c
rrrn omatia srmvr bee: November ?. 1010.
Along Auto Row
Dealers Doing Oood Boslnsss
nd Outlook for Incress All
Along- the Line Yery rremisinf.
"Ortoh'r ts 'a li-inm. r for tin."' sM
1tIh Iliukalow ypstrrilar.
"The lr ti ics nil In.- l' -karil", smil
to be in drman1. On- allotment hurt li-cn
lnnrasl nnl tho nntluou 1 nxl. Parks M
trucks rf itolnsr rvcrv day In Omalia."
"William Wtimmnml In bark In Ma.a
ehuxett un a ltit. Thf I iruminnii.l family
reMs in Anifliury am!, rvnry yar or
two. William hlt Ms mother anl filter a.
taking bark to prim Ni- Knalari'l II. Is
glorious western v.
"That little fire didn't amp business,"
aid (JeorKo HMm of the Cadillac company.
"It burner! plenty of tires and sundries,
but we. are sellins rnrs like thunder. '
One of the happiot men on the row la
Tom Ilromwell. at Frertrlekson's. Hrom
well haa sold more Chalmers than any
other man In this part of the world. Hugh
Chalmers la his Ideal of an advertlaer. rnd
the man In the front row at the Chalmera
paniuot last wwk waa Tom.
Henry H. Van Urunt has returned from
the factory with another bunch of spank
Ing new Overlands, which he thinks -a 111
be lapped up right away.
Col. Dedlght. Clarke Towell and Wlllnrd
Hosford are squaring themselves for the
great ihow thla season. It will rnally be
the biggest thing you ever saw here of the
kind.
Kd Eablll, well known here, having been for
years connected with the IerlBht Auto Co.,
la now a landowner out In Montana. Esblll
la making money. lie ! spending several
days In Omaha with friends.
Rrown. and seated at the wheel of a Velle
forty. Trls Bpesker, the star renter fielder
of the P.ustnn American league "swe
hoys, ' arrival In Chicago Tursls, Novem
ber 1. completing the first l.fl mile leg
of an automobile tour from Kostun to his
mother's ranch down In Texaa Speaker
will remain In Chli ao until tomorrow
nioinintf when lie 111 resume the long
hike to tl.e I.ot.e Ptar st.Ue.
The famous base ball player left Uoston.
OctobT IT. hearing a message from Mayor
Fitzgerald of the Hub to the governor
of Texas, which he enclosed In a base hall
mounted upon a radiator cap of his Vclle
car. I'pon his arrival here Speaker and
Ills companion were met hy Manager Moore
of the Chicago agency for the Velie and
escort -d to their hotel. They will go from
here to Moline. where the Velle factory is
located, at the invitation of the officials
of the Velle plant. A big reception has
been planned for the tourists at the fac
tory. After a day at Moline the route to
Texas will be struck for a rapid trip.
'!urlng the tour here from Uoston." said
Speaker, "we stopped at New York, Buf
falo, Syracuse and Cleveland, where repre
sentatives of the motor clubs entertajned
us as if we were making a tour of the
world.
"Roads! I never dreamed that such a
variety of highways would be encountered
In a run from the Atlantic coast. Hough
roads, hilly roads and muddy roads seemed
to be about all that we encountered. Hut
the Velle) "forty" took them all as If they
were boulevards. The car was running
even better when we ran Into Chicago than
when we were In the env'rons of Huston."
Pp aher rapidly Is tecocitng an automo
bile enthusiast ami promises to utilize a
touring niHp of Texas that ho obtained
ye-terilav In pllot.ng the machine almost
all over the Iyme Star state this coming
winter. The car that th ha 1 pt-ier Is
driving Is a present to his mother, to whom
he will present the machine Immed'at -ly
upon his arrival home.
"The Maxwell will opn the people s eyes,"
said Manager Ioty. He s referring to
the cost trst beli'g made now, in the east,
to show that it Is cheaper to operate and
maintain a Maxwell, than It Is to keep a
horse and buggy. The guarantee proposi
tion which this company Is now giving
with cars is turning the eyes of the people
to the Maxwell. It Is a life guarantee. The
manufacturers stand behind every car as
long as It Is In service.
Iews K. Doty, manager of the I'nlted
Motor Auto company said: "The prelim
inary figures of the first official economy
test between an automobile and a horse and
buggy, which is being conducted In New
York and vicinity by the Maxwell-Hrlscoe
Motor company to prove the economy of
Its automobiles, showed results that are
very much In favor of the automobile as
against the horse, the proportion of cost
per passenger-mile, by automobile being
less than one-half the cost of horse travel
under Identical conditions. This com
parison Is based inly upon the first day's
operation on Monday, September 2. The
test nil! be cont niod until both vehicles
have hern driven s;x ,luvs over the same
route and the same ncn.hrr af bouts. The
tet lias be n sanctioned and Is directed
bv t!i content board of the American
Automobile. a.ss latioii, according to
str ng.nt riles formulated hy the M ixw.H
Ilriscoe comiatij. to secure the authentic
basis of comparison. It Is the f'rst tune
that the two methods of transportation
have been placed In actual competition and
the final lestilts should dispel any doubt
as to their comparative economy.
"The Maxwell company turned a model
Q four-ryllnler car and a sound road
horse and houity over lo observers ap
pointed hy the American Automobile as
sociation. From the mom tit of the start
the test a.s out of the Max ell - Hriscoe
company's control. The observers are
Ceotge II. l.ovell ard Horace 1 'anies. al
ternating each day in their rhllnn Align
ments. The routes provide a fair average
of road and traffic conditions. The first
day's trip was entirely within the New
York City limits and consisted of a circuit
from Hroadvvay and Sixty-first sircet to
Spuyten Huvvll. returning via Lafayette
boulevard and Riverside drive. The dis
tance around the course was 17.5 miles. At
tho end of five hours the observers re
ported that tho automobile covered 67.4
nil'esj while the horse covered 2S.R. The
automobile expenses were 5 cents for five
gallons of gasoline and 15 cents for one
pi nt of oil. No repairs, replacesnents or
adjustments were made. The horse ex
pense was !5 cents for twelve quarts of
oats and twentv pound of hay, fed before,
during and after the test. There were no
Items of wagon or harness upkeep. Fach
carrying two persons, the cost per pa-senger-mlle
was 71" of a crnt for the auto
and I K-Hl for the horss.
The second and succeeding day's run will
he six hours Instead of five Purlng all
neutral time ti n til the test ends the auto
mobile will remain In control of the ob
servers. Tbe territory to be covered during ths
balance of the test includes the eastern end
of Iorg Island on tbe second day; Newark
and Jersey City on the third day; Ststen
Island on the fourth; Pronx and West
chester county on ths fifth and ths down
town business section of New York on the
last day. From this it will bs sen that
every phase of traff'C becomes a factor In
determining both mileage and upkeep.
"The contest Is an Important adjunct to
the unprecedented offer by the Maxwell
Brlscoe company to sell models Identical
to the one used In the test, under a g"uar
alntee that the passenger-mile cost will
not exceed 2 cents or a refund of the pur
chaser's price will be made, plus Interest.
It can bs seen, therefore, that the test Is a
public demonstration to back up the claims
of economy on behalf of these cars."
F. H. Stearns, president of the F. B.
Stearns company:
"So much has been said, written and
published lately regarding the status of
the automobile Industry that It Is time for
the old und established firms to take a
Fred Hill la now with the Ford company.
Hill Is one of ths live salesmen on the row
and will make the Ford hump.
The H. H. Fredrlekson Automobile com
pany has reoolved the first shipment of lull
Hudson "83s" and the amount of attention
that thla oar Is attracting foretells of ex
tensive Hudson sales for the coming sea
son. Perhaps one of the strongest recom
mendations that ths Hudson "33" has Is the
fact that it was designed by Mr. Howard
H. Coffin, president of the American As
sociation of Automobile Engineers and
chairman of the technical oommlttee of ths
Association of Licensed Automobile Manu
facturers. Mr. Coffin Is aocepted as one
of the highest authorities In the world
on automobile construction and during his
years of experience has produced a number
of the leading high grade cars of America
and has no failures charged against his
record.
Mr. Coffin's Inventive ability has enabled
him to produce a number of entirely new
features In the past and, through his ex
tended European study, he has Incorporated
in his latest efforts a great many of the
best ideas that have been conceived by for
eign builders. He announces the Hudson
"23" as his masterpiece.
For the first time In OmeJia. the
Chalmers "iff' torpedo body is being dis
played by the H. K. Predriokson Automobile
oompany and has been aocepted by those
who hare examined the same, as the most
beautiful oar ever exhibited in Omaha.
There is nothing startling or g-audy about
this model, but it possesses a clean-cut,
symmetrical outline that Immediately Ap
peals to one' artlstlo sens.
One of the Innovation that has been
brought out with this oar is a new type of
ventilator, for the front section, which
father the air as It 1 deflected from the
loping, hollow dash and oonveys It around
the edge of the dash down past the feet of
the passengers. This feature, which is de
tachable, so a to be readily removed In
ths winter time, overcomes the only sub
stantial objections that there have ever
been to the torpsdo body, namsly, the lack
of ventilation Is hot weather.
Accompanied by his friend, Walter EJ.
m'Tz------- i r m"- . - M'im
S. f 1 .
iff . ' . " I t . - '.. ' s - ' -.!. ' ww . , .. '..''. . .'. I
i , ' - i - ' "
W. i v - - - r - ':7Zr "7 - " - i
. vVJ,v - ; ; siu rnrirai. :."rrr 'itf'. 'u ' , m
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VJl 'A hi: . 'I
i ( i-' i m t' s - in
,)'" - ' ' I . ' ik ' 1 j!
W ' ' li ' V j 1 e I
- --niL r w 1 1 , - in
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public stand on the question.
"Among other things. It has been said ,
by a number of people of late that there i
Is a tremendous overproduction in the bus- j
Iness and that before long the entire trade!
will feel ttie effects of It In the matte.' of
cut prices, sales, etc As a mutter of fact,
however, the only truth In these rumors;
Me In the quick failure of n number of '
concerns who were doomed to a speed v
death almost before- the first cars were '
turned out.
"Probably the best answer to the charge
of overproduction can be answered by
pointing to the export trade. Had there I
been any real overproduction automobile '
manufacturers would hava turned to the;
foreign market long before this. As It Is, '
however, the standard automobile makers i
are approaching this important business j
in Vie same ipilet, conservative way t lint j
they have conducted their business from
the Mart. They are considering the export (
trade, and when conditions are ripe they.
way tar. furnMu d and applied without
cost bv the t'mch.t tlis company us n
lllnsstratlon of what can e done with spe
cial heavy tars in building, with cinder,
for light ttafflc, substantial and c '..cai
roads This road was pot crowned or
lolled N fore the application of the tar.
yi t it presents a splendid appearance. The
Illustration of what can be done with pre
senting a smooth end dustless surface that.
Is substantial and lasting for the automo
biles and light vehicles Residents of
Omaha should take special notice of tills
road on account of the excellent result ob
tained at little expense In making an old
cinder road smooth, dustless and permit
n nt.
The Omaha ;aa comany la prepared to
futnlsh road tars suitable for different
types of toads and It has put In special
sillls for the purpose of manufacturing
these tars In large quantities.
will go after the business and get It. There
A Matter of Oplalon.
Is no question but that American-made au
tomobiles can hold their own with the best
of any manufactured In Kurope. and it
will not be very long before we will lead
in this line, as we do in so many other In
dustries. When that time comes the old
world will have awakened to the fact that
America Is lesdlng In tills business, as It
leads In so many others."
The residents of Omaha are Interested In
the value and convenience of better roads
in FJvervlew park, three blocks east of
Tenth street and running south from Ban
croft for about 1.6"0 feet. Is a cinder road
that waa coated in August with No. 3 road-
'ather's voice rolled down the stairs and
Into the dim and silent parlor.
"Yes. papa dear-.'"
""Ask that young man If he has the time.""
A moment of silence.
"Yes. tleorge has his watch with htm.'
"Then ask him wat Is the time."
"He says it la 11. 4. papa."
"Then ask him if lie doesn't think It
about bedtime "
Another moment of silence.
"He says, papa," the silvery voice an
nounced. Impersonally "he says that be
rarelv goes to bed before 1, but it seems
to him that Is a matter of personal prefer
ence merely, and that If be were In your
place be would go now if he felt sleepy!"
lienor's Baser.
JUS
T AIM YEP!
77 TT
MM(QlQinL
$125
66 oj)
Qj)
You will be surprised at its Beauty, Quality
and Smoothness
H. E. Fredrickson Auto. Co.,
2044-46-48 Faroam Street.
SHOWING! THE FORD FACTORY. IN DETROIT, WHERE 2S5 CARS ARE MADE IN ONE DAT.
In Detroit you ee the heart of the
motor world. In 1910 Detroit built 100.000
automobiles. The Ford Motor oompany
will Increase Its production to 30,000 during
UU.
Twenty years ago, ' the man who men
tioned the feat of 4,000 men in making
80,0000 perfeoted machines In one year,
each capable of crossing the oontlnent In
twenty days, would have been committed
to A retreat as Incurable. The Ford year
of 110 ended with September and showed
a production of 20,000 cars. The value of
the year's business totals $19,000,000. This ;
business wss conducted through 6.000 j
salesmen, the largest automobile sales :
force In the world.
The new Highland Park plant of this
oompany will turn out isfi cars In one
day. It will ship sixty carloads per day.
The company at the present time has
YlS0u,0u0 Invested In Its business.
This one factory la on sixty acres of
gTotind. The prmdpal plant Is a four
story building with a half million square
feet of floor space and built with one pur
pose. Raw materials literally go In at
one end and come out at the other com
pleted cars.
In the rear of this building is an 8 60-foot
craneway with a fifty-seven-foot crane
under which all raw materials are stored
to be shot to their stations when needed.
Automobile builders have developed many
special steela. The secret of the Ford suc
cess Is Vanadium, an alloy, melted into the
crude steel, which adds to the tensile
strength, prevents crystallization or crumb
ling of the steel and gives added elasticity
that Is not found in any other steel. Auto
mobile steel Is under constant vibrational
strain, torsional strain, or shock.
For this reason every piece Is separ
ately treated by a process which toughens
the steel. Out of every shipment of steel
that la made from the mills to the factory.
three pieces are selected at random and
thoroughly tented In a laboratory. There
are really five checks on the steel parts
which go Into the car.
The extreme care exercised In the treat
ment and Inspection of steel Is but one step
In the actual building of the car. The
foundry Is a large building, 200x 60 feet, and
employs 209 men. Five articles necessary
In the construction of a motor car are
turned out hers. First come the cylinders,
then the cylinder heads and piston ring
pots, pistons and brake shoes.
The foundry is equipped with two 60-Inch
cupolas. All the patterns are Inserted in
molding machines. There are fifteen In
spection stations in various parts of the
building, where inspectors go over the ma
terial and cull out the poor parts. All
parts received are inspected, once In the
rough and about five tlmea after that, as
tliey pass through various stages 01 trans
formation. The machine shop alone Is 8X0 feet long
and 110 feet wide. It is Impossible to make
a mistake in turning out parts, because
It Is almost entirely machine work.
In the clylnder department special ma
chinery has been Installed, which enables
the machinists to turn out fifteen cylinders
at a time. The crank work Is all done
with grinders, which Insures perfect work.
Each gear and pinion is tested before It
goes out of ihe room. These ports axe all
Interchangeable.
There is an automatic department, where
nuts, bolts, studs, etc., are turned out by
the thousand, each piece to be Inspected
before It leaves the room, to Insure abso
lute perfection.
The axle and motor assembling depart
ment has a capacity of 900 a day. The
first operation Is putting on the lugs for
the body and braces for the fotnboards,
then the front axles and fender irons are
put on and the springs, rear axles and
wheels follow.
The motor and transmissions are all In
one, making a unit power plant which is
set in one operation. From the assembly
room the cars move to the general finish
ing room, where the bodies and remaining
parts of equipment are put on. After the
wheels are painted and dried the tires the
put on. In the storage room there an ten
carloads of tires ready to be supped on
the wheels.
In the painting room everything of Iron
on the car Is dipped. Every part of the
motor Is made with a Jig so that there
is no possibility of variation In the making
of the parts. It Is possible to test fifty
motors at one time. Any part of a motor
car can be shipped with twelve hour
after the communication is received, at tne
very latest
In another department cars are prepared
for shipment to foreign countries. Ths
cars must be carefully crated for ship
ment, for It Is often necessary to load the
cars on boats by means of slings. I
m v l .V 1 - ... BBBSh. m m m a . m sam m '-r mw jx t K
' e
WEED CHAINS
MA Necessary at Gasolene"
Winter weather means bad roadi and slippery streets ice, snow,
mud. You can't go far without skidding. WEED CHAINS
positively prevent skidding. Don't take chances buy
Weed Chains to-day. You really need them.
JONES SPEEDOMETER
The coldest day has no effect on the
JONES, because its principle is centrifugal
force, which is impervious to temperature
changes. Accuracy is of prime im
portance in a speed-indicator. You do
not want an instrument which is affected
by cold weather therefore you MUST
have a JUNtX
The dealer who tries to unload his overstock of grease doetn't
car about your car. But you do, and it's up to you to
ask him point blank and insistently for the genuine
iioh-fQd oil
to insure perfect lubrication and to get the
kind of economy that means dollars saved
on repairs, not pennies saved on a can of
THE ULTIMATE CAR
Prepare Now for the Winter Months
While the touring car and runabout
are practically indispensable to those who
have learned the joys of motoring-, the lim
ousine, offering absolute protection to the
occupants, is a real necessity. It enhances
Compare for yourself
31
Measure The Bee against other local
papers in respect of quality as well as
quantity of timely news and interest
ing articles from day to day and The
Bee's superiority will he demonstrated
15-30 H. r. Limousin
the pleasure of a car and renders its owner
absolutely independent of ordinary trans
portation facilities.
Heavy Limousine Buying
Local motorists are buying Limousines
more than ever before, and with the advent
of the moderate powered high-grade closed
car represented by the Stearns 15-30 II. P.
model we are supplying thi3 demand
without forcing upon the owner the expense
entailed by the use of a large chassis.
The Stearns 15-30 II. P. Limousine
seats five comfortably inside, the body be
ing roomy and comfortable. Tho interior
is upholstered in broadcloth, goatskin or
whipcord, and is appointed with every im
aginable convenience. Fittings include
dome light, card case, cigar lighter, ash
tray, note books, flower, vase, speaking
tube, clock, umbrella holder, etc.
Bodies Are Interchangeable
Many motorists are buying limousine
bodies to be placed upon their touring car
chassis. The change can be made in a very
short space of time. Limousine bodies may
be placed upon either the 15-30 or 30-60
Stearns models, or the car may be pur
chased with both bodies.
We cannot deliver limousines as quickly
as open cars, and we urge the advisabil-
30-60 H. P. Limousin
ity of early consideration. By placing
orders before the rush of winter buying be
gins, careful individual attention can be
given each car, and the individual tastes
of the owner worked out.
Wallace Automobile Co.,
315 S. 24th St.. Omaha. Nebraska
Agents wanted in unoccupied territory.
TH E,
Omaha bees
DIREGTORY
Of Automobiles and Accessoriesl
Mid-West Auto Co.
IS Uonth tTlaateentb Street,
Cole 30U.500. Cole Flyer 51.500
Wastcolt 40 $2,000
FULLY EQUIPPED
Pboa D-D09&
THE PAXTOD-PITCIIELL CO.IKl?3
Dong. T28I 2010-14-16 Harney St. A-2011
nr MIDLAND MASON
bud a S ETD F''s.d Mc
MOTOR CO.,
2052-54 Farnam St., Omaha.
FRANKLIN
PEERLCCO
GUY L. OMITH, 2207 FAENAJ4 ST.
mm ELECTRIC
CZIactrio Garago
CENtSE BARKALOW, Proprietor
2218 Farnam StreeL
500 Branded Duildlng
Phone Dauelas 29
H. C. PALMER, CON & Co).. John W. Bedlck, Mgr. Auto. Dept.
AUTOMOBILE INSURANCE
MOTOR CARS
VELIE AUTOMOBILE CO., IS02 Farnam St.
John O.art Plow Co.,. Distributors.
Ford Motor Co., 1818 Farnam St., Omatia, Kei.
IV. L. Huffman Auto Co.,
Uallaco Automobile Co.
202S FARNAM STREET'
MOTOK CAU
24th Ksar Farnam Street.
BRUSH RUNABOUT
k MARItL Ut ftOftaMAXSiiiF
T. 6. KORTHWALL CI.
814 Joan 11
,E. Fredrickson Automobile Co.
' Thomas, Hudsoi,
ncrce, ,
Chalmers
Biilck and Clds
moblla Cart..,,
Nebraska Quick Auto Company
tOaaotB JSraaen, lata an P U., X. . BTBLSSj, ean Max.
aauBw - Omaha Breaoa. ll-l-i raraam t, IMM XVTT, sty.
"MURPHY DID IT" Aoto
Trimming
14TH AND JACKSON
tot 1811 Include top and fall lamp equipment. 1911
car now Being- delivered.
coit automobile co.
8209 remain Street.
The Lexington
E. R. WILSON AUTOMOBILE CO.
Distributers
Oeufi 7at
S010 Harney 8L
A-1011
MruntAutomobileCo,
Overland & Popi
Hartford
Council Bluffs I.
Omaha. H.br.