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THE OMAHA BEE
BEST VI TltE WIST
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vol. xi-xo. nr.
OMAHA, SUNDAY MORXIXO, KKMUJAUY 2G, 1011.
sixoLK rorv five cents
onvention of Nebraska Retailers a School of Instruction
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HEN tb fifth annual conTentlon of tarn
"RAM Federation of Nebraska Retallere meet
V V I ln Omaha, March 7. 8 and 9, It will draw
I kl. ha Brcmtoat number Of r
tall merchants, probably, arer aen to
gether In thla atate. HeadQuartera ttIII
te at the Hotel Rome and three basin
scsFlona are scheduled for Tuesday. March 7. Tw
business eB8tona will be held Wednesday, March 8,
and Thursday morning. March 9, will be glTen over to
the election of officers.
The constitution of the federation seta out Its ob
Jects as follows:
To maintain a atate association and organise and
co-operate with local and county organlstlorui of retail
merchants and individual dealers.
To correct evils attending the credit system.
To promote such legislation as may be of benefit
to the retail merchants.
To abate trade abuses and Injurious practices.
To harmonise trade relations between retail mer
chants.
To disseminate trade Information, encourage Im
provement ln business methods and generally advance
tbe Interest of the retail merchants.
At this particular time the organisation Is stronger
and more influential than at any time ln Its history,
and during the last year W. D. Hart wick. Btate organ
izer, las brought the membership up to a very high
Botch by the organisation of something like three
score new locals, scattered throughout the state.
Invited to Brini the Women. '
Not only will all the old and new members be here
ln force to get the benefit of the good things outlined
on the program, but the formal invitation urges them
to bring their wives, and the promise la extended to
TOFjD'DIEBS).
feachfl TS will enjoy the convention and Omaha
wanta to help entertain her thla year." Since the In
vitation has gone to over 2.000 merchants, It is not
unlikely that several hundred of the influential home
makers of Nebraska will accompany their husbands
to this convention.
President piers and Secretary Avery have pre.
Rented to the merchants of this state ten reasons why '
they should attend this convention and get behind the
federation ln Us purpose's, and these ten reasons com
prise an epitome of the progressive things the organ
ization Btands for, as follows:
If you are keeping your store open late, or have
no fixed time for closing.
If you keep your store open on Sundays.
If you have no credit rating system by which yov
can safely guard against bad accounts.
If you have accounts you cannot collect and want
to know bow to proceed to collect same, If at all col
lectible. '
If you are not handling butter, eggs and other
farm products without a loss.
If you want to get rid of handling butter, eggs and
poultry ln your store.
If you want to avoid conflict ln trade relations and
maintain a profit on goods you sell.'
If you want to establish friendly relation between
yourself and your brother merchants in your line of
business.
If you want to adopt a co-operative delivery sys
tem in which several stores share ln the expense.
If you want to sell goods and make a fair and Just
profit and help bring merchandising to a higher plane,
thereby making the pursuits Of merchandising a
source of pleasure Instead of drudgery.
W.D.
EARTWI
Sl-are Organizer.
Tiig School of Instruction.
It Is further pointed out that there Is a solid basis
of profit ln such a convention as this will be, because
the meetings will serve as a school of instruction
along general business lines, not only to the country
merchant ln the small hamlet, but to the city retailer
who desires to keep ln close touch with the best
thought ln his line. The school of instruction feature
will embody special talks on salesmanship, a course
of lectures In window trimming, explanation of the
credit rating system which protects dealers from dead
beats, showing how the co-operative delivery system
works to reduce expenses; merits of the proposed mu
tual Insurance for federation members and, perhaps
most Important of all., "the other fellow's experi
ences," which are to be brodght out as fully as pos
sible Then there Is the vital factor of new business
friendships formed and old ones renewed. The offi
cers Bay they have results to tell of that will please
the members; and It Is beyond question that the mem
bers themselves have things to tell each other which
are well worth while. So the convention will rep
resent a combination of Influence, knowledge, finan
cial stability, social attractiveness and practical, tested
ability In retail merchandising that It would be diffi
cult to duplicate in any other business convention held
in' this city this year, or any other year, for that
matter.
Better merchandising is the chief aim, say the
officers, and they have arranged for programs that will
all go toward that end. In the term are Included all
features and problems, ln and out of the store, that
retail merchants have to develop or contend with.
And the officers claim that It Is only by adding the in
fluence and experience of every single merchant to the
aggregate of the federation that the best results caa
be achieved for all. It was with this thought in mind
that Mr. Hartwirk was engaged as general organizer
or commissioner. His report Is expected to be es
pecially Interesting to the members.
3
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Co-opM-atlve .Merlinilislng.
President Diers of the Nebraska association haa
gained considerable favorable notoriety throughout
the country by his plan of co-operative merchandising.
Every trade paper In the land aid most of the dallies
have taken it up and commented on It at one time or
another. The scheme has bee'n ln effect in Madison,
Neb., with very satisfactory results.
To make this plan effective a stock company is
formed of all the merchants In a town. This company
operates a central depot, at which all butter, eggB and
produce are received. The manager of the central
depot issues checks on the various merchants With
whom the farmer may want to trade. In this one de
tali of retail merchandising it is claimed the co-operative
feature saves a substantial sum every month for
every member, whereas under the every-man-for-Jdmself
plan the merchant loses money In handling
Ida produce. Co-operative delivery goes with thie co
bperatlve central depot, and the result Is asserted to
fce m long step toward the solution of the problem of
reducing the wasteful expense of doing business In
ftxy given area from a number of stores where one
hlht serve under altogether Ideal conditions,
i Sj will be noted from the program, about every
ftn piase of action, competition, advertising, present
ment of goods, collection of debts, regulation of ac
counts, dealings with wholesalers and kindred sub
jects Is given a place, with able men to elucidate and
discuss, following are the layouts for the different
kesslocs:
Tuesday Morning, March 7 8 o'clock, enrollment
of members and delegates; 9, call to order; Invocation,
Itev. Thomas J. Mackay; address of welcome, David
Cole, president Commercial club of Omaha; response.
A., Hostetler, treasurer Federation of Nebraska
Retailers; report of secretary, W. H. Avery; report of
treasurer, M. A. Hostetler; annual address. President
Fred Diers; appointment of committees.
Tuesday Afternoon 1:80, Question Box 7 report
of state organizer, W. D. Hartwlck; Illustrated lecture,
"Window Trimming," by George J. Cowan, vice presi
dent Koester School of Window Trimming and adver
tising manager the Dry Goods Reporter - address,
"Credit Rating System, Orover Long, Col ambus,
Ksb.; addresses by wholesalers; general discussion.
Tuesday Evening 8, at Hotel Rome, meet witU
7 jo
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zfMGALLOGHY.
' AUrinsoq w Zzvcuive Com.
Ad club; devoted to discussion of advertising for the
retailer, given for the Federation of Nebraska Retail
ers by the Omaha Ad club; addresses by A. V. Peaae,
Falrbury, "Newspaper Advertising for the Country
Retailer;" C. C. Johns, advertising manager of Wol
bach A Bona, Grand Island, "Personal Letter Adver
tising for the Retailer;" John Duff. Hayward Bros.
Shoe company, Omaha, "Some Phanes of Retail Adver- t
Using;" Robert H. Manley, advertising manager of the
J. L. Brandeis stores. Omaha, "How to Eliminate Fake
and Scheme Advertising;" Penn P. Fodrea. editor of
Omaha Trade Exhibit, will conduct a qut-stion bos.
Wednesday Morning, March 8 8:i0, address, Co
operation," W. H. Avery, secretary of the Federation
of Nebraska Retailers; diecusn!on; address, John A.
Green, secretary National Grocers' Association of
the United States of America; discussion.
. Wednesday Afternoon 1:30, report of spetlal anl
standing committees; reports of local secretaries; ad
dress, "Salesmanship." Dan R.' Vardaman. Dei Molnts;
Question box. '
Wednesday Evening 6:30, guests of the Omaha
Commercial club at a buffet luncheon at Hotel Rome;
8:15, guests of the Commercial club of Omaha at the
Orpheum theater; address by Governor C. H. Aldrlch,
preceding the entertainment.
Thursday Morning, March 9 8:30, election of
officers; address, "Merchandising," C. E. Beinert,
Wymore; address, "Mutual Insurance," J. Frank Bar,
Lincoln; discussion,
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