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THE OMAHA SUNDAY BEE: JUNE 16, 1912.
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Out of oldest Egypt comes
this new trade-mark of ours.
The pyramid of the Pharaohs
typifies strength, substantial
ity, permanency. The
wings of the sacred ibis signi
fy lightness, speed, grace.
And "the Winged Pyramid
stands for all that s best in
automobile construction.
Seventy-five thousand new Fords go into
service this season proof of their un
equalled merit. The price is 590 for the
roadster, $690 for the five passenger car,
and $700 for the delivery car complete
with all equipment, f. o. b. Detroit. Latest
catalogue from Ford Motor Company, 1916
Harney St.. Omaha or direct from De
troit factory.
No-Rim-Cut Tires
10 Oversize
Now the Reigning Tires
Some 200,000 motor car owners have adopted
this patent tire.
They have used to date 1,250,000. They are
using now nearly 100,000 monthly.
No-Rim-Cut tires now far outsell any other tire
in the world. And the demand has multiplied twelve
times over in three years.
That is overwhelming endorsement
Don't you think this tire worth trying?
Average Saving, 48 Per Cent
The 10 per cent oversize, under
average conditions, adds 25 per
cent to the tire mileage.
The No-Rim-Cut feature makes
an average saving of 23 per Cent.
For statistics show that 23 per cent
of all ruined old-type tires are
rim-cut.
Then think of the troubles saved
the worry of rim-cutting the
blow-outs due to overloading.
Do you wonder men are flocking
to these patent tires?
A Sudden Fame
These tires have jumped in the
past three years from obscurity to
fame.
From a minor place they have
suddenly come to the topmost
place in Tiredora.
But this, remember, is our 13th
year. , We spent a decade in per
fecting these tires before motorists
found them out.
The success of these tires is due
to endless tests, ,rnade on testing
machines in our factory.
Some 240 fabrics and formulas
were tried and discarded, because
we found something better.
We had to first make the best
tires in the world, before we out
. sold the world.
If you will consult men who use
these tires you are bound to use
them, too. Saving half on tire bills
means too much to miss.
Out 1912 Tire Book based on
13 year of tire making is filled
with facts you should know. Ask
us to mail it to you.
nOOID MF
fit7
AR
AKRON. OHIO
No-Rim-Cut Tires
With or Without Non-Skid Treads
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
Thl. Company baa no connection whatever with any ether
rubber concern which uaea the Goodyear name. (600)
OMAHA BRANCH, 2212 FARNAM ST.
Tel. Douglas 4100, Bell.
THE
OMAHA BEES
DIREGTO
Wof Automobiles and Accessories
Nebraska Buick Auto. Company
Uacola Bra, I3tn fi?&X'mm KUtT, lift.
Buick and
Welsh Cars.
VanBr unt Automobile Go.
Overland and Pope
Hartford Council Bluffi Is
Omaha. Hebr.
mumn
Mmm M to$l
FOUR MODELS
Prices $1,150
,700.
OHIO ELECTRICS
Marlon Auto Company.
o. w. Mcdonald, Mgr.
2101-2103 Farnam St.
JOHN DEERE PLOW COMPANY
Salesroom Cor. Tenth and Howard Sis.
Omaha, Nebraska.
EISs GUY L SMITH
HUDSON 2205-2207 Farnam Street
Wallace Automobile Co.
rm m A
motor car tuo ramam aireei
Underground Gasoline System?
For private and public garages. L. R. Glntlier,
agent. Phone, Harney 0573.
PACKARD GREATLY IMPROVED
Betterments Are Made oa Fourteen
Years of Engineering Success.
OILING SYSTEM IS FEATURE
Before First Devmonatrator for 1813
Sales Delivered Many
Orders Are Taken for
Xfit Model.
In producing the Packard "4S" for 1913,
the Packard Motor Car company has
bettered Its established Six with logical
improvements based on fourteen years
of engineering success. Before the first
demonstrator was delivered a few days
ago, approximately 450 orders for the
new model had been booked by Pack
ard dealers.
The chassis Is typical Packard con
struction, the distinctive type showing
refinements and change In Una with the
policy of sustained development from
year to year. Putting the gasoline tank
on the rear has made it possible to clear
the running boards, the tool box going
under the front seat and the battery box
being located under the body.
A sweeping body curve at the back,
similar to the lines of the Packard
limousine,, has given the open bodies a
more roomy rear seat, the comfort of
which is enchanced by a new design of
three-quarter elliptic springs. The wheel
base of the touring car has been
lengthened from 133 inches to 139 inches.
Perhaps the most important mechanical
change Is an auxiliary oiling system
which feeds direct to the cylinder walls
when the throttle reaches about a one
third opening. The oiling efficiency of
the motor is Increased about five times,
while the oil consumption la cut down to
a surprising degree.
A Bljur generator furnishes electric
current for headlights and usual power.
All cars are equipped with the Disco
priming device for use when the motor
falls to start on compression. The Pack
ard windshield hag been added to the
standard equipment.
Chalmers Factory
Makes Exhibit Here
There was a time when the automobile
was a thing of mystery. Up to a few
years ago manufacturers tried to make
the motor car mysterious. Mouth-fljllng
technical statements of mechanical prin
ciples were used to describe the internal
workings of a car. The public was sup
posed to take, what was offered, and
find out how it was built when the nec
essity arose for taking things apart.
When Hugh Chalmers left a position
with a salary of $72,000 a year to go Into
business for himself and came Into the
automobile Industry he started to do
unique things. In the first place he built
a real automobile for $1,600 the first
that had ever been offlered at that
price. In the second place, he began
educating the public on motor car con
struction. Mr. Chalmers said the buyer
of motor ears had a perfect right to
see the wheels go 'round, and so he
built cutout chesses shewing every work
ing part and devised other educational
features which were sent about the
country.
And now the Chalmers company has
gone a step further and sent out parts
exhibits, showing how the moving parts
of a motor car are built; how they are
tested, and of what materials they are
constructed.
Most people don't realize that a good
motor car Is just as finely built as a
good watch. The workmanship la as
accurate as human skill and mechanical
ingenuity can make it.
The Chalmers exhibit, which is to be
shown in the show room of H. E. Fred
rlckson Automobile company, takes the
spectator inside the Chalmers factory.
If the Chalmers cutout chasses showed
the public how the wheels went around
In a motor car, this exhibit shows how
the wheels go around In one of the
largest automobile factories in the country.
Gossip
Along the
Automobile Row
The strike of the freight handlers at
Chicago is still hampering the shipments
ef automobiles to Omaha, and a continual
demand for mora machines is being matte
by the local dealers. Every dealer in
Omaha has been selling cars on probable
shipments. Soma concerns have had ol
der In for carload shipments for over
two weeks and have not yet recehtd
the cars, although they have been ready
at the factory for some time. Many ship,
ments are now being made via St. Louis,
Instead of Chicago, and one or two com
panies have cleaned up a bunch of back
orders.
J. J. Deright traveled to Kansas City
last week in a Stoddard-Dayton on busi
ness. He said his machine got down i tid
back in great shape and without t ny
mishap.
F. H. Townsand of Atlantic, la., drove
away from the Traynor Automobile com
pany last week with a Cutting 36.
A National 1913 of the type and motor
which won the 500-mile sweepstakes at
Indianapolis on Memorial day has been
purchased from the Traynor Automiblle
company by C. H. Patterson of Silver
City, la. Since the big race, frhlch was
won by Joe Pawson In a National, that
car haa been having a great sale, not
only in Omaha, but in the whole terrlr
tory.
The Auburn company is having rom
trouble getting enough cars to fill the
orders they have been receiving lately.
They delivered but two cars last week,
although their sales were far In excess.
One machine went to South Omaha thd
the other to Memphis, Neb.
The Omaha office of the Nebraska
Buick company last month sold lis cars
off the local floor. It was the largest
single month's sate ever made In the
Omaha office. All the cars went into chts
territory. From all prospects the prusfcnt
month will exceed the sal? of last nrnth
if the present rush of business keeps up.
L. A. Keller, manager of the Omaha
branch of the Studebaker corporation, IS
visiting all th branches in this terri
tory this week. He is traveling in an
K. M. F. SO toumg car. The territory
covers all the eastern part it Nebraska
and part of Iowa. He left on the trip
last Wednesday and Is expect sd to arrive
home again tomorrow.
The Wyoming Highway association has
wired to H. E. Fredrlckson asking him
to bring the Omaha Good Roads Boosters
to Elk Mountain, Wyo., while they are
sojourning in that state on the third fitted
roads trip. The invitation announces
tp&t'one' great time will be given the
boosters and Mr. Fredrlckson has de
cided to add this town to his list.
NEW ERA APPEARS IN THE
AUTOMOBILE INDUSTRY
One of the Indications of a big change
In the movement of the automobile in
5ustry is the reorganization of the sales
end of the Studebaker corporation. The
Studebakers have a sixty-year perspec
tlve In the wagon Industry and since
their entry Into the automobile field
have held a manufacturing pace that has
made automobile history.
According to Clement Studebaker, Jr.,
first vice president of the corporation.
times are ripe for changes.
"The automobile business," said Mr.
Studebaker. "can't be run in the future
as it has In the past. The automobile is
no longer an experiment, a novelty or
a toy. It Is an Immensely important
mechanical feature of our natural life.
The wild cat times are over. Mushroom
growths are at an end. The rush fnto
automobile manufacture, the craze for
flash and novelty, the systems of mak
ing and selling, the reckless disregard of
after service In a car, will not be tolera
ted by the car users of the future and
careful manufacturers have got to think
about the future.
PABST GIVES TROPHY
FOR MILWAUKEE RACES
At least two other International trophies
will be contested for at the Grand Prix
and Vanderbllt Cup races at Milwaukee
next October.
One of these is to be known as the
Milwaukee challenge cup, which will be
supplied by the combined business asso
ciations of that city. The second, sup
plied by a leading Milwaukee business
man, and to be of equal value with the
two leading trophies, will probably be
named the Pabst, as it Is rumored Colonel
Gustavo Pabst, head of the vast brewing
Interest by that name, Is the donor.
The challenge cup will probably be a
light car race, run simultaneously with
the Vanderbllt, while the Pabst will be
run during the Grand Prix.
Before the location of the official course
was decided upon the makers of the Mlt-
hell cor very generously offered $50,000
toward its construction provided It was
located so as to pass its huge factory at
Racine.
D. 6. Conrad, president of th Schuyler
Motor company, was a visitor in Omann,
last week. He was here In the Interests
of the Chalmers, of which cat he has
the agency. He reported a good business
in the auto line and farmers are be-
ginning to buy on the prospects of good
Crops.
The Cadillac Automobile company is
selling a large number of cara of late
to the farmers of Nebraska and Iowa.
The recent rains have made the pres-
DCCts for a neavv rrr.n lonlt cnnH and
the sons of the soil are becoming optimis
tic and are buying cars on condition that
crops are coed. The Cadillac nenDle are
all out Of cars, and have but two or
three in the shop for demonstration pur
poses. Carload shipments will be neces
sary to mi an the back orders.
The Goodyear Tire and Rubber com
pany last week received a carload of
tires and other accessories and Is now
prepared to take care of Its trade which
It was unable to do of late, owing to the
strike situation in Chicago. The car was
sent by way of St. Louis and arrived here
after being on the road twelve day. An
order which was placed almost a month
ago to be shipped via Chicago Is still
tied up.
C. W. Spencer has opened a garage at
Lake View, la., and it is said to be one of
the best this aide of Chicago. His open
ing stock was purchased from G. 3. Hip'
wall, a representative of the Powell
Supply company of Omaha.
P. H. Rosebrook of the Powell Supply
company sold a large order of goods to
Bo & Uhllg, who hav opened a hew
garage at Soldier, la.
Clark Q. Powell of the Powell Supply
company made a trip last week to Sioux
City on business. He did considerable
business with the Sioux City trade and
returned well rewarded for his trip. He
took the new Nebraska route, which was
recently laid out and says It Is one of the
best highways he has ever traveled over
aii aiong tne route he said signs were
posted telling the exact route to th$
Iowa city.
"Spike" Kennedy, Clark Powell
Morher eolpetzer and several other
Omaha tennis players traveled to Sioux
City yesterday In an automobPs to play
tennis against the Sioux City team.
Harry Weber, manager of the Kansas
City branch of the Stewart A Clark
Speedometer Manufacturing company,
was a visitor in Omaha last week. He
made a pleasure as well as business call
on the Omaha trade. He said he had
Orders for over 2,000 speedometers for
Omaha alone.
S. D. Porter, manager of the Kansas
City branch of the United States Motor
Car company, was In Omaha on bualnehs
last week.
Michael Klose of Minneapolis passed
through Omaha Wednesday on his way
to Memphis. He was driving a United
States motor car "special."
A brisk trade in Lion cart has picked
up In the last two weeks and the Omaha
branch is having a hard time filling the
orders.
LBERT
. BIHLER
Automo lie Repairing
J 2230 Farnam Street, Omaha
Power Pomp Convenient.
Although the practice of carrying a
fully inflated tire on a demountable rim
haa practically eliminated the necessity
of strenuous pumping by the roadside
many owners still find the four cylin
der, power driven tire pump, like that
supplied on ail Peerless Motor cars a
great convenience,
a carioaa or cart was shipped by the
United company to the Sadler garage at
Norfolk last week.
Arthur Stora made a trip In a Cadillac
last week to Lincoln and another to
Sioux City. Both were business trips.
X
Persistent Advertising is the Road to
Big Return
Newest and best motor car exhibit
Here this wetk only.
The Chalmers Factory
Brought to You.
Don't Miss It!
Tb picture shows only a table with a lot of auto
mobile parts on it.
The real thin is the newest and best motor car
exhibit, direct from the Chalmers factory. It's the
Chalmers factory brought to you.
You can't go to see the Chalmere factory, so we've
brought the factory here.
We want you to see it.
This display will be in town only this week.
It's the chance of a lifetime to get behind the scenes
and see just how a good motor car is built.
More than 100 of the working parts
from a Chalmers car.
An interesting and instructive talk by
a fabtory expert. -A
pictorial trip through the great
Chalmers factory.
A Chalmers self-starter in actual
operation.
To see this great exhibition and learn really learn
all about a motor car costs only a little of your time.
Come, whether you own a car or not. Come for
your own information.
Remember; this week only.
Exhibition open from 10 A. M. to 9 P. M.
II. E. Fredrlckson Automobile Co.
2044-49. 4B Farnam St., Omihi, Neb.
ft . s 7147
tliwsat
What Eight Years9 Success Brings
THE Marion Motor Car Company's recent expansion is wrought
with great importance. For eight years this company has en.
joyed the undivided support of thousands of Marion owners.
Built up in the early days of the industry, by conscientious ef
fort, the inevitable expansion resulted. The capitalization has
been increased more than $1,000,000. The factory is being enlarged,
and sales and owners' service policies greatly widened in scope. The
annual output will be doubled. There is now gathered in the organiza.
tion a staff of manufacturing experts, who are very prominent in tho
industry.
Every Marion owner and dealer stands to benefit directly and at once. We have
never heard a Marion owner complain. We were never able to more than one-half
fill the demand for Marlon cars. Merit brought demand; demand brought ex
pension.
If possible, we will better the long, successful record of the serviceable, pow
erful and practical Marion cars.
, Any of our dealers will be glad to give you a demonstration.
Model "Thirty-Seven," 11,350
Five-passenger, fore-door Touring; Forty
horsepower; motor 4X5; wheelbase 112 in.;
tires, (4x4. quirk detachable, $1,350 Includes
equipment as follows:
Fine mohair top and curtains fine mo
hair and rubber top boot; ISO Warner
Speedometer; genuine plate glass wind
shield il Prest-o-lite self starter) Pest-o-lite
tank; full set five (5) lamps; fall tet
tools, repair kit, eto.
"BOBoaf Boadster (Modal Thirty-Six)
$1,30
Two passenger Roadster; forty horse
power; motor, 4x5; wheelbaae 112 In.; tires
84x4, quick detachable. $1,350 Includes
equipment as follows:
Tina mohair top and cnrtalna; fins mo
hair top boot; rubber driving apron rolled
oa dash; ISO Warner speedometer; Prest-o-lite
self starter. Frest-o-Mte tank; full set
five (5) lamps! fall tet tools, repair kit, eto.
Made in Indianapolis by Marion Motor Car Company
Sold in their respective vicinities by:
MARION AUTOMOBILE CO., Omaha, Neb., Distributors.
E. A. BRANDES, Hastings, Neb. MARION AUTOMOBILE CO., Sioux Falls, S. D.
Five-passenger, fore-door touring forty
five horsepower; motor, 4"x5ty; wiieelbase
1J0 Inches; tirea, 36x4, quick detachable;
nickel trimmings throughout. J1.760 in
cludes equipment as follows: Flat mohair
top and curtains; fine mohair and rubber
top boot; Zigzag plate glass windshield;
$60 Werosr speedometer; prest-o-Ute self
Starter; Preat-o-llte tank; fall set five (5)
lamps i fall tet tools, repair kit, a to.
' ' ',."..;....,, ..1,23'.
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