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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Sept. 30, 1910)
r - 6 TIIE BEE: OMAHA, FRIDAY, SEPTEMBER 30, 1910. The omaha Daily IJee. FOUNDED bt EDWARD ROBEYVATEn. VICTOR R08BWATEH, EDITOR. Enteral t Omaha postofflo second class matter. -. TERMS OF SUBSCRIPTION. Pally II e (Including Punday), per "MkH luily Ke (without Sunday), per w...10o lmiJy He (without Sunday), one year. .14 00 Daily lie and Hunday, on year ) DEUVEHKD BY CARRIER. Evening: He (without Sunday), per week . c Evening lie (with Sunday), per week..lOo Sunday Bee, one year..... $2.M) Satunley Fee, one year !. Address all complaints of Irregularities In delivery to City Circulation Department. OFFICES. Omaha The Bee Baltdlnf. Couth Omaha Twenty-fourth and N. Council Mluffa 16 Scott Street. Lincoln 61 Little Building. (.'hlcaito-lMS Marquette Building. New York Rooma 1101-1HN No. U Wl Thirty-third Street. i , Washington 72i Fourteenth Street, N. W. CORRESPONDENCE. Communication relating to newt and ed itorial matter shosid be? addressed: Omaha Bee. Editorial lxtuert ment. , RI0M1TTAKCES. Remit by draft, express or postal order payabl to The Be Publishing Company. Only 3-cent stamps received In payment ol mail accounts. Personal checks eacept on Ouiaha and eastern cxcoang not accepted. STATEMENT or CIRCVtATION. Ptat of Nebraska, Doualas County, i.: Th Bee Publishing Company, to Au!' worn, saya that th actual number or run nd complete copies of The Dally. Morn ing, Evening and Sunday Be print ojur kia to tutmUi of August. U10, wa aa fut lows: - - 1 4X47f S .....44,40 .48,470 4 t..U.. ,.. 44.800 . .44,040 1 ,.40400 , 4100 ..4,aao 14 M.4a,7sor 11.... .43,700 11 40.040 1 4S.7M 14 .O0 ls......;;..Mt a 1 ,.,TWW 1! 4S.4M U 43,80 j9'..,,....4,0 11 40,100 jj 4S.M0 (1 43,880 4 4S,44t 41,300 4S.4O0 If ..43,40 40,100 o'.!!!!!!l!.4a,44o tl 44.MV 14 43,100 1 Total, , ,,,! a'Jo future d Copia. . 14,044 Nat Total...... ....... .1M4 Dally Ararag 43.433 asoRaa b. tzschtjck. Treasurer. : Subscribed In my prenoe and sworn to before me this 1st day of September tlilO. M. B. WALK KIR. f . Notary Publlo. Subscriber leaTlaar tk tty tem porarily should bav Tb Be sailed them. Address will h change as fta a . veajmewtadia Perhaps Tsat Hsuin might be able to put Mr. Schwab under the table next time. 'Will he try again T If Mr. Wellman U not careful he will be1 distinguished a the only avi ator who sever crossed the Alps. ; ''Ballinger is in a very cheerful mood' remarks a ton temporary. Not at all, he. only loolu that way. I" When a member of the legislature goes in and testifies under oath that ho was bribed, be ought. to be believed. Now that Mayor Oaynor has refused to ' run" for governor, Hearst's attack on him probably 'Will lose some of its force. , Ak-Sar-Hen is welcoming many loyal subjects this week, and la ho wing them a ood time. Great Is King Ak Bar-Ben! "Cannot the leaders in business be loyal and patriotic?" asks Senator Aldrlch of Rhode Island. No objec tion here. ' ' I The postmasters of the country will hold their next -convention In Omaha, where they will see what a real port office looks like. ' r In bolting the whole party at once, Mr. Bryan might be able to get even with all those-democrats who bolted him and survived i Speaking of the. new slogan, "The pork barrel must go," would it not be better to throw away only the barrel and keep the pork? If there is anything tne colonel over looked in New York, he will attend to It later. At present it seems that he did a very' good Job. The bitterest feature about that New York republican convention for the antl-Taft nieu is that it clinched the union of Taft and Roosevelt. Kansas City is making a fight on thugs, and a reporter is assaulted by a gang of them on the street. The power of the press illustrated. On Tuesuay next you will Lave an opportunity to regis tor, and If you don't register you can't vote. And if you don't vote, you have no kick con' Irg. The republican nominee for gover nor In New York ought to make good Taft-Roosevelt man, for he took his collegiate course at Yale and his law at Harvard ) Leslie M. Shaw says the republican party has deserted protective tariff and the Insurgents and democrats say it has raised the protective tariff wall, Now, let us hear from a disinterested middleman. The St. Louis Republic, one of th pillars of the democracy, saya that 100 years aito "many persons were of th opinion that the national government was becoming an oligarchy." Then why should we be alarmed at the alarmists of It 10? Speaker wadsworth of the "Old Guard" decided after his side lost out at Saratoga that he ought to restg from the legislature because it was not right for one man to hold office go long. Funny he did not reach this con elusion before the battle. ( A Eepublican Triumph. The New York state convention, over' which Colonel Roosevelt and Senator Root presided, is the most dis tinct triumph the republican party has achieved in many years. It sounded the death knell of reactionary leader ship and the call to arms of a united party under the progressive , banner From the election of Colonel Roose velt as temporary chairman to the adoption of the platform and the nom ination of the ticket, it, was a victory for harmony and progress, an endorse ment of Taft and Hughes and a stern repudiation of the reactionary Influ ences seeking to control the party. 1 To begin with, Theodore Roosevelt dominated the convention. He scored his personal victory for chairman, dic tated the platform and nominated the candidate for governor, whom the con vention accepted. His speech of ac ceptance of the chairmanship and the platform he dictated turned upon the pivot of unequivooal endorsement. praise and advocacy of Taft and Taft- ism, and the gubernatorial candidate, pre-eminently the choice of the president, whoso personal note of con gratulatlon is so strong and so cordial as to leave no room for doubt that if Taft instead of Roosevelt had been proposing the nominee,, it would have been Henry L. Stimsou.,, "- 'Not since the ' mischievous talk of friction between Taft and Roosevelt began has there been such a sweeping repudiation of it as Is furnished in all the deliberations of .thlav convention. From' now on any suchTalk ban only be regarded as the artificial trick of anti-republicans to discredit the party and encompass its defeat. The selec tion of Ellhu Root as permanent chair- mar, of the convention was In itself enough to clinch the rivet of harmony, for he has borne practically the same relation to the Taft administration as he did that of Roosevelt. ' Undoubtedly the New York, republi cans have nominated a strong man for governor and have given him a popu lar and effective p!atform.on which to run. As the successful prosecutor of the Sugar trust and other powerful agencies, he comes into the campaign a tried and true man, a typical expo nent of the new Taft-Roosevelt school of "deeds, not words." He will run on a platform which, endorsing and embracing Taft-Roosevelt-Hugb.es poli cies, ought to appeal with telling ef fect to the best cltlcenshlp, the over whelming majority of the state. Already the "Old Guard," or its leader, William Barnes, Jr., Is com mitted to the success of the ticket. It will be very strange it the republcans of the first state in the union do not set the pace for others to follow this fall. ' " " " Canadian Agent at Capital. Canada's plan of establishing an of ficial representative In Washington is cordially approved by - the State de partment and already an agent Is on the ground securing permanent quar ters. The plan Is to clothe this offi cial with discretionary powers not large enough to interfere with the present system of making treaties,, but of such scope as to be in fact, as well as name, tne representative of the Dominion government in the United States.' Diplomatic Intercourse will continue to be carried on as at present. This move' Is In direct line with steps already taken by both govern ments toward reciprocal trade rela tions. It has already begun to take shape, too. The agent has energet ically interested . himself in the de velopment of northwestern Canada, the part of the Dominion in which the provincial government Is most concerned Just now. Nor need there be anything disconcerting to domestic land agents in this, for It simply means that this new function Is one of busi ness and not politics, and, of course, it-must be left for Canada to decide what is her wish as to the develop ment of her own business'so long as there is nothing offensive in her pur poses or methods. f One of the last utterances of President McKlnley was a strong plea for reciprocity with Canada, and that same proposition has been persistently advocated by Presidential. At last he has brought our friends on' the north to see the wisdom of the ar rangement and Premier Laurier has committed himself and his govern ment to it. All that now remains to be done Is to agree on 'the. details of a treaty and get down to business. And both countries are bound to reap vast benefits as a result. Champ Clark's Handicap. Champ Clark expects to be the next speaker of the house of representa tives. If the democratic party has such a functionary as a leader, the Missouri statesman caa lay as much claim to being It as anybody else. At least, he assumed the distinction when he sounded the keynote for his party in the present campaign at 8t. Louis, laying down those tea "promises." Mr. Clark's ten promises form his handicap. He tells what his party will do If restored to power.- Passing over nine of the promises, we may come to the tenth, or the first, which Is a reduction of the tariff to a rev enue basis, and consider Representa tive Clark's handicap and task. Should he and his party win, it would be nec essary for him, in order to make good on his promises, to do what every leader of the democratic party since Tilden failed to do. Tariff for revenue only was. uttered as the slogan of democracy by Mr. Tilden thirty-four years H go by Han cock in 1880, by'Grover "Cleveland in 1884. 1888 and 189Z. and yet It was never realised under democratic rule. Not even when the democratic party was in control of the presidency and both houses of congress did it redeem this promise, so often reiterated to the people. Morrison, Mills, Randall. Springer, Wilson, Gorman, Cleveland everyone failed to make It good; everyone failed to give us an Ideal tariff law, and their failures In the end were so monumental as to create a revulsion of popular sentiment that expelled them and tbeir party from power. But Champ Clark promises that he will not fall. How do we know? How do we know that he can do what greater men could not, or would not? But that Is not the point of the argu ment with the American people. They want nothing to do with a democratic tariff. They want a tariff under (which industry at home and com merce abroad are guaranteed pros perity and the wage earner amd con sumer alike share In the benefits of protection and revenue. The present tariff law In one year has turned a deficit of $58,000,000 Into a surplus of 126,000,000, and also in Its first year of operation "the value of Imports free of duty was the greatest In history by $109,000,000 and the average rate of duty was less than under the Wilson law." Compare these results with democratic prom ises. And yet the republicans are pledged to a still farther revision of this tariff. Nature and Nebraska. King Ak-Sar-Ben Is a merry king and laughs with King Corn in the golden sunshine of early autumn. It Is . the most glorious season of the year, and nowhere else in creation does nature wear a more benignant and at tractive aspect than in Nebraska dur ing the fall. Views that enchant the eye, colors that are at once the delight and despair of the painter, and vistas that inspire the poet, are here on every hand. "Every prospect pleases," and the people unite together in one glad paean of thanksgiving that they are permitted to live in Nebraska, where nature pours out her bounty with un stinted hand, and man has but to exert himself to receive lavish return for proper effort And this Is why Ak-Sar-Ben comes to bid the people welcome, and why the people respond wltn joyous and Jubilant accord to that welcome. And the Kingdom of U'Uvera rejoices at the fullness of the harvest, at the Joy ousness of the season and with great gladness- in the joy of life. It is good to live in Nebraska at all times, but in the autumn it Is a privilege that is priceless. - Republicans who Joined in in surgency ' with such- enthusiasm may . extract much more consola tion . than they . have yet recelvtti from the taunts that are being thrust at them by the Omaha Double-Ender. Democracy has come out from behind Its mask, and jibes at those republicans who have helped it Into a position where it Imagines suc cess Is within reach. This ought to enable loyal members of the republican party, who have the cause of their country earnestly at heart, to sink their differences and meet a common foe with a united front. If the citizens cf Nebraska generally will Just keep in mind the fact that Omaha is a part of Nebraska; that Its citizens pay taxes to help support the state and Its institutions, and that their welfare Is generally bound up with the welfare of the state, It may help bring about a better understand ing. Nebraska and Omaha are in separable, and the voters should not permit politicians to build up a schism between the city and the state. Our old friend (by permission), Edgar Howard, finds himself Just now torn betwixt love and duty, and as the several democrats he has so dearly loved have gone off, each on his own particular tangent, the judge Is mangled almost beyond recognition In his effort to keep up wltn the different processions that are being led through out Nebraska. He Is having the time of his life in trying to keep his dem ocracy on straight. Governor Shaw's remarks on the business outlook will commend them selves to careful consideration, no matter what political coloring they may have. The more firmly the pol icies of the president are established the more certain business will adjust Itself to conditions This Is simply an additional reason why republicans should vote for republican candidates at the coming election. ' The interesting test of Mr. Bryan's new theory of denying his support or giving it on moral grounds will come when his party makes its nomination for president in 1912. He has set up another difficult standard for himself. The young man who fell down a Chicago chimney while watching an aviator soar, solved one of the prob lems of aviation how to light All that is required for safety and success Is a soft spot. The melancholy season soon now has come when no more, for six months, shall we hear that glad and gallant cry, "Ladles and gentlemen, the batteries for t'day'a gam will be " It will be observed that the platform "which Roosevelt dictated" in New Tork, in its conservation plank de- Clares for a policy "which will protect and safeguard the rights of the state." The Berlin chief of police gave or ders to "suppress disturbances with out mercy, and his men mistook hlm to mean without common sense. At I least they acted that way. A Shameless Dowbter. Cleveland Plain Dealer. Somewhere Mr. Bryan Is said to be on record that he wilt not accept the presiden tial nomination In 1912. And, Missouri like, most people want to be shown. Good: Tlane te) Leara. Philadelphia Inquirer So many of the old timers will be ab sent when the roll of the new congress la called that the youngsters will have to find out how to do things by themselves. Oar Yields Salula. His Majesty Klram II. Bultun of Bulu. has arrived In this happy land of Insur gents and faunal naturalists. II can al ready speak enough American to ask: 'Who's loony now?" A Rare lnnoratloa. Washington Herald. Secretary Wilson, having discovered that a speech of his had been franked through th mails, promptly reimbursed the govern ment. Now you can see why it la that he has bean in th cabinet thirteen years, "i Some Afoaey Comes Back. Indianapolis News. Cheer upt We are getting some of our money back, anyhow, as will be shown by the fact that our automobile exports for the first eight months of this year were IS.aoO.OOO as compared with 15,100.000 for th same period last year. Where Education Malts. Indianapolis News. Judging from his testimony' Vice President Park of the Illinois Central didn't make much progress In his life Work of educating the public to th railroad way of thinking when he appeared before the Interstate Commerce commission at Chicago. Economy Makes a Mark. New York Tribune. The annual report of the Bureau of En. graving and Printing shows that 11 per cent more work was done In 1909-'10 than In 1908- '0, on a decreased expenditure of $172,000. Retrenchments like that all along the line are making an exceptional record of econ omy and efficiency for the Taft adminis tration. Competing; with the World. Philadelphia Record. One of the indications of our ability to manfacture in competition with the rest of th world is th official statement of the steel corporation that for some time Its exports have been running at the rat of 25,000 tons a month more than last vear. Some part and perhaps mil of this Is sold to foreigners at lower prices than Amerl cans have to pay. . A .National Scandal. Baltimore American. That the bodies of heroic forest fir fighters are not all sent home yet, and that living ones, crippled and disabled by their work, are penniless in charity hos pitals Is something akin to a national scan dal. If the government haa made no pro visions for servants like these, the lack of consideration should be remedied without loss of time, by red tape. No opposition would be put In the way of remedying such a wrung Dy .me Dollar will, . . " ' BASIS 'Olei-VBOSPERITY: ibisdant Crop Overcome Maay Ad sver Factors. - - New York Financial World. The crops are so near maturity that we are almost able to say they are as much as garnered and ready to turn Into cash A conservative estimate puts a value on them of over $8,500,000,000, about the same as last year. Therefore, James J. Hill Is not bad prophet He put hi estimate at 19.000.000,000. Literally speaking, the coun try can comfortably spare the half billion we fall short of, for there will still remain enough to Insure a normal year of pros parity. For this we can feel thankful. considering the frequent vagaries of the weather, which atv times brought us close to a lean year. A good harvest was well nigh IndiepenslLi' as it Is In the end the new, wealth It creates which Is the very foundation of our prosperity. Political agitation, such eventualities as disputes over rates and wages, possible adverse court decisions over the present methods of organising and operating large corporations, and even our lumbering fis cal policy and our makeshift national banking law are ' all merely superficial troubles capable of adjustment by man But a crop failure Is prostrating to busi ness until another season comes along to apply It corrective. Scratch a finger and while It hurts, the pain soon passes away, However, If a vital organ is attacked, serious condition sets In at once. Thus It Is with business. 1 AH the present agita tion can but scratch and pain the body of prosperity temporarily, but allow drouths pests or frosts to ruinously attack our crops and a blow. Is struck at the most vital part of our prosperity. Bo that after all, we have nothing to fear for tb next twelve months, as long as we are certain to turn mother earth's output Into over 18,500,000,000 cash. Our Birthday Book September 30, 1810. Cyrus Northrup, president of th Unl verslty of Minnesota, was born Septem oer SO. 18S4.. at RlchfirlJ, Conn. He has visited our state university more than one. and Is about to retire of his own accord to make way for a younger man. Rev. Hanry A. Buchtel. former governor of Colorado, was born September 30, 1874, at Akron, O. He is president of th Metho dlst university at Denver. John H. Mickey,, former governor of Ne braska, who died a faw weeks ago, was born September 30, 1846 at Burlington, la. ti was a larmer ana stocKralser near Osceola. Neb., for more than a quarter of a century, and served as governor two terms. Luolus A. Welsh, local weather fore caster, la Just 63 years old today. He was born In Union county, Ohio, and has been an official In the United States signal ser vie and United States weather bureau from 1871 to th present date. Henry B. Liggett, secretary and treas urer of th Pantoiium, was born September 30, U44 at Akron, O. He was educated as a physician and practiced for thirty years moving to Omaha In 1898 to enter his pres ent business. Maximilian Rosenthal, proprietor of th Palace Clothing company, was born Sp tembar (0. IMS near Baltimore. He was connected with th Peoples' 8tor for flv yeara, moving n l&a to Portland. Or. and established a branch and returned to Omaha in 1884 to engage In bustnees for himself. -i , Cadet Taylor, real atat and Invest menu. Is just 82. He was born In Put nam county, Illinois, which explain tb fact that be Is president of th Putnam Real IQsiet company. He Is a printer by trad and at on tint was part proprietor of tb Omaha. Dally Republican, and be wa alao uryyur of . uuatonia for four year 1 Along the Line Politic! Bhota, rersomal maps and Brassy Oommeali from th Tlgl lant Country Bdltors of Vaeraska. Kearney Times: If on could forget the history of the Nebraska Ftate Journal on might have more confidence In Its present high moral tone. Kearney Democrat: Just aa soon as D. K. Thompson cleaned up $5,000,000 on his Mexico railroad deal he sold the Lincoln Star. He wanted to save his money. Culbertson Banner: It requires thirty days for th democrats to decide who was nomi nated for governor at th primary election. How long will It take them to find out who Is th choice of the people at th No vember election? O'Neill Frontier: Many old wheel horses of Holt county democracy predict that this county will glv Aldrlch and the republi can ticket a majority of BOO. They say It will be a regular Maine landslide but that the slid will be In favor of the republi cans Instead of the democrats. Blue Spring Sentinel: The tables have turned and the eastern man now looks upon th farmer as the plutocrat Well, he has had a short Inning and he Is not likely to vote his Inning away, for awhile yet If he can help It for It haa been a long time coming. Aurora Republican: When the people of Nebraska elected Qeorg-e L Hheldon and th legislature In 1H0C, they won a great victory over the mighty corporations. But the corporations knocked 'em' out In 1908 and carried away the belt Are th people doing th necessary training to "com back" In 1810? Alma Record: Now that the governor as com out In a published statement offering his service to the democratlo state commute saying he Is for Dahlman and ready to work for hla election, w wonder whit those antl-faloon leaguers who helped to elect him two years ao think about It. Grand Island Independent: By the way, we hear very little this year about the National Corn show; there Is comparatively less Interest on the part of the general public In progressive corn growing and Nebraska ought to be able to realize by comparison, the educational value to the whole state of Omaha's enterprise In se curing the show for 1908 and 1909. Humboldt Deader: Republicans of the First district are receiving recognition from all parts of the nation as a result of their wisdom In selecting a candidate for con gress, and the election of Will Hayward seems to be a foregone conclusion. His ex cellent showing on primary day will be more than, duplicated, as he wilt have an opportunity on election day to receive the votes of his democratic friends, which were denied him on primary day. CAI.I, OF THE CLOTH. rbowajht Susutestea by Retirement from the Palplt. Baltimore American. Is the call of the cloth becoming less powerful? If so, what cause may be as signed? Why, for Instance, should the Iowa Methodist conference be presented with a dearth of preachers In proportion to th appointments, causing the situation to be come critical for the denomination In on of Its most Important fields? Why should fifty-three pastorate be vacant, while the records show that many men called to th ministry have departed from following th gospel to engage In secular employment? Such an exodus of young men whose train ing has qualified them to preach the gospel Is almost without parallel In the history of any conference or like ecclesiastical body. The denominations, the country over, are pondering. They fear a warning la held forth In this exceptional but by no means solitary Instance of young men laying aside the cloth to enter Into the arena with their fellows In the toll of secular labor. The Immediate reason assigned for the failure of the cloth to make Its call effective or permanent with so maay quali fied young men is that the salaries paid In th ministry are entirely too small. Is this the case? The latest statistics disclose the fact that In the country and small town circles of churches the salaries aver age not more than 1000, running down to the vanishing point. On the other the churches In cities rating over 200,000 population pay an average salary that compares with those paid In secular employment. In Methodist churches of this class the salary average is above 11.300. The situation ap pears to be not that the preachers arc paid too little, but they are too dispropor tionate. The fact must be borne In mind that th clergyman's duties are never finished, that he holds services and various business and other meetings and conferences nearly every night of the week, beside attending to the routine of pastoral duties and church administration. He has th preparation of sermons and lectures foV crlttcal congrega tions, besides being expected to keep In formed In current literature and on public questions, to be an encyclopedia upon all subject. He must likewise be a model of good temper and gracious deportment. The task presented to th minister Is most difficult. When to It Is added lack of proper subsistence It Is little wonder If young men read above th portals of the church the legend, "Ye that enter her leave hop behind," and reading turn away. Such at least Is th tone In which the problem of th pulpit Is discussed In church papers. PERSONAL NOTES. President cf the National Biscuit com pany paradoxically denies that his com pany is In any need of "dough." The fellow who shot th whirlpool rapids at Niagara In a barrel was leas foolish than at first appeared. No mere hope of glory led him on. II had th Inspiration of a 13 bet. George O. Peck, a veteran of the civil war and a resident of Anna, 111., was re united with his family after a separation of forty-nine years. Hi family had supposed b was killed in battle or had died in a southern prison. Someone has said of Queen Mary that ah Is Victorian "without th antlmaccas- sars and th was flowers." She Is-- ex ceedlngly conservative, and, while she Is a good Judge of men, Is eery reticent about expressing an opinion. Th oldest living college graduate In th United States, William Rankin of Summit, N. J., celebrated recently th 100th anni versary of his birth. Williams college, his alma mater, from which h graduated seventy-nine years ago, sent him a con gratulatory letter. ' Myron W. Whitney, ' the noted singer, died this week at his hom In Sandwich, Mass. Mr. Whitney wsa on of th all- star cast which produced "Pinafore" In Boston In 1&79, and from which th original Bostoniana war recruited. H left th regular stag for concert work In which he won tarn. Charts H. vewnaand. who ha defeated i.i veteran Jullu C. Burrows for th United 8tats sanatorshlp In Michigan, la M years old and a native of Michigan. His horn Is In Jackson and he haa been prac ticing law sine ISM. He was first elected to congress In 1M2 from th Second dis trict and last November waa re-elected for a third Urm, receiving large pluralities each time. LAUGHING OAS. "How did you come to appoint Rllniflns leader of your glee club? He can't sing.'' "That why. We let him stand up and heat time on condltlcn that he won't try to aing." Washington Slur. "I don't bellev any two wordj In th English lanRtikg are synonymous.' "Oh, I don't know. What's the matter with "raise" and "lift"?" '"There's a big difference. I "raise chick ens and have a neighbor who ha been known to 'lift' tiiem." Philadelphia Ledger. "I wns told the famous aviator took his pet dog with him In hla record flight. What kind of a dog was it?" "I don't know, but I suppose It was a skye terrier." Baltimore American. "Was Wllklns' theaterlcal sh j v a suc cess V "No, he demanded too much of his audi ence." " Money or Intelligence?" Life. "The directors of the road were a pre cious lot of grafters." "You don't say so." "Yes, every last mm of them had his appendix removed, and charged the cost to operating expense. "Puck. "My Uncle Henry can get a vice presi dency It he wants It." Whatl or th United States?" Naw! Naw! Shucks! Of a big bank." Chicago Tribune. Mrs. Robinson I could have married Brown or Jones If I'd wanted to, and both of these men I refused, got rich, while you are still as poor as a church mouse. Kobi niton Of course. I've been supporting Talks to People The Nesratlve In Advertising; Copy. Among the many errors that the copy man Is apt to make, there are at least two worth mentioning In connec tion with the subject of this article. They are: First, telling why the arti cle advertised Is not bad; second, mak ing the lack of the article, or the use of some substitute, look so tragic as to give the ad a general impression of unpleasantness. Such arguments are what I call negative reasoning, as op posed to positive or affirmative reason ing, which confines itself to reasons directly for, and the creation of a gen eral pleasant impression. Years ago certain advertisement writers found that when they confined their talent to telling the good points, ignoring the bad, and presenting their proposition in a way tbat would cause pleasant associations in the minds of their readers, the number of sales and Inquiries was greater. It . you had asked them why this was the case, they would have said in their too often unanalytlcal way "Because it's a good thing to do." Insofar as I know, Prof. Walter Dill Scott was the first man to go to the bottom of the thing psychologically, and give the reason for the reason, by pointing out, for example, that a pic ture of a dead horse used as an argu ment for selling cotton mattresses may be mighty strong as a cold-blooded argument, but that when a reader sees an advertisement containing such a presentation bis mind , automatically fuses the good impression of the mat tress with the unpleasant thought of horse carrion. Later, when that read er's mind is agitated by an Idea asso ciated with the Impression, such as the need of a mattress, back comes the unpleasant Impression into his mind, hand in hand with the name of the maker of the mattress. And maybe he cannot give you a reason for his prejudice 4 against that make, yet ten to one he will have such a prej udice in his mind. At any rate, the sale is retarded, and that Is not good advertising. Some time ago I was asked to write an ad for a house sewage disposal con cern. I had not learned the lesson then that has teen taught me since. I took as my Illustration that part of No Will Dispute the deliciousness of your gems, biscuits, cakes always light enough to almost melt in the mouth if you use Rumford Baking Powder. It raises right makes your food light and of the finest texture. You caa depend every time on The High Qualify of this wholesome powder. It returns to flour the nutritious qualities taken out in the milling that's all It is a help to flavor, health and to economy 25 cents a pound is the price of 0) 4 Mai NJ an mm THE WHOLESOME IAKING POWDER 9 . 1 ' pliffffC 'Egg! 2 ' Office Furniture, Ssvtral of the visiting Bankers' took advantage oth$ v Omaha viit tt.it totetk and bougkt otfic urnitur. , - We could not help but notice that those echo "shopped around" befor buying fina'ly bought her. "There must be a reason." Office Furniture of all kinds- Olobe Wernick Filing y.abitids, Book Cases and supplies. - J ' Orchard & Jftlhelm vou all these year- -tHeor haven't Boston Transcript. am mmwmmm "Well. I think the doctor l about through with me. Told m ror at I meat la practically curwl" "What did T"U hsv? "Two hundred dollars, originally." Cour ier Journal. , "I've called my new song Falling Dew.' M "Then, my boy. It will never be popular. !t Is too strongly augaestlve of household bills and commercial notes." Boston Tran script. JUTTING THE PIPE. letrolt Free Press. I like to fill my pipe and puff The clouds of smoke and watch them roll. Then vsnlsres from life the grwff. And love and peace fill up my soal. Then, as the lings of smoke curl high. And others after them 1 blow, I feel that only friends are nigh, 1 quite fotget that I've a foe. My life. In that sweet hour of eve la Just one round of Joy and bliss. No thought of sorow comes to grieve. What Jovs 1 lack I never mis. There In the smoke about my head, But smiling faces come and go, By none an angry word is said. I make a friend of very fo. I seem to puff away all hate. And burn to ashes envy's spleen. But simple thought of lov I prate, () soothing power of nicotlnel Then life takes on a rosy hue. I give a smile for every blow And I'm contented, through and through, I've made a friend of ver. foa. Who Sell. Things the famous painting of "The Doctor," showing the sick child and the physi cian. I chose as my' catch phrase: "Safeguard Your Family's Health." The fear of sickness was my theme. The results were disappointing. An ad which followed ...this frightening one, which pointed out, that the per fection of modern sewage systems bad made it pleasant and safe to live in the country, even hough there was no board of health to look after sanita tion, while a weaker argument and with less of human interest In it brought better returns. Fear, hate, envy and suspicion when embodied In an ad, used either for or against an article, are not productive arguments. The picture of the coffee octopus pull ing a school teacher down hill could not have been as effective an advertise ment for Postum as a picture bringing out ' the pleasures and benefits of drinking the beverage. The advertiser who warna against : substitution by saying: "Do not let th dealer de ceive you," thus belittling the integrity of dealers, does not nelp his cause with the consumer, much less with the dealer. In fact, I think this theory of roasting the dealer Is all wrong. How much pleasanter to show a dealer handing a package of the goods over the counter and saying: "Here is what you ask for. Madam; I do not find It profitable to substitute." It is the old principle of putting the best foot forward. "But certainly you would not have us fail to anticipate objections that are sure to be raised?'.'. 4 fancy I can hear some copy man ask. By no means. That is part of the business. But here is the point: An ticipate the objection by making some counter claim, even though it has to be a bit far-fetched. For example: A certain condensed milk has. a slight taste that a competitor could easily suggest to those, who have tried It aa "scalded." How does an adroit com petitor surmount this difficulty T Not by telling about it and claiming that the good points offset it, nor yet by to tally ignoring it. He has a much bet ter way than either. His argument Is kept affirmative and an objection Is turned into an asset by asking you and me to "Look for the slight almond flavor." F. W.. Nye in Printer' Ink. One r 1 u 1 1 MDIHQI 'V'i ' i I t ' t 4 ! f Ml j. i ft 4 ". i