tr
im: BEE- OMAHA, THURSDAY SETTEMBER 14. 1011.
Special Sale or Women's New S198
Fall Dresses, Worth up to $15, at
"TMs 1b a rpoci&l parotiaee of just' 300 unusually attractive
eilk and wool verge dresses in. fall styles that we bought from a
New York manufacturer at a remarkab low
price. Scores of now autumn' style features
are 6Qown in this group.
All colors, and each dress is' practical for
street or dress wear. Values up to $15.00
Thursday at.
I
KfflR
Smart New Fall Coats for Women
These are all new cJoak models that reflect ths correct style tenden
cies for fall' m Brandies styles always do; Many new materials. We
especially feature the new reversible cloth rug' costs, women's snd misses'
sizes, at -. ... ,
815, 317.50, 319, $22.50
Women's High Qa Tailored Fall Suits at $35
These tailored garments are fashioned of heavy suitings and
wool cloths that are so new and practical this season.'- Also a number
of very pretty effects in. slightly trimmed suits.
"Fashionseal" Suits for Women at $25
These 6uits are not to be compared in any way with other lines at
this price. They supa6S most $35 and. $-10 groups. Brandies is sole
agents for Fa shonseal suits.
Special Group of Tailored Suits at $15
These are all new arrivals and all late models in attractive-serviceable fall
suits for present wear. The best fall ap pare! of the season.
Women's Fall Tailored Skirts In all Women's Ies saline Petticoat
new panel and side pleated ideas, $5 very practical, at
Misses and Girls Outfits for School and College Wear
New fall models.in. smart coats and dresses for school girls and college girls a touch
of Originality, and up-to-datene66 in every one -that girls like.
Coats at $6.98, $8.98;$10$12.50, $15 to $25 Dresses at $5, $150, $10, $12.50, $15 and Up.
Misses' Vhite Polo Coats-Large full double breasted effects with loose belts-the sea
son's favorites, at. v. ....... . . . ... . . ...... . ; t ooo er
Fall Dressing Sacques Fleece i New. Fall Showtn? of Women'. . v.. T. . .
lined and flannelette, ' iW Pretty House Dresses no. ! AH ZJSXX L. .
vvv at AC m .V " l" S I
l .v, si ya
Qflf I Women's Pretty Chiffon, Taffeta and Mes- p
wVJtv I saline rlet
v V V
-All sizes
$2.98
mm
i it
T.vi;M,
. -n.i it. 1 t ,
mm
mmm.
lit
a a !
belted and peplln style f vv at .
Women's Waists Fall styles A special lot
at..;.... ,
salihe.ws.ists. at. .
Hand Embroidered Pillow ToniYCnrnnlet nr. $
m With Back,) Worth Up to SSJOO. each at..W.0 I
Finished complete with satin ruffles, cords and fringes, in rose, poppy, violet, oarna
tion and conventional .designs. Hundreds have admired them; values up to $5.00;Thurs-'
day.at jgl.08.- . .. ." '. ' .. .
W
X
Great Display of Laces and Dress Trimmings Continues Quo
More Day, Thursday. You Can't Afford to'Miss This Great
est of All Great Events. See Them Thursday on 3d Floor.
We Sell Ladies' Home Journal Patterns
Because they are the best Patterns made.
GAe Boys' Clothing
Business Has Doubled
this month over the same period of last year.
There is only one conclusion to draw from that
fact Bennett's are giving better values in boys' cloth
ing than anyone else in Omaha and more people are
finding it out.
. Our lines for school wear have been a very big fac
tor in the selling, many giving as a reason for their
purchase that the school suits we sold them last "year
gave such, great satisfaction After all, it is in a
school suit, where wear is hardest, that the quality of
cur boys' clothes shows to best advantage.
There are plenty of other reasons why you should
buy Bennett clothes for your boy in the suits them
selves. Find
Single sua ftentle brta tuiti for boys T to
17 ytiri. Worfolk and .Uor tlom gulU for
boy, from S to 10 yer. K,nln Mom, .ults
for Utti fellow from 84 to 7 yr. B.fn
md costs for U ay. Wa mil a specialty
of boy' snlts, with two pair, of pnt to
mstoh, tt $3.sor45o"anl tsiooT
bout 50 Boys' Bolts In medium and dark patterns for
school wear, worth up to $3.50, Thursday only, $1.75
Boyr Etrs Puts, worth up to 89c. Thur.dav, 60c.
35o B;ou Wsuts, In 11 colors, Thurkday. 25c
Hats That Help Make a Good
Impression Bennett's Hats
Since your hat it nearer your face
than anything eise you wear, you should
exercise special care in seeing that you
are fittej out only with a hat that will
make you appear to best advantage.
You vlll .find that particular kind of
a hat at this stored-Stetton's and other
equally reliable makes and beside -,
salesmen who are trained in fitting per
sonalities as well . as heads wll wait
on you.
.The neweBt Stiff Hats-one of the
Stetson models is illustrated at the
right of this section-$2.00 to $3.50
each. ' -
Men's rough ' finished Hats in all
the newest and best shapes for Fall
wear, J2.00 and. $2.50.
, Special One- Lot ' of Cooper's
Spring Needle Knit Jersey Sweaters
in navy, gray and maroon;. all sizes;
regular $2.00 values at $1.50.
Strategy
In
A Tl
Advero
sing
The Climax of. Salesmanship-in-Print
Our Challenge Sale of Fine
Millinery Begins Friday
Morning. Sept. 15th
See our next advertisement for complete 'particulars
of this biggest'event'ofln'year."
The battle of advertising are not
won today by men with the 'largest
-forces-.- - . - r.-..-:..
Three. llrnee in -five they are won by .,
men who start with but limited re
source. Five times In five, when rightly '
directed, they . are won without - any
large risk. In a good many cases there
Is no stake at all.
There- Is no long waiting no serious '
' uncertainty no - drawn-out ' period
when expense - overtops result .' One
gets his answer immediately. :
Meet successful advertising pays divi- "
, dends from .the .start.' Impossible..
v things are. not started at ell.-;. .
' And a pretty .large part of modern-day
Isvdvertising finances itself .-" :
Nstkm-wide distribution and a.
profitable " sale are attained in two
months, sometimes,
j t Weeks do the work of years. Midgets .
grow to monsters with amazing rapid-.
!ty, Trade eondltSooa J are changed
. evernsght. . -
. Formlsabesi competition, long ' In
twsaalioil, has been almost wiped , out
by a single maneuver.
AH beeouee of a . new-bom science,
eaSled Stratagy in AoWtising. .
. An advertising campaign of the mod-.
era kind is based on exact information.
The attitude of consumers is learned
- by house-to house canvas. . Trade
oossdhtions and competition are learned
: by a dealer anvass. : Selling points are
doveloped by actual selling.
Ten thousand sources are sometimes
searched for light on a single problem.
The well-advised advertiser of 1911
ventures nothing on guesswprk and'
'theory."- '- ; - ' ' -
Selling methods today are based on
others' experiences, garnered by a won
derful f ystem.
Problems are solved by learning how
others have solved them. Pitfalls are
' avoided by knowing others' mistakes.
Each new undertaking is piloted now
by a myriad recorded experiences. .
As a result, men are sure of their
. ground ... Errors rarely ' occur. One
takes the short way to his object.
Howall this Is accomplished is told
in a book-a remarkable book which
gives a new aspect to advertising. This
book, for the first time, puts into print
the secrets of our success.
To show how things can be done it
cites countless examples of how things
have been done.
Any man with selling problem Is
welcome to this book. And every such
man should have it.
, Cut out this reminder j put it in your
pocket. Then, when convenient, write
us for the book.
A Reminder
to write Lord & Thomas,
Trade Building, Chicago, for
their latest book, "Real
Salesmanship-in-Print.
LORD & THOMAS
Advertising
294 Fiftb Avetma, NEW YORK
132 North Wabash Avenue. CHICAGO
Tke Thing
7o Do
-If. you your pocketbook. umbrella, watch or,
seme ether arUole el vlu. Ut thing to Sa U to
follow th xampla ot naay otkor pooplo sad sSvor
tlM without Solar ' la Uto Loot sa4 FouaS oolunut of
Tho Boo. "
1
Taat Is whst moot pooplo So wboa they
article of value. ' Telephone ui end toll your loos
to all Omaha In a oins'-o ortoraoom. . -.
Put It In I
! i tie nee
54-In. S1.50 Dress Goods, 89c
. This is an extra special 6ffer for Thursday only and 6ne
which should - be : taken - advantage of. by every woman" in
Omaha yho has a Fall or Winter Suit, Skirt, Dress or Coat
to makel .
The lot ie composed of newest fall patterns and colorings in storm
serges, cheviots, boucle effects,' French serges, panamas, diagonal
suitings, basket weaves and heavy coating materials. The prevailing
striped patterns form a good part of the offering.
Regular SI. 50 goods, Thursday only, 89c the yard.
Extra fancy Utah Elberta peaches. Thursday.....83c
Fancy Ripe Tomatoes, the market basket, Thursday 25c
Taney Jersey Sweet Potatoes. Thursday, the lb....5c
Young Han
We are showing a full
line of shoe styles for winter
and fall "wear. We have
A Shoe for You
that combines all the style
found in higher priced shoes'
with exceptional wearing
qualities. They have catchy,
exclusive styles that young
men" like. Our guarantee is
back of every pair. They are
Drexel's
$3.50
Special
Made in Velour and 'Box
Calf, Patent . Colt, Glazed
Kid.
Qanwjjf, qwo CV3
fvJsSS. j
& OMAHA'S FtTXLX If
Drexel'Shoe Co.
1410 Farnam Street.
1
Low One Way Rates
I to ' '
Soattlo, Taooma, Portland, Spokaao,
Victoria sad Vasooavor, via
Canadian Pacific
Railway
Through 'he famous scenery of the
Canadian TiockieA snd Selkirk. Trains
for Pacific Coast points, carrying
tourist car, leaves fit. Paul 11:00 A.
M .nd 10:30 P. M. daily.
Tickets on sal 6ptember 15th to
October ISth. Inclusive for Informa
tion and literature ceo the .agent of
any railway, or write
OSO. A. WAX.TOIT, Oea. Arent
S34 bo. Clark St. Chlcaa-o. XU
Spec Lais In Our Fresh Fruit
fand Vegetable Department. Si
300 Bores Utah Elberta $
R Peaches, per box ........ 75c
!f 20 Doz, Large Fancy Egg
Plants, each, ' 5c
2 Large Plain Lettuce 5c
3 Stalks Large Celery 10c
Qt Fresh Roasted Peanuts. 5c
Fresh Dates, per box 15c
Large Square Baskets Fancy
Tokay Grapes, each..... 35c
Our Best Country Butter do
Sanitary Jars), per pound 30c
Strictly Fresh Table Eggs, per
dozen 23c
Domestic Swiss Cheese, per
ponnd ...'. ......:25c
Celery Relish or Chow Chow, O
per quart aoc jl
Dill Pickle, per doj.. .15c, SOc jf
Sauerkraut, per quart loe U
CUrWgJ Z GJJ&
Where l find The Bte ii
New. York City, N. Y.
Arthur Hotallns, Grand Central Depot
News Stand, A tor, House.
Harry J. ScitulX Orand Central
Station.
Tyson Co's. N'ews fitinj. including
Hotel Kslckarbockw. Hotfmu Heiwe.
HoUl SUatutUa. Hallux HoUL
Imprl4l Hotel. Hotel B.lmaat.
Hum) Hotel. Wtldott-AMorU.
Oru4 Dnloo HoteL
Beautiful Teeth
There are but low peoples wfco have
thorn. Good teeth everjooe mlht bave
It they would so to Dr. Bradbury. The
oulckeet. oaaiest and least painful are
the only nietnu.ia employed by us and
hundreds of our patients, both la and
out of ths city will Klidly toll you about
the food dental work ana our up-to-date
ways of doing thlnse. Crowns and bridge
work from S 00 per tooth. Plates that
ftt from 4 00 to 112.60. Painless extrai
tlon of teeth. Nerve Of teeth removed
without but tins you. - Work warranteJ
ten years,
D3. BRADBURY. THE DENTIST
17 Ters Same XfOeatloa,
I SOS rarnau Bt rkoae D. 1759
Store Open
Till 6 P. M.,
Except
Saturday
Till 10 P. M.
If 15 V TMS - '...5,
tAwfat in.iiiii naeffii u h till
Store Open
Till 6 P. M.,
Except
Saturday
TiU 10 P. M.
Sale of Sample Tailored Suits
Miiif'i
by our Now
s bol. man-
375 Elegant Sample Tailored vdts, f ocurod
York resident bujer' from several of Now York
ers at the remarkably low price.
Every "suit distinctive in design. No two of them alike.
Fashion's favorite fabrics and colorings.
A matchless opportunity., to secure new fall tailored suit
styles of. the highest order of excellence at a price saying
of 25 per cent to .40 per oent. Thursday they'll be shown
for the first time at. prices . CDC a
ranging from . . '. . . ; VsW 10 y")
Crown Jewel Suits $25--Another
big assortment of these beauties
Just received the most popular
and best suit . produced at the
Prlce $25.00
Tailored Suits at $12.30 Big spe
cial manufacturer's purchase of
over 200 stylish tailored suits;
fine wool fabrics, in good fall
colore to $25 values 12.50
itST Our reorganized Alteration Dept. is winning highest
commendations from pleased customers, because of the su
perior finish and perfect: fitting of every garment handled.
Five Rousing Thursday torning Specials
Women's Percale 'Wrappers, all
sizes, to $1.25 values, at. . 50 C
Children's Fail Weight Jackets,
values to $5, all colors, sizes 2
to l0-yrs, at . ... . . $1.95
Women's Colored Tailored Waists, worth $2.50, choice. .
. Visit our Baby Bazaar-On Second Floor
Women's Long Kiuiouas of serpen
j tine crepe,' $3.50 values $1.95
Women's Silk Underskirts, values
to $5, in big line of colore -
l $2.95
$1.00
Omaha's Greatest Rug Sale Continues
' .With scores Of magnificent bargains in absolutely perfect, new
fall rugs. We mention four rousers: ;
$20.00 Velvet Rugs, . in Hi 2
size, on sale at .... $12.98
$15.00 .Wilton and' AxmJneter
Rugs, 6x9 size, - seamless, in
full line of patterns, at $10
$30 Axminster Rugs, in oriental
- and floral patterns, $16.98
0x12 Seamless Milton Rugs
Values up to $40, in fine line
of patterns $25.00
DOX'T BORROW YOUR NEIGHBOR'S CURTAIX STRETCHER
when, you can buy a 6x12 bass wood 6tretcher, fitted with non-
rustable pins Thursday for
Water Color Window Shade, 7 ft, long, Thursday, at 25
-
Ladies' 1.50 Silk Gloves 25c
Big Special Purchase of Milanese Gloves with double finger
tips and gauntlet tops, in all colors and sizes; every pair
guaranteed perfect; to $1.50 values, choice .25c
Ladies' Outing Flannel Gowns
'Best quality and make.' values
up to $3, in three lots
$1.45. 98 75
Ladies' Silk Lisle Hose
Regular.SOc values, in black
gauze, all sizes; ?t, pr. 25o
Extra Snaps for Thursday in Our Domestic Room
TIME SALES
At 8:30 a. m. 1 case of yard
wide- unbleached -Muslin, -regular
price 7.c, as long' as it
-lasts, will go at, yd..'. ...
At 0:SO p. m 1 ca&e genuine
' 'Amdskeag Apron CUOcy Ginghams,--blue,
brown, pink", etc.,
10 yards' limit, at, yird . Y-5
At 10 a. m. 1 case Stella sheets,
72x90, regular price 69c, 35
At 10:8O a. m. 1 case of Bath
Towels, 6-limit, at,- ea. -3H
At 1:30 p. m. 1 case Onawa
Pillow Slips, i2.ZG, 12 Vic val.,
at 7lie
At 2 p. in. 1 caeo 12x4 grey
' blankets, very hea"y, reg. price
'$2. 5 pairs limit, avpr: 90
At 8 p. m. Aay Comfortable in
v the room at rctl halt
marked price.
At 3": SO p. m. l'-cas Lul
laby Crib Blanket, refcuiar
price 19c, 6 limit, at, ea. 10
At 4 p. m. 1 case 84c Outing
Flannel, fine patterns for night
gowns, st, yard 3e
sSSy FiriE furs
v .... i
Thursday and Friday,
on Fourth Floor.
Read the Big Grocery Ssle for Thursday. It's Interesting
Baydeas matt tb prlcsa ths set
papa. 4 ssviotf f 85 t4 eo jtaf cast
on yoiv lioaMkMplsa' sxpeaMS.
Buy flour now. It's still , ad vsnclnr.
as-Ions as our supply laats w wlil
contLoue to ; give the people of
Omaha the benefit. Xhureday, ii
lb. eick best high rrade Diamond
K Family Flour, sack 115
10 uars Beat 'Em All or Diamond C
Eoip 3So
10 lbs. best whit or yellow Corn-
.1161 . . .'. lo
The best Hand Picked Navy Bean,
lb So
1 lb. cans Assorted Soups THo
7 lbs. boot Bulk Laundry 6tarch a So
( lbs. good Japan Kice 8 So
4 Iba. fancy Japan Head Rice., fl&o
Lu Lu, ths best scouring- soap, per
can So
Yeast Foam, pkg 3o
The best Tea glftlnga. lb HHo
Golden Santos Coffee, lb 15c
put vr TOtrm rzacKzs avd
A carload of extra fancy Utah Elber
ta Freestone Peaches and Blue
Plums for Thursday
Elberta tancy FieeMicrie lehea, per
rate eso
Italian Blue Plums, packed 4 basket
in crato. per crato . gl.oo
OX2ZSZ AWD BtTTTZX SAX.Z
The Best Creamery butter. In carton
or oulk, per lb 28o
Don't pay mors and throw your
money away.
No. 1 Country Creamery Butter, per
lb aeo
The best Dairy Butter, lb S3o
Full Creajn Colored Cheese. lb....l3o
Full .fream brick Cheese, lb ISo
Noufchaiel Cheese, each 3o
XAYDZST'S TBZSK VEGETABLE
MiBXCT BEATS 'EM AXi..
Market Basket Fancy lUpe Tomatoes
tor a&o
8 bunches of Kadishes 5o
Fancy Wax or Green Beans, lb..7Vu
Green Pepper, doxen So
4 bunches fresh Carrots So
Fresh Cabbage, two for .....So
Fie&b Cabbage, per lb 8 Ho
DON'T
FORGET
yW"lllHr11ll-lllJ,1P
Try (MYDEN'S First
IT
PAYS
VOST-High Grade FURS
jl EXPERT REMODELING
lis- Corner SOtb and Faruam. Telephone Douglas 3040.
MBSSSSBBBBB
T
Roiiablo
Oontiotry
SSfy Tafi's Dental Roim
! MODSI hn KIMTCUmt
HOMKA FAR NAM SIS,
COMPARE FOR YOURSELF.
Measure -The Bee against other local pavers in
respect of quality as well as quantity of timely
news and 'interesting articles from day to day
and T,heBee's 1 superiority will be demonstrated
8