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Friday, September 23, 1934
University of Nebraska-Lincoln
Vol. 84 No. 28
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F2sa memory underestimated
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Cy L!sa Netting
It's not whether you win, but how you
play the gams.
About 130 students played checkers
not to win but to find out how their
memory works.
Students participated in memory ex
periments that tested their ability to
remember visual and verbal sequences.
John Petelle, UNL professor of speech
communication and his wife, Kathleen
Garthrlght-Petelle, dean of Doane College
in Lincoln, conducted the experiments.
Petelle said humans have two informa
tion processes visual and verbal. Ac
cording to him, the visual process has
been considered the superior of the two.
"Perhaps weVe been underestimating
the verbal processing of information," he
said.
The experiments used slides with pic
tures of actual checkers in position (vis
ual) as opposed to letters and numbers
(verbal) in checker positions.
"The goal was to find out the usefulness
or superiority of one system (verbal or
visual) as opposed to the other," Petelle
said.
The experiments tested how long the
students could recall what they had seen
In the short term memory test, students
were asked to recall the arrangement of
the checkers (visual) or letters and num-
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Tlie Petcllcs vith & checkerboard nsd in som cf tlaeir nesscry research.
bers (verbal), 45 seconds after the pic- The verbal processing was better when is the superior," Petelle said,
ture was taken off the screen. For the remembering low level complexity in- The Petelks' report, Spatial Problem
long term memory test, the students had formation was retained longer in both Solving, is being revised for future pub-
to wait 5 minutes before they recalled the long and short term memory test lication.
what they had seen.
Eight now, the bigjsst impliCEtion i3 Te will probably be doing more of this
And the Peteiles' intuition wss right." that we shouldn't assume visual process in the future," Pettelle said.
FootDall pulls in big bucks for atM
etic programs
By Jim UssESKSSsa
Dsily Nebiaskaa Eemiar Exporter
Editor's note: Tldz is . tie last
1
fiiticle ia a fh'e-part series ex
ploring viriiTis iss'ssa bcMnd
Mcbr&ska fcctbslL
Nebraska football makes a big
impact in Lincoln and through
out the state, but nowhere is that
impact felt more than in the
Huskers' own backyard the
UNL athletic department.
The reason - Nebraska foot
ball pulls in more than $7 million
each year, providing the main
source of revenue for the athletic
department's $9 million annual
budget. The athletic department
is not supported by tax dollars.
Gary Fouraker, UNL's athletic
department business manager,
said the Huskers make more than
$300,000 per game in ticket sales.
In a six-game home season, ticket
revenues usually total about $5
million, he said.
The athletic department also
sells about $50,000 to $75,000
worth of concessions, (food, drink
and souvenirs) at each game.
The bucks don't stop there, as
the Huskers rake in about $1 mil
lion in TV revenues and another
million in away-game gate receipts
annually, Fouraker said.
That's not all. Companies that
feature Herbie Husker, the Ne
braska helmet design or the uni
versity name on their products
must pay royalties to the univer
sity. Royalty payment s amounted
to about $40,000 last year, Fou
raker said.
"And that's from the ones we
know about," he said.
Several makers of Husker sou-
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Friday Funnies
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This week's football predictions from th.9 Coltegs Foot-
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venirs don't pay royalties, he said,
leaving the company name off
their products. The athletic de
partment loses thousands of dol
lars in potential royalites each
year because of the "black market"
Husker products.
Regardless of the royalty losses,
the football program is certainly
profitable. Football revenues,
counting concessions and royal
ties, totaled about $7.35 million
last year. Football expenses
totaled $3 million.
Of UNL's other 14 sports teams,
only the men's basketball team
showed profit it made $450,000.
The rest of the athletic depart
ment revenue about 1.2 mil
lion came from private con
tributions. As stated earlier, 14 UNL sports
teams lost money last year, as
they do every year. Some exam
pies of 1983-84 losses, with fig
ures provided by Fouraker: base
ball, $200,000; men's track,
$200,000; women's track, $150,000;
women's basketball, $173,000;
wrestling, $150,000; men's gym
nastics, $100,000; volleyball,
$119,000 and soUbaU $120,000.
Football, basketball, and private
contributors keep the athletic
department running. Witnout
private contributions, the athletic
budget wouldn't balance, Fouraker
said.
Many of the contributors give
through the NU Foundation,
Fouraker said. The foundation
handles money for several con
tribution funds, including the
Director's Club and the Husker
Award Scholarship Fund.
Director's Club members pay
at least $50,000 during a 10-year
period, and Husker Award con
tributors pay $2,000 a year, said
Lee Liggett, vice president of the
foundation.
Ligget said he thinks football
generates much of the enthusi
asm that leads to contributions,
especially this time of year. But
he said other UNL sports also
have their loyal boosters.
"I think you'd be surprised at
the number of individuals who
contribute to other sports," he
said.
The Touchdown Club, made up
of Husker boosters from Ne
braska and other states, kicked
in $300,000 for UNL athletics last
year, according to the club's
treasurer, Lou Roper.
The Touchdown Club's mem
bers don't get a lot of special
treatment for their contributions,
Roper said.
"Sometimes they dont get any
thing," he said. "We try to provide
a parking space (for Husker
games) and once a year they're
invited to a dinner."
Helen Ruth Wagner, UNL's
athletic ticket manager, said
athletic boosters get priority con
sideration for football tickets, but
the universtiy cant promise any
thing. "If somebody says, Til give you
whatever amount if I can get ten
tickets,' we just cant take it," she
said.
I'cbFssk Hist
A.
By Kevin Dagsa .
Dsll? Nebraslma SS&S Writer
Crossword 15
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Editorial
Sports 0
Wirs Report 2
constitutional by-laws.
"I will find out and finalize my
recommendation to the commit
NebraslcafoSdortEogerWelsch, tee within the next 30 dap, and I
known for his caustic humor, assume well have a mail ballot
wasn't kidding when he said the before next year." he said.
Nebraska State Historical Society The society's constitution now
annual elections were a joke. deals with elections in a non-
Welsch, a nominee for the specific manner,
society's executive board, ssid the A hand-count vote of 67 people
elections were a fraud and society during Saturday's vote was ac
members did not have a chance eepied as a valid expression cf
to vote for him, the 5,000 member society.
Marvin Kivett, director of the The society's nominating corn
society, said a committee has been mittee, which is appointed by the
designated to make recexnmen- executive board, nominated four
dations for updating the society's board members for reappoint-
orical: ..Society.
d constitution
ment.
The committee's nomination was
chEllengsd by an alternate slate
of four society members.
According to minutes taken at
the meeting, society president Ed
win Faulkner decided members
should vote on the adoption and
election of the nominating com
mittee's resolution.
Kivett said this was. done with
the understanding that if the re
solution was not approved, a vote
on the opposition slate would be
taken.
The resolution passed, 33-31.
Contiuaed a Psrs 6