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2
TTIE OMAHA SUNDAY BEE: JUNTJ 4 . 1911.
The Omaha Sunday Bee.
Pierce-Arrow Gar.
FOUNDED BT EDWARD ROSETV
AT lrA VO T"
VICTOR ROBEWATER, r.'- .... -
Entered at Omaha pop'
class mmtrr. I I 11
TERMS O j 111 I
Sunday Hef.a J -' I
Along Auto Row
Motor Ssalars Report Scarcity of
Cars to Bnppljr Trad for Omaha
Territory Jfsw Baaaon la Haar.
Owlns; to the unforsren and unprrre
, d(n.tl rtrmand for automobiles In tho sta'a
of Nebrimka. the branrhes and asiwlps of
the Industry loratw In Omaha are nt
th present time exert Ins; every effort to
Lecure additional allottments of new cam
from their fnctor.es. In nearly every house
represented on "Auto Row" can be aeon
specifications of machines whli h have b-en
ordered by purchasers over the territory
(Covered by Omahn.
This scarcity of motor carH Is due per
jlmp to the indiciitlons at hand of a pros
yperous year among the farmers, who arc,
mow recKonen among ine neaviem purcnax-
lrs of automobiles. With everything on the
(arms of the state in fine uhape, financial
conditions lend themselves to the better
ment of the automobile trade. The slight
Mepreeslon which was experienced early In
the spring' haa been more than overcome
"by the demands of purchasers, according
to the opinions of most of the dealers lo-
Ucftted In Omaha.
Two more carloads of Midlands were re-
Tcetved and distributed during; the last
,Vek by the J. A. Freuland Auto company.
Ray I Harphan has been appointed man-
lager of the Omaha faotory branch of the
flrestone Tire A Rubber Co., succeedinK
eorge N. Martin, who was transferred to
jBt. Louis. Mr. Harphan was a member cX
ithe sales force of the Firestone people In
Chicago.
' The new Hupmoblle, announcement of
rttlch-occurs elsewhere In this Issue of The
(33ee, makes a distinctively handsome show
ing this season, because of the addition of
m full equipment of fore-doors, top, wind
shield, headlights mounted on specially de
Crtfmed head sets, gas generator. The oil
lamps, horn, tools and a repair outfit are
(supplied as heretofore. As the retail price,
'ot the accessories that are now included
s standard equipment amounts to nearly
two more. It would seem that the Hupp
Motor Car company has made a radical ad
vance In line with Its policy to give the
I public more and more for their money as
..the production warrants.
An American automobile in the "Garden
jef Allah" la one of the latest achievements
of exploration. A letter received by the
makers of the Oldsmoblle is accompanied
by photographs of the first motor car that
fever got within the sacred precincts of tho
Algerian paradise. F. Dunbar Wright Is
.now touring the country from Aiders to
VflCuni.
The Omaha branch of th Firestone Tire
& Rubber Co. received a telegram from
.bod Wurman the first of the week announc
'Ing that he had broken all speedway reo-
orda with Firestone tires on the lUttxen
f Benx. On Monday morning, he went a
ajuarter mile in 0:8.15 and a half mii in
;0:l.fM. Regarding the merits of the tires
jie says: rirertone tlrea have no real com
l petltors when It oomes to durability and
'peed." These are the same tires used by
i Kay Harroun in winning tho 600-mlle clas
,'Wlo at Indianapolis on Memorial day.
During a big convention of physicians
j and surgeons held in Detroit very recently,
' the Ford Motor comnanv cava m k.
i luncheon In honor of the visiting, doctrs
ma later entertained 250 of them on an
automobile ride and visit to thn mf t.
"was found that out of this number over
rifty were already users aad enthusiastic
uwuara oi f oras.
On a JfiO-mlle tour which took him Into
southwestern Iowa during the last week,
C. W. McDonald, maanger of the Marion
Auto company, reports that In Pottawatta
mie, county he found the roads in bad con
dition, due to the heavy rains which have
visited thai vicinity lately. Otherwise he
he aaya that the roads are generally good
lor travel east and southeast of Omaha in
the.uta.te of Iowa. ,
11. E. Frederlckson has received word
that the famous Glldden trophy will be in
Omaha on exhibition from June 12 to June
. The trophy, which was awarded the
Chalmers car last year after the most
. KrueJlIng tour on record, is now being sent
fcy the company to Its agencies about the
country for exhibition purposes. Special
Interest attaches to the display of the
trophy In Omaha In view of the fact that
Mr. Frederlckson acted as observer for the
Chalmers people on the tour. Full an
toounoement as to the exhibition will be
Xnade later.
The National Motor Car company dis
posed of a National "40" during the last
week to the Monarch Manufacturing com.
Jany of Council Bluffs.
Following tho announcement of 1912 cars
fcy a number of motor car manufacturers
the question of yearly models has caused
a lively Interest. In outlining the attitude
ot the Fatkard Motor Car company, Vice
jTesident S. D. Waldon announces that the
present plan of producing models annually
JriU be continued.
HOW BIG AUTO RACE IS RUN
Crittenden Marriott Describes Speed
Contest at Indianapolis.
EXCITEMENT AT A HIGH PITCH
After the Rncr lit Won ly Hrrnn
lie ninths Mnnl) from Ills
Machine anil Kemtirk (hat
lie Is Huiiar).
(By Crittenden Mairiatt of the Hudson
Motor Car Company.)
The flfteen-mlnute bomb explodes hlgn
In tho air. Five minutes later comes an
other, followed by minute b-imbs. As the
last In fired the pucemaKInK ear at til's
left of the line suriie forward. Round
the elllpue It lead the serried ranks of
giants. As It comes back down the strstcn
It quickens its tpeed and draws attde. The
flag drops and with a roar of throbbing
engines and of whirling wheels the ranks
dissolve, stringing out almost In an instant
Into a twisted mile of leaping, panting, ex
ploding monsters, smoke-breathing, flame-enveloped!
The nearly seven hours of the race have
begun. The workers at the great score
board bulletin the numbers of Ihone who
lead at each ten miles of the course. Thn
assistants keep very bnd tally on the lap:)
that each car makes. Later, tires befcln
to burst and one car after another limps
to Its pit and spends there some of the
precious minutes that mean miles. Hun
dreds of amateur mathematicians do sums
upon their cuffs and find that the pace Is
seventy to seventy-five miles an hour, a
speed that the survivors maintain till the
end.
After a while excitement flags, purveyors
of sandwiches and soft drinks reap a
golden harvest. The sun decides to come
out and watch the throbbing monsters. At
the end of the first 100 miles Bruce-Brown
leads In the Italian Flat, Mulford follows
In the Ixzicr. Tetzlaff Is close behind in
another Loiier. Harroun in the Marmon
Wasp Is as yet with the "also rans." At
If) miles Harroun has come up from the
trailers to second place. At 130 miles lie
takes the lead and holds It to the end. At
200 miles Bruce-Brown is second and Mul
ford third. At 300 miles Mulford is second
and Bruce-Brown third. At 400 miles and
4."0 miles Harroun. Mulford and Ilruc'
Brown lend, closely follow.d by Wish; r,
In the Mercedes, Dn Talma in the Slrv.pl x.
Mens In the National. Turner In the Am
plex, Cobe In the .laekwn. Belcher In the
Knox and Hughes !n tl:e Mercer.
7N en rlnsr the I '.nil.
The end Is very near now. One. by rn-
the leaping car tis the miles behind
them. Out of the 'trick three cars pres
forward. Harrnun In th? yellow Marmot
Is more than a 'ap a' eid ar d is cafe unlrra
something goes wron;; villi his machine
but behind him Mulford in the white Ixnier
and Bruce-Brown 'n the dark-red Flat ar;
fighting for second place, with raw nerves
and desperate energy. Bound the curves
they tjo In 'l -htnltig paraholns, steering a
middle ciiiiise between right of the way
and ucsHssim'.tl n, weivlng spiral waves
amid the crowding cars In the stretch.
The grandHtand Is on it" feet nrreaming!
The bleachers bellow! The bands try to
make their brazen thunder sound abnve
the roar of human voices and automobile
exhausts. Harroun flashes across the rope.
Thirty seconds more the Dozler and the
Flat cross almost abreast the lazier Just
ahead, according to the electric register.
Harroun climbs, slowly from his car.
"Ge ! I'm rrrntpy," he bh's. forge ting th?
llj.OOD and more that he has won. "Ore!
I'm hungry, filve me som t'ilng to est."
Cynical Rrmarku,
A man's foothold Isn't always secure
JtiFt because he stands on his dignity.
Some men are of rjo more u?e than a
plot In a musical comedy.
It's a wonder some people don't get
cross-eyed admiring themselves.
Tt U a mistake to Imagine that the peo
ple who laugh loudest are having the best
time.
Our bad habits, like our gout, we can al
ways blame on our ancestors.
Tact Is simply a realization of the fact
that the truth must be handled with care.
Some men become pessimists because
they have been turned down hv a woman,
and others because they haven't been.
Whin a man is on his uppers there Isn't
much consolation in knowing that an hon
est confession Is good for the sole.
I know a woman who avi she married
Just for fun. And yet some people, claim
a woman has no sense of humor.
The successful borrower Is as quick an
lightning. Also, he never strikes twice In
the same place. New York Times.
Diamond Tire Advertising
Car on Tour of the West
FT 1
1 - ' ' -- -
TIRE ADVERTISING CAR ON TOUR OF COUNTRY.
Starting from Memphis, Tenn., on the 13th of March,-advertising car No. 4
of the Diamond Rubber Tire, arrived in Omaha oa Wednesday of the last week
and has been attracting considerable attention on the str eets of the rity. l'ub
liclly was also turned In its direction Thursday when Walter Buse, manaKer of
the crew of tlx men that travel with the car, was arrested for exceeding the
speed limit. A fine of $-5 pacified the minions of the law.
At the present time the Diamond company has seven cars similar to the type
now in Omaha, touring the country, and advertising Its famous brand of tires.
As the crew of men go through the country, they utilize every opportunity to
decorate all available barns and fences with tho famous sign of the concern.
Three expert sign painters are with the car continually. The crew of six are
attired, In olive khaki suits, with red Jerseys emblazoned with the monogram of
the company.
Car No. 4 has touched the cities of St. Louis and Kansas City on Its present
swing around the circle. It will pursue a northerly course until fall, when the
return trip will be made, to the south for the winter. The car is a 1,600 pound
White Steamers truck.
The above picture was taken In St. Louis, on the old exposition grounds,
one of the buildings yet standing being visible In the distance. The members
of the party, reading from right to left, are: Mr. Buse, Ray Panner, Charles
Shipley, Percy Hemphill, Arthur McPherson and George Trout.
mm
This salesman bought a Brush
Runabout with his own money
It made him more valuable to his firm.
It helped him to see more customers,
sell more goods, and earn mormpney.
Sousing automobile meetings were held
In Cass and Hamilton counties last week
by 13. E. Watktna. secretary of the Ne
braska State Automobile association.
J'latUmouth and Aurora were the meeting
place and more than 100 autoraobllists
turned out for each occasion.
A meeting baa been called at Louisville,
Neb., June 12, to perfect a permanent or
ganization in Cass county, and one for
the same purpose for Hamilton county will
ba held In Aurora June . It is expected
that the Cans County club will have 123
members ob Its list and the Hamilton
county nearly 300.
Beatrice was visited by Mr. Watklns Fri
day and Saturday to form an organisation
there. There are 100 auto ownera In Bea
trice and Wymore.
The plan of the Nebraska State Auto as
aoclatloa Is to have a motor club In every
county seat in the state. Before a year Is
gone the association hopes to see a road
built between every county seat In the
tate and between many of the other towns
iwhera there can be a strong auto club
Xurraed. The county commissioners of
very county have mel with Mr. Watklns
and heartily approved of the system be is
Working out and promised their assistance.
Pointed Paragraphs.
The inont effective talkers say the least
The last will and Uolauieni a t dead
give away.
The most glaring faults of others oft r
aen.l.lu our own.
Its difficult to believe that practice
nakea ri.rfHi after listening to the chap
ho pri.njjoa on a Comet. Chicago News
It really didn't cost him a cent
since the money allowed him by his
firm for livery and carfare not only
paid for the operation of the car,
but left him enough money to refund
the original purchase price within a
year.
When his firm learned of it, they
equipped all their salesmen with Brush
carsand increased their sales and
earnings thereby.
This experience has been dupli
cated by a number of firms. The Fox
River Butter Co., for instance, bought
forty Brush cars in one shipment for
its salesmen.
The Brush is used by men earning
less than $1,000 a year and by men
whose annual income exceeds $20,000.
It is used in business by corpora
tions, merchants, physicians, con
tractors, architects, artisans by men
in every walk of life and for pleas
ure by every member of their families.
Anyone whose Value depends on
getting quickly and economically from
place to place can use it to advantage.
3erymans
Wq Brash
JR ana bou t
The dependability of
the Brush has enabled it
to hold the regard of
these users as few cars
do. Its simplicity makes
it possible for a child to
drive it. Its durability
and adaptability to a
hundred uses more
than its economy and
low costs have made it
known as Everyman's
full
Car.
n fen
1
Let us give you a ride.
X. G. MOIRTMVVAILJL CO
014 Jones Street, Omaha, Neb.
In no year of its history
has the Pierce-Arrow Motor car
Company deemed it either ex
pedient or advisable to sacrifice
any of the high qualities that
mean satisfaction for the motor
ist in order to sell its cars at a
lower price and in greafer quan
tity.' What they have done is
to constantly aim to produce the
best touring car built in the
world for an exclusive trade that
demands highest quality.
If you are seeking the full
measure of motor car comfort,
elegance and efficiency, you can
find it in the Pierce-Arrow.
Limited deliveries can be of
fered on early orders.
II. E. Fredrickson Automobile Co.
2044-46-48 Farnam Street, Omaha
Also Hudson, Chalmers, Thomas-Flyer
TH E,
Omaha bee's
dire: gt o rv
Of Automobiles and Accessories
Apperson"Jack Rabiiit"
APPERS0NAUT0
COMPANY
1102 Farnam SL
alter Electric
Electric Garage
DENISE BARKALOW, Prop.
2218 Farnam Street
BRUSH RUNABOUT
A Marvel of Workmanship.
T. G. Northwall Co.,
914 Jones St.
FRintn in peerless
I liilidiiLBii QUY L. SMITH, 2207 Farnam St.
H. E, Fredrickson Automobile Co.,Pi
2044-46-4S FARNAM STREET
FOUR MODELS
Prices $1,150
to $1,700.
OHIO EliKCTKlCS
Marlon Auto Company.
c. w. Mcdonald, Mgr.
2101-2103 Farnam Ht,
mi
CARS
FREELAND AUTO CO., 1122-24 Farnam Street.
K7tU? PS n H riMiMM P.. PM National "40"
I IUMHL 111 5 FaraamStaief 5
1115 Farnam Street.
Buick and Olds
mobile Cars..
XJaeola Braaoh, 13th and 9 ftta. X. X. arDI.xa, Oan'l Mgr.
Omaha Sranoh. 1813-14-14 rariuua t ivrr, SCfr.
Nebraska Buick Auto, Company
MOTOR CO.,
20S2-54 Farnam St, Omaha.
SEARCHLIGHT GAS F-&?&ei
MORE LIGHT, MORE HOURS for Lell Money
XM
Wallace AutomobilcCo.
motoh cam 2203 Farnam Street
ffm. I Wi 1VIU 1 UK (JAKS
VELIE AUTOMOBILE CO 1909 Fom.m ir..i
i 1 I ja . . ' wmuvi
V IJivVJf John "cere Plow Co., Distributors
VanBruntAutomobileCo.
Overland and Pope
' Hartford
Connoll Bluffs la.
Omaha. Msbr.
FIRST GRAND PRIZE
TUE BEE'S EOOKLOVERS CONTEST
: FAMOUS :
Apperson Jack Rabbit Touring Car
READ PARTICULARS IN MAGAZINE SECTION
V