Wednesday, September 5, 1934 Daily Ncbraskan Page 5 ierrey . . . Continued ftroa 4 A personal deposit. Banks almost never finance any enterprise 100 percent, especially new businesses. "We expect sons down-payment on the building or equipment," the officer said. "We don't want to run any busi nesses, and If the bank financed someone 100 percent, that's what we'd bs doing." A 30 percent contribution is a rule of thumb for most Lincoln banks. Research. When existing businesses want to expand or new businesses locate In Lincoln, loan officers expect to see pro fessional research done on expected profits. Who are the expected customers? Where do they come from? What's their economic background? How much com petition Is there In the area? Financial history often requires a pro fessional accountant. Collateral and per sonal downpayments mean capital. Re search takes money. Expanding or starting a new business takes a lot of money, even while still on paper. And that's why Kerrey worries about affordable financing for small bus inessmen. Large corporations have the money of many businesses behind each new enterprise. Joe down the block has his house, his car, his savings for the kids' college education. "Not everyone knows how to make money," Kerrey said. "Banks need to make sure those people don't get loans. If you think the risk of going broke is the grea test risk, you're wrong. "The greatest risk is if you work 40 years and you end up with nothing." Kerrey suggested that the federal govern ment needs to take a bigger role, even when it requires subsidizing the local bus inessmen. And he said he thinks the state should do what it can tax-exempt financing being just one example. But financing isn't everything. Kerrey said small businessmen need to be edu cated, formally and informally. Formally so they know how to use computers to survive. Formally so they become aware of the impact local, state and national and world events has on their businesses and markets. But informal education is important, too. "A good businessman ha3 to have values, ethics. He knows how to worts k willing to work and has a sense cf humor," Kerrey said. "He makes sacrifices. He has faith." Kerrey's Omaha restaurant was blown to bits in a tornado in May 1975. He said that afternoon was "certainly not one of the high points of his life." "That's when you need a sense of humor and faith," Kerrey said. "It's those times when you stand alone." U A U J j I V V V( c i i l ' A - 5 f)) lJ) : I y A LJ J , ,, , L i , i ! " M H : - nr-r7rir n I I S-' LJ ' , -- L----- lJ ' LJL-J J ' x- For the time of your life in college, come to one of our free One Hour Evelyn Wood Seminars. . Well show you the way to have more free time by cutting your study time in half. While you raise your grade point There's a lot more to college than textbooks, tests, and term papers. AndEvelyn Wood is the way to enjoy it Now's the time to make your move. Bring a friend and join us at our seminar. Ifs only an hour. Ifs free. And ifs definitely not a waste of time. Free Seminar Schedule LOCATION: NEBRASKA UNION WEDNESDAY 95 2pm, 4pm, & 6pm THURSDAY 96 1pm, 3pm, & 5pm Fm ' m a m m V College Programs Choose the day and time most convenienf for you. Reservations not necessary. For more information call 1 (800) 447-READ.