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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 28, 1912)
f THK OMAHA SL'XHAV HI.K: APKIL N. YA 10 Gossip Along the Automobile Row ' E. V. Armstrong, formerly employed by the Fort company, has Joined the ' Mice department of t local aloUoe com pany. Mr. Armstrong baa had consid erable experience tn this department. In order to keep up with progress It T. White, formerly encaged tn the lKerv business at Anoawan. III., haa taken ever the agency for the Flanders and E-M-F motor car In the western part of Henry county, Illinois. H. J. Pierce, expert shopman of the local branch of the Btudebaker corpora tion, baa gone to Buffalo, K. T.. where be l Installing the machinery tn the ne- branch there. The new sii-paraenger Velio touring ear being used by the Paium Tsxlea company re giving excellent service, and Manager Kelly or the Velle company has received numerous compliments on the , durability and appearance of the Veil ' cars. So large haa become the business of the Omaha Ioe and Cold Storage company i that It became necessary for the company J to get the Jolinson-Danfertb company to i build a truck that would get over the I ground In double quirk time. With tha assistance of Tom Vard. Mr. Johnson and Mr. Danforth built a truck having the capacity to carry Jje-iallon e rates of i water and which so greatly pleased the buyers that they promised that all trucks they bought In the future would bear the Johnson-benforth stamp. . , The demand this season for Maxwell and Columbia cars Is very large, and In order to meet this demand Manager Doty of the felted Omaha Motor company la unloading dally from one to three cars r-f machines. Manager Doty sold In one week tweniy-one Maxwell machines. J. R Btuker of Wanton. Neb., con tripled with Manager Heal of the Mollne company last week to handle this ear In hat territory. One of tha retail Bales made by Manager Beat test week waa to Carl Nouss of Dumfries, la. ! II. E. Fredrtckson baa returned from a visit at the Chalmer factorlea la Detroit, whet he went to hurry ahlpment of the Chalmers ears. Ha says that tha factory Is working night and day to keep up with the demand for these cars. The Omaha Auburn company sold four cars last week la retail buyers. A two carload shipment was also received, for which orders have been already booked. The Omaha Auto company shipped three Nyberg can to Will Menkts at Oeneva, Neb., and Manager Avery has order for nearly 1W can. Tha Nebraska Bulrk Auto company claims to be the busiest people on auto mobile row, having delivered twenty-one Buick can oft tha Omaha floor In four dsys last week, besides delivering the fallowing carload shipments direct from the big Bulck factory to the agents throughout the territory: Bulck Auto company. Dee Moines, la., two carloads. Fred BeH, Ord; J. W. Porter, luagl Grove, la,: Brawn Auto company, Cres ton. Is.; Vogt Bros.. Elba, Neb., and York Auto company. Tor, two carloads; Scott Auto company, Norfolk; X K. Ful mer, Columbus; Algona Auto and Ma chine company, Algona, la.; Adolph Bo erk, Wllber: Sheldon Auto company, Shel don, la.; It M. VanOllder. Nelson, and Tunberg Auto company. Hooper, threi carloads; Shelby County Auto company, Harlan, la., and F. W. A. Rohrkaaee Uermantown. This make a total of But Wl Bulck can that have been delivered by the Nebraska Bulrk Auto company Into tha territory no far this year. Lee Huff In speaking of the automobile business In general In Nebraska advise thU notwithstanding the fact thst the Nebraska Bulck Auto company has car ' ried tha largest stock of can In all at their three houses at Omaha. Lincoln and Sioux City that baa been carried In the 4 western country, they an already begin. , tang to run short oa deHiertea and Mr. Sidles has gone to the factory to look after bhipments from that end. He hat wired Mr. Huff to make every effort " Induce their agents and buyers to placi xht'.r orders, as it a ill only be a ques tion of a short time until the enormous output of the Buiek factory will be ex bausted. notwithstanding toe fact that it is the largest automobile factory in tbe world. The Johnson-Dan forth conuwa) deliv ered a large Avery track to the Claar Transfer and 8torage company of Oman. and Council Bluffs. The Ford Automobile company shipped thirty-one carloads of Ford machines to Nebraska buyers last week and made a number of retail city sales. Several retail city sales were made by the Cartercar company last week, and number of carload shipment sent to tbe agent In the territory. The Llnlnger Implement company la do ing a very large business In the R-C-ll line. Several contracts wen closed with agents In the territory last week, and a number of retail sale made. The little red car Is certainly proving a winner with the buyers demanding a light ma chine. With magnificent decorations, an ex cellent lighting system, a beautiful array of handsome can and large plat glass windows, the salesrooms of the Velle Automobile company, which have just been retouched by skilled workmen, stand forth at the present lime as one of the most beautiful automobile borne In the west p. W. Campbell, traveling auditor of the Itepubllc Rubber company, called at the Powell Supply company's last week He expressed tha satisfaction felt at th factory at the big business the Powell company was doing on Itepubllc lire. If. E. Webber, division manager of thl Stewart Clark Msnutai turlng company. Inspected tb Stewart ateedometer station recently Installed by tha Powell Supplr company. He promised Mr, Powell good shipments on the Stewart, although the factory la now badly rushed. P. H. I loser, rook, sales manager of tha Powell Supply company, visited Kloux City last week and made arrangement for the putting In of a big stock of the Powell company' brands. Tn deal will amount to practically a branch bouse proposition. The following was received by the W. L. Huffman Automobile company from the Boston distributer for the Abbott- Detroit motor can kt week. "The Board of Aldermen. New Bedford, Mass-, voted to purchase an au;.miuile. Fifl!"- i nine different make of cits were -amlned and considered. Hcwever. tiie Ah- ; but '" won. The otdcr has Just been j received. Bishop Beecher of Kfarney after receiv ing hi new automobile drove up t Clarke Powell's , establishment and had the ar tilted out with the different ac ressorles that go to make a connect r motor nr. The Powell Supoly company has just Installed a new two-cylinder air pump, whkh will maintain an air pressure of over K pounds at all times in tbe freo air station in front of the store. This Is proving quite a convenience to both deal en and motorlaia. F. A. Hall, recently with tbe Derign; Auto company, ha taken a place a salesman with the Powell Supply com pany. ' Guy L. Smith delivered a Model "C" Franklin touring car to O. H. Schlenk of Pawnee, Neb., last week. last week-Guy U Smith sold and de livered a Franklin touring acr to Dr. A. D. Dunn. . . Gay L. Smith delivered a timber of Hudson ears last week. Mr. Smith said: "It keeps u up on our toes taking can of the demand for the Hudson "C", both la Omaha and throughout the state." W. H." Shortt. of Sioux City, waa In Omaha, last week and drove back home In his new six cylinder Peerless touring car. The Peerless was purchased from Guy U Smith about two months ago and delivery was made on Friday of last week. Mr. Shortt Is a noted sportsman and. say that with his new Peer lees he will be better able thl summer to ex plore for lake where fishing Is best. The Apperson Automobile company Bold can to rhe following retail buyers last week; J. T. Baldwin. Hamburg. Neb: H. A. Slden, Fremont; Way Automobile company, Wayne; 11. Fits Roberta. South Omaha commission merchsnt; W. II. Buck, Gibbon; P. S. lllne, Fremont; J. Cook, Gretna; Mr. Monnlch, Hooper, . Waller Brady of the Detroit Studebaker corporation returned to the factory last Frldsy after a two weeks visit with Manager Keller of the meal branch. Lexington can wen sold to the follow ing people last week by the E. R: Wll son Automobile company: J. W. Thomp son, president of the First National bank at Grand Island; M. ".lever. Tutan, Neb.; Louis Try be, Duncan. Neb. - Challenge Windmill K ran wen sold to A. C. Wagner, F, 8. Trulllnger. Go go go a-For d i n g. Not a "joy ride," but a Ford ride with "class" and ipeed and lane economy. For'd in a Ford that's the cry! And it's going to take seventy-five thousand new Ford cars this season to satisfy that world wide cry. Batlgfr younelf that thers li no other car Ilk tb Ford Model T. It's lighten', right-, est moat economical. The two-paaaengrr car costs but 69t, f. o. b., Detroit, com plete with all equipment, the flve-pasaen-ger but $890. Today get Catalogue 101 from The Ford Motor Company, 1910 Har ney St., 1'hone Douglas 4500, or from our Detroit Factory. ' u IN buying: an automobile, the thing to consider -first, if you want results, is the motor. , Manufacturers and drivers have decided that the six cylinder motor gives best results; everybody wants best results; you'll get yours in our six cylinder, 48 horse power Mitchell car at $ 1750. You get beauty of finish and design; power; reliability; flexibility; the comfort of 36-inch .wheels and 125-inch wheel base; long life, and Mitchell service which means constant attention to your needs. You get the fruits of 77 years of nuking vehicles and studying ofwajirxatkxii owners of Mitch ell cart now, or 77 years from now, will profit by it, and by the high standard of quality whkh the Mitchell same guarantees. ' Mitchell cars are bulk for the man who can't afford to make a mistake. Taa MJtefcoB 60 H.-P 6 mjU 1 pseeeager. S22S0 I The Mkcbel 48 H.-".. eyl. S gsasiagirs. $175) The Mkefcel 30 H.-F-, 4 eyWer. 2 The Mitokeal 33 H.-r, 4 ayL. S Tbe If teeawa 30 H.-F 4 vi-. 4 1 1 IBs at. aritfcaea fas $W .S13S0 -a. SI ISO Mitchell -Lewis Motor Company u a nicnrainf TTrii) lb) ten 2050 FARNAM ST. 2 Automobiles What Factors Do You Consider When Selecting a Motor Cat ? ITS MIGHTY IMPORTANT this matter of electing an automobile. . Of course every buyer knows that. But not every or.e knows bow to go about it to determine Just which car from among the many offered for his consideration, will meet bis requirements and afford him the satisfaction he so devoutly hopes for afterward. ARE YOU ONE OF THOSE who ask about tbe bone power, tbe hill climbing ability, the riding qualities; look it over and approve of the general appearance, then ask the price and think you have covered the whole ground? IF YOU ARE, then you may be satisfied with your pur chsse a few months hence. We say you may tf you are lucky. Otherwise you will realize all too late that the points mentioned, while important, are to be had in almost any automobile nowadays and are not after all, the most vital factors to consider. . 7 WE WERE ASKED to select from among all the cars on the market to-day, and they were all lined up in a row for our critical inspection we would be as much at sea as you are but that we know some tilings about automobiles and their manufacture and their career after they leave tbe factory that you, a layman, cannot possibly know. And we are anxious to give you the benefit of that knowledge. TUT AFTER SEEING THEM noting points of con trast and of atp-eemant in design, finish, et cetera, we ; would ask some other questional and note very care fully the replies. tJET US ADMIT before going any further, that we are prejudiced. Prejudiced in favor of the Studebaker product. Prejudiced in its favor because we know bow ' it is made. Know more about its good points than you or any one else can possibly know because we know as you cant know, bow sincerely we try to build the best automobiles possible to give Studebaker cus- . tomers the best value for the money. E'D LOOK EM ALL OVER first Naturally. And correctly. The buyer owes it to himself to see all really reputable cars and compare them point for point. Com pare points of contrast and features in which the several cars agree. (Of course, we would exclude that is to say, ignore the experiments. The new and un tried models. We would consider only cars backed by reputations of long standing, for, aside from your own Judgment, based as it must be on a merely superficial and brief examination and demonstration, you really have nothing to depend upon but the reputation back of the car.) WE WOULD STUDY THE DESIGN see if it corre sponded with the best standard practice. Appearance would appeal to us, of course. One likes to own a car that looks more than he paid for it. Some look less you know and the majority look par at most WE WOULD RIDE IN IT have a demonstration as ' they say. And, while we would watch the performance of the motor, transmission and the car generally, very closely during that ride, wo would not attach to it more importance than it deserved. For any car especially tuned up for the occasion and in the hands of a re sourceful driver will do almost unheard-of stunts. That fools lots of otherwise astute prospects, BUT AFTER ALL THAT after considering the factors that any tyro would naturally take into account we would ask some other and more pointed questions. Questions that would stump eight out of every ten salesmen and perjure another tenth of them to answer to our satisfaction. WE WOULD ASK FIRST who made the car. Not who made themotor.axle and other parts. Not who assembled them and put his name-plate on the finished product, but who actually made every part of the car from the raw materials to the completed car. And we would . exclude from' further consideration all "assembled' automobiles. THEN WE WOULD WANT TO KNOW Just how many automobiles each manufacturer made per annum. For the answer to that question is the answer to that other "is it built or is it manufactured?" If made m small quantities say less than 5,000 per year then hand work must of necessity enter largely into hs making. And we would not buy a lurid-made automobile.' The hand cannot approximate, the accuracy of the machine. No two workmen do work of equal quality. A hand made machine means one mistake made to fit another for perfection is impossible by band. SO WE WOULD EXCLUDE from our consideration those cars made in small numbers; for the following reasons: First, cars made in quantities are better because methods are possible in quantity production that are impossible when making small numbers.' And second: we would know that parts of cars made in small quantities would not be absolutely interchangeable, whereas parts of machines made in immense quantities must be necessarily. '''' NOW WE HAVE REDUCED the cars we would consider to a very small number. (You see, we would select our automobile by the simple process of elimination,) - 7 Studebaker (Co HAVING ASCERTAINED these things, we would proceed to the still more important points m the selection of our automobile. We would ask for a list of owners in! our own town our own neighbors and acquaintances., and friends of our friends. And we would see them all . personally. Ask about the car"; how it per formed on the different kinds of roads and in varying weather. Ask, about its power and dependability. And finally, we would inquire carefully as to the treatment accorded eachi customer by the manufacturer or his agent SPEAKING OF AGENTS : (Dealer is the better term.) . We would go further and ask whether, back of tbe local dealer was a branch or merely a jobber.- A jobber, you know handles a certain product this season. Thkseesotu Get that? Next season he may, and probably will be handling a competing car. It will be necessary c he will think so to ''knock' the one he is selling now. And the easiest way to do that b to neglect it and its buyer. - , , ONE CONCERN STUDEBAKERS to be exact-have thirty-six branch houses located in as many important distributing centers all over this continent angyla as well as the U. S. (There we go again! Constantly reverting to ourselves. And when we are trying so hard to be impartial, tool) . NOW WE HAVE ELIMINATED ALL but three or four! cars from our further consideration. We are speaking; now of cars m the price-class of Flanders "20 and E-M-F "30" which is to say, cars selling from $1600 down to $800. ' ' ' PRICE OF FLANDERS "20" IS $800 at the factory and of course there is no other car at a lower or even at that price that compares with this wonderful car at all. And though E-M-F "30" sells for only $1100 you will find it is damned by all dealers selling cars up to $1600. la" other words it is their strongest competitor, just as Flanders "20" is the bet tntt of dealers who have $900 and $1000 cars to sell and who have to arfcu that they are just as good as Flanders M20.M THAT REMINDS US. Recently we beard of two in ' genious ways to make the rival dealer tell, between the lines as it were, which cars be really ccmidercd best. Here they arei . ONE RESOURCEFUL BUYER made It a practice to watch, while he talked with the various dealers, and see which car they all knocked. He says the first car they attack is invariably the one that pushes them hardest in competition. He bought an E-M-F "30." (But, of course, that is aside from the story.) , THE OTHER, A PSYCHOLOGIST .adopted this plan. He assumed thatthe car he was loojfing at was the best in the world to avoid argument with the salesman. Then he asked which car the salesman considered next s best i . HE BOUGHT A FLANDERS ' dice. It is fact '20"- this isn't preju- WELL, WHAT HAVE WE LEFT after eliminating the cars that cannot measure up to the standards we have set standards which are the only safe ones on which to base a purchase that involves as much money and means so much in pleasure, or the reverse, as does the selection of an automobile. WE HAVE STUDEBAKER CARS Flanders "20" and E-M-F "30" each in hs own distinct class. And we have only these because because in addition to passing all the tests enumerated with 100 per cent to their credit, they possess that additional advantage whkh no other cars enjojr they are backed by the name and the reputae tion of Studebaker. WE HOPE WE HAVE HELPED YOU to select the right) car. The one that will give you the most for your money in the first place and the most service and satisfaction at the least cost afterwards. If you apply all the tests we have suggested your decision will be the same as ours Studebaker "20" or "30" according to your needs and your means. - JUST A WORD ABOUT. DELIVERIES. We fecetv many letters from good friends in about this vsfaxj "Would order a Flanders "20" but competitors tell me you are so heavily oversold I may not get it till July. Tell me the real situation." Here's our reply: WE WARNED YOU in our last ad that tardy buyer would undoubtedly be cHsappomted. We cannot alter that sow. Tried to get ahead of orders in April but, bad as the weather was we only managed to keep abreast Can't hope to do more in May. But that doesn't affect buyers who are alert to the condition. Only the tardy ones wul get left You can get a car if you hurry. See . your local dealer to-day and he can most likely fix you op for an early delivery. And if you doubt bis promise Just drop a line to us at the factory and we will tell yotf whether he can positively guarantee you a car on the date he says. Nine times out of ten he is telling you the truth that's the kind of dealers we have mostly. But don't delay. m rporation, DETROIT MICH. Omaha Branch 2026 Farnam St. L R. WILSON AUTOMOBILE CO., 2016-18 Harney SI Selling Agents for Douglas; Sarpy and portions of Cass and Otoe Counties. .! v T