TIIK OMAHA SUNDAY UKK: DIXMOMHHK (J, 10t4.
13A
LYONS ATLAS TO BUILD CAR
Big Indianapolis Firm Will Place
Small Car on Market
LONG 15 THE MOTOR BUSINES9
tlaa flallt Mntr fee llidMii Jack
ea. Mum "tdar-rsr-Ohm
I'. . Riant
for Kal Mot.r.
Kortlfled Ith one of the highest and
mot complete manufacturing plants In
the world, with ample capital at lt com
mand and with a, car that la Maid to be
the moat sensational valtia thus far In
troduced In America, the Lyon Atlas
company of Indianapolis came to the front
today by Increasing; Its capital stock fnto
the millions.
J. W. Lyons, president of the Tyons
Atlas company, refused to discuss the
type of car that his company would
build beyond the genera statement that
It would set a new standard In moderate
priced motor car value.
President Lyons said:
"The new car will be, above all else,
easy riding a thing believed impossible
In small cars,
"We continue the Lyons Knight, which
has been a car de luxe.
Further information the public will
reoeive at an early date."
That an institution with the known re
sources of the Lyons Atlas company, with
Its known engineering ability, with its
plant of sixty-ft re acres, operating seven
miles 'of Its own railroad that such an
institution would in time concentrate on
automobile building has been generally
conceded. This , plant has forty-five of
Its sixty-five acres under roof. The
Lyons Atlas company has built its own
machinery, its own locomotive engines
everything it Its entire plant, eVen to the
cmake stacks. For forty years this con
cern has been building engines and kin
dred products. During the last six years
they have built motors for the Hudson,
Stoddard-Dayton, Jackson, Mason and
other well-known ears. Bo complete were
their facilities for high-grade work that
tliey were accorded the American factory
rights on the Knight ' motor. President
Lyons claims that his company wilt and'
can literally build all of the car under
one roof.
Goodyear Company
Builds Homes for
Workmen at Cost
After a year in the making, the plan of
the Goodyear Tire and Rubber company
to provide modern homes for its workman
it actual cost, has made such progress
that It Is regatded e.s one of the most in
teresting sights of the city of Akron, O.,
where the Goodyear factory Is located.
Nearly 800 homes have already been
completed and occupied by Goodyear
Families, and many more applications for
homes will be acted upon as soon as the
return of spring makes building opera
tions possible.
President F. A. Setberllag. whose idea
it was, bought several farms at the edge
of town, not far from the works. A de
sign for the community was arranged by
a famous eastern landscape gardener.
Streets wars laid out In graceful curves
pavements and sidewalks, sewers and
gas and water pipes, etc., put In, all on
large contracts, and the total cost of the
land plus the Improvements were divided
Into actual lot prices, without profit
Then contracts for houses were let In
, large numbers Insuring lowest costs, and
' the completed properties turned ever to
workmen and paid for as rent No down
deposits are required.
One of the strongest features 'of the
plan is that every house has Individuality,
(t In no way resembles the usual "com
pany house." Brick, brick and stucco,
and frame are' Included fn the designs, of
which there are dosens and each has Its
proportions and style in harmony with
the whole plan.
Studebaker Opens
Service Stations
'Round the Corner'
As the resulf of an Interesting experi
ment, mede by the Ftudebaker branch
In Los Angeles, a new idea In automobile
service is making Its appearance in the
large cities of the country.
For years the Los Angeles service
activities ' enjoyed the personal attention
of K J. Oilier, now Studebaker sales
manager. lis came finally to the con
clusion that the Ideal plan was impossi
ble so long as It remained necessary for
all adjustments and repairs to be made
at but one shop. The experiment fol
lowed. First in the suburbs and later In the
various resident parts of the city the
branch began establishing auxiliary
service stations, which enabled owners
ef Studebaker cars to secure- attention
without making the trip to the main
station In the central part of the city.
These service stations were located. In
the many garages and repair shops with
which Los Angeles abounds. In each
case formal relations were established
only In the cases of garsares having ex
perienced Studebaker men In their em
ploy. Definite supervision under a man
selected for this purpose was also a de
tail of the plan. The auxiliary stations
were -equipped 'with supplies of parts
equal to any ordinary emergency and
provided with a uniform sign.
The success of the experiment was In
slataneous. By placing a service station
"around the corner" from almost every
Studebaker owner time was saved, sklllel
attention was more easfly secured and
cars were kept in perfect running order
with far greater easo than under the old
plan.
There are now more than fifty etude
baker service stations in Los Angeles.
New York City has a liberal representa
tion. Chains have been established In
Detroit Pittsburgh, Portland and else
where. Bo successful has been the plsn
that a systematic extension Is now going
on with every prospect that In a few
months not only the large cities, but also
all main traveled highways will be
plentifully dotted with Studebaker serv
ice stations, all displaying the handsome,
uniform steel sign, in white letters on a
background of blue.
MOTOR CAR IS A TIME SAVER
Writer Assert Doctor Saves Ten
Dollar. Per Day.
BIG RETUBJTS ON INVESTMENT
RMlBytta a that Oae-Half Bltll.a
D.tlara Thas ave t. Tar
Owners Paris the Preseat
Year fcjr Aat.s.
ENCLOSED FORD CARS
ARE PROVING POPULAR
The new enclosed cars recently an
nounced by Ford ere proving unusually
popular and bid fair to secure considera
ble business In this field, which was for
merly considered the exclusive property
of the heavy car. The Coupelet has been
on display about a month now, and during
that time It has probably attracted the
attention of mora people than any other
car in a similar period.
The Sedan, will not arrive in Omaha
until Tuesday or Wednesday of this week,
but notwithstanding, a large number have
already been sold from photogroph. Tills
Is a fitting testimony of the regard held
for the automobile buying public tor Ford
integrity and Ford principles.
An annual feature of Ford ' business
during the last few weeks is the large
number of cars being purchased with the
Intention of making a Ford car the Christ
mas present for the whole family. The
low first cost of the Ford car and its
economy of operation, make It as Inex
peastve as many other gifts not nearly
so useful and Which do not give pleasure
for so long or to so many. Due, no doubt
to their1 practicability for all the year
around use, the Sedan and Couplet seem
to lead the other Ford models in popular
ity for this purpose.
Bis? Order for Aatos.
The Kissel Motor Car company of
Hartford, Wis., has received an order for
twenty-five automobiles from the Los
Angeles Transfer company of Los An
geles, Cat. Twenty of these are to be
fitted wtlh taxlcab bodies, the others
open, touring tonneaus. All are to be
mounted on the new KisselKar 36-four
chassis, which was selected after careful
consideration of the various late models.
No matter what you want it will save
you time and money if you use Bee
Want Ada.
Oldsmobile Finds
Export Trade Brisk
The manufacturers of the Oldsmobile
find that the production of their light
four Is opening the way to a larger share
of export business. They declare that
the foreign markets for their cars are
expanding to a point where sales re
semble those in foreign lands in 1904 and
1905, when a great number of the early
type curved dash runabout were shipped
to almost every civilized nation, '
C. V. McQulre, advertising manager,
asserts that the slogan "Made In U, S.
A.," quoted in Oldsmobile advertising, Is
Indicative of vthe spirit of the Olds com
pany In Its campaign for foreign trade.
"A notably conservative and accurate
metropolitan newspaper recently made the
editorial statement that the average phy
sician with a scattered practice saves time
worth $10 each day he uses his automo
bile," writes George A. Kissel, president
of the Klseel Motor Car company.
"The writer goes on to prove that
motorists having great financial Interests
will show an average saving far higher
than the professional man, but, for the
sake of argument credits an average
saving of It a day In time ts the 1.600,000
American cars now In use. This means
that more than IBOO.WO.OOO will thus be
saved to Americans In IBM.
"Astonishing figures, but who will ven
ture to dispute themT What ear owner
will deny that his time is worth so little
that his car doesn't save a dollar's worth
of It a day, no matter how little he rides?
"In carrying this line of thought to Its
logical conclusion, the writer points out
that on the estimated Investment In
American automobile of St, 600,000,000, a re
turn of USH per cent Is shown. And hs
asks: 'What other Investment of this
magnitude gives such a return V '
"The Kissel Motor Car company re
cently made careful inquiry to learn what
percentage of KlsselKars were used to a
material extent In the owner's busincsa
It was learned that 81 per cent were thus
employed, and most of the remaining 1
per cent were admittedly used to. carry
their owners to and from business."
Barney Oldfield in
Maxwell a Stranger
- in the Repair Pits
One of the biggest crowds In the his
tory of racing witnessed the big Taca at
Corona, and the shattering of all the
world's records for road racing.
One of the most remarkable feats ef the
day was that of the world's master driver,
Barney Oldfield, In a Maxwell racer. He
covered the entire course of S01 miles and
without a single visit to the pits and
without stopping for either gas. oil or
water.
Oldfield In Ms Maxwell was easily tha
sensation of the day. He had driven his
Maxwell but twice prior to the race and
made an average of 86. J miles per
hour for 801' miles, finishing In a time of
three hours, twenty-nine minutes and
fifty-eight seconds, Just a few seconds
ahead of Eddie O'Donnell, and one minute
and fifty-five seconds ahead of De Pain .
The race was in doubt nntll the last
lap and PuUen, O'Donnell and Oldfield
finishing all. together, made on of the
most exciting endings to the great race.
Barney Oldfield, driving his Maxwell
over the hard, grueling stretch of 301
miles without a stop, was a feat that has
never before teen equaled. Billy Carlson
driving a second Maxwell, finished sixth.
Waste Products in
Overland Factory
Utilized for Fuel
The degree to which what were for
merly waste products are utilised In larse
manufacturing eMabllahments Is surpris
ing to anyone familiar with all of three
present-day methods. Many a larse plant
Is able because of the extent of Its opera
tions to thus reduce manufacturing costs
as compared with operations performed
on smaller scale.
In the Toledo plant of the Willys-Overland
enmpsny utilisation of sawdust and
scrsp from the woodworking departments
alone saves $10,000 per year In the coll
bill. Not only Is the fact of this large
saving by utilising an otherwise waste
product of Interest, but the mechanism
by which It la accomplished Is an ex
cellent example of the usefulness to which
automatic processes have tteen develoed.
To operate the Willys-Overland drop
forge plant In which there are sixty steam
hammers, and to heat the twenty-five
acres of new buildings Just completed re
quires ten huge boilers of a total of S,W
horse-power rapacity. These boilers would
consume 800 tons of coal for every winter
day If It were necessary to use coal. The
use of the waste from the woorworklng
shops saves almost one-third of this and
practically eliminates need for coal In
summer, reaching In the course of a year
tha enormous total saving menMoned
above, '
MOTORCYCLE NOTES.
Federal Tires Are
Reduced in Price
The Federal Rubber Manufacturing
company of Milwaukee has Just an
nounced a marked reduction in the price
of Its "Rugged Tread" casings.
Tha popularity of this nonsktd tire has
grown so rapidly In the last two years
that former production methods could not
keep pace with the demand. The Federal
company worked many months on new
production processes which would Increase
the output and at tha same time continue
to produce tires of the high quality which
has given Federal tires their reputation
for extra service.
These new methods are now perfected
and in full operation. 'Automatic machin
ery has - displaced ordinary ' equipment
mechanical devices have supplanted hand
and new processes have been introduced,
These radical improvements in manu
facturing "Rugged Tread" casings have
led to material reductions )n the eost of
production. This saving has been turned
to the advantage of the motoring public
In the lower prices which go Into effect on
December 1.
THIS DELIGHTFUL COUPE
RARELY baa tli are Lsea produeacl by y maker a car so
fraactnatiag aa tkl oUgtrnl jHi oa Six -40 Coupe It seats
tour fOfl in perfect comfort. Tka earwlula coin pact tmo g-of is
yet amply lars. T cUeiffn an fisis- arc an parts. Very many
to otor oar owsera wke fin- a four- or fivs-aaated car all tbey
seed are attracted te tiiis anappy closed oar for st-te-yaar- round
tue. Wtt t wimdowe dropped it i as airy and cool as aa open
ear. Yet in aa in stent t e car east be closed tiLtly afainst rain,
enow, cold or dost. Pbyaicisi like it. For sooaal uses, afternoon
and lfs, notki-fj eaa excel tLia attractnre linsoa model
T aw ere mump tier dftrmllt fmtmrm mltmt ssJUsJs spe would hi t uJ)y
GUY L. SJ-ITII,
ML m-g- Ufrf
V. .S ir
OnuiuL, Nebraska
a
tV 10 Bmimm 5 4t Cm
lStmtW UHkm
US
Fort 'W'syne, Ind., has joined the ranks
of cities using motorcycles in their police
department.
A new motorcycle club has Just been
formed at Charleston, 8. D., with a mem
bership of twenty-four.
Frank J. Tatrlck, a rural mall carrier
of Utlca, S. D aaya that he averages
12,000 miles a year on hie motorcycle.
One of the most consistent girl motor
cyclists of the country Is Miss Delia
Willis of Bowen, 111. '
71
it'l 'HE teee
Auto Clearing House
2209 Farnam St, Omaha, Neb.
Buys and sells good used cars for cash.
If you have a good used car that you
want to sell drive it up, or if you want
to buy a good used car, give us a call
AUTO CLEARING HOUSE
. 2209 Farnam Street Omaha, Neb.
Telephone Douglas 3310
jsffii Hgssa-MiiM
Read TE BEE for Automobile News
iNsf af
sv. I Jr " I . 1
Vrf m--(Sf w si V-y------- y , jx rm 1
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, Ce) $1600
. . i. r.M.
'"
A Seasonable and Sensible Gift
It is just as convenient as
any electric; just as hand
somely finished and ap
pointed; just as easy to
drive yet it costs you consid
erably less money.
It comfortably seats four
people.
Your wife can drive you
to business; use it herself
all day; then pick you up
when the day is done. A
chauffeur; is unnecessary
for the convenient electric
controls make driving sim
ple. The clutch pedal is
easy to operate; the levers
are within natural reach
and work freely. .
i
Any woman can drive
this car.
. If orders are placed im
mediately, deliveries can
be made any day or hour
you stipulate.
Overland -Omaha Company,, Distributors
J. R. JAMISON, Preaident .
2101-2103 Farnam Street TeL Douglas 2643 Omaha, Nebraska
The Wiflys-Overland Gmpany, Toledo, Ohio
Assssr-rars (WW PUttmrt Cart. Dtlivnj Wfm mmi WiUjt Utility Trmtii
What gift could be more
appropriate and more ap
preciated than a beautiful
brand new Overland
Coupe?
Give one of these hand
some cars to your wife or
daughter and you'll make
it the happiest Christmas
of her life.
The Overland Coupe is
an ideal all-year-around
car.
In winter it is as cozy,
comfortable and warm as a
costly limousine; in sum
mer, with all windows
down, it is as cool as a tour
ing car.
In any season, it is the
ideal car for shopping; for
theatre parties and for calling.