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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 23, 1911)
n i Ui vi mr Ji" iL" OJf 1 si Till: OMAHA SINDAV API ML 23. 1011. Door 10 .i 1 J " f j i With 3-Speed Selective Transmission EVER SINCE THE ADVENT of the famous Flanders "20" nearly two years ago, we have been deluged with requests for a touring body on this sterling light chassis. These requests came from thousands of good folk, who felt they could not afford or didn't care to put $1,000 or more into an automobile of course, at $1,000 there's only one choice E-M-F "30." TRUE, THERE WERE OTHERS several makes of oars selling for less than $1,000 and equipped with v"tourlng" bodies. But in the eyes of discriminating buyers these possessed disadvantages that left them out of consideration for example: Inadequate power and chassis strength; two speed transmissions and mostly of the power-consuming, noisy "planetary" type. The planetary transmission may he "fool proof" as claimed but it does not appeal to the mechanically well informed. FLANDERS "20" DIDN'T BELONG to that das of cars at all. AVhen Kngineer Heaslet undertook to design this model for the E-M-P Company, ho set himself a high standard that of creating a chassis of medium size that bhould combine all those Veatures which heretofore had been consid ered obtainable only in cars selling for four times as much as Mr. Flanders proposed to ask for this car. THAT HE SUCCEEDED IS HISTORY. True, Flanders "120" in it first few month3 of existence had to pass through most of the infantile troubles that every new model,, no matter by whom designed, must pass through' before it reaches that state oT perfection that Is the designer's auibltion. Flanders "20" had its teething troubles, then the measles, mumps and a slight attack of the whooping cough that last is auto mobile language for carburetor crankiness. PERHAPS THIS SURPRISES YOU this brutal frankness of ours. It is the despair of our competitors. They never can understand why It does not Injure us irreparably to tell the public what they c 'cr factory secrets. Confidentially, we believe this Is the seoret of oi.. i uccess. We . are dealing with Intelligent people practical . business men for- the most part. Infallibility is not to be hoped for in human beings. So it has always been bur policy to speak frankly to readers of our ads. It not only1 disarms "" unfair competition, but has won for us a confidence on the part of buyers that we consider our chief -.asset. 1 . , i . YES, FLANDERS "20" HAD ITS TROUBLES in the early days. But and here's what you are mostly Interested In every Flanders "20" car sold carried with it a full year's guarantee by a company worth several mil lions of dollars. Not only itaat. but the buyer knew that the men who signed that guarantee were not in the habit of splitting hairs- would make good not only the letter, but the spirit of that guarantee. And we did to such an extent that there are today 7,000 boosters of this', car satisfied owners. WHILE WE ARE ON THE SUBJECT let's go back three years. E-M- p "30" was then in 1U first year. It also had its infantile aches and pains. This company was new then, but the men at the head of it realized that permanent, success depended absolutely on backing up our product In the most liberal manner. We bad expected small weaknesses to develop during the first few weeks that the hew model was on the roads in hands of owners. Why? Past experience which teaches us that, no matter how severely a new model may be tested by factory experts, defects will develop, when 600 cars are in hands of owners operating under 600 different sets of condi tions defects that no one could possibly have foreseen or provided against. That's the reason for a manufacturer's guarantee and before you buy any model ours or the other fellow's, let us warn you to look well to the kind of guarantee that goes with it, and particularly to the character of the men or the-firm that signs it WHAT A MARVELOUS RECORD E-M-F "30" has made since that nothing like it has been known in automobile history. For three years It has been first choice of discriminating buyers and every car has been sold, not by a salesman, but by another owner. And so well did we take care of those first 600 cars, any man who now owns one of that famous first flitter to which "Old Bullet" belonged, staunchly claims be has us good 'a car as we have ever turned out since. FLANDERS "20" REPEATED HISTORY that's all. And today we x are able to say of this great little car it is as good as its older brother E-M-P "30" and more could not be said of any automobile. J BUT ABOUT THAT TOURING MODEL. Until recently we have turned a deaf ear to the entreaties of dealers and individual admirers alike those who wanted a Flanders "20" touring car. The reasons have been s?t forth above. We had determined first to give the car a full year in bands of owners with the lighter runabout and suburban bodies watck the performance of every car carefully, and make improvements or refine ments wherever opportunity occurred. SHE IS IN HER SECOND YEAR NOW-infantile diseases long since passed and every defect however slight whether, in mechanical construction or merely in exterior appearance 'has been corrected and such improve ments made as the progress of the science of automobile making .and steel treatment has made possible. Today we are able to say and back it up with that same guarantee that in all the world there Is nowhere else such value to be had in a car of this type as in the Fore-Door Flanders "20." i THE RULE WE HAVE WORKED TO in perfecting this light car model has been, "when in doubt make it like E-M-F "30" a rule some of our esteemed competitors have emulated assiduously of late, by the way. You'll find, therefore, many points of similarity in the two cars and that alone 1b guarantee of the excellence of the new Flanders "20" model. ONE FACTOR THAT HAS. HELPED in this process of improvement has been the drop in prices of materials which we predicted in a recent E-M-F ad, and were so roundly scored for by competitors, who thought It was bad for the public to be advised of that fact. For example aluminum, is much cheaper today than two years ago. Results, we are able to use that seml-preclous metal in the motor crank-case and transmission ""housing of Flanders "20now, whereas it was absolutely out of question then. We reduced the weight very considerably by using aluminum. THE THREE-SPEED, SELECTIVE TRANSMISSION is another fea- ture that will appeal strongly to the experienced. For the runabout models - the two-speeds-are all right, but it's a mistake and a grievous one In any touring car. Not only does it interfere with the pleasurable operation of the, car and every Flanders "20" owner drives his own car but it sub jects motor and transmission mechanisms to undue strains when start ing or climbing hills or negotiating very bad stretches of roads. It won't do. WHEEL BASE IS 102 INCHES only 6 inches shorter than the larger model. Ample room for five large adult passengers and longer that any other car of similar class. Weight, only 1,600 pounds, and as this "20" horse-power motor actually develops about 25 per cent more power than its rating you have power to carry you anywhere at as rapid a pace as you will ever care to go. And she's a wonderful hill climber. LESSER IMPROVEMENTS ARE: Detaching exhaust manifold. For merly, cast integral with the cylinders this feature developed defects similar to those from which other makes or higher priced cars, which also adopted this foreign idea last year, are still suffering. You don't know which ones? Ask your dealer. 1 CARBURETOR HAS BEEN' PERFECTED so as to give still wider range of flexibility and with simpler adjustment similar to K-M-F "30." Flanders 2" carburetor now gives uniform results In mile-high Denver i and sea-level Florida. WORM AND WORM-WHEEL STEERING has been adopted in place of the former internal-gear device. Absolutely irreversible. Four times longer lived because four times as much wearing surface. Also adjustable for wear. Equal in every way to that of E-M-F "30." SEVERAL OTHER MINOR POINTS have been refined -improved is hardly the word, for there was nothing to be desired in efficiency. Still, there was one point valve action where not only refinement was possible, but about 20 per cent increase in power was obtained MAGNETO AND COIL are part r'f standard equipment of course Splitdorf, and attached same as on the larper car. Accessible. S ure sev eral other parts that formerly were a trifle difficult to get at. Radiator is raised slightly so the starting crank no longer goes throtmh the radiator. Looks better, that's all. Cooling properties of this car always wt re ideal. Rear axle has been made heavier to support Jthe heavier passenger load. Double strut rods. Brkes twice as wide as before will slide the wheels on any surface, yet won't chatter nor Jerk, no matter how severely applied. Lined with thermoid. THINK HOW MUCH WISER IT IS for a concern to adluue to stand ard models and improve from year to year as we have done with Flanders "20" and E-M-P "30," rather than to constantly chase false gods and offer radically new models to the buying public as fast as the seasons roll round. IS IT ANY WONDER other concerns are trailing in the rear while the E-M-P Company continues to set the pace and ranstantly increases the dis tance between? You know-the A. L. A. M. report tor the last quarter of lit 10, just issued, showed the E- iU- P. Company to be the largest producer of automobiles In the world. Those figures cannot be refuted. And the chief reason is we do not run away from our troubles, but make good to , every buyer and we get our share of the unreasonable ones and continue to improve and refine our product far in advance of the times and the demands of buyers. NOW ABOUT THAT FORE-DOOR MODEL. First, lot us say th! body is not a makeshift one. designed to fit a runabout and bo interchange able. Not at all. It Is specially designed for this chassis, which as we have shown above, had been designed to receive it. Ample seating capacity and Just as well trimmed and finished Just as many coats of varnish and same quality leather and hair as that used In E-M-P ;50v" THE PRICE $800 IS SENSATIONAL-rleaves no real competition for this car in. the field. Meets exactly the need of buyers, who Just can't quite reach E-M-F '3t"j-nd gives them a car made of exactly the same materials, by the same wonderful organization and backed by the same guarantee as E-M-P "30" Just a size smaller, that's all. .NOW NOTE THIS CAREFULLY, Deliveries on this fore-door model will not begin until on or about May 1st. And at first they will not come very rapidly naturally. Orders ahead for Flanders "20" runabouts and roadsters must be taken care of. This requires a large part of the factory equipment and organization. BESIDES, IT BECAME NOISED ABOUT despite our efforts to keep silent about this model until ready to deliver them In quantities that this Fore-Door Flanders "20" was coming out, and aetata dealers and buy ers have already sent in tentative orders for several hundred cars unslght and unseen and without knowing just what the price would be. Knew it would be right, of course, knowing the E-M-F Company. SO YOU SEE YOU'LL HAVE TO TAKE YOUR TURN in the line just as those thousands have had to do in the past, who wanted E-M-F "30' or Flanders "20" cars. Order at once. Pay down a deposit and have your dealer assign you a definite delivery date. Then you will not be disappointed. THE OBJECT OF THIS ADVERTISEMENT is not so much to sell these cars word of mouth information among present owners would sell the entire output, as fast as we could get them out. But we wanted to give everybody a fair start dealers and Individual buyers alike. So this is the first official word about this model and you can rest assured there will be no favoritism first in line first served and with absolute impartiality as in the past. HERE'S ANOTHER SURPRISE-We did intend to reserve it for an other ad, but it won't be neccessary. We will begin on May 1st to deliver a new Fore-Door E-M-F "30." Will be ready to take care of the demand by that date we hope. Chassis unchanged in any detail same famous car in every particular save the body, which we think is the neatest, nattist, "classi est" thing of the kind yet produced. Price will be $1,100 watch 'ein scramble! F Co., Omaha 201(5 ? amain St: - CIRCUIT RACK TO FORE Organized Contests bf National Cir cuit Appeal to Whole Country. EACH LOCALITY HAS FAVORITES Motoring" ( Untitling- l wt Faadoni lYklch Sippvrtl II Where Grand Circuit Rucfi Are Held. Organized motor racing, like organized ball. U bound to build up a random khlch certainly will rival the loyalty of the follower of the national pa mo. Not knly will cars swinging around the na tional circuit receive hearty welcome when Ihey approach their home district, but the Irlvers. will find their borne folk turning nit enthusiastically for them. Imagine for tnatar.ee Johnny Altken and the "National." or Joe Paw son and the 'Manuoii" and the way the crowd will oot fur them at Indianapolis when the 600 lule race starts the national motor contest lircult. When a man and his car are trown In a locality where motor fans have I chance to see them practice and to get lu know the man's Personality, the chances Ire strong they will turn out to whoop'er ip for that man and that machine on race lay. cr In New F.ngland, to take another example, they'll make things hunt for ilarry tlrunt, for he s a New Knglander. lou niay l sure they'll keep the dope on his performances and they'll know Ills racing averages as well ax to base ball tan. Jteeps the figures on the hits his par ticular pride makes. Won't the New York era who like auto racing know what Ll brow, Bruce-Hrown and Kalph DePalma, are doing? To be sure they will, because they have pride In these local stars. There will be rooters-a-pienty for the coy lull, smiling Mulford; and as for that other Lozier driver, TeUlaf, the Pacific, coast will feel bound to ef.ult If be cleans up the eastern stars In the track and speedway. Not only will the drivers get great re ceptions when they draw near home, but because of the system upon which the cir cuit Is organised and maintained, their dally activities will be watched by the folks back their own way when the circuit has moved on. As for cars, Iietrolt will have to divide Its Interest among more racers than Indianapolis. Chicago. Cincinnati or New York, because more automobiles are made in that city. But If there was some city which produce the best car for the season, other tnan Detroit, such munici pality would undoubtedly glorify Itself not a little over the accomplishment. The whole result of the circuit will be to stimulate a genuine Interest In racing, by means of greater personal attraction to drivers and cars. The Interest will be solid because there will be some progress to watch. Kacb circuit meet will have a bear ing on the season's resulHTand because the. circuit will be handled by the same men throughout the results will be coherently kept and so made public that no misrepre sentation will be possible. If things are claimed for a car which are not In keeping with the facts, steps can readily be takeu to see that the false claimant is treated ac cording to his deserts. Then the public will have a safer guide than ever before to the purchase of cars on a basis of real ae- c mpnshment on the track and road. tfa v.. tun urKmiizauuii uemanus an aiieimon to detail that can hardly be Imagined from the smooth way It will go, once started. All the angles that have to be considered tome up an new points, because there is nj precedent to follow. For this reason, once the circuit Is going. It will be easy to extend It elsewhere. For the plan having been formulated and put In action, changes In locality will be merely incidentals. There fore, It Is expected that It will be possible to take tare of the far west and the Pa cific coast, which are even now clamoring for a chance to see the circuit stars on Its race course IVtubtlesa the section wilt bo gratified and motor racing will become an organized all-year-sport. 'Ire Insurance Figures. The fire insurance companies, according to the tabulations made by the Connecti cut insurance department, collected M--Knst.MS from the natm in 1U10. and paid out S230.4ui.41u. leaving a margin of U,. 642.&U 'gain In surplus" The Itemized tables show tliut the fire losHes them selves were L),u2s.los. while the under writing expenses Incurred amounted to IlwJ.ttil.aiO. In short. 62. 2 per cent of the disbursements really went to the people or corporations suffering losses.' while 40.72 per cent waa the expense of the In suring machinery. When the totals are struck and compared they show- that the actual fire losses were practically half the amount of the money paid for protection from fire. Thle Insurance w as arrled In and by ninety-nine American and tnlrty foreign companies, the latter having a lit tle more than ;i' per cent of the "business." Indianapolis News. Motor Parkway May Get International c Motor Speed Event Manufacturers and Automobilists Urge Holding Big Kace on Long Island Again. NEW YORK. April 22.-Public sentiment deprived Long island of the grand prize last year; public sentiment Is likely to give Long Island the big automobile road race this year. It was learned this morn ing that the Motor Parkway stnnds a very good chance of being the scene of the International speed event. The Motor Cups Holding company, which body has the night to select the course of the race, is rather anxious to see It held en Long island. ttemember. In the Motor Cups company are men of the Long Island Motor Parkway. Last autumn they had It all planned to race the gold cup cars over the parkway, but the outcry that arose after the killings of the Vanderbll't forced them into the southland, where a refuge was found at Savannah. Now this sec tion has forgotten more or Ices about the last Vanderlnlt and motorists and mann factuiers want the grand prize to be held In the vicinity of New York They feel that giving the race to Savannah In 19nD and 1310 was sufficient for some time. The matter has yet to he settled. Tenta tive dates of Oi tuber 21 or 2 are con templated If H la finally decided to held 1 V' the contest on Ixmg Island. " The dates chosen for .Savannah are early In Novem ber. Tills morning a man officially as sociated with automobile racing In this country said: "It has not been decided that the grand prize will go to Savannah. More likely the race will be held on Long Inland. To my knowledge there was onl." one manufac turer who really wanted to race on the southern course last year. For a time It looked as If the contest would have to be called off. Indeed, It was only after the greatest persuasion that we Induced all the entrants to send their cars to Savannah. This year they want the race in the vicinity of New York on the I-ong Inland Motor Parkway. "The likely dates are October 21 or 2. Fairmount park is down for October 7, with the Vanderbilt a week later. This arrange ment would make It posslhlo to hold the grand prize on the 21st or 2Mh, preferable the former.- The general demand Is to hold the race here, so I cannot sos why It should not be granted. "Frankly, the whole proposition is up to Albany. If the capital gives us permis sion to police the course with militia the grand prize will be held on the pajrkway. What is Albany's altitude? T cannot answer your question at the present time. I will say, however, that It Is not Impossi ble. If the troops are available New York will be the scene of the greatest road racing In the country. You know there will be no evading the latent rule of the Xmeritau Automobile associatlrn to the effect that troop must he atailable to police a course, else the race cannot be held. That Is the situation. With troops Long Island will (ery likely get the grand prize, without them the event will possibly go south again. But let me emphasize that a mighty strong effort is being made to hold the race here." NEW ROUTE FOR TOURISTS Rond from 9niaha to fchelton, Neb., Is Sogintrd by V. ti. Powell of Powell Supply Company. A new roule for Omaha louiials during the xiimmer is suggested by C. Powell of the Powell Supply , company, who, with Uouglas Howie and Ned Miller of the Klectiic garage, motored from (iinalia to Shelton, Neb., on Tuesday and Wednesday of the last week. The trip was made for the purpose of delivering a Packard car to a customer at Shelton. "On the little trip," said Mr. Powell, "we discovered absolutely one of the best roads for autnmrihilA enthusiasts I ever saw. The road for moat of the way v.as so level and to xmooth that we bonied along with out once touching the engine of the car or even opening the hood. Perhaps the perfect weather conditions had tomething to do with the enjoyment Howie. Miller and myself got out of our little trip, but I certainly would recommend the routo for anyone desiring to make a short trip this summer. "The first part of the route, from Omaha to tirand Island. Is rather hilly, but not dlssgreeable. But after reaching Oram Island, the road to Khelton Is Ideal for motoring. The farmers along the road pay considerable attention to It and as a result It Is In perfect condition. I think it Is not putting It loo Hlrontily to say that Hits loHd Is Hid best in the slute, and I have "One patticulur tiling that 1 noticed was the number of fa; inn s now w ho are users of automobile. V here a few years ago ou would nil nothing but wagons and buggies coming to loun, uio hundreds of automobile. 'D ry uro not used for pleas ure exclusively, a:i we taw many farmers bringing their proauce to marked In their cars. I really believe that 1 fa as many farmers coining to town with motor cars as I did. with wagons. Tills Is perhaps the reason for the cxcrllent condition of the roads. "When iinjone in Omaha wants to take a i-hort trip and cr.joy nil of the pleasure to be secured from un automobile, I would advice them to try this ruote. L'very fea ture was so enjoyable along the road Iliat v.e would have tluoviti the driver out had ho attempted lo do any racing along the road and shorten the trip, wo wn Just leis urely took our time and really enjoyed life " ;lrla to wbii Mrs. K. H. Claw son has established a bootblack shop In New Vork In winch whim girls do Ibe Hhoeshining. They are Miss Katie HiirUe. better known as "Hll lie." and Miss Mabel Wilson. The basiif ulne.sH of men Is the main ob stacle to success, Mrs. Claw son said. M.e got the idea of the shop from read ing newspaper acounts of the Korb divot ce nut. Mrs. Kora L Korb got a decree from lUv. Arnn H Korb after she had testified that she blacked his hoot. That the business is profitable is at tested by the. fact that Mrs. Claw sou bus advertised for more girl employes. New Vork American. f T