T1IK lU.l'STItATNl) lKK.
Easter is Typical of a
New Birth to All
April 7. 11101.
Master typllles the tilutiiiti nf llfo over
death. T(i Iho fnllliful I'htircliimtn Its cele
bration Is the must Important religious
sllval of the year. To tlio less devout
aster In the pud nf forty uncvoiitfitl days.
Anil to the maws In the northlaml the day
mnrl(B the release of tin1 world from thu
gtasp of a long, cold winter.
Kim tor lias always boon oolobratod with
moat rejoicing. It In the gayest tlmo of
all thu year. Natnio smiles on tho earth
and showers It with the lilies of Knstcrtlde.
Joyous spring has come after dreary months
of snow and sloe t. Illicit llowors and sweet
voiced birds foretell the season of sunshine
that Is being nsheied In.
The old ti million I hat bad luck will eome
to the per?nn who dees not wear something
new on Han or dav prevails In all parts of
tho world. Winter gnrm.'iils are oast aside
and mankind takes on new raiment tint
rivals In btilliaticy the odors of (lie earth's
now Karb.
' IVstlvals- lit In nor of the toturn of spring
wore common liefore the Christ ian era.
Kmiic cob brati d the diango of seasons with
revelry and feasting and the linns and
Vandals held festivals In honor of tho ad
Vt tit of spring The Jewish Passover mid
the oilebratln of Kapler were hold simul
taneously in the days if the tnrly church.
Ktf rls to ihiinge the date fulled and
J "ah and Centlles have the Fame feast day.
I' has now n me to be almost universal and
Is eelcbralcd in neatly all parts of tho
world.
ItollKllMlo M mi I lien lice I.iihI.
Much of the religious slgnlllonnoo of the
1 day has boon lost. It has eome to bo a
festal day, a time for feasting and rejolc
lni; in the beauties of nature.
Tho bprliiu b- units ami the nay gowns of
Hi" American Kasler are la strange con
trast to the solemn celebratlrn of tho day
In lb" far east, whole the old customs of
the (Ircok church are adhered to. When
two ci mmunlcanl" of tho (Irook church meet
P on I'as er i no remark". "The Lord Is risen."
The oilier answers, "The Lord Is risen, In
dord " Then the two exchange tlio kiss
i f peace.
Aiuerli ans may be no less sincere In their
celebration of the resurrection, but the
brilliant display of millinery and line
clothes llvnls the religious ceremonies and
for tho lime helm; tho buttorlllos bold sway
With us It is a day of llowors and eggs.
Lilies have the place of honor In homes and
chinches and tho egg Is advanced to the
first place on the menu.
Tho giving nf onus as tho amulets at the
vernal equinox time Is a custom handed
down fiom the Oreeks. To tho ancients
the egg was a typo of tho now llfo of
' nature. The shells were colored as an ex
pression of their groat joy at the return nf
spring.
Hull ItmuM- With mi Object.
Knstor was in iho middle ages tho fes
tival at which chlvnlry delighted to display
itself. One of tho preltbst romances con
nected with tho day Is tho story of tho
winning of Margaret of Austria by Phll
bert. duke of Saxony.
One hundred onus wore scattered over a
level lawn and the young people weio
assured that the couple which performed
a dance without breaking any eggs would
bo united in marriage. Pbilborl and his
future wife wore successful and their union
gave rise to the dance of tho eggs which
is still popular In the Alps.
Prom this romance sprang the eggroll
ings hi popular In different parts of Iho
world. The early Teutons are responsible
for tho myth that hnros lay eggs for chil
dren who are gond and never glvo their
parents any trouble
, t Kggs have bci n supposed to have peculiar
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love charms from thu earliest times and
have always boon regarded as suitable
gifts to express love and veneration I'rom
the real eggs moderns hnvo advanced 10
creations In candy and china.
Tho religious ceremonies In connei Hon
with K.islcr have tindetgono as many
changes as the other observances of tin
vernal eipiluo. Tho elaborate eercmniilcs
ef the original church aro preserved In the
Human Cnihnllc churches, but other dc
nominations have vailed tho service and in
tunny plans t In day Is observed only bj n
concert.
Hut in all Iho exorcises tho spirit of
spring prevails. I'lowors and plans
pin tend (lie change of seasons New life
prompts men and women of today to piy
homage to tho ruler of seasons as dl I
the ancb nt Kgyptlau.
In null h; I n climates whole the season is
not far enough advanced to bring fort H
a wealth of llowors man supplies the short
coinings of nature by wearing the bright
colors that prevail In countries nearer ill -quatoi
Spring should come wllh Kaster
Kven If mow still covers the ground at
Knstcrtlmo, men anil women who are tired
ef the long winter celebrate ihe approai b
lug change In seasons. The ancient custom
of barbarians Is but little changed by Ibc
iiilluencii of the Christ risen.
Told Out of Court
The Into Congressman Marriott llrnslus
nf Pennsylvania was once opposed to a
lawyer who was trying to force n witness
to give a direct nnswor, "Yob" or "N'o." and
who doelarod: "You oan satisfactorily
answer nny question by 'yes' or 'no.' "
"Can you?" nsked Mr. llrnslus. "If sn,
I'd like to ask ynu If ynu have loft off
boating your wife?"
A queer Instance of Improper Inlliionco
snld tn have been exerted upon a Juryman
comes from New Ilnven. The Jury In a
certain civil onsn wont to Fnlrhavon to
visit tlio house of the defendants. There,
according to tho counsel for the plnlntlff.
one of the parlies tn the suit gave one of
the Jurors a piece, of pie. This piece of pie
is the grnund upon which a mot Inn to set
aside the vcrdlrt Is founded.
Cnlted Stntes cnmmlsslnnor In Klorlda.
who may possibly have had some sense nf
liiitnnr, tnndo the fnllnwlng deelslnn In favor
nf a sallnr who applied for discharge from
a vessel nn account nf Ill-treatment by the
master. Docldrd: That knocking a mnn
overboard, throwing him onto tho dock
twice, keeping n dng chained In the gnng
wny and a Inaded pistol ready tn shnnt him
If he came nbnard was equivalent tn a dis
charge. It was sn ordered.
The cattlemen were no respecters of per
son nr properly, snvs a writer In Ilarper'n
Weekly. Tliev held, with nn eminent
western politician, that "Ihe rights nf the
user are paramount tn the rights nf the
owner." nnd Inld nut their pastures ac
cordingly. They purchased a quarter sec
tion on creek nt river and started a barbed
wire fence along Its side. Heachlng Hie
corner, thev built nn and nn until thou
sands of ncies were Inclosed, finally turning
back in the beginning. I drove for nearlv
n hundred miles In southwest Kansas, and
was not once outside nf a cattle pasture.
The roads worn fenced across, gates being
placed ns one field gave wav to another.
The appearance nf a rnad with fence nn
both sides of It was a noveltv. Inside these
hilce pastures were scores nf clnlms mort
gaged tn eastern parties through the mnrt
gnce companies now departed The mnrt
gn"ces foreclosed tlielr liens and secured
KASTKH HATS WIK MADK' Photo bv
SCKNK IN A LKADINIS
title, ll Is lelaied that on of Ihcsc own
els came out west to link ,ifit r his laud
lie found It Inside ll pasluie of i ighl tin ll
sand acres, the cattleman using It iiolllni'
i. wiilug nor leasing more than uc-tlftli of
(be prairie lie occupied- ub.iul the usual
la in of owned lo pastured poiliou of those
I'iiniliit.
"Si e here," he objected. ".Mill have in
land III your pasture."
"Yes, Is It hurting II any?" replied the
catllemall.
"Well, I until ll out of lb ."
"All light, take II out. Or if nil don't
want the cattle fenllng on ii go ami put
up a fence and keep th'-ni lf "
"I will have you silt d and gel damages."
"flood: do It. Kveiyhmly around hero Is
a eattlcinaii. and cattlemen will be the Jury.
They will probably line yen for making me
trouble."
The Investor went back east tn Iblnk It
over. ;
Judge Carioll Cook of Pan Krnnclsco
makes the unique lomplalnl that he has not
enough work In do. Ills honor declares
that there has not boon a erimiual In his
department for a month and that as a con
frequence he Is suffnilng from ontiul. Under
Its now charter San Krunelsoo pays un fees
In public olllclnls ami II Is said that a
largo falling off in criminal prosecutions
has lesulted
The llrst law case General Harrison had
was the prosecution of n mnn licensed nf
burglary. Harrison was tn innko the llnnl
argument and had taken extensive notes of
Iho testimony. Tn his groat alarm the last
session of tho court wns held at night, the
room being li'ilf-illiiiiiliiatod by caudlcH.
Ho could not lead the miles Unit he had
made, but lie threw them away, trusted to
his memory ami won the case. This In
cident made 1 1 1 in become anxious tn bo In
dependent ot notes and the l raining that he
put himself through to accomplish this end
resulted in his great ability to make tolling
extemporaneous speeches, for which he be
came famous In his political life.
Loin ' It llnMwi.k
MILLINKItY KSTAIILISIIMKNT I'liishllght
Evolution in Advertising
As Shown By Samples
"To create business, mil to steal II '
Thai Is the motto which was glum the
oiler day by a passenger olllclal In speuU
lug of I In' department of advertising In nil
well regulated railroads. The department
is tho result of an evolution which lias
boon going on for Ihe last decade, though
the must inaikcd growth has boon within
tlio last Iho years.
The advorllHlng imitler thai is being pin
nut by the various railroads on accnunt of
tho International Hireling of the Kpwiiith
leaguers in San Kriuielsoo in July Ih an Il
lustration of the work that Is being done
along this lino and ll shows the dcgioc of
excellence that has been reached. Nearly
every railroad that handles California bus
iness is putting forth It h IiohI cifortH In
publications about this meeting on Ihe Pa
cific coast.
"A few years ago," said an olllclal at tho
brad of an ndvei I Islng department , "we
turned out our folders as cheaply as pos
sible. 1 have sent nut olrciilars calling nl
t flit Ion to rates the night before (hose
rales boonmo effective. In the liisliince of
tho Kpworlh league rates wo have throe
whole months In which to work up tho
business. Some years ago Ihe mellind wn.i
tn Jump In nt the last minute, send nut
blocks of Hie circulars to the agents nnd
try In gel what business came to tho ticket
olllces at the tlmo.
"The plan today Is to gel nut the mint
attraetlvo matter possible and try lo create
business. Wo get It out months before the
rates aro effective, and wo boom the con
vention ns much nn do those who ure mostly
Interested In ItB nilccosr.. i os. I bollnvn
wo aro amply repaid for all of Iho expense
to which wo go In this work. The Chris
tian Kndonvnr convent Inn In San Krnn
clscu a few years ago gave the railroads
tlio privilege of carrying SH.non pie. I
sen no renson why we will not carry fully
Id, nno people to California on tho Kpwnrth
league rates. If this Is done It will bo the
result of Ihe creative advertising that Is
being sent out."
I ! pit orl l l.enuiie I'iiiioIcn,
Tho advertising nuttier Issued by the rail
roads today is a credit tn the publishers,
both from an iirtistlc standpoint and from
tho point of Information presented In n
elenn-out, concise way. The iip lo-dalo cir
cular for the Kpworlh league convention hns
u cover which catches the oyo of tho
leaguer. To do this Ihe maltose cross, tho
badgo nf tho organization. Is worked Into
the cover design and the printer Is urged
to put fnrth tho most attractive stylo ho
has In stock.
Another foal ure of this modern circular
Is tho Illustration, for It must call tho at
tention of tho prospective tourist tn Iho
fnct that views to be had from the win
dows nf tho cars aro the most plctiiresquu
of nny lino crossing the continent. If I lie
veracity nf tho man who prepares Iho copy
will not penult him to advance this claim
ho must show that ho can carry the pas
sengers to tho convention oily In loss tlmo
thnn any competing railroad.
Tho scenic effects, though, aro most Im
portant, for nearly all who will tnke ad
vantage of those rates will combine plens
uro with tint convention and will want tn
make tho trip through the most beautiful
part of tho United Slates on those rail
roaiH' from which the best views are lo
bo gained. The Ideal folder then, must
present some Idea ef Hie views by culs
which must be dear and In keeping with
the progress In tho nrt of photography
The Information concerning tho country
to bo traversed Ihe cities through which
by lice s Stalf A r 1st
the train will pass ami the hlsioilc giouiid
thai can be seen from Ihe car windows will
be Included III the missive that Is tn alii
III forming Hie Idea In siuuchnih a mlud
that lie wants to make the trip The con
Million Is not lo be fiu-Kiil I rii. ami all of
Ihe latest annouiiceineiils icgaiding the
attractions of the meetlin; iuiim lie put be
fote the members of the orgaiilal loll, ami
the railroads are depenibd upon III a largo
measure tn do Ihls. They iiiusl also cm
phasle the adMllllages of (tie rales, Iho
special privileges of stop-ocr and length
of stay, la fact Iho iip-lo-ilato circular
advert Islng such a coineiillou must be u
veritable guide to California.
MlllK'l'x Villi lie! Ill,
While tho Kpworlh league convention Is
tho cause for Iho eslaldlslnueiit of the
rates, the aggrisslve lallroad mini does not
expect Unit half of the people who take
nihiinliige of the rates will bo members nf
that organlalloii. tieiioral excursion rates
are made for the publle and us many wdll
go for the trip alone as go to attend the
convent ion.
'I'll" method of distributing such lilera
turn is another liupnrlnut factor which has
been developed as Ihe present day system
has been evolved. Tho lianiboino booklets
urn not scattoted Inillsei liiilniilely over the
land: Ibey aro not scut in Mocks to the
station agents for dlsl ribut Ion as Ibey may
think best. The plan which has been iifod
by one railroad In cnuneot ion with several
movements In tho passenger business nnd
again employed lit the summer's California
business will illiislralo Ihe care taken and
the i xpenso Involved
Weeks ago circulars wore sent mil to the
ngenlH along tho lines asking for the names
of Iho olllcers and members of the Kpworlh
league In each town, u list of people who
havo I n talking about u Hummer trip and
another lint of people who have Ihe means
to take a trip, though thoy may not Irivc
spoken about II. When Iho booklet caiiie
mil tho replies In those circulars had built
up u list, of over H.noii names and a booklet
was mulled to each one of Ibr-e.
Another Instance of u similar scheme was
III connection wllh Iho colonist rates In
vogue for Paclllc cnast points. One rail
road advertised extensively In tlio west for
"tlio names of friends In the oast who aro
talking of coming west." This brought Hi"
advertising department a list of iiainei
touching far into tho thousands, ami many
of the people whoso iinmos were I bus sug
gostcd have gone west after reading Hid
circulars sent to their addresses.
( iinIn II I u Monoy.
The public has little Idea of the money
which Is spent In ibis work. Such figures
are guarded rather Joalonsly, but It Is sn'e
to say that few of Iho largo railroads spend
less thnn tlfin.tino annually for advertising
"Yes, every cent of It pays," said one of
Iho olllclals, "We feel 11 nil cniiics back
lo the rnad and wo never have u kick from
the high olllclals because of Ihls Item In
111" expense bill. II Is our ailii In go lie
fore the people on an equal basis wllh any
merchant. Hero is a man with $inii. The
clothing merchant, the man wllh bicycles
to sell all nf them, ill fact, are after Unit
lion. Wo enior the compel I' Ion ami en
denvor to convince, him Unit we can glvo
him inoro value received fhan any of Hi
ohorn. When wn do ihls we got tlm money
nnd ho enjoys a trip. That Is tho plan on
which mlvoitlslng In Iho railroad business
is worked today and we have lo employ
Hi- latest Ideas nf the printing art, nt
Iriicilve designs i -.inlnna'iiuiH of colors and
Hi-' best results nf phologiapbv In lllislni
nun mi accomplish our end
