which is unhandy and often
mighty inconvenient.
In bad weather the Overland
can be made just about as com
fortable, cozy and snug as a closed
car. The side curtains fit perfect
ly and give complete protection
from draughts, rain or snow.
The list of Overland advant
ages is long too long to give here.
Our dealer will gladly explain
and demonstrate everything.
1 m
Remember now is the time
for motoring.
Buy an Overland
money.
Model 81 '850
I Pssacoger TourinJ Car
Model 81, Roadatsr . 1793
Delirsry Wsfoo, with aloacd body 895
Delivery Wafon, with open body 850
s, I. TUJ
( ably Mver aeries of experiments and
. tests during the Inst year. This Is with
out doubt the best tire for its purposo
that Goodyear has ever turnel- out, and
where It has been adopted users cannot
be Induced to change
Maxwell Income is ,
Million and Half'
During Year 1914
Owncie of Maxwell cars, and particu
larly automobile dealers, will be pleased
to hear that despite the war and rathar
depressed business) conditions during ths
early part of 1M4, the Maxwrll Motor
company enjoyed tha most successful
year In ita history. (
Under the skillful and able management
of President Walter E. Flanders, ths
Maxwell company thla year concentrated
on one modol and brought out a low
priced car, which met with aa ehthusl
astlc reception from the public. Aa a
result. Maxwell dealers made money and
their customers were delighted with. their
cars,
Not1 oily this, but what Is equally im
portant, the Maxwell company mad
money, too, as the last annual statement
showed a net Income of over II. 300.000 as
against dividend requirements on the first
preferred stock of $So9,Su3.
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