Tin: r.FK: omaha. Monday. n;riuvKY ,. inn.
INDUSTRIAL GARS FIRST USED
leasure Vehicle Came Later i Off
spring: of the Other.
BIG GRH'VTII "?-''. TJIE TRADE
Hnrwi -r- leal llc-lna Hr"eel y
fkr IV.. rr YMn In Ike Wnrk
nf , Mir Hl RI'm
. ( onr-r.
Tt la "luj ion mistake to ii, ii k ef the
(omnifrrlt ( end industrial motor vehicle
, n' velnpmcnt--a ert of an off
too of t ljr pic suit e ; hoslnev. Nothing
' f B rt li . from the trull;. The huslnnf
ntor veHita In older Ih.m the Mkmnrf
r It 'I it pr-'CnU'i. In fact. Tni".
Infiinj on w faster nnrt a'tain-cl Inrsr'-r
im;oi i i .n i !n a few ymn. hut the nn ir
T'lrk aoc" t:!very wa--"n have b-i-n i
relopltir v,,v1tl- while th pleasure rHr
rrrw to jjrucmtiiy. " '
?T'torliIli cf Ihe motor our have ;ill told
m that (). iift df-pi oif lied rosid tf
hMe. bbi'T if l?r(if''i t'd Knaliind kx
lone Cf ; ' 1n ' were Ftenni
"cache jVr.n (ntmed fjrrv p:irwcr.-.
mil (ineii'd -in ihe old t k route out erf
rrl . , fnAnn'. " ' . '
F.ven cjvii'titf iVn 1a rviilwn time. It
will be rMti-it'l)v' ihM who have watched
the deVvpmviM' "'' automobile In
America, that among th earliest model
f electric nnd mim vehicles hnrk In the
'fV from twelve to fourteen vcar ago,
'here ttrrr a conHlderable number of clc
Mvcrv wmonii, etasc. hrnke. and other
anode! that wrrf employed for business
purpose. , . ., , .
Home Old Motor Truck.
From thut .period down to the pre"nt
(Im'e a fr piBnti fiirt nior have been build
ing elerfili; si'ifl gasoline, .commercial rats
continuously, (ithers that came Into the
field u.. lit t! g .Jnter hnve Veen TmlMinff
trucks. ' deliver wagons, nod other type
of Jndiii'fjlal mnthiire". for fully ten y.ir".
An compared with present day vehicle
th (nrfy' etfi trle and pt"fellne frelcht nnd
pnpgenpft, cnr were fieurjr, Inefficient Hnd
poorly dPHiisneil. while the yntetn waiiom
were too IlKht mid trouhlcHome to be a
( ommerclnl Burred Nevertheless, some of
the huwlness muehlnea litillt ten years
mo are todav In resular aervlre. One of the
IntereatlnK fenturea of the eoninierclul ve
hicle trial held In New York lant October
Hi an elect rte three ton tr i k thHt has
been H.e1 ciilitlnuotlMlv ftnee l'1 t. the
frntral Urcwlna company for )iHiilln beer
In bilf berrel". Thti truck ftill avernn'"
fruiri tnentr-flve to thirty mllen ilnllv and
the life of It batteries l l .velve mntha
Th-r there ta "Old Adam." one of the
first Ktilptofnt of fifteen eip trie machine
l the A)itim lstrrs cnrn',i4ii In
whti h h.ia' a ml'cac' i ord pxcpcdlna
ns.ijvi miles nnd Ik - at ; 111 In rrr.i!f.- AmIIv
HPrvtee. For (be full term of l.us.n' II f"
It has aviracd tjaa of cr'lce a pflr,
im lurliriK time lost while the body wan te-
j ln rr paired and repainted.
j re Proarea In Inilnalri.
I Kven erona In the motor car trade mill
talk of the commercial motor vehicle aa a
"oonilnii development ." whereas the fact
ta that It Is here already and Is lit i j li nioie
rtronclr Intremhed than Is generally feal
leil. A few ypara aiso nutomnblle mau'ae
ti.rcis. hens and trnde nitiera. and the
puJillc In .leneral tlioui'ht that the pleasure
.car D'l'iHtry had developed inarveloualv
'hih It really w;ia of no crealer . maonl-
tude than the Industrial motor car bua.ness
of today. .
' OcttliiK down lo cold ficurcs to prove
thin aJatcnient It will doubtless surprise a
l?ood many personH who have thoimht they
were pretty well posted on the whole motor
car trade, to liurn that there are now IM
companies In the Fnlted rtates that are
Hcti ally prod in Ins and inarketlnu motor
trucks, dcl'ver.v wai;ons, a.nd special forma
of so,lf-jiropelled tnijuwtrinl Vehicles.
Tri addition to thette" there are as many
more that have built experimental work
machines or first models, thus raisin the
prr-sent potential strength of the Industry
to approximately 3W manufacturers. There
la Rood reason to bellve that In a compara
tively short time the numlier of commercial
vehicle builders will equal If it does not
exceed the number of pleasure oar manu
facturers. Vnlne Twenljr Millions a Year.
The truck and waron companies now In
htisinesa have facilities that would enable
them to produce upwards of twenty thou
sand vehicles a year, of an estimated R
grcKate value of 5n.0Ot.IHiO. Many of these
companies have thoroughly organized fac
tories equipped with the most Improved
automatic machinery for rapid and ac
curate finishing of parts. One big plant
alone Is turning oui upwards of forty big
trucks a week and expects to raise the
quota this year to fifty. Another promi
nent automobile company that Is Just offer
ing Its trucks for Bale for the first time,
la putting through a first lot of 100 five
ton nun bines for this . fir's lliosl! i
S,:rb ficures perhaps sound small In con- I
trsst with the larr numeral familiarly I
associated with the pleasure car business.1
but the manufacture of a three ton or a I
fl-.e ton truck la a different proposition
from the making of a touring car.
All parts are laiker and heavier and re
imirr morp lime and more men to handle:
j mac hlne work on tha parts necessitate
; heavier special machinery, and proportion- ;
alely more floor space l needed In the
' factory. Hence an output of half a hun
jdrnl big trucks might h equivalent to
i seventy-five or 11 high po',"'l runabouts
i or touring vara.
l ai.llal Invested I nknnrrn.
' It Is almost Impossible to ascertain the
I capita! Invi sied in the motor trui k busiJ
i ness. because so many pleasure ear cotn
I patiles are producing business vehicles
'under the same roofs as their private pas
I sengor carrying model. fnquestlonablv.
'however, the sum makes a big aggregate.
I llcsfde the laige amount representing
complete truck production, there must be
takfn Into account the money Invested In
factories for the making of component
parts. Sin h as frames. Axles, spring,
wheels, transmissions, and chains, and alio
for the manufacture of solid rubber tires
and other equipment.
In this connection It is Interesting to note
that the show this week will for the first
time reveal a number of sundries manu
facturers who reeognlte that motor trucks
require equipment of a different rharacter
from vpleasuee rara. In the Auditorium
basement and on the stage the careful
searcher will discover among the lamps.
Jacks, ignition outfits, and other acces
sories more than a few designed with a
view to the harder usage they will be sub
jected to on the wor;K vehicle.
Estimates that have been made of the
number of motor trucks and delivery 'wag
ons at present in regular service in this
country place the total at from aa.ono to
26.0iiO. . At best this Is little more, than a
guess, based on certain known facts.
Mnnr l aed In ew lork.
Registration of motor vehicles with the
Secretary of state for New Tork show that
31,400 of the motor cars owned In New York
city are classed aa "commercial vehicles."
The Adams Kxpress company alone owns
and operates 440 the biggest "fleet" in the
world, with the exception of the motor om
nibus" fleets of Iondon, which must also be
classed as business vehicles, despite the
fact that they are. passenger and not
freight machines. Chicago Is using, as
j i..
BAY
TJu?J first thing toay visit the Nebraska-Bui ck
hpoihl.-&. revelation awaits you. : ; : :
Our New Car
9A:
' it ' I -f . . ''.
-. .. j.
kJfcl-JrU-w.1Jv.W
4 u. .
Vs Alt
7JJt:
MODEL 27, BUICK
Some of its Distinguishing Features;
Straish) line drive. Tilted motor. New oiling system doing away with smoky cars and
dirty spark plugs. Perfect distribution of oil on all grades. Three point motor suspen
eiorv, Internal and external brakes on rear wheel drum. Multiple disclutch running in oil.
Offset crank shaft. Lowest compression. Largest valves. , The most beautiful design in
body and equipment ever looked at. . , ,
Nebraska
-Buick Automobile Co.
Lincoln
II. C. tidies, Gen. Mgr.
Omaha .
Lea Huff, Mgr.
Soux City
S. C. Douglas, Mgr.
i
TODiiY AT THE AUDITORIUM
This grand car will please you. Stop at our booth and we will tell you all about it.
.How fast it runs; how steep the hills are that it climbs; how long it lasts; how little it takes
; 'to buy it, and. how little it requires to keep it up.
VTaat tsssflt do yon, as a vrospactiva antomobtl daalar or owner, daiiva from the fraat Btoek Chassis track
and road rac am baiuf run throughout the country? It youtaka lnUreat in tham maraly tor ulaaaura of aaainf ha
tan ci d or If you tg-nura them aanraly as th actions cjf "apead uauiMa,'' YOU ara the loaar. Thee races
la th ftuil artulfkia embody to results obtaiuad from th beat oou.l ruotlon and aaatira of th rapctiv makers
aaa ar Ml Hiull.lTie kUI la th alghaat of th word. Aa speed conttst thy liav only sporting loiaraat.
Th lesi'U of tlie !:i;!n National Stock t'liassia road
racea of AOKUl 2ti 1 1 and STlli, 1 !!(, alU'W thai the Alol
luiul Moitel ' I.", a 43 II. '. car oomplctcl tlie Jul miles
of the Illinois Trophy event lth only one iiiq ot 1"
ac-concls tf'ir ;iMoliutj uo, (,i H H) uvrut lit of
speed of .'.( niilvs per hour, finished fourtl.. .
In ll f"4 i races during both dava.
letter Mvr-fuxa vpceit vv iiiadtt by lit
lollovvlng fitia only.
1 1 l.oxier " Nation jla J Mdrmoiia
1 t-liiiilex r 1 slcar
All these vt!h tuie exception, sell h(
over li'k purl er prU tlian the Mid
Und, .nul wiui but two exceptions
are of aieaier it r". Th Miiilaiui
made I elr jWiiiye tiiau than the Knox Six Kn
loli.jvc mik aln IroiiPin.
I Simplex
1 r'alcar
1 t.clil
'1 cla v !'- 'liic;Kort
1 Marlon
This iiH-oril over an Imperfect country road (aial In
cluding tour right uu:led, or worse, turns on every lap
4 a total of uenrly one lindrd turns), la better time
Hum is made by the Tettliet!i Century or Penney Ivanla
Limited rival, ever their level, ballasted and by com
panion, curveltHB coinaes. ,
Natioiial Kis-elkar .
Iiroken radiator.
Illac k i row -liroUrn
wheel.
Jackson ' Kron
en steei tug gear
Matheson Six
Hroken wheel.
KUselkar
Hroken radiator
Marruon Seie.J
piston.
l-evlnxl oi
I Warren iit-trolt
1 M.irmon
1 overluu 1
The lull, wing list, do to the fail
Me of teotiie part either badly de
signed or piMiily constructed i woie
unalil to fiiu.-ui ;
Alco Six Hrok
en clutch.
KUselkar
Broken radiator
t'orbin Hroken
flam.
Kis-elkar
Broken con
necting rod.
lno Ditched
Ftaver-f'hlcHgo
Kxplanattuu
not given.
Immediately after the Kavui races the Midland aa d,(s, overland to I ndianapoll without a alngle repair or
adiustiwrat x'hi'M It entered li e Mil mile race tin Ih epe,Ja) -tor the Keiuy ijrand iilass.nd. on Sept. 3d. Ther It
uii.le leu (iiiles In s nunutes wiihoui a e'lisie slop oi hi ,. ., ( WHlt .irieaieJ only bv g National and I Speedwell,
rji of (ifitiT power Hiid higher eelliiig prl.. In this race the Midland detruted i Mariiioua. 1 National, i Kalcara
1 Mi I'liri.ni sixes. I Black trow, 1 Hie.-tone- folumVu and l icio. J- or lull inlurmaiion as to Midland merit and
reliability, address x
FKS-ELAND 'AUTO. 0.
Fornam Street
X.ICEBT8XO OIDEI SCLCI F1TIMT
nearly a can ("eatculsl-d. lust Mbr.ut ! ,
trucks nnd wacons. (
Ru. h figures signlfv almost nothing In the;
commercial field, whereas in 'be pleasure
car business thev have ' been a fair banls.
for compilation, of popularity of the ma
chine and wiot.uhle Increase In demand. I'P
to the present time the -majority of trucks
and wagons In use have been in the nature
of experimental Installations with the c om
I - - .
panles using them.
r"ew manufacturing and mercantile com-
punles have been willing heretofore to
jmake a complete change from horse service
'to nower wacon transom tatlon. Put the
records of nei fnrmances of motor trucks
and delivery wagons 'during th last five!
years, whic h have been kept mo-t minutely j
by large companies, have shown such ;
superiority over horse servic e in realia- j
hlllly. speed, and mllcaae. and in economy. I
.'. . i 1
that the old. ..conservative ia'a ui imr
deuce in the mvjpor wagon has at last been
broken down.
Conditions are ripe now for a wonderful
demand for commercial niotot vehicles. The
average daily .attendance of iO.tt visitors
during the commercial vehicle section of the
Madison Square garden show In New Yui'i ,
the third, week,. In January am the wide-J
npirad Interest. In. the hlc ngo. commercial j
vehic le exhibition signify that the demand j
for business cars this year will greatly ex
ceed the production. . . v
Kneers Means la; t.alns. ,
To show why.the rate of Increase In the
use of machines heretofore is no Index of j
the! proluUile littrface henceforth. It Is only
necessary to point out that an Installation j
of three or four trucks. or delivery wagons ,
that have given satisfaction in the service
of a large company may result any day
In a blanket order for twenty-five, fifty or
100 similar machines to replace the entire
horse equipment .Jh.at ,has been retained
through the trial, stage, of the power
wagons.
For, example, the Adams Express com-,
pany will eventually ijtipersede all Its horses
In big cities with motcy. wagons. So will the
American. 'Wells-Fargo snd United States,
all of which are using a limited number of
motor express wagons.
Depsctment stores, that now have equip
ments of 100 to 300 horses In their delivery
service and from six to forty or fifty power
wagons, will, wlttiout question, replace all
the former with electric and gaaolene ma
chines within th. next year or two.
(ilmbel Brother an Example.
Not only Is thla? transformation working
out with houses that have satisfied them
selves of the superiority of motor service
by ,trls,l in their, own business, but big;
companies having- loig of. hauling and de
livering to do, yel which never have owned
or uscAl . machines, are giving orders for
motor wagons In, lots of fifty to 100, and
even (0 so far.as to rely solely upon these
machines, as n. the jpase of the new Gimbel
Bros, department store in. New York City,
which, opened for. business, last fall with a
fleet of ninety-seven electric and gaso
line wagons. In Us delivery department and
not a sing) .horss. No provision whatever
has been made for horffs. special garage
buildings having oen erected by the firm
only for the machines.
Estimates of the. .number of business
motor cars In, use. .as made .by differtnt
authorities,, range ail the way from 10.000
to 36,000. the discrepancies 'betn" due. flrat,.
to the difficulties attending the collection
of reliable data, and, second, to the In
clusion by some .compilers of the taxicabs'
In use and of municipal vehicles such as
patrol wagon?.. pmu'ulanees and fire ap
paratus. ' r 1 1 . ' ' '' i
Several thousand touring cars have been
transformed " by" trSBlrforlglnal or 'second
hand buyers rrrt'!lgf delivery wagons, of
which no record exlsf.'- " v
Avernare LlrrTTfa Year.
TMb poslbremfh for commercial e-
hloles Is Indk-aietT-lb Home 'extent ' by th
census reports' tha'f ihdw more than 900.000
horse-drawn wagofTn Yor buslrfesa and farm
use ' are manlifaV-tured annually In
America. IT It' is asumed that' these- have
an average life' of 'ten years ther are at
present In use in round figures' about 9.000,-
000 such vehicles.
One motor"tru'ckA or wagon will do the
work of three of these, and consequently a
possible market exists for about 3,000,000
motor wagonp before the horse Is' retired
front slavery. Even granting that not more
than on In three wagons' will be displaced,
this leaves a potential market for 1,000,000
motor wagons, plus an' annual absorption
of 300,000 In place of the horse wagons now
being produced annually. '
We ask no greater favor
Than to SHOW YOU
this extremely convenient, easily handled, five
passenger, 30 H. P. Touring Car, our
OVERLAND MOD.EL 51
Frice, Gl,2GO
EVERY detail in construction bears evidence of the
careful and pams-takiucT workmanship that charac
terizes evsry OVERLAND Automobile.
Van Brunt Automobile Co.
Omaha, Neb
Council bluffs. Iowa.
Sioux Falls, S. D.
ELECTRICS ; START EASILY
Are the Moat Reliable or All Tars In
Stormy Weartker. aid . Child
Can Raa Theaa.
One of th best tests of the cold weather
reliability of the electric automobll Is the
fact that the motor cannot be stalled by
any degree of cold. It was a common sight
two weeks ago to see car In front of the
aters and the bfg' stores with blankets
over the" hoods In order to keep the mo
tors from 'getting Chilled, and . th effort
was not always successful, as many times
the drivers or owners could be noticed
eiertlng all their strength turning th
crank In" order to get the engine started
for the Journey home. With the' electric
car It mattered not how long they were
left out In the cold. The motor was ready
Just as soon as the ever Would be moved
to turn on the current. 'Starting the elec
tric motor is Just about 'the easiest thing
In th world not any harder than turning
th switch of an electric light bulb, or
moving the key. to turn on the gas. An
child 10 years old can start, an electric
motor, and the guiding of an electric car
la Just as easy as starting one. The woman
who could steer a baby coach or the child
who can handle a littl. toy express wagon
can guide an electric automobile, so eaay
do they answer, the steering wheel.
Ther ar many .points that can be of
fered In favor , of the electric automobile,
but ther ta none a strong as the one of
eaay manipulation. They can be started,
stopped, turned -.In, any direction with al
most no exertion. It Is not possible to get
In a preaplratlon over the handling of an
electric car, even In th hotteat weather,
henc ther ia no ruffling or mussing the
clothing, b the driver of either sex. Bo
certain Is the application of the power that
the cars can be stopped in less than their
own length without jar or Jolt. There la
no possibility of stalling the car at a rail
road croaaing or In the narrow, congested
districts of Ih4 big cities. In the lateat
styles of electric' coupe everything Is
closed In," thoroughly protecting the oc
cupants from th' elements, although the
car can be Instantry opened for comfort
on warm days. The starting and stopping
lever, the brakes, the bell signal and 'in
fact, everything connected with the opera
tion Is Inside the car. Just at the hand
of the operator. It would seem tmpoaaibl
to add any Improvement to thee cars that
the makers bave noc already provides.
1911
rn P7
n
1911
MODEL "G" ' '. ;
Model "G" Touring Car $1,950, complete with top . , ,:
.t . . .... .. ......... . , , "I, '. - ' 1 ,
r The pioneer small car and the . only strictly high gradcarof ita type. ; ; : v ; .
e: - iModel '-'Cr", is more than ever the leader in its class. : t "V " ; j-
- -- - ' - ... , :- :''...i,:
For 1911 it has a larger body and longer wheel base. In appearancev : -
and quality it ranks with the most costly cars made. For the man of
. moderate means it affords the best; the man of wealth finds it the most
' convenient and attractive small car, possible to buy for family use. It ,
- does the work of a large car more easily and at less cost.
1906 Purchasers
E. M. FAIRFIELD, Omaha " A. BERZ ANSON, Omaha
N. P. UPDIKE, Omaha S. SLUMANN, Omaha -
See this car at my booth toddy.
gtUY L SMITES
2205-2207
Fa r n a m Street
Aala Uif Vald,
A portion of th naw Callan automobll
law of New York ha been declared un
constitutional by the, court of that state,
j and action is now threatened to teot the
I constitutionality -of the entire law. Justice
Oraln.of New Tork City bolda that the
aection of the .Callan law which provide
that a pei son who runs, down another with
an automobll must stop and gtv his
nam and addrass violate that part of th
stat constli tion which says "that no per
son shall le compelled to be a w lines
aalut himself in any criminal cas.
h !?-v - i
This is our 'Model L. 2, fore door
touring car. 5 passenger 40 horse-v
power and sells for $2,100.
It is one of our best machines. In its- class we confidently believe that it has
no equal.
The springs are Jong, easy riding, semi-eMiphic front and three-quarter scroll
eliptic rear finnly and securely fastened to both frame und axle. The wheels are
grade A, hickory, equipped with Marsh. Q. I), rims. Tire equipment, 34x4.
Brewster green body and gear or green, show on red wheels Upholstered
in No. 1 M. H. black leather.
"We have patent pending on our 3 point sutonsion, which is in advance of
anything known to auto muufaeturers.
Visit our booth today See this (Ireat Car.
Freelaiid, Aiito Company
Farnam and 12th Street.
J
hi