THE OTKAHA DAILY BEE : StfffDAY , SEPTEMBER 19 , 1807 ,
HOWTIlliSllOWlSADVIiiniSEl )
i
Enormous Amount of Work Accomplished
by the Exposition Frc3 ! Bnrcau.
LVERY CIVILIZED NATION IS REACHED
TlintmntiilH of Column * of Ilcnillnir
llntlrr Admit nximnltloti I'rlutcd
111 American \i'u | iui'er
Without Cont.
How Is an exposition advertised ? Oo
khcro you may anil Bpeak of the Trans-
Mississippi Expedition and you will almost
Invariably find that the uows of tlio PXposi
tion has gene bctoro you. Llko every other
great show , an exposition must have popular
Interest aroneed { or It by ajstcniatlc adver
tising and the Transmlsslnslppl Exposition
la no exception to the rule.
It muat bo remembered that no tvio exposi
tions are alike. Theories that have proved
true when applied .by promoters on ono ex
position nru worthless when applied to a
alinllnr project In another locality , under
different condltlonn , Something can always
bo learned from the experience of men who
liavu pushed former expositions to a success
ful IHHUU , but In the main the promoters of
an enterprise of this nature must work out
their own salvation , overcome In their own
Way unforeseen obstacles , and solve for them
selves problems which inust Inevitably con
front projectors of any great exposition.
There must bo a reason for an exposition
upon which success Is predicated. The object
must appeal to the masses and bo univer
sally recognized. The purpose of the Trans-
mlBslsslppl and International Exposition Is
to show the world the progress madu by
a now civilization which has sprung up In
the trnnsmUslnslppI country ; to display In
attractive and comprehensive ways the prod
ucts of the farm and thu mine , the extent of
manufactures and of chief Industries ; to
measure thu growth of educational Institu
tions , of church and c.oclal organizations ,
and to point out the manifold advantages
offered by western states to prospective In
vestors and HBttlers. To accomplish this suc
cessfully Is n big task and It la new busi
ness to most of those who have shouldered
the responsibility of making the exposition
a BUCCCBS.
The first problem Is to stimulate the do-
mand. The exposition enterprise -was
launched at a tlmo when business condi
tions were far from favorable , when times
were dull , and In face of the fact that a
Bcason of partial drouth In this section of
the country had Impoverished many produc
ers. Generally speaking , the west had re
ceived a black eye and It was naturally a
iltillcult matter to convince newspaper editors
and public men that Omaha Is capable of
financiering and pushing to a successful 1s-
euo a project of such magnitude. Skepticism ,
however , has gradually given place to confi-
delico In the ability of Nebraska and the
western states to hold a great exposition
and In bringing this about the Influence of
the press bus been all-powerful.
ADVERTISING AN ART.
The Department of Publicity Is the advance
agent of the exposition. While Its work
covora every species of advertising , It was
first necessary to enlist the powerful Influ
ences of the great papers In population cen
ters east and west. Advertising Is an art ,
If It Is not a science , and the aim always
la to get the largest returns for the smallest
outlay. The newspaper Is of course recog
nized as the most cfllclent advertising me
dium and the most valuable class of adver
Using Is that which appears In the news col
umns , possessing the news quality. To se
euro such advertising the press bureau was
organized , and Its fueictlcn la to gain pub
licity for everything relating to the exposi
tion , not only In papers of widest circula
tion , Tnit in the greatest number of newspa
pers of whatever nature that can bo Induced
to devote spacu to the enterprise.
Up to n'j.cty days ago the exposition was
In embryo and tlul labor devolving upon the
press bureau was not unlike that Imposed
upon the Israelites when they were required
to ma"ke 'bricks ' without straw. The work was
at the outset necessarily confined to oewspa-
pers In Western states , which exerted some in
fluence upon members of western legislatures
then In serslon ; to reports of progress made
In efforts to secure legislative and congres
sional aid and1 support at the hands of com-f
merclal bodies generally ; to chronicles of the
proceedings of the board of directors and the
executive committee ; speculative matter re
latlng to proposed features , and In a ger.era
way to sum up the results attained. After
the Issuance of the first series of letters cov
orlng the scope of the exposition , the aim o
Ha promoters and the prospect of success
there was little calculated to Interest pco.
pie at any distance from Omaha , and yet , in
spite of this fact , hundreds of columns of
matter wore Inserted In newspapers througl :
special appeals to the editors.
RESULTS OF THE WORK DONE.
The press bureau was ccrstltuted late In
December last , but was not fully organized
until January. During this brief period
through persistent effort , newa letters cover
ing every feature and phase of the exposition
have gone out to all quarters of the globe.
The work accomplished In a little room 15x20
feet has produced results which It Is safe to
say have never bem equaled by any cxposl
tlon ten months or a year prior to the opci
Ing day. This fact Is attested by Congress
man I ) . II. Mercer , who returned to Omaha a
ehort tlmo ago after aa absence In the cast
of nearly a year. This Is what he said to a
reporter.
"Tho result of my observation In the cas
la that Nebraska Is the best advertised npo
In the world. Tills Judgment Is foumlci
on observation In Philadelphia , New York
Baltimore , Washington , Iloiton and other
" important centers. The exposition manage
mcnt Is to bo congratulated on the effectlv
manner In which the eastern press Is ad
vortlslng the exposition. All the Importan
papers In the east are printing elaborate
articles Illustrated by fine cuts of tti-
proposed Buildings. The publication of thes
coming right on the heels of the splendli
atorlos of the bounilful crops hero ha
created an enthusiasm In the east to
Omaha and Nebraska < hat Indicates an
enormous attendance at the exposition ncx
y °
The Illinois Staats Zoltung , the most In
fluontlal German dally outside of New York
In a recent editorial note said : "Never be
fore In the history of expositions has ono 01
thcso enterprises been boomed so early , sc
long , so strong and suecosjfully as the Trans
mlsslsslppl Exposition , which Is already wcl
advertised all over the known world , "
Consider for a moment the vast terrltor
to bo covered In giving wide publicity to th
exposition. The territory embraced wlthli
the region expected lo contribute to thu ex
position Includes twenty-four states am
territories. Thli makes most thorough pros ;
work necessary In every state west of th
Mississippi river , and matter nultible for th
columns of newspapers In ono state may b
wholly unfitted for circulation In another ,
The press bureau has not only Issued now :
pcrtalnlng to the exposition , but It has li
many cases , upon request of leading
citizens of a lurtlcular state , prepared
articles of an argumentative nature , giving
reasons why the state should make an ex
tensive exhibit at the TransmUslsslppl Ex-
poaltton. Thla work Is found necessary
particularly In Texas , where there Is a con
stitutional bar ugilust state appropriations
covering the cost of participation In exposi
tions. It has also been found necesiary to
make exhaustive research for data from
which an epitome of the wealth and re
sources of the several states might bo made
and circulated to a certain extent in the
columns of newspapers In those states.
Such work , not often done within the state ,
proves attractive to editor * and profitable
to the exposition , It shows at a glance just
what any one of the twenty-four states and
territories can exhibit at the Transmlssls-
slpvl Exposition It It will ,
KEBPINO INTEREST AROUSED.
Supplementing this branch of the work ,
reports are made of the active work within
the several utatei looking to local organiza
tions designed to facilitate the collection of
materials for etato exhibits. These data ire
gathered from all sources , written In con
densed form , and circulated throughout the
stale Interested. Newspapers from the lead-
lug points within a state are carefully
ecunned for data suitable for news letters ,
which , when complied In compact form , are
manifolded and mail id to * majority of toe
papers In the lUte treated of , there being
! Interjected r ferences to the exposition.
Tlris service l. Interspersed with brief newt
notes presenting from time to time the mo t
Interesting phatc * of the exposition. In this
way Interest In the great enterprise has
been kept up throughout the nest.
The press bureau keeps In mind the strong
probability that the territory within a radius
of COO miles of Omaha Is to furnish the
greater propottlon of visitors , and the press
work has been conducted accordingly. Com
paratively little effort wan made to enlist
the down-east pi ess until pictures of the
exposition buildings could bo hud. It was
thought bcit not to ask much of the east
ern press until the Importunities of the press
people of the Nashville exposition had ceased.
To be sure , the Associated Press , which fur
nishes noun to nearly every largo dally In
the United Statw handles all important
news respecting the exposition , but Its dls *
patches necessarily are brief.
Regarding the Illustrations of buildings ,
the department was hampered by delay In the
preparation of plana and perspective drawIngs -
Ings , without which cuts for newspaper work
could hot bo made. Doing dependent upon
the architects for thcso drawings , It was not
possible to put out a picture until July. The
first was a zinc etching of the Administra
tion Arch Many electrotypes of this drawIng -
Ing were made and used most effectively.
There are about 260 large dallies In the
United States using the stereotyping pro
cess. To those matrices of cuts of exposi
tion buildings , with brief descriptions , have
been bent from time to time , and this serv
ice will bo continued for some time to come.
Only two cents postage Is required to send a
matrix , whereas an electrotype cut would
require 15 cents postage. Within the last
sixty days thcso matrices have been Bent all
over the United States and have done more
to convince newspaper editors and the public
at large that the exposition Is an assured
fact than any other one thing. The news
papers of nearly every largo city In the
United States are printing thcso pictures of
the exposition buildings. There are thou
sands of papers of course having no stereo
typing process. To many of this class small
electrotypes have been sent , particularly to
the newspapers In states that adjoin Ne
braska. The Iowa papers have been run
ning the past week a news letter'on ' the sub-
oct of Iowa at the exposition. Recently the ,
vcekly papers throughout Illinois told what
hat state will do at the exposition , and
o on.
on.TRADE
TRADE PAPERS ARE LIBERAL.
The trade papers , most of which are pub-
luhcd monthly , and some of'the best week-
les , nearly all have responded liberally and
are constantly printing news of the exposl-
lon. Appropriate matter for each class Is
urnlshcd. Small cuts' of the Manufactures
building and pertinent matter go to papers
ubllshcd for manufacturers , while small cuts
if the Agriculture building , with matter
adapted to the columns of agricultural pa-
lers , are regularly forwarded to them. Par-
Icular attention has been paid to mining
papers , and a small electrotype of the MS cs
building has been sent to "every " mining paper
n the United States.
The ready print houses have been most lib
eral. The Western Newspaper Union , which
prints 2,700 separate and distinct newspapers
for publishers In the central west , has given
the exposition the benefit of this vast circu
lation. The A. N. Kellogg companj ct Chicago
cage has been qulto as liberal , while the
American Press association handles exposi
tion cuts In Its news service , 8 d the New
York office features the novelties of the ex
position by means of Its miscellany pages
supplied to the weekly newspapers In nearly
every state In the union. Through these
channels very wide publicity has been ob
tained.
The general results atta'nedi ' by the press
bureau are best shown by a statement of the
tola ) number of words relative to the ex
position published In newspapers , classified
by states , the computation being made from
clippings en file til the press bureau as fol
lows :
Nebraska liSO.l'jlArlzona and
Town. 197.12SI New Mexico. . 27.SM
Illinois Ifi7.375IPennsvlvnnla , . . ,9&
Colorado TT.fOONew York f .2.-i
South Dakota TT.fOO Minnesota 4f. OCX
fnllfornla. . . . . 90 ZflO'TexnsUUO
Missouri 7fi.fi.VKnnniiS ) | 100
Montana ( T ) fi IWvomltiB 3S,4.
Wnshlngton . r.4.12r > l Vr'xansna 39.MO
Utah fi-l.TMIrxiiilslnna
Oregon 12.2WlMlchlgnn fl.WK )
Tdnho 12,8f > 0North | Dnkota. . 3.S01
Ohio 2 < > ,3 < v > | Miscellaneous. . 127,230
Wisconsin . . . . 9,3oO |
Totnl 2.033,37 : .
MANY COLUMNS OF SPACE.
Thceo clippings give evidence that news
papers printed In the English language have
published over two million words , or nearly
L',000 columns , relating to the exposition , to
say nothing of thu space devoted to the hun
dreds of largo cuts used. It Is within reason
to say that clippings of not moro than CO
per cent of matter published have been re
ceived. It was Impossible Tor the press
bureau ot the World's fair to secure clippings
of a higher proportion of matter published ,
and It Is Impossible at this time to secure
copies of hundreds of newspapers that are
using press matter or copying It from their
exchanges. When It Is considered that not
ono cent has been paid to gain the publica
tion of this matter , the showing made Is all
the moro gratifying. The Chicago Tlmps-
Herald recently devoted nine columns to an
Illustrated write-up of the exposition. The
Chicago Chronicle , the Buffalo Illustrated
Sunday Express , the San Francisco Chroni
cle , the Kansas City Star , the Dubuque
Times , and other great dallies have also
given page write-ups of the exposition , not
t mention Omaha papers that printed whole
exposition editions.
Results attending efforts to enlist the
kindly offices of the German press have been
highly satisfactory with reference to the six
hundred odd German paper.s published In the
United States , aswell as the papers of the
old world. Clippings of articles published
by German newspapers on file measure over
1,600 columns ( German text ) an average of
nearly thirty-four columns per week. As In
the case with the American newspapers. It
has been Impossible to obtain clippings of
much of the matter known to have been
handled by the German papers. Every Ger
man paper of consequencu In the United
States has repeatedly published news letters
concerning the exposition , while the ready
print houses which supply matter to the Ger
man weeklies are handling matter nearly
every week sent .them by the German branch
of the exposition press bureau. Newspapers
of Ilcrlln , Lclpslc and many minor cities of
Germany and Austro-Hungary also are pub
lishing thlo matter. The newspapers of Lon
don , Paris , Brussels , Stockholm , Rome , Ath
ens , Naples , St. Petersburg , and of other
great European population centers have made
repeated though brief references to the
Transmlssisslppl Exposition. As a result of
this work Inquiries are being received
through consulate ofllcers In the United
States and through banking houses from
Europeans who want information by which
thuy shall bo enabled to determine whether
or not to place exhibits In the Transmlssls-
slppl Exposition , The newspapers of Mexico
and Canada also have been interested and
there la no doubt that the Mexican govern
ment will place a notable exhibit at Omaha.
VALUE IS INESTIMABLE.
All Issues of the press bureau are classed
aa news matter and find place In the tele
graph and editorial columns of newspapers
everywhere. The publicity thus gained la
priceless In value. It could not be pur
chased by any advertiser. Computed In dol-
liars and cents at advertising space rates l <
'would amount to a sum twenty times its
icost to the exposition stockholders. With
the possible exceptlcn of the World's fair no
expedition received greater publicity than
jias been accorded the Trarismlaslsslppl Ex
position a year In advance of Its date. To
have paid for this publicity at column rates
was absolutely Impossible , for it has ap.
poarcd In newspapers from Maine to Texas ,
and from Florida to the Puget sound , taking
no account of the work done with newspapers
In foreign countries.
The exposition advertising , however , has
not been solely confined to newspapers. Since
the middle ot July , when U was possible to
produce cuts of elx of the large buildings ,
about 100,000 pamphlets have been Issued ,
Early In July the text of a pamphlet was
prepared rnd put Into type awaiting the cuts ,
and within ono hour after the lait cut wan
delivered the press "began " printing the first
Illustrated pamphlet issued by the Depart
ment of Publicity , Successive Issues fol
lowed. The demand from the start has ex
ceeded the supply. Special editions have
been printed for largo gatherings. Ten thou
sand Illustrated pamphlets were shipped to
the Grand Army reunion at Buffalo and care
fully distributed. Another shipment went to
the League of American Wheelmen meet , an
other to the letter carriers' convention , and
to score * of conventions etst and west , A
Itrgs ahlpment wan tent to the IOWA SUte
fair , together with posters and hangers.
State vice presidents in every western state
have been oupplled , the Nebraska stute com *
mission and other state commissions receive
regularly successive Isiura of the pamphlet ,
while local demand is heavy and must be
met. Shipments have been nude to Ger
many , France , Belgium , England , Canada ,
Sweden , Mexico , New Zealand Kind the Sand
wich Islands , and every fulled States consul
throughout the world has received a pam
phlet of the exposition ,
HALF TONE PICTURES POPULAR.
Holt tone pictures ot but one cut have
been produced and have proven highly popu
lar. General passenger agents and whole
sale bonnes have ordered and paid for A
few thousand prints ot the Administration
arch for circulation , while citizens who have
malted these prints east write to the de
partment In praise ot their cffectlvencs3.
Line drawings have been supplied to rail
way passenger agents for use In their regu
lar folders. Railway news agencies are dis
tributing pamphlets ot the exposition , while
the express companies will use thousands
of labels bearing the name ot the exposi
tion pasting them upon packages leaving
Omaha dally. The Century magazine will
ubllsh an Illustrated article on the cxpoal-
ion , whllo Harper's Weekly and Leslie's
ave signified a willingness to print half
ones of exposition buildings as soon aa they
an bo prepared.
What does It cost to advertise the expo-
Itlon ? Considering the territory covered
nd the results attained , the outlay In money
as been merely nominal. So far about
3,500 In salaries has been paid , and the
est of electrotype cuts and matrices for
owspapcr Illustrations has been about $300.
'ho Item of pcetago Is comparatively largo
nd must necessarily Increase as the open-
ng day approaches , but It docs not exceed
950. The cost of pamphlets has been about
800 , while something llko J700 has been paid
or extra copies of newspapers which pub-
ishod exhaustive Illustrated articles con-
crnlng the exposition. There ore Incidental
xponses not Included In this statement , but
ho Items enumerated will not exceed a
otal of $0,600. J. B. H.
$
MUSIC.
The musical department of the Woman's
lub will bo conducted along new and Im-
roved lines thisseason. . When the club was
rgaulzed It was a fundamental principle
hat the members should , upon the payment
f the yearly dues , receive a certain amount
jf entertainment and opportunities for study
n each and every dnoartmcnt. The mem
bers were entitled to these thing ? , and paid
or them with the $3 membership fee. there-
ore they could bo charged no more unless
more were given than was originally firom-
sed. The money thus obtained from the
members was only sufficient to pay running
expenses , and would leave none for the pay
ment eKher of teachers of lltora'y or" other
classes , or of singers. Instrumentalists or
other entertainers. The original Intention
of the organizers of the Woman's club was
hat the members should do all the work of
.caching and entertaining. They did not
; ) repose to call upan outsiders Tor assistance
In any of their departments. The club waste
to bo coif-dependent and self-sufficient.
The musical department was too ambitious
or this primitive conception , perhaps , because -
cause It had already enjoyed an Independent
existence as the Ladles' Musical society ,
and began immediately or , perhaps , con
tinued to enlist the forvlces of professional
musicians. Before Its , absorption Into the
Woman's club the Ladles' Musical socleU
obtained , from a fee of ? 5 , a fund amplj
sufficient to carry forward all Its enter
prises. The Woman's club has only a fee
of $3 , and tries to maintain foutteen de
partments with It. To an outsider It seems
as If It would bo the wise thing to rulfe
this fee to at least $5 , risk losing a feu
members for the time being , and calculate
on n larger fund for future operations ; t > -
the Insider It may appear different. It is
sure that a member of the Woman's clul
gets an enormous amount of pleaFure aoj
benefit from Its advantages ; much more
than she Is accustomed to buy for1 the prlcp
It Is the Intention of the musical depart
ment to dlschirgo Ite full duty to Its mem
bcrs and at the rame time If It Is possible
supply Itself with sufficient funds to carrj
forward Us wcrlc In a dignified and inde
pendent manner. Incidental to thU It wll
take for Itself the plao In the musical com
munlty which by right.- should be Us , am
which was pointed out for It last seasor
several times In this column.
The present plan Is as follows : A woman'F
eho'tis will be organized , to be under the
dlivetion of Mrs. Cotton. Th- ! > chorus wll
tudy the reading of music , some of the
fundamental principles of tonc-productlou
and make an application of all that Is thus
learned to the Interpretation of a high order
cf music composed for women's voices.
The serond feature will bo a class f. r
the study of historical current topics. Till'
will bo conducted by Mrs. C. M. Sherrlll
9nd the work will consist of e'says anr
discussions of facts and questions of currant
musical history , and possibly the rondorln ?
of short programs by the members ,
The third feature Is the giving of a rerles
of six public performances , for which spccla
talent homo and foreign will bo engaged
An admission fee will be charged to thesf
performances , which all persons , member.
or not , will bo expected to pay. In th'r
way the Woman's club will become the
means of bringing to this city artists of the
highest ordci and of assisting In the de
velopment of the home musical force b >
giving It something to do and romuncratlrn
for Its work. The class work will dis
charge the duty of the musical department
to Its members and will leave It free to
ca'ry forward the larger work of managing
great public performances.
Mrs. J. M. Mctcalf Is the author of this
now order of things , and no one more able
to carry It forward to success could bo found ,
She has been connected with the Ladles' '
Musical society since It began fourteen years
ago and has been In a responsible position
nearly all the time. .She will bring to the
work a braiil experience and acquaintance
and , being proud of the Woman's ciub , she
will spare no pains to crown her season's
work with success.
* *
A movement has been Inaugurated during
the last week making for the organization ol
a Derthlck musical-literary club In this city.
Francis A. Eaton , Mr , Derthlck's representa
tlvo. has called on the leading professional
musicians and has. with a few exceptions ,
received tbo cordial reception that the cause
ho represents deserves. Sir. Derthlck's sys
tem of musical study and entertainment ban
attained the magnitude and Importance- a
national enterprise and at the present tlma
Ha founder Is looking to Omaha as the place
for holding a great convention at which the
700 clubs now In existence shall be repre
sented. It Is very fitting , therefore , that a
lacal club should bo formeM which shall
constltuto the reception committee during
the ronventlon to bo held next year. Mr.
Dcrthlck thinks he can bring hero seine 0,000
or 7,000 members for a five days' reunion and
to attend the exposition. If so his will be
ono of the largest conventions to visit Omab *
next season ,
The work of the club system of study has
been partially explained In The Dee and the
writer can do no more now than to Indorse
It and commend It to the musicians and
music lovers of this city 3 ono of the surest
means over devised for popularizing music
by giving to the masses an understanding of
It. Mr. Derthlck has written , or has hac
written , analyses of touio COO musical com
positions of all kinds , from a ballad to a
music-drama , and a song without words
to a sjmphony. At one of his per
formances the analysis Is read and the
various themes of the composition are played
separately. When the whole has thus beet ,
dissected and explained It Is played or suns
as at any concert performance.
It Is certainly to be hoped that the
musically Inclined will enter heartily Into
this work of general Improvement and that
the professional musicians will join banda
and work together In a cause whleh will
certainly be to their advantage Individually
In the long run. They complain that the
people do not patronize musical performance *
of a high order. They should remember
that it will never bo different until these
same people are shown how they can get
their money's worth out of a performance.
As long as music U a foreign language It
will be uninteresting and as long aa H U un
interesting its performances will not be
patronized. Let the musicians , by a union
of tholr strength , make themselves as leaven
In the loaf and in time tholr combined In
fluence will expand and develop the musical
understanding of the whole community , The
Derthlck club plan affords the way * aua
. . . .YOU ARE INVITED. . . .
MONDAY , SEPTEMBER 20th ,
WE admittedly do the largest and best Tailoring
business in the world. It has not come to us
by accident ; it's the result of many years' school
ing in Tailoring.
On this , our Ninth Anniversary Opening , -we look back to our initial opening in
Omaha , and we congratulate ourselves that we did not err at the outseU-in be
lieving that we could place our Tailoring business above the evils of high prices
for credit , and shoddy at deceptive cheapness.
We believed In the intelligence of the public , and have lived to see the confidence of
our judgement verified , and gained to ourselves the largest Tailoring business
the world has known.
t
We want you to get acquainted with our m ethod of doing business. We want
you to be convinced that it's to the mutual interest of both to trade on a cash
basis.
Tomocrow we desire to cordially greet you in oar new store the most handsomely
appointed establishment in Omaha.
On .our tables you will see arrayed a most fascinating aggregation of Fall and Win
ter.Woolens. They represent the manufacturers' thoughts for ' 97.
Courteous clerks will be in attendance glad to show you around and to acquaint
you with the latest Fads and Fashions in Gentlemen's Wear.
< - 11 I' ' ' is Made in Onuha Tailors !
. ; uiir ( vui'K Oraalia-liy Remember That !
'Delightful Orchestra Music and Brilliant Illuminations from 7:3O : to 1O P. M.
fo-r tlie Ladies-
209 and 211
KARBACH
South 15th Street , BLOCK.
means for this unification of musical Interest
and enterprise and on that account It Is
especially valuable.
* *
Some very well meaning people have an
Idea that they arc doing quite the right
thing when , they call a musician "professor. "
It may seem a little unkind and perhaps un
grateful to thus openly tell them that nu
real musician no one of the first rank
esteems It a compliment to have that title
applied to him. The real musician always
prefers to be called "Mr. " and is willing to
let his art and his ability as an artist speak
for his merit and standing In his profession. .
As a matter of fact no musician has any right
to the title unless ho Is a teacher In a col
lege and actually occupies a professor's chair.
If any other than Etich an ono appropriates
the tltlo he uses that to which ho has no
right and merits the discredit ordinarily at
tached to those who engage In. nefarious pro
ceedings.
It Is unfortunate that the use of honorary
titles Is denied to the real musician and that
they are appropriated , In defiance of right
and Justice , by some who wish to pass for
such and that they can Impose upon the Ig
norance of well meaning people anil secure
their patronage and respect. If such tltlea
as Doctor of Music or Professor of Music
could be used only by those who had re
ceived them from some thoroughly equipped
college , and if any college that gave the de
gree where It was not deserved would be
likely to lose its right to confer degrees , the
tlmo would como when it would be an honor
to bo called Doctor of Music or Professor ot
Music. Until then musical "shoemakers
will continue to revel In. and their friends
to flatter them with those mystic words.
* * *
Damn Derthald , who will 'bo ' remembered
as the tenor of the Nordlca Concert company
slnco. July fltasj
pany , has been In England
Ine in the Carl Kosa Opera company and has
made a great hit with the English , who
prefer opera In their own language. HU
performance of Tannhausor Is very favorably
commented c by the papers , which give
him credit for fro singing and acting. Hcr-
thald Is a hard1 worker and a man of brains.
He M comparatively a young man. too and
much may bo expected of him In the future.
At the close of his engagement In England
he will make a tour ot Germany and thor ,
return ) to the United States.
W A Derrick , formerly a resident of
Omaha , now of ChicagoIntends to spend
the next two years In Paris studying and
hearing music Mr. Dcrrlclf has a fno voice
and can safely fllaco his- ambition high.
He has made a largo rflpuAfUon for himself
as a concert slngex and , .hag , been successful
In scenes In opera. It mar he that he ha
his eye on the operatic Vlstee ] If so , may suc
cess attend him. Aniffllcp needs every
operatic singer It can gel who can sing th *
great roles In our own'languago.
Sousa Is writing a liew-bpera to be en
titled "Tho Orldo Kleat.l'i ' and' ' expects to
have It produced in Iffljjr York January 3
After It is Btartcd on Us expected success
ful course the composLiii-fllrector and his
band will begin their rewtar ccncert tour ,
Mme. Hagua Llnne , U'O ' Swedish soprano ,
heard here a year ago , has returned to
Chicago from her summer vacation. She Is
Justly regarded aa one of the greatest slngerj
In this country. Is a representative pupil of
Mmo. Marchesl and , equally at home In con
cert * nd opera.
Mme. Marchesl has very wisely given up
the Idea of spending the winter In New
York. How she ever came to entertain
so foolish a proposition It is hard to Imagine
Perhaps her years are beginning to tell on
her Judgment , or what Is more likely , per
haps some manager dazzled her with a pic
ture ot Amerlcsn dollars , and perhaps he
overdrew It , and she beheld herself burled
forever beneath the shining mass. At any
rate she has very wisely1 consented ; to allow"
America to come to her.HOMER
HOMER MOORC.
No man or woman can enjoy life or ae
compllsh much In tbla world while nittcrln
from a torpid liver. DeWltt'a Little Early
niieri , the pill * that denote that orgia ,
I quickly.
? & * * * * * ® * * * * * ' " ' ' * * * ' * * * * k 'V | t- fc k ' I
* & , iii > i i 5o k ? J.1 A1 i 'ii * tVft * ffr | | * | ( V * | l ftV * | fa
' * " '
* AMUSEMENTS ! | '
> ii i i i ti i.i ii Jii.i ii ii > iA i.Ji A
Last week In the local theatrical world
was not specially notable , except as markIng -
Ing the formal Inauguration of the regular
season with the short engagement of Mr.
Drew at Doyd's and as closing the long and
frjficlclly successful series of Woodward
entertainments at the Crelghton , "Rose
mary" gave exceeding satisfaction to many ,
although some would have preferred a play
giving Mr. Drew an opportunity In his old
manner , and the enjoyment of others was
Impaired by reflections of how much better
Miss Adams would have done with Dorothy
then Mlas trying. The engagement waa
for only two nights ; and people who vsondc :
that it was not for three , as In Kansas
City , or for a week , as In Denver , ( should re-
rriember that , although business was very
good on Monday , It fell off lamentably on
Tuesday night , .
During the coming week the attractions
at the theaters , albeit specially selected for
the edlllcatlm of rural visitors , will yet
present some points of Interest to urban
lovers of the pUy. The humors of "McSor-
loy'H Twins" have been abundantly ex
ploited In these columns on former occa
sions. The public remembers k'l dly thu brisk
and merry farce comedy from Its presenta
tion here a year ago , when two pairs of foml-
nkio legs , preposterous and' ' huge , were Its
chief and sulllclont props. These egregious
limbs are cavorting elsewhere this season ,
and McSorlcy's twins are women of ordinary
dimensions. Two woll-known Irish comcdlei s
had the cast , which Includes a number of
likely specialty people and Marie Stuart ,
memories of whoso refined anii artistic work
would suulce to attract many discriminating
theater-goers.
The prolific and graceful Mr. Hoyt , whoso
dramatic compositions have not been seen
and heard In Omaha since a fitful presenta
tion of "A Dlack Sheep" last season , returns
this week In thn pcrnon of his agents , who
wave "A Milk White Flag" for the first tlmo
In this devoted city. In connection with the
announcement , reference Is freely made to
"dcllcato eatlrlc touch" of this "clever play
wright's mastcrploco"- language whleh Is not
quite unfamiliar , but which will doubtless
strike a responsive chord In the bosoma of
Mr , Hoyt's admirers ,
A considerable volume of regrets will fol
low the popular and agreeable Woodward
people In their retirement from Omaha after
the longest and most profitable season of
low-prlcud entertainment ever accomplished
here. Individually and collectively they
have made many friemta who , If not wholly
blind to the players' faults , yet recognize
with full credit their sincerity of purpose
and the general conscientiousness. The Dee
voices the sentiments of thousands of Its
readers In wishing good luck and a speedy
return to this hard-working company , which
has borne the heat and burden of many days
and nights throughout Ha long engagement.
Arrangements were completed last week
between Mr , Woodward and Meters. Paxton -
ton & Durgess by which the former will ,
about the middle ot next month , put a strong
repertory company Into the Auditorium in
Kunsaj City , leased and operated tiy the
Omaha firm , and will present low-priced en
tertainment there throughout the winter , eras
as long as the venture yields satisfactory
returns. U is probable that the company
which hag been playing here will be trans
ferred to the Auditorium , with a few changes ,
of greater or lens Importance , which Mr.
Woodward ha * now gone to New York to
accomplish.
When the male specialty performer who
dtvsralned the Woodward performancei Uit
- | 1 | > ftfIf -.tf .Jt , f. Tf.i iff It. * 1 . MF
week advanced to the footlights , apologised
to the audience for the failure of his part-
icr to appear and called for a recruit to fill
icr place people were Invariably surprised
to sou a well dressed woman rlso In a stall ,
where she had been sitting besldo a man ,
and volunteer her services. She audibly
craved perm'lalson of her scorning companion ,
calling him 'Will , " nimbly mounted the
stage and forthwith did a very satisfactory
double turn with the man who was waitIng -
Ing for hur. It was all a put up Job , of
course , and her ostensible partner In the
stall was an Innocent victim of the combined
wiles of the woman and the usher who seated
her In that particular placo. Quo day last
week the played the trick with abundant
success on a minister from thu neighboring
village of Lincoln , who bad ibecn doing his
best with the sights of a great city , and had
strolled into thu theater for a final sensation.
Ho got It , beyond a doubt , for his name
happened to be WlllUm , and when his quiet
neighbor , who was apparently n lady , spoke
right out In meeting and addressed him pub-
lllcly and familiarly as " 1)111" ) hla cup of
exhilaration seemed full to overflowing. Ho
said not a word In rejdy , but It Is probable
that hU sermon today wilt contain frequent
and perhaps excusable references to a cer
tain biblical woman "whoso feet take hold
on hell. "
At least two of the women In the cast of
"A Milk White Klag" are well known to
Omaha theater-goers , Lansing Rowan , who
Is said to bo not ovcrnleascd that her chief
claim to notoriety rests upon her having once
challenged the pugilist C'orbott to single
combat , will bo ploisantly lemombered as
ono of the admirable Krawley company ,
which played here last winter. And Mary
Marble , who is a protego of Joseph Joffcr-
zen and connected with his family by inar-
rlago , was the bright little soubrette who af
forded the ono saving ray of Minllght In
Eddlo Foy's presentation of "Off the Earth
last scaeon.
Cmulnc lOvi-ntH.
"McSorley's Twins" comes to Doyd'n for
fair week , starting with a matlncu today
and closing with a taatlnoo Saturday , The
plot unfolds a slmplo utory that can bo read-
lly understood. There Is an abundance ot
catchy inuMo and tpee.Uiltlcs Incorporated Into
the play , and the result Is a succession of
gingery episodes and laughable diversions.
The company contains several well known
stars , who have become favorites throughout
the country. Ularrttt and Davis have madu
a happy selection of diversified talent , with
the result that their production Is full of
droll contrasts and taking specialties , In
which the spice of variety Is combined with
acknowledged merit. Mark Murphy , for
merly of Murray & Murphy , heads the cast as
Michael Clancy , the Irish politician and mail ,
oger of "McSorley's. " John T. Tlornay , who
very successfully starred In "The Hustler'
for several seasons , wan selected by the
management for the part of Dennis McSor-
ley. Around thcso two characters thu fun
center * , and many amusing complications
result from their blunders , Marie Stuart ,
who has been called the "American Fou-
gcre , " appears as Lotta Doe , Miss Stuart
will also bo ee n In the upeclaltles , which
Omaha theater goera have already had an
opportunity to admire. Marguerite Fergu
son , cast for Vera Little , assists In most of
the funrnaklng. Miss Ferguson was starred
and featured with "McCarthy's Mishaps" for
several seasons and is a daughter of Harnuy
Ferguson. Nat ( M. Willis has gained renown
as ono of the auccessful "Weary Willies"
of the etage. Horwltz and lloncrs are
travesty artists and composers of popular
songs. Including "There May Ole Others ,
but They're Not in Town" aud "Lucky Jim. "
Other * appearing In the play are Gertie Mill-
Ington , Mllo. Loretto , Nnto Jackson , Frank
Patllor , the Addis sisters , Pansy Arbucklo ,
Qneunlo Mansfield and a largo chorus.
"A Milk White Flag , " which will bo pre
sented in this city at the Crelghton for ono
week , beginning thu evening , with all the
elaborate scenery and the same extravagant
scenery which characterized its enormous
success for moro than 100 ! nights at Hoyt's
theater. New York , Is claimed to bo un
questionably the best and most ambitious
nleco of work Mr. Hoyt has yet dono. It la
purely Hoytlan , yet It > s said that the
author appears to have reached out further
and higher than In his previous plays , and
that In spite of the fun ho makes bo
teaches a strong lesson and draws pictures
moro sharply In contrast than In any of hlj
other productions. The play deiils with the
< ituto mllltla , and Is a hort of satire on our
clti7on soldiery. H Is said that laughter Is
Incessant from the rls < i of the curtain to Its
fall and buch a thing as a lull Is not per
mitted. Music hus been abundantly sup
plied , go much so that the plcco takes on
the appearance of opera. The specialties
are promised to bo excellent and many of
them to bo of a sensational order.
The company Includes John W. Dunn ,
Oeorgo T.UImnn. Frank R. Glenn , Oscar
Hall. W. J. Demmlng , John Marble , Frank
Camp , Jamas H. Smith , Mary Marble , Lans
ing Rowan , Kdna Ilarcluy , Agnes Sayo ,
I/iulso Hoza. Lillian Dane , Ilabo Moore ,
Mai-Io Richmond and a largo corps of jirotty
and shapely ) chorud glils and a full military
band.
The Hermanns this year ore known
nH Hermann the Great Company , and
Judging by the enthusiasm with
which thov have been received In every
city visited the title of "Great" Is not Inap
propriate. They carry two carloads of
gorgeous scenery and twnnty people , and are
hpadiiil bv Loon Hermann , the nephew and '
successor to Hermann thu Great , and Ade-
laltlo Hermann , thu tuluntcd widow of that
magician , The now Hermann will make his
first appcaranco hero next Sunday at the
Crolghton. He has quickly leaped Into
popular favor as a magician In Ihln country ,
although he has been a ntir ; In Europe
and South America for the past twelve
years. The public needs no Introduction to
Adelaide Hermann. For many years she
was the constant companion and assistant to
her husband , anil h r name Is as familiar
to theater-goers an his. Mmu , Hermann will
appear In the dances that have delighted
and astonished audiences In every part of
Iliu world. 'Mine. ' Herrmann ban added to
her repertory a now "flro" dance , Invented
by herself during the past Hummer which
has caused a genuine sensation.
Slumlilniicrx ;
Sluvo Ilrodln ha Joined the noble army
of "legits" In vaudevlllo.
Henry E. Dlxuy Is pleasing the patrons of
vaiiilnvlllo at Keith's In New York.
Maude AiUimH madu a hit on Dabble In
"Tho Little .Minister" In Washington last
week.
Cleo do Merodo , who has Juat arrived In
this country , says her favorite musical
composition Is Decthovcn's "Au Clalro da U
Luno ! "
Robert Arthur , In advance of "A Milk
White Flag , " was manager of Courtlancl
Heuch a couple of seasons ago , anil has
many friends In Omaha.
Otis Skinner produced bin new rornantlo
play , "Prluco Rudolph , " last Monday night
In St. I/HI Is in the midst of an unprece
dented spell ot hot weather.
Charles H. Iloyt has hit the popular fancy
again with "A Stranger In Now York. "
Harry Conor , Sadie Martinet , Harry Ollfoll ,
George A. Ikano are members of ( he Inter
preting company.
Augustus Cook , the actor who played Na
poleon to iMIss Klddrr's Sans Gene , and
whoso portrait may ho seen In the outer
waiting room of ( he Crolghton theater , wa
arrested lest week lu New York fur wife-
beating.